Oct 05

Watch 2:29
What it takes to make a great political ad

Political consultant Fred Davis has had no shortage of notable clients, from Arnold Schwarzenegger to Carly Fiorina to John McCain. Davis gives his Brief but Spectacular take on how to captivate and convince viewers with an advertisement they will always…

As 2014 midterm election kicks off, there are 20 percent more positive political TV ads than during the cycle two years ago. To understand the slight shift away from mudslinging, Judy Woodruff talks with ad-maker and consultant John Brabender and…

Latest News