The Livelyhood Journey
We find common ground in everyday life and nothing
is more common to the average American than going to work. We pound
the alarm clock, grab a cup of joe, hit the road and try to make
it through the day as best we can. But the true experience of work
and its impact on our lives is rarely explored on TV. Covering this
uncharted ground is Livelyhood, a public television series
about our work life and its relationship to our families, communities
and the larger questions the country faces as the economy shifts
at lightning speed.
Livelyhood is for everyone who works, across
all strata of American society, ranging from factory and office
workers to investment bankers and executives. More than that, Livelyhood
is designed to start a conversation about the changing nature of
work and its central place in our lives and is accompanied by a
national outreach campaign involving civic, business, media, labor
and educational organizations.
In each Livelyhood one-hour special, host and
humorist Will Durst takes viewers on a cross-country journey into
the everyday lives of working Americans. In "Shift Change,"
the series opener, which broadcast in November 1997, Livelyhood
looked at how working Americans adapt to downsizing, the global
economy, temporary jobs and new technology. The second program in
the series, "Working Family Values," which aired in April
1998, showcased creative ways in which Americans are balancing professional
and family obligations. The third program, "Honey, We Bought
the Company," which aired in September 1998, described how
ordinary people are taking business into their own hands and changing
the way we all work. The fourth program, "Our Towns",
aired on PBS stations January 26, 1999, featuring hardworking Americans
dedicated to building and maintaining healthy communities -- citizens
banding together to solve economic problems and deal with changes
to their towns and cities.
The second season of Livelyhood started off
with "Chipping Off the Old Block," a Labor Day special
about the good ole American work ethic. In "Carpool to
Nirvana," October 15, 1999, Durst set out on a quest for the
ideal workplace. He asked, "What does the workplace of the
future look like and how can we get there today?" That trip
to nirvana was followed up with "Night Shift," a behind-the-scenes
look to find out what is happening as more and more Americans work
non-traditional hours. Durst stayed up all night peering into the
increasingly 24-7 work world we inhabit.
The Workday That Wouldn't Die - Remember when flextime was a novel idea and the
three-martini lunch was considered corporate cool? Nowadays, working 9 to 5 is as quaint a concept
as "all work and no play." The rules for the average workday are being rewritten. While many
Americans are toiling longer hours than they have in half a century, others are reinventing the
workday. From factory workers who determine their own productivity schedules to dot-com entrepreneurs
who believe that work is a recreational sport, the lines have blurred as we try to define a
typical American workday.
Livelyhood begins a third series on PBS with Planet Work: Finding Solutions in the
World Wide Work World. Two one- hour specials that explore how globalization of the world economy
is transforming the way we work. With a "glass is half full" approach, Livelyhood goes on a
global search for solutions to the growing problems of a smaller world. On the way wešll meet
people and businesses pioneering new models, where corporate, employee and community interests merge.
For information about ordering your own copy of Livelyhood,
email firstname.lastname@example.org or call 510-268-WORK.
Livelyhood is produced by The Working Group,
a nonprofit media company based in Oakland, CA, and is made possible
by the UAW-DaimlerChrysler National Training Center, United Airlines
and the Kellogg Foundation. The show is a presentation of
KQED TV, the most-watched public television station in the