Leave your feedback Share Copy URL https://www.pbs.org/newshour/show/pushing-boundaries-is-key-for-promoting-hiv-discussion Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Story Launched in 2009, “Shuga” is a TV series airing on Africa’s MTV Base as part of a campaign to spread the message about responsible sexual behaviour and HIV tolerance. The Partnership for an HIV-Free Generation’s Lydia Murimi discusses how realistic portrayals of youth and pushing boundaries on the show is key in promoting dialogue about HIV.