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U.S. President Donald Trump greets the crowd as he arrives for his "Make America Great Again" rally in Billings, Montana U.S., September 6, 2018. REUTERS/Kevin Lamarque

Nike’s endorsement deal with Kaepernick is not appropriate, Trump says

President Donald Trump says he doesn’t think Nike’s endorsement deal with Colin Kaepernick is appropriate.

Trump says Thursday: “I don’t like what Nike did. I don’t think it’s appropriate what they did.”

Kaepernick is the former San Francisco 49ers quarterback who started kneeling during the national anthem to protest police brutality and racial inequality. Trump has repeatedly criticized Kaepernick and other players for kneeling during the anthem.

Nike this week unveiled an endorsement deal with Kaepernick, who also narrates a new “Just Do It” ad.

Trump was interviewed by Fox News before a rally Thursday in Billings, Montana. He says: “I honor the flag. I honor our national anthem and most of the people in this country feel the same way.”

WATCH: President Trump holds campaign rally in Montana after week of turmoil

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