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PERSPECTIVES:
Business Ethics
February 8, 2002 Episode no. 523
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BOB ABERNETHY, anchor: Now, the messages and fallout from the Enron bankruptcy.
The United States has become a nation of shareholders. Directly or indirectly,
through pension funds, 84 million Americans own corporate stock. This week, as
congressional committees in Washington investigated the Enron scandal, many of
the rest of us must have wondered whether what happened at Enron could happen
elsewhere.

A conversation now on Enron ethics. Reverend Jim Wallis is the editor-in-chief
of SOJOURNERS magazine in Washington. In New York, Larry Zicklin is a former managing
partner at the brokerage firm of Neuberger Berman, and a professor of business
ethics at New York University. In California, Kirk Hanson is executive director
of the Markkula Center for Applied Ethics at Santa Clara University and was formerly
a professor at the Graduate School of Business at Stanford.
Welcome to you all.
I want to begin with what appears to have happened at Enron. Larry Zicklin in
New York, what were the ethical problems there?
Professor LARRY ZICKLIN (Former Partner, Neuberger Berman): I think Enron
was the poster child of a company and a management that forgot why they were in
business. They [were] in business to serve clients, customers; to serve shareholders,
to serve employees. And they began to believe they were in business to extract
the maximum amount of wealth for the management, and that was a critical and fatal
error.
ABERNETHY: Kirk Hanson in California, what were the ethical problems as
you saw them?
 Professor
KIRK HANSON (Markkula Center for Applied Ethics): I see this as a case
of the ethics of new economy companies. This is an issue where in the new economy
we have released many of the regulatory constraints, we've permitted a lot of
experimentation. And unfortunately, in the process of doing that, executives have
taken advantage of some of their newfound freedom. And I think the untruthfulness
and stretching the bounds of acceptable behavior has resulted.
ABERNETHY: So, lying, conflict of interest. Jim Wallis, what did you see?
Reverend JIM WALLIS (SOJOURNERS magazine): Well, I think there are religious
issues here, not just ethical ones. Being very straight, the Bible -- biblical
ethics -- condemns in the strongest terms the behavior of Enron executives: greed,
selfishness, corruption, cheating, and the harshest kind of treatment of employees.
This is directly contrary to Jewish/Christian faith.
ABERNETHY: I am interested in what you all think about the culture there,
because the kind of climate in which people work is really essential. Kirk, what
did you hear from your students about that?
Prof. HANSON: Well, I have had students who have come from Enron and have
returned to it, some of them not to last very long there, by choice. I think culture
is critically important, the ethical environment in which one operates, and unfortunately,
Enron appears to have been a problematic ethical culture, which didn't encourage
the kind of honesty, responsibility-taking, which is central to any ethical organization.
ABERNETHY: And the real issue, I think for us and for so many people, is
the extent to which what happened at Enron came out of a culture that is common
in many businesses. Larry Zicklin, is this a national problem?
 Prof.
ZICKLIN: I think it is a national problem. I think Enron may be the most
egregious case. But when you look at this management, who for the last few years
were taking great responsibility for what was happening at the company, the great
success they enjoyed -- being on the cover of every magazine, in the newspapers,
being interviewed on television -- suddenly now appearing before Congress and
saying, "We didn't know, we didn't see, we weren't part of it, we didn't understand."
I mean, that's a lack of responsibility. That is total irresponsibility.
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Prof. HANSON: Bob, I see this problem as one of the responsibilities of
very top management. Unfortunately, this top management sought to take all the
risks that we take within a capitalist system, but without any of the penalties
when they failed. Employees suffered the downside of this: they lost their money,
whereas senior executives left with much of their fortunes intact.
Rev. WALLIS: Treasury Secretary O'Neil said on a Sunday morning show that
this is an example of a capitalist system where good decisions result in success
and bad ones, failure. Well, that's not what happened here. What we have is a
situation now where the people at the top of the economy have made good decisions
or bad ones and they get rich either way, and those at the bottom -- ordinary
people, employees and stockholders -- good decisions or bad ones, and they suffer.
That's a systemic problem. This is an extreme case, but we have some more basic
cultural and systemic issues here.
ABERNETHY: So what do we do? If the problems at Enron in Houston are problems
for many businesses all over the country, how do we change that? Larry Zicklin?
Prof. ZICKLIN: Well, I think this in a seminal event is American business
history and I think this will change a lot of things. It's already begun. If you
look at the accounting firms that are now dividing themselves up into audit firms
and consulting firms and ridding themselves of the conflict in consulting, it
tells you that's a beginning. I think you are going to see some changes on the
boards of directors. Boards are fearful now that actions are going to be brought
against them and that they are going to be held liable. I think they are going
to be more careful. Audit committees are going to be more careful. And I suspect
management won't push their function beyond where it should go.
Prof. HANSON: I hope Larry is right. I guess I don't see that this will
necessarily be THE seminal event. I think the whole history of the study of business
ethics, the promotion of business ethics, is that it is reinforced by a succession
of events like Enron. I was hired at the Stanford Business School in 1978, in
the wake of the bribery scandals, the Lockheed scandal. That was the one that
established and got this rolling, within at least secular universities in the
United States.
ABERNETHY: So if there are predecessors here, okay, yes, but then how do
we take this, or how does society take this and turn it into something that really
is meaningful change?
