PBS Anywhere

Providing Support for PBS.org

Off Book

The Worlds of Viral Video

Special | 8m 49s

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos have forever changed media.

Aired: 07/26/12

Rating: NR

Video has closed captioning.

Problems Playing Video?