Not only have sneakers become an icon in American pop culture (seemingly since Run DMC’s “An Ode to the Adidas Superstar”) but sales of the popular footwear are big business, to the tune of about $34 billion dollars a year in the U.S. alone.
This represents roughly 40 percent of the industry worldwide, estimates Matt Powell, a sport industry analyst from NPD Group and contributor to Forbes.
In the U.S., Nike and subsidiary Jordan Brand account for more than 90 percent of basketball shoe sales, Powell said.
Currently, Brooklyn Museum’s “The Rise of Sneaker Culture” exhibition explores how the sport shoe became an obsession in the U.S. and around the world.
Watch the full report from PBS NewsHour Weekend.