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What believing in Colin Kaepernick means for Nike
Nike just launched a new advertising campaign featuring former NFL quarterback Colin Kaepernick, who came to national prominence by protesting police brutality and racial injustice by kneeling during the national anthem before games. Nike’s move has reignited a national debate,…
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Will EU penalty make a difference in Google’s smartphone dominance?
The European Union announced its most aggressive fine yet against Google for antitrust concerns, and gave the American tech giant 90 days to make changes. European officials say Google has abused the dominance of its Android operating system to entrench…
How advertising made turkey and cranberry sauce into Thanksgiving traditions
At Thanksgiving, what makes turkey, cranberry sauce and pumpkin pie so special? This researcher and her colleagues studied 99 years of Thanksgiving ads in Good Housekeeping magazine to find out.
Brands treat us like the replicants in ‘Blade Runner’
Many brands have come to the same conclusion as the fictional Tyrell Corporation in "Blade Runner": by giving their products a past and a personality, they can increase their power of influence on the consumer.
Spending on direct-to-consumer drug commercials grew 62 percent since 2012, even as ad spending for most other product types was flat.
The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in…
If you joined Snapchat when it was first created, watched Hulu when it was blissfully ad-free, browsed Twitter when it was only genuine tweets or even touched a computer or smartphone in the last 10 years, you’ve probably noticed it.
“Don’t buy this jacket.” Those words are awfully counterintuitive for a business that makes and sells clothing, but outdoor clothing company Patagonia ran that directive as part of a widespread ad campaign.
“I’m back, America.” And with a throaty chuckle, another fast food chain dusts off an old mascot to address the nation. A couple of weeks after McDonald’s Hamburglar robble-robbled back into our lives, KFC announced Tuesday that the fried…
