Mar 20 Drug commercials, like prescription costs, are on the rise By Bruce Horovitz and Julie Appleby, Kaiser Health News Spending on direct-to-consumer drug commercials grew 62 percent since 2012, even as ad spending for most other product types was flat. Continue reading
Sep 22 What’s ‘Pre-Suasion?’ How marketers make us receptive to an ad By Paul Solman The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in… Continue reading
Dec 04 The bait-and-switch strategy of app development is doomed to fail By Olivia Barrow If you joined Snapchat when it was first created, watched Hulu when it was blissfully ad-free, browsed Twitter when it was only genuine tweets or even touched a computer or smartphone in the last 10 years, you’ve probably noticed it. Continue reading
Aug 20 The conversion of a Patagonia seamstress By Paul Solman “Don’t buy this jacket.” Those words are awfully counterintuitive for a business that makes and sells clothing, but outdoor clothing company Patagonia ran that directive as part of a widespread ad campaign. Continue reading
May 19 KFC dusts off Colonel Sanders for new ad campaign By Joshua Barajas “I’m back, America.” And with a throaty chuckle, another fast food chain dusts off an old mascot to address the nation. A couple of weeks after McDonald’s Hamburglar robble-robbled back into our lives, KFC announced Tuesday that the fried… Continue reading
Aug 18 Time Inc. rated writers on ad value, leaked spreadsheet shows By Corinne Segal A leaked internal spreadsheet from Time, Inc. shows that the company assigned writers different scores for various criteria, including their value to advertisers. Continue reading
Jul 18 Three states join lawsuit against 5-Hour Energy drink maker By Anna Christiansen Oregon, Washington and Vermont filed suits Thursday against Living Essentials LLC and Innovation Ventures LLC, makers of the highly popular energy booster. Attorneys for the states want a permanent injunction against the parent companies’ misleading marketing and are seeking civil… Continue reading
Apr 24 Watch Appeal growing among kids, FDA cracks down on ‘wild west’ of e-cigarettes By PBS News Hour Continue watching
Feb 17 New political TV ads can target individual homes By Philip Elliott, Associated Press WASHINGTON — The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those… Continue reading
Oct 17 Watch Will Facebook change lead to an erosion of privacy rights for teens? Will Facebook change erode privacy rights for teens?… Continue watching