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Mercedes Viana Schlapp is co-founder of Cove Strategies, a governmental and public affairs firm based in Alexandria, Virginia. She works as a consultant for clients from Fortune 500 corporations and nonprofit organizations. Mercedes serves as the interface between the clients and Spanish-language media outlets, develops media strategy including message development and implementation plans and works on Hispanic coalition-building efforts. She identifies the most effective ways to reach targeted audiences nationally and/or locally.
With more than 10 years of experience, Mercedes has developed strong regional, national and international relationships with reporters in the Spanish press. Mercedes served in the White House for President George W. Bush as a spokesperson for Spanish-language media outlets in the United States, Spain and Latin America as well as worked with other specialty media outlets including religious press.
In 2006 Mercedes hosted the Republican National Committee’s cutting-edge web show, In the Know, where she delivered current Republican news and interviewed Republican political leaders and policy makers for both Spanish and English audiences. In addition, Mercedes serves as a media surrogate and political commentator on the radio and recently appeared on Univision and Hannity’s America on FOX News.
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To The Contrary Host: Bonnie Erbé
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