At Thanksgiving, what makes turkey, cranberry sauce and pumpkin pie so special? This researcher and her colleagues studied 99 years of Thanksgiving ads in Good Housekeeping magazine to find out.
By Samantha N. N. Cross, The Conversation
Many brands have come to the same conclusion as the fictional Tyrell Corporation in "Blade Runner": by giving their products a past and a personality, they can increase their power of influence on the consumer.
By Wahyd Vannoni
In schools, where companies enjoy a captive audience, food marketing is widespread -- on pizza packaging, football game scoreboards and vending machines, for example. But the messages on healthy eating in the classroom often conflict with both that marketing and…
By Laura Santhanam
Why do celebrity brands have an emotional impact on consumers?…
By Paul Solman
The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in…
By Beth J. Harpaz, Associated Press
Whether or not you can buy Donald Trump's steaks, and whether or not he wins the Republican presidential nomination, one thing is for sure: Trump the Brand is alive and well.
By PBS NewsHour
With “Honky,” PBS and Onstage in America present a stage comedy about racism that throws political correctness out the window. Hari Sreenivasan sits down with the play’s author, Greg Kalleres, to discuss how he explores race relations and coded language…
One of the earliest known milestones in recorded history was nestled into an 18-inch doll. Inventor Thomas Edison embedded small phonographs inside the metal torsos of thousands of dolls that “talked” or played fragments of nursery rhymes, including “Twinkle, Twinkle,…
By Wahyd Vannoni
Marketing professor Wahyd Vannoni reacts to the presence of a new album in his iTunes library -- an album he never bought.
Support Provided By: Learn more
Educate your inbox
Subscribe to Here’s the Deal, our politics newsletter for analysis you won’t find anywhere else.