In this 1960 Tupperware Jubilee video, unexpected four-wheeled prizes inspire mania.
For the 1960 Tupperware Jubilee, participants follow instructions to paint a pair of massive patriotic portraits.
Wise emcees a men's fashion show during the '57 Tupperware Jubilee, and grants a Chicago woman's wish.
Hear former Tupperware executive Gary McDonald describe Tupper's unusual idea for a method of washing clothing on the go.
Postwar consumerism was praised as a patriotic contribution to the ultimate success of the American way of life.
In the 1950s, images of the future offered a source of wonderment and fascination, as well as a means of promoting the most up-to-date consumer products.
Tupperware culture is infused with the rhetoric of positive thinking manuals, a genre of writing with a long history in the United States.
The shift from door-to-door cold calling to home party sales brought women into the business of direct selling.
For the people who sold Tupperware, the company offered nothing less than a boost up the ladder to the American dream.
Tupperware home sales offered women part-time work they could do in their homes.
Earl Tupper and Brownie Wise zealously promoted Tupperware as a product buyers would desire – and be proud to display in their houses.
Women who sold Tupperware were able to make money and control their own work hours.
