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By Paul Solman
University of Chicago scholar Richard Thaler was honored with the 2017 Nobel Prize in economics for his work questioning traditional assumptions that markets act rationally, and for taking human nature into account. Economics correspondent Paul Solman helps explain Thaler's theories,…
By PBS NewsHour
The average charge per overdraft went from $21.57 in 1998 to $31.26 in 2012. Similarly, average ATM fees more than doubled between 2001 and 2014. But there are more fees -- fees you may not even be aware of.
By Lisa Servon
By using a bidding system, Delta involuntarily bumps fewer people, saves time and saves money.
By Max Nesterak
Optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s in it.
By Robert Cialdini
By Daniel Korschun
Most people think it's bad for business when companies speak out. But Daniel Korschun says research shows otherwise.
By Making Sen$e Editor
How do potential donors respond to receiving gifts from organizations that appeal to them for support?…
By Dan Ariely
When behavioral psychologist Dan Ariely was asked to share his experience as a teenage burn victim, he couldn't say no. But he wondered: What could possibly motivate him to revisit the suffering he had endured?…
When faced with deciding whether to make a change, people may be too cautious for their own good, a new study finds.
The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in…
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