What's on people's minds today? More media outlets have turned to Dr. Frank Luntz to understand the hopes and fears of Americans than to any other political pollster. In addition to being an adviser to some of the most powerful Republicans in America, Luntz was a consultant to NBC's THE WEST WING, worked for several Fortune 100 companies and four different billionaires. Luntz is the wordsmith who championed such catchy phrases as "The Clear Skies Initiative" and "The Death Tax." David Brancaccio sits down with Luntz to discuss polling of Americans, the significance of the craft of language and what he sees as the difference between Republicans and Democrats.

		Dr. Frank Luntz was named by TIME as one of "50 of America's most promising leaders aged 40 and under" and he is the "hottest pollster" in America according to the BOSTON GLOBE. Luntz was the winner of the coveted Washington Post "Crystal Ball" award for being the most accurate pundit in 1992. The "Instant Response" focus group technique Frank has pioneered was profiled on 60 MINUTES in 1998. Luntz has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients in 11 countries since forming The Luntz Research Companies in 1992. In the 2000 election cycle, Luntz conducted almost two-dozen focus groups for MSNBC and CNBC, including live sessions following each night of both party conventions and presidential debates. His reoccurring segments on MSNBC/CNBC, "100 Days, 1000 Voices" won an Emmy Award in 2001. He was a primary night and election night commentator for THE NEWS WITH BRIAN WILLIAMS on MSNBC in 2000 and continues those duties for HARDBALL in 2004. Luntz is currently the host of AMERICA'S VOICES on MSNBC. More from Frank Luntz: The Luntz Research Companies AMERICA'S VOICES "Communicating the Principles of Prevention and Protection in the War on Terror" (Memo discussed in interview) During his discussion with David Brancaccio Dr. Luntz talked extensively about swing voters and election polls. NOW has collected information on how to "read" polls and some of the most recent efforts at defining "swing" state and swing voters below: Swing Voters in Swing States, National Annenberg Election Survey ('04), (PDF) Swing Vote Smaller Than Usual, But Still Sizable, PEW Research Center Presidential Race Tied as Americans Shift on Iraq and Economy, Gallup NOW's Poll Reading Tips Election 2004: Battleground States
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