A New Window Into the NCAA President’s Earnings


July 13, 2012

When FRONTLINE correspondent Lowell Bergman interviewed NCAA president Mark Emmert for our March 2011 film Money and March Madness, there was one issue in particular Emmert refused to address.

“Well, we don’t discuss my salaries, but I’m well compensated, like many people,” he said

Now we know how much Emmert made during his first three months as president: about $400,000, according to tax data obtained by USA Today. This number, consisting of pay between October and December of 2010, includes Emmert’s base salary, retirement and deferred compensation, other reportable compensation and nontaxable benefits.

We won’t know how much he makes annually until complete tax documents are made available, though USA Today speculates that Emmert’s salary could reach almost $1.6 million per year.

The issue of compensation in the NCAA, which operates as a nonprofit umbrella organization with about 450 employees, is particularly controversial because of the disparity between how much top coaches and league higher-ups make compared with how much Division I basketball and football players make: not much, save for either multi-year or one-year scholarships with the option of renewal, depending on the preference of the school.

Emmert says that 90 percent of the league’s annual revenue — which includes its 14-year, $10.8 billion contract with CBS and Turner Sports to broadcast March Madness — comes from the basketball tournament and goes towards paying for other NCAA sports that don’t make a profit.

For the league president, the compensation disparity boils down to one of the core tenets of the NCAA: “The fact is, they’re not employees. They’re student athletes,” Emmert told FRONTLINE. “I think what would be utterly unacceptable is, in fact, to convert students into employees.”

Many have disagreed, including Taylor Branch, who wrote a scathing piece on the topic last year in The Atlantic. And nearly two dozen former NCAA student athletes have filed a class-action lawsuit charging the league with violating antitrust laws by requiring student athletes to sign away rights to their image and likeness for life.

According to a 2011 study by the National College Players Association, an advocacy group for college athletes, the fair market value of top NCAA basketball player is more than $200,000.

The NCAA told USA Today that a special committee sets NCAA executive salaries and that the “committee employs an independent third party to conduct a market survey of like positions.”

“As a result,” the league says, “NCAA executive salaries are commensurate with comparable executive positions.”

For more on the debate over money and the future of NCAA athletics, watch our film Money and March Madness, and read our interview with sports economist Andrew Zimbalist.

Updated July 13, 2012

In order to foster a civil and literate discussion that respects all participants, FRONTLINE has the following guidelines for commentary. By submitting comments here, you are consenting to these rules:

Readers' comments that include profanity, obscenity, personal attacks, harassment, or are defamatory, sexist, racist, violate a third party's right to privacy, or are otherwise inappropriate, will be removed. Entries that are unsigned or are "signed" by someone other than the actual author will be removed. We reserve the right to not post comments that are more than 400 words. We will take steps to block users who repeatedly violate our commenting rules, terms of use, or privacy policies. You are fully responsible for your comments.

blog comments powered by Disqus

More Stories

‘A disturbing shooting’: Salt Lake County district attorney says officer was justified in killing handcuffed man
An exasperated district attorney tried to get two points across at a Thursday news conference. The first is that as the law is currently written, Longman’s shooting was justified. The second is that Gill thinks the law should be changed. 
July 22, 2021
THE PEGASUS PROJECT Live Blog: Major Stories from Partners
A curated and regularly updated list of news articles from our partners in “The Pegasus Project,” a collaborative investigation among 17 journalism outlets around the world.
July 22, 2021
What Is the Fatemiyoun Brigade and Why Does It Make the Taliban Nervous?
Amid the withdrawal of U.S. troops, Taliban leaders claim Iran is mobilizing its proxy militia the Fatemiyoun for civil war within Afghanistan.
July 20, 2021
‘People Will Defend Themselves to Their Last Drop of Blood’: Is the U.S. Leaving Afghanistan on the Brink of Civil War?
An on-the-ground documentary reveals rising fears of civil war in an increasingly unstable Afghanistan, as well as an emerging threat as the U.S. departs: Iran’s growing influence.
July 20, 2021