Wise emcees a men's fashion show during the '57 Tupperware Jubilee, and grants a Chicago woman's wish.
Hear former Tupperware executive Gary McDonald describe Tupper's unusual idea for a method of washing clothing on the go.
Postwar consumerism was praised as a patriotic contribution to the ultimate success of the American way of life.
In the 1950s, images of the future offered a source of wonderment and fascination, as well as a means of promoting the most up-to-date consumer products.
Tupperware culture is infused with the rhetoric of positive thinking manuals, a genre of writing with a long history in the United States.
The shift from door-to-door cold calling to home party sales brought women into the business of direct selling.
For the people who sold Tupperware, the company offered nothing less than a boost up the ladder to the American dream.
Tupperware home sales offered women part-time work they could do in their homes.
Earl Tupper and Brownie Wise zealously promoted Tupperware as a product buyers would desire – and be proud to display in their houses.Â
Women who sold Tupperware were able to make money and control their own work hours.
In late 1951, Earl Tupper and Brownie Wise broke ground in Kissimmee, Florida, for the Tupperware Home Parties Inc.Â
Born to a poor farming family, he aspired to be a millionaire and a famous inventor. He achieved both goals.
