Skip PBS navigation bar, and jump to content.
Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Donate Shop PBS Search PBS


The Film & More
Revolutionaries
Newcomers
Gamblers
Rebels
Behind the Scenes
About the Book
Primary Sources
Further Reading

Who Made America?
The Tournament
Discussion
Teachers' Guide

spacer above content
They Made America: "Newcomers"

"Newcomers" focuses on recent immigrants to America, their diligence and desires and the often harsh reality of their lives. The success stories among them imbued whole communities with pride in the face of rampant prejudice.

When Amadeo Giannini's idea -- a bank that gave working people a chance to secure and earn from their savings -- blossomed into Bank of America, the largest private bank in the world, many shared the wealth. "Giannini's great thing is to start saying we're going to open our doors to everybody; we're going to judge loans, not on what they've got in the bank, but what they've got in their soul," says author Harold Evans.

Also uplifting is the story of a Russian seamstress who became a lingerie tycoon. With the creation of Maidenform, Ida Rosenthal mass-produced a bra that was the perfect fit for the new, corsetless American woman.

Innovators profiled in "Newcomers":

Samuel Insull, Thomas Edison's apprentice, realized the dream of serving all America with cheap electricity.

Amadeo Giannini, a big man on the side of the little people, became the people's banker.

Ida Rosenthal liberated women from centuries of constriction with her Maidenform bra.

Program Description
Access a full description of the program.

Transcript
Read the full text of the broadcast program.

Acknowledgements
Program interviewees and consultants.

Film Credits
The many people who worked on the program.

page created on 6.30.2004
Site Navigation

About the Series: Revolutionaries | Newcomers | Gamblers | Rebels
Behind the Scenes | About the Book |  Primary Sources |  Further Reading

About the Series | Who Made America? | Tournament | Discussion | Teachers' Guide

They Made America Home | Feedback | Search | Shop | Web Credits

© 2004 PBS Online / WGBH



They Made America American Experience