How does New Hampshire, home to the nation's first primary vote, compare to the rest of the country? Hari Sreenivasan and the NewsHour data team take a look at the Granite State by the numbers, and what voters there are saying -- and googling -- about this presidential election.
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And now we break down some interesting facts and figures from New Hampshire that aren't voting results.
Here's Hari Sreenivasan.
Our data team looked at what the numbers say about New Hampshire going into tonight's primary results. How does the Granite State compare to the rest of the country, and, on social media, what are New Hampshirites saying about this year's presidential election?
Compared to Iowa and most of the country, New Hampshire is whiter and more wealthy, according to the Census Bureau; 94 percent of the voting-age population is white, vs. 66 percent of the U.S. And the median household income is $66,532. That's $12,000 more than the amount you find nationwide.
In fact, there are fewer people in poverty in New Hampshire as well. The national poverty rate is nearly 14 percent, almost twice as high as what's found in New Hampshire, slightly more than 8 percent. And they're more politically active. Among New Hampshire residents age 18 or older, the census says nearly three out of four are registered to vote, compared to about two out of three Americans.
But what's on the minds of New Hampshire voters as this year's election gains momentum? Just like in Iowa last week, Facebook users in this small New England state have more to say about Donald Trump than any other presidential contender, Republican or Democrat. Next, there's Ted Cruz, who won last week's Iowa GOP caucus, and then Marco Rubio and Jeb Bush.
The presidential race's two Democrats, Hillary Clinton and Bernie Sanders, follow Trump in generating interest on Facebook there.
Regarding issues that most concern New Hampshire voters, conversation on Facebook may offer some clues. Campaign finance is the most important topic among Facebook users in New Hampshire leading up to today's primary vote. Next, New Hampshirites are talking about taxes, the economy, Wall Street, and same-sex marriage.
And when New Hampshirites want to learn more about this year's candidates, what are they Googling? According to the search engine's News Lab, interest in Rubio peaked after his debate performance Saturday, and top-trending questions among New Hampshire residents include, is Marco Rubio Catholic and is Ben Carson pro-choice?
In an effort to influence the hearts and minds, campaign and special interest groups are buying lots of ads in New Hampshire. The Boston Globe reported that, since December, more ads have aired in New Hampshire both for and against Jeb Bush than anyone else. Interestingly, Ted Cruz was featured in the fewest ads.
Tonight's vote in New England will show if those ad dollars make a difference.