THE 30 SECOND CANDIDATE HISTORICAL TIMELINEFROM IDEA TO ADTRICKS OF THE TRADEQ_AND_ATHE TELEVISION PROGRAM
Wisconsin Public Television
     

   
 
 
 

The "Eisenhower Answers America" campaign received much attention and stirred some controversy. Democratic opponent Adlai Stevenson attacked it as showing "contempt for the intelligence of the American people." But even Stevenson saw that political commercials would become standard campaign fare. When he ran again in 1956, it was a priority to land a firm to handle his ads, something that proved hard to do on Republican-dominated Madison Avenue.

In 1952, Dwight Eisenhower would have easily won the election even without political commercials. In fact, some believe it was not until Nelson Rockefeller's 1966 New York Governor's race that a television spot campaign could be credited as a major factor in an election.

"Eisenhower Answers America" did, however, demonstrate on a national scale that television would change America's political campaigns. And it provided a model of production that is useful to this day.









     

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