The shift from door-to-door cold calling to home party sales brought women into the business of direct selling.
For the people who sold Tupperware, the company offered nothing less than a boost up the ladder to the American dream.
Tupperware home sales offered women part-time work they could do in their homes.
Earl Tupper and Brownie Wise zealously promoted Tupperware as a product buyers would desire – and be proud to display in their houses.Â
Women who sold Tupperware were able to make money and control their own work hours.
In late 1951, Earl Tupper and Brownie Wise broke ground in Kissimmee, Florida, for the Tupperware Home Parties Inc.Â
Born to a poor farming family, he aspired to be a millionaire and a famous inventor. He achieved both goals.
Brownie Wise was a role model for thousands of other women, and a businesswoman ahead of her time.
University of Texas historian Jeffrey Meikle discusses the evolution of plastic and the history of plastic manufacturing in America.
University of Minnesota historian Elaine Tyler May discusses women and work in the postwar era.
The strikers successfully overcame differences of nationality, craft, and gender to focus on issues of workers' control.
These rebels linked artistic experiments and radical politics together in a belief in the primary necessity of a revolution in consciousness.
