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Barbara Kruger

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"Consumption" introduction
VIDEO | 1 MINUTE 15 SECONDS
Art:21 production still
"Consumption" introduction
VIDEO | 1 MINUTE 15 SECONDS
Opening Segment for Art:21
Barbara Kruger's work as an artist has long ago been co-opted by the advertising world, but continues to make viewers think about issues of our consumerist society. In creating this segment, Kruger sent the Art:21 film crew out to obtain certain "found" shots for her of McEnroe on the tennis court, in his gallery, and on the street, and of people eating, kissing, and exchanging money. Art:21 created McEnroe's script which he then adapted, and made his own. Kruger selected from this material, working in collaboration with Art:21's editor between Los Angeles and New York. To Art:21, John McEnroe's physical energy as an athlete and Kruger's visual energy seem well-matched to our topic of consumption.
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