Netflix strikes deal with cable companies to establish its own channel

BY Ruth Tam  April 25, 2014 at 6:29 PM EDT
Photo by Jin Lee/Bloomberg

Photo by Jin Lee/Bloomberg

You can already view Netflix on your TV through an internet-connected device, but for some users shows like “House of Cards” and “Orange Is The New Black” will soon be one channel away.

Netflix has signed a deal with three cable companies that will allow its subscribers to stream videos through its own ‘channel’ launching Monday.

“If you’re an RCN customer, perhaps in the D.C. area you would pick up your remote control, you could tune to Channel 450, and there you’d find Netflix,” chief marketing officer for Atlantic Broadband David Isenberg told The Washington Post. “You’d select it and that’ll launch the Netflix app. Literally, watching Netflix is as easy a changing the channel.”

The new service could cover as many as 500,000 of RCN, Grande Communications and Atlantic Broadband’s consumers who have both TiVo boxes and a Netflix subscription. The number of customers reached could grow as subscribers choose to opt in.