Early Eastman Kodak Ads
George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no dictionary definition, it must be associated only with your product...." And so in 1888 he introduced a camera with the name "Kodak," which appeared in advertisements with the catchy slogan, "You push the button — we do the rest." It was the beginning of a successful advertising campaign that continues to this day. The following Kodak ads are a sample of those that appeared in newspapers and magazines between the years 1890 and 1928.