RMW-005: Missing Norman Rockwell Coca-Cola Illustrations
ROADSHOW examines the case of Coca-Cola's missing Norman Rockwell illustrations.
Roadshow's Most Wanted Case Number
RMW-005
Date of Incident
1928 - 1934
Seeker
The Coca-Cola Company
Location
United States
What's Missing
Three Coca-Cola advertisement paintings by Norman Rockwell.
Case Status
Ongoing
Case Summary
Starting in the late 1920s through the mid-1930s, Coca-Cola commissioned Norman Rockwell to paint six advertisement illustrations for the company, featuring their iconic green bottles and idyllic all-American imagery. These original illustrations were then reproduced in calendars, billboards, and print publications.Today, three of the six Rockwell illustrations are in Coca-Cola's possession, while the other three are missing, having been lent out for use in publications and never returned.
Resources
Coca-Cola Company Archive website
Coca-Cola Company Archive: (404) 676-3491
Boy Fishin' (1935), Barefoot Boy (1934), and Take Me Back to Old Virginny (ca. 1931) are all by Norman Rockwell and are currently in Coca-Cola's possession.
Related
RMW-001: Stolen California Plein Air Collection
RMW-002: Missing Artifacts from the Wisconsin Historical Society
RMW-003: Colorado Unclaimed Property Division
RMW-004: Lost New Deal Artwork
RMW-006: Stolen Artworks from Hobcaw Barony
RMW-007: The Missing Norman Studios Film Reels
RMW-008: The Apollo Theater Archive
