Spending on direct-to-consumer drug commercials grew 62 percent since 2012, even as ad spending for most other product types was flat.
By Bruce Horovitz and Julie Appleby, Kaiser Health News
The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in…
By Paul Solman
If you joined Snapchat when it was first created, watched Hulu when it was blissfully ad-free, browsed Twitter when it was only genuine tweets or even touched a computer or smartphone in the last 10 years, you’ve probably noticed it.
By Olivia Barrow
“Don’t buy this jacket.” Those words are awfully counterintuitive for a business that makes and sells clothing, but outdoor clothing company Patagonia ran that directive as part of a widespread ad campaign.
By Paul Solman
By Joshua Barajas
“I’m back, America.” And with a throaty chuckle, another fast food chain dusts off an old mascot to address the nation. A couple of weeks after McDonald’s Hamburglar robble-robbled back into our lives, KFC announced Tuesday that the fried…
By Corinne Segal
A leaked internal spreadsheet from Time, Inc. shows that the company assigned writers different scores for various criteria, including their value to advertisers.
By Anna Christiansen
Oregon, Washington and Vermont filed suits Thursday against Living Essentials LLC and Innovation Ventures LLC, makers of the highly popular energy booster. Attorneys for the states want a permanent injunction against the parent companies’ misleading marketing and are seeking civil…
By Philip Elliott, Associated Press
WASHINGTON — The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those…
Cyber Monday Likely to Be Biggest Online Shopping Day in U.S. History…
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