One of the best ad men was Rosser Reeves. He'd made a name for himself creating campaigns for big clients like Anacin, Colgate, and M&M's. Famous for catchy slogans like "Melts in your mouth, not in your hands," Reeves was approached by a group of Texas business men to come up with a Republican slogan to compete with the Democrats' "You Never Had It So Good."

Instead of a mere slogan, Reeves pitched an entire campaign. Republican presidential candidate Dwight Eisenhower would speak to voters' chief concerns in a series of short television "spots" airing shortly before the November election. "Eisenhower Answers America" was just underway.