 Rev.
WALLIS: By saying that this is not just a business scandal or even a political
one, but it is a cultural issue here. I hope it is a seminal event. My question
is: Where do Enron executives go to church? And are they hearing on Sunday mornings
or Saturdays in their houses of worship, are they hearing preaching and teaching
that talk about moral issues of economy? When this moves from a Sunday morning
issue to a Monday morning question and back and forth, that's when it becomes,
I think, a serious conversation.
Prof. HANSON: And I see this as part of a broader, societal problem of
the winner takes all. We have created a culture, we experience a culture in which
only the very top athletes, only the very top businesspeople, only the very top
entertainers really see themselves as being very successful. And that's sad because
that drives people to try to go for the extreme money, for the extreme success,
rather then settling for success in a lot of other terms.
Rev. WALLIS: And winning by any means necessary.
ABERNETHY: Larry Zicklin?
Prof. ZICKLIN: I was just going to say, and this applies to a broader range
of people than any other event we have had in our history. This is the management,
this is the board, this is the audit committee, this is the accountants, this
is the employees, this might also involve politics. This is an extraordinary event.
ABERNETHY: And do you think [it will] really cause serious change in the
culture? That's a big assignment.
Prof. HANSON: Well, I think Larry's point, talking about the audit firms
already beginning to separate their consulting activities, I think boards of directors
here in Silicon Valley -- so many questions about what are the responsibilities
of boards being asked just in the last few days -- I think there are elements
that change is coming.
Rev. WALLIS: All those involved want to limit the damage. I want to extend
the conversation.
ABERNETHY: Jim, that's the last word. Jim Wallis in Washington, Larry Zicklin
in New York, Kirk Hanson in California -- many thanks to each of you.
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Related Links:
San Diego Union Tribune: "Energy chief, religious leaders dispute God's role in utility price spiral" by Sandi Dolbee, February 2, 2001
This interview with Enron executive Ken Lay on business, ethics and religion appeared
last year at the time of the California power crisis.
PBS: NOW with Bill Moyers: In Depth: The Enron Story, January 25, 2002
PBS: Frontline: Interview with Ken Lay
PBS: NOW with Bill Moyers: Interview with Ken Lay, February 2, 2002
Sojourners: "Where do Enron executives go to church?" by Jim Wallis, January 20, 2002
Christian Science Monitor: "Enron lapses and corporate ethics" by Kris Axtman
and Ron Scherer, February 4, 2002
Stanford Business: "A Question of Ethics," November 2000
A business leader, an economist, and two Stanford Business School faculty members
discuss the relationship between business and social responsibility.
Santa Clara University: Markkula Center for Applied Ethics: Business Ethics
Zicklin Center for Business Ethics Research, The Wharton School, University of Pennsylvania
Georgetown University: Woodstock Seminar in Business Ethics
Notre Dame Center for Ethics and Religious Values in Business
Center for Ethical Business Cultures
Bentley College: Center for Business Ethics
Gordon Conwell Theological Seminary: The Mockler Center for Faith and Ethics in the Workplace
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Related Books and Articles:
"Enron and Immorality" in AMERICA, February 11, 2002
CHURCH ON SUNDAY, WORK ON MONDAY: THE CHALLENGE OF FUSING CHRISTIAN VALUES
WITH BUSINESS LIFE by Laura Nash and Scotty McLennan
BELIEVERS IN BUSINESS: RESOLVING THE TENSIONS BETWEEN CHRISTIAN FAITH,
BUSINESS ETHICS, COMPETITION AND OUR DEFINITION OF SUCCESS by Laura Nash
BUSINESS AS A CALLING: WORK AND THE EXAMINED LIFE by Michael Novak
TOWARD A THEOLOGY OF THE CORPORATION by Michael Novak
THE SPIRIT OF DEMOCRATIC CAPITALISM by Michael Novak
ON MORAL BUSINESS: CLASSICAL AND CONTEMPORARY RESOURCES FOR ETHICS IN
ECONOMIC LIFE edited by Max L. Stackhouse et al.
WORK IN THE SPIRIT: TOWARD A THEOLOGY OF WORK by Miroslav Volf
THE PROTESTANT ETHIC AND THE SPIRIT OF CAPITALISM by Max Weber
BELEAGUERED RULERS: THE PUBLIC OBLIGATION OF THE PROFESSIONAL by William F.
May (see especially the chapter on "Unacknowledged Public Rulers: Corporate
Executives")
GOD AND MAMMON IN AMERICA by Robert Wuthnow
MONEY, MONEY, MONEY: THE SEARCH FOR WEALTH AND THE PURSUIT OF HAPPINESS
edited by Jacob Needleman et al.
MONEY AND THE MEANING OF LIFE by Jacob Needleman
THE CORROSION OF CHARACTER: PERSONAL DEVELOPMENT IN THE NEW CAPITALISM by
Richard Sennett
WHERE THE LAW ENDS: THE SOCIAL CONTROL OF CORPORATE BEHAVIOR by Christopher
Stone
ETHICS IN THE EDUCATION OF BUSINESS MANAGERS by Charles Powers
EIGHTY EXEMPLARY ETHICS STATEMENTS by Patrick E. Murphy
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