Economy Oct 09 Watch 9:43 Economics Nobel winner Thaler shed light on how real people behave University of Chicago scholar Richard Thaler was honored with the 2017 Nobel Prize in economics for his work questioning traditional assumptions that markets act rationally, and for taking human nature into account. Economics correspondent Paul Solman helps explain Thaler's theories,… By PBS News Hour
Economy Jun 22 Column: The bank fees you don't even know about The average charge per overdraft went from $21.57 in 1998 to $31.26 in 2012. Similarly, average ATM fees more than doubled between 2001 and 2014. But there are more fees -- fees you may not even be aware of. By Lisa Servon
Economy Apr 11 How Delta masters the game of overbooking flights By using a bidding system, Delta involuntarily bumps fewer people, saves time and saves money. By Max Nesterak
Economy Mar 21 Quiz: Are you a sucker or an influence master? Optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s in it. By Robert Cialdini
Feb 07 Column: Should companies stay politically neutral? By Daniel Korschun Most people think it's bad for business when companies speak out. But Daniel Korschun says research shows otherwise. Continue reading
Jan 13 Do organizations raise more money by offering small gifts to potential donors? By Making Sen$e Editor How do potential donors respond to receiving gifts from organizations that appeal to them for support?… Continue reading
Jan 05 Column: What I learned about motivation from being a teenage burn victim By Dan Ariely When behavioral psychologist Dan Ariely was asked to share his experience as a teenage burn victim, he couldn't say no. But he wondered: What could possibly motivate him to revisit the suffering he had endured?… Continue reading
Oct 25 How flipping a coin can actually help you change your life By Making Sen$e Editor When faced with deciding whether to make a change, people may be too cautious for their own good, a new study finds. Continue reading
Sep 22 What's 'Pre-Suasion?' How marketers make us receptive to an ad By Paul Solman The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in… Continue reading