Jayme Swain

Jayme Swain is President and CEO of VPM, Virginia's home for public media, and the Virginia Foundation for Public Media.

At a transformational time for the organization, Swain oversees VPM, a network of PBS and NPR stations across Central Virginia and the Shenandoah Valley that connects nearly 2 million people to insightful programming in arts and culture, history, science, news and education. 

Under Swain's leadership, VPM has strengthened its position as a trusted source of news and information for Virginians and a powerhouse distributor of multiplatform, award-winning content for local and national audiences. She is also overseeing the construction of VPM's new headquarters in downtown Richmond, which will open to the public in 2026.

Swain has launched a number of impact-driven initiatives, including the expansion of VPM News to a multi-platform newsroom with 30 reports, editors, multi-media journalists and producers; the acquisition of Style Weekly, known as Richmond's alternative source for news, arts, culture and opinion; the expansion of original educational programming with a focus on children in underserved communities; and an increase in digital storytelling and distribution across the web, social media and podcasting. 

As the leader of the Virginia Foundation for Public Media, she manages the stewardship and advancement of an endowment to support VPM’s mission and vision, ensuring the future of public media in Virginia for generations to come. 

Swain is a media executive with over 25 years of experience in broadcast, print and digital with top brands such as PBS, CNN, FOX Sports and U.S. News & World Report.

Swain is active in public media and the community. She serves on the PBS Board of Directors and is chair of the Nominating and Corporate Governance Committee. She is also a member of the Organization for State Broadcasting Executives. 

Locally, she serves on the University of Virginia's Karsh Institute of Democracy Advisory Board as well as the Board of Directors for Elevate Early Education (E3), the Community Foundation for a greater Richmond and ChamberRVA.

Ms. Swain is a graduate of the University of Virginia.