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behavioral economics

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Economy Jan 30

Can peer pressure be harnessed to fight climate change?

By Paul Solman

Economy Oct 09

Watch 9:43
Economics Nobel winner Thaler shed light on how real people behave

University of Chicago scholar Richard Thaler was honored with the 2017 Nobel Prize in economics for his work questioning traditional assumptions that markets act rationally, and for taking human nature into account. Economics correspondent Paul Solman helps explain Thaler's theories,…

By PBS NewsHour

Economy Jun 22

A customer leaves an ATM at the Wells Fargo & Co. bank in downtown Denver. Photo by Rick Wilking/Reuters
Column: The bank fees you don’t even know about

The average charge per overdraft went from $21.57 in 1998 to $31.26 in 2012. Similarly, average ATM fees more than doubled between 2001 and 2014. But there are more fees -- fees you may not even be aware of.

By Lisa Servon

Economy Apr 11

How Delta masters the game of overbooking flights

By using a bidding system, Delta involuntarily bumps fewer people, saves time and saves money.

By Max Nesterak

Economy Mar 21

Businessmen shaking hands across coffee table in lobby. Photo by Getty Images.
Quiz: Are you a sucker or an influence master?

Optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s in it.

By Robert Cialdini

Feb 07

Column: Should companies stay politically neutral?

By Daniel Korschun

Most people think it's bad for business when companies speak out. But Daniel Korschun says research shows otherwise.

Continue reading

Jan 13

Do organizations raise more money by offering small gifts to potential donors?

By Making Sen$e Editor

How do potential donors respond to receiving gifts from organizations that appeal to them for support?…

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Jan 05

Column: What I learned about motivation from being a teenage burn victim

By Dan Ariely

When behavioral psychologist Dan Ariely was asked to share his experience as a teenage burn victim, he couldn't say no. But he wondered: What could possibly motivate him to revisit the suffering he had endured?…

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Oct 25

How flipping a coin can actually help you change your life

By Making Sen$e Editor

When faced with deciding whether to make a change, people may be too cautious for their own good, a new study finds.

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Sep 22

What’s ‘Pre-Suasion?’ How marketers make us receptive to an ad

By Paul Solman

The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in…

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Full Episode
Friday, May 20

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