|
|
The
"Eisenhower Answers America" campaign received much attention and
stirred some controversy. Democratic opponent Adlai Stevenson attacked
it as showing "contempt for the intelligence of the American people."
But even Stevenson saw that political commercials would become standard
campaign fare. When he ran again in 1956, it was a priority to land
a firm to handle his ads, something that proved hard to do on Republican-dominated
Madison Avenue.
In 1952, Dwight Eisenhower would have easily won the election even
without political commercials. In fact, some believe it was not until
Nelson Rockefeller's 1966 New York Governor's race that a television
spot campaign could be credited as a major factor in an election.
"Eisenhower Answers America" did, however, demonstrate on a national
scale that television would change America's political campaigns.
And it provided a model of production that is useful to this day.
|
|