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Week of 1.4.08

Dirty Politics 2008

Political mudslinging as a campaign tactic is as popular as it's ever been. Romney, Clinton, Huckabee, Giuliani, Obama - no one's managed to steer clear of targeted rumors and malicious gossip. NOW on PBS travels to South Carolina, the home of legendary no-holds-barred campaigner Lee Atwater, to see where negative stories come from, how they spread, and whether they can be effectively defeated with positive messaging.

"In South Carolina, we know how to run negative campaigns," Rod Shealy, a veteran campaign strategist who was convicted for violating campaign laws, tells NOW. "Your challenge as a campaign is to damage your opponent without getting caught doing it."

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Will political smears influence the result of the 2008 election?

Related Links:

The Nation "Return of the Swift Boaters"

Will Folks' blog on presidential politics: FitsNews

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