Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers' inclinations – without people knowing what they're revealing or how that information is being interpreted.
By Joseph Turow, The Conversation
Following several mysterious deaths linked to vaping, the federal government is now warning Americans not to use e-cigarettes. The Centers for Disease Control also said there are 450 reported cases of lung illnesses tied to vaping, in more than 30…
At Thanksgiving, what makes turkey, cranberry sauce and pumpkin pie so special? This researcher and her colleagues studied 99 years of Thanksgiving ads in Good Housekeeping magazine to find out.
By Samantha N. N. Cross, The Conversation
Many brands have come to the same conclusion as the fictional Tyrell Corporation in "Blade Runner": by giving their products a past and a personality, they can increase their power of influence on the consumer.
By Wahyd Vannoni
By Laura Santhanam
In schools, where companies enjoy a captive audience, food marketing is widespread -- on pizza packaging, football game scoreboards and vending machines, for example. But the messages on healthy eating in the classroom often conflict with both that marketing and…
Why do celebrity brands have an emotional impact on consumers?…
The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in…
By Beth J. Harpaz, Associated Press
Whether or not you can buy Donald Trump's steaks, and whether or not he wins the Republican presidential nomination, one thing is for sure: Trump the Brand is alive and well.
By PBS NewsHour
With “Honky,” PBS and Onstage in America present a stage comedy about racism that throws political correctness out the window. Hari Sreenivasan sits down with the play’s author, Greg Kalleres, to discuss how he explores race relations and coded language…
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