Emeritus Note to Staff: Send. Forward. Oops.

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July 31, 2013

When Emeritus’s top public relations official fired off a passionate call to arms — an email beseeching the company’s employees to blunt the impact of FRONTLINE and ProPublica’s investigation of the assisted living business by posting positive things about the company and the industry on FRONTLINE and ProPublica’s website and Facebook accounts — she surely didn’t mean for it to be sent to ProPublica.

But that’s what happened, notwithstanding the attempt by an Emeritus employee to take back what clearly was an inadvertent forwarding of the email. Here it is:


Emeritus Email to Staff After Broadcast, July 31, 2013 (Text)


In order to foster a civil and literate discussion that respects all participants, FRONTLINE has the following guidelines for commentary. By submitting comments here, you are consenting to these rules:

Readers' comments that include profanity, obscenity, personal attacks, harassment, or are defamatory, sexist, racist, violate a third party's right to privacy, or are otherwise inappropriate, will be removed. Entries that are unsigned or are "signed" by someone other than the actual author will be removed. We reserve the right to not post comments that are more than 400 words. We will take steps to block users who repeatedly violate our commenting rules, terms of use, or privacy policies. You are fully responsible for your comments.

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