PBS NewsHour growth continues online, on social and on broadcast
Washington, DC (March 16, 2015) — The PBS NewsHour, co-anchored by Gwen Ifill and Judy Woodruff, continues to see impressive gains, both in terms of broadcast viewers and online visitors. In February 2014, NewsHour relaunched its website, and in the 12 months since, NewsHour’s website has seen quarterly growth in both page views and users. On broadcast, PBS NewsHour’s growth continued in January 2015 compared to the month and year prior, up +5% in total viewers and +8% in households, according to Nielsen NPower Live +7 ratings. This follows impressive broadcast gains in December 2014 compared to December 2013, up +12% in total viewers and up nearly +15% of households.
NewsHour’s following on social media continues to make great strides as well. NewsHour’s Facebook and Twitter followings at the end of February were up 92% and 30%, respectively, compared to February 2014. On YouTube in 2014, NewsHour saw 21 million video views and 42% growth in subscribers, which now total more than 115,000. And now more than 50% of visitors to NewsHour online come from mobile and tablet devices, at 2.82 million in January 2015 compared to 1.3 million in January 2014, according to Google Analytics.
In January 2015, PBS NewsHour online garnered nearly 9.5 million page views, with more than 4.1 million users during the month of January 2015, the highest online monthly audience of NewsHour yet, according to Google Analytics. This record-breaking traffic online was up more than +75% in page views and nearly +70% in users compared to January 2014.
This news follows the announcement of several NewsHour partnerships, with The Atlantic, Reveal from the Center for Investigative Reporting, and OZY Media, as well as the introduction of several new broadcast segments, including our Politics Monday panel, economics correspondent Paul Solman’s Making Sen$e Thursdays segments, and our NewsHour Shares features. More to come.
About PBS NewsHour
PBS NewsHour is seen by over four million weekly viewers and is also available online, via public radio in select markets, and via podcast. PBS NewsHour is a production of NewsHour Productions LLC, a wholly-owned non-profit subsidiary of WETA Washington, D.C., in association with WNET in New York. Major funding for PBS NewsHour is provided by the Corporation for Public Broadcasting, PBS and public television viewers. Major corporate funding is provided by BAE Systems, BNSF and Lincoln Financial Group with additional support from Carnegie Corporation of New York, the J. Paul Getty Trust, the William and Flora Hewlett Foundation, the Lemelson Foundation, the John D. and Catherine T. MacArthur Foundation, National Science Foundation, the Alfred P. Sloan Foundation, Friends of the NewsHour and others. More information on PBS NewsHour is available at www.pbs.org/newshour. On social media, visit www.facebook.com/newshour on Facebook or follow @NewsHour on Twitter.
Media Contact: Nick Massella