Week of 1.4.08
Dirty Politics 2008
This Week: Dirty Politics 2008 | Anatomy of a Smear | The Misinformation Superhighway? | Interview: Rod Shealy | Feedback Forum | Transcript
Political mudslinging as a campaign tactic is as popular as it's ever been. Romney, Clinton, Huckabee, Giuliani, Obama - no one's managed to steer clear of targeted rumors and malicious gossip. NOW on PBS travels to South Carolina, the home of legendary no-holds-barred campaigner Lee Atwater, to see where negative stories come from, how they spread, and whether they can be effectively defeated with positive messaging.
Video: Dirty Politics 2008
"In South Carolina, we know how to run negative campaigns," Rod Shealy, a veteran campaign strategist who was convicted for violating campaign laws, tells NOW. "Your challenge as a campaign is to damage your opponent without getting caught doing it."
Will political smears influence the result of the 2008 election?
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