Economy Sep 22 What’s ‘Pre-Suasion?’ How marketers make us receptive to an ad The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in… By Paul Solman
Nation May 19 KFC dusts off Colonel Sanders for new ad campaign “I’m back, America.” And with a throaty chuckle, another fast food chain dusts off an old mascot to address the nation. A couple of weeks after McDonald’s Hamburglar robble-robbled back into our lives, KFC announced Tuesday that the fried… By Joshua Barajas
World Mar 26 Taco Bell portrays McDonald’s as communist society in new ad campaign A new advertising campaign from Taco Bell reimagines McDonald’s empire as a dystopian society. By Colleen Shalby
Politics Jan 23 Watch Florida Voters Brace for Barrage of Ads as Romney, Gingrich Battle Escalates Judy Woodruff reports on GOP presidential hopeful Mitt Romney launching an aggressive assault on South Carolina primary winner Newt Gingrich. Then, Gwen Ifill discusses the state of the Republican field ahead of Florida's primary next week with The Rothenberg Political…
Oct 05 Cardin, Steele Hammer Each Other on Ties to President, Special Interests By PBS NewsHour The two main candidates for Maryland Senate, Democratic Rep. Ben Cardin and Republican Lt. Gov. Michael Steele, have traded barbs through television ads about connections to President Bush or special interest groups. Continue reading