Nation Apr 29 The ‘predatory marketing’ behind menthol cigarettes and how a ban could save Black lives By William Brangham
Science Apr 29 Analysis: How marketers could use voice-profiling to sell you more stuff Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers' inclinations – without people knowing what they're revealing or how that information is being interpreted. By Joseph Turow, The Conversation
Health Sep 06 Watch 4:55 Deaths linked to vaping reveal a complex array of inhaled substances Following several mysterious deaths linked to vaping, the federal government is now warning Americans not to use e-cigarettes. The Centers for Disease Control also said there are 450 reported cases of lung illnesses tied to vaping, in more than 30…
Nation Nov 23 How advertising made turkey and cranberry sauce into Thanksgiving traditions At Thanksgiving, what makes turkey, cranberry sauce and pumpkin pie so special? This researcher and her colleagues studied 99 years of Thanksgiving ads in Good Housekeeping magazine to find out. By Samantha N. N. Cross, The Conversation
Economy Apr 11 Brands treat us like the replicants in ‘Blade Runner’ Many brands have come to the same conclusion as the fictional Tyrell Corporation in "Blade Runner": by giving their products a past and a personality, they can increase their power of influence on the consumer. By Wahyd Vannoni
Dec 15 The many mixed messages schools send students on healthy eating By Laura Santhanam In schools, where companies enjoy a captive audience, food marketing is widespread -- on pizza packaging, football game scoreboards and vending machines, for example. But the messages on healthy eating in the classroom often conflict with both that marketing and… Continue reading
Nov 03 How Donald Trump equated his name with luxury and sold it to the masses By Paul Solman Why do celebrity brands have an emotional impact on consumers?… Continue reading
Sep 22 What’s ‘Pre-Suasion?’ How marketers make us receptive to an ad By Paul Solman The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in… Continue reading
Mar 09 Do Trump products really thrive? By Beth J. Harpaz, Associated Press Whether or not you can buy Donald Trump's steaks, and whether or not he wins the Republican presidential nomination, one thing is for sure: Trump the Brand is alive and well. Continue reading
Nov 06 Watch 7:46 In ‘Honky,’ a play that plays with the language of racism By PBS NewsHour With “Honky,” PBS and Onstage in America present a stage comedy about racism that throws political correctness out the window. Hari Sreenivasan sits down with the play’s author, Greg Kalleres, to discuss how he explores race relations and coded language… Continue watching