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President Clinton stated in his State of the Union address of January 23, 1996: “Our first challenge is to cherish our children and strengthen America’s families. . .I challenge the broadcast industry to do what movies have done — to identify your programming in ways that help parents to protect their children. And I invite the leaders of major media corporations in the entertainment industry to come to the White House next month to work with us in a positive way on concrete ways to improve what our children see on television. I am ready to work with you.”
A television ratings system. Today, President Clinton met with executives from the media and entertainment industry, and announced a breakthrough agreement to develop a voluntary ratings system that will help parents protect their children from violence and adult content on TV. The industry’s development of this ratings system is in response to the challenge issued by the President in his State of the Union address.
Presidential leadership. This meeting with broadcast industry executives demonstrates that with innovative Presidential leadership, responsible corporations can help us meet America’s challenges.
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