The Fred Friendly Seminars' national media campaign for "Who Cares: Chronic Illness In America" is
designed to create intensive coverage of chronic care issues at the time of the program premiere in fall 2001. Exposure in
print, television, radio and Web media should provide momentum to help the public focus on these difficult
health issues. The following assets are available to help you take part in this important effort.
For ideas on how to initiate your own group discussions and activities, download and print out the discussion guide. (Requires Acrobat Reader)
Create your own custom flyer and download a high quality image from your computer.
Click Here to Begin
Program Press Release
Download the official "Who Cares" press release in Microsoft Word. This can be sent to your local news outlet to
promote awareness of the PBS broadcast and fall campaign.
Print high-quality letterhead from your computer. For best results, your computer should be connected to a color printer. (Requires Acrobat Reader)
Print out the program brochure from your computer. (Requires Acrobat Reader)
Download the program logo (tiff format) for use in newsletters, print materials, and on Web sites.
Download these high-resolution pictures for use in local newspaper stories, ads, and newsletters.
John Hockenberry, moderator.
Fred Friendly Seminars "Who Cares: Chronic Illness in America" premiering this fall on PBS.
© Don Perdue, 2000
Download: High Res (300 dpi, 7.16MB) | Low Res (jpeg, 201KB)
Panelists in Fred Friendly Seminars
"Who Cares: Chronic Illness in America" include Eleanor Thornton, Howard University College of
Medicine, Arthur Caplan, Center for Bioethics at the University of Pennsylvania; and Susan Dentzer, health correspondent, The
NewsHour with Jim Lehrer, shown here with moderator John Hockenberry.
© Don Perdue, 2000
Download: High Res (300 dpi, 6.95MB) | Low Res (jpeg, 216KB)
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to save the files to your destination folder.
MAC USERS: Drag the link onto your desktop or destination folder.