In schools, where companies enjoy a captive audience, food marketing is widespread -- on pizza packaging, football game scoreboards and vending machines, for example. But the messages on healthy eating in the classroom often conflict with both that marketing and…
By Laura Santhanam
Why do celebrity brands have an emotional impact on consumers?…
By Paul Solman
The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in…
By Paul Solman
Whether or not you can buy Donald Trump's steaks, and whether or not he wins the Republican presidential nomination, one thing is for sure: Trump the Brand is alive and well.
By Beth J. Harpaz, Associated Press
By Nick Corcodilos
It’s critical to establish a strong reputation for expertise — but do it in venues where a professional community congregates to learn and to share ideas.
One of the earliest known milestones in recorded history was nestled into an 18-inch doll. Inventor Thomas Edison embedded small phonographs inside the metal torsos of thousands of dolls that “talked” or played fragments of nursery rhymes, including “Twinkle, Twinkle,…
By Wahyd Vannoni
Marketing professor Wahyd Vannoni reacts to the presence of a new album in his iTunes library -- an album he never bought.
By Justin Scuiletti
A new study finds that when someone is put into a fearful situation without another person to turn to, they will turn to a brand to provide that missing support.
Hari Sreenivasan interviews Morgan Spurlock about his latest documentary.
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