>> THIS WEEK ON "TO THE >> THIS WEEK ON "TO THE CONTRARY" >> THIS WEEK ON "TO THE CONTRARY" FIRST, OBAMACARE, ABORTION CONTRARY" FIRST, OBAMACARE, ABORTION RIGHTS AND WOMEN VOTERS.

FIRST, OBAMACARE, ABORTION RIGHTS AND WOMEN VOTERS.

THEN, THE FIRST LADY TAKES ON A RIGHTS AND WOMEN VOTERS.

THEN, THE FIRST LADY TAKES ON A POLICY ROLE.

THEN, THE FIRST LADY TAKES ON A POLICY ROLE.

BEHIND THE HEADLINES: REWARDING POLICY ROLE.

BEHIND THE HEADLINES: REWARDING WOMAN-FRIENDLY CORPORATIONS.

>> HELLO, I'M BONNIE ERBE.

>> HELLO, I'M BONNIE ERBE.

WELCOME TO "TO THE CONTRARY," A >> HELLO, I'M BONNIE ERBE.

WELCOME TO "TO THE CONTRARY," A DISCUSSION OF NEWS AND SOCIAL WELCOME TO "TO THE CONTRARY," A DISCUSSION OF NEWS AND SOCIAL TRENDS FROM DIVERSE DISCUSSION OF NEWS AND SOCIAL TRENDS FROM DIVERSE PERSPECTIVES.

TRENDS FROM DIVERSE PERSPECTIVES.

UP FIRST, THE HEALTHCARE DEBATE.

PERSPECTIVES.

UP FIRST, THE HEALTHCARE DEBATE.

PRESIDENT OBAMA THREW THE UP FIRST, THE HEALTHCARE DEBATE.

PRESIDENT OBAMA THREW THE HEALTHCARE DEBATE INTO A TIZZY PRESIDENT OBAMA THREW THE HEALTHCARE DEBATE INTO A TIZZY THIS WEEK SAYING HE'S KEEPING HEALTHCARE DEBATE INTO A TIZZY THIS WEEK SAYING HE'S KEEPING HIS PROMISE, "IF YOU LIKE YOUR THIS WEEK SAYING HE'S KEEPING HIS PROMISE, "IF YOU LIKE YOUR INSURANCE YOU CAN KEEP IT."

HIS PROMISE, "IF YOU LIKE YOUR INSURANCE YOU CAN KEEP IT."

THE PRESIDENT WILL PERMIT INSURANCE YOU CAN KEEP IT."

THE PRESIDENT WILL PERMIT INSURANCE COMPANIES COVERING THE PRESIDENT WILL PERMIT INSURANCE COMPANIES COVERING INDIVIDUALS AND SMALL GROUPS TO INSURANCE COMPANIES COVERING INDIVIDUALS AND SMALL GROUPS TO EXTEND POLICIES THAT DO NOT MEET INDIVIDUALS AND SMALL GROUPS TO EXTEND POLICIES THAT DO NOT MEET OBAMACARE MINIMUM STANDARDS.

EXTEND POLICIES THAT DO NOT MEET OBAMACARE MINIMUM STANDARDS.

THE CATCH, IT'S A ONE-YEAR FIX OBAMACARE MINIMUM STANDARDS.

THE CATCH, IT'S A ONE-YEAR FIX AND INSURANCE COMPANIES MUST THE CATCH, IT'S A ONE-YEAR FIX AND INSURANCE COMPANIES MUST TELL CONSUMERS WHAT THOSE PLANS AND INSURANCE COMPANIES MUST TELL CONSUMERS WHAT THOSE PLANS DON'T COVER.

TELL CONSUMERS WHAT THOSE PLANS DON'T COVER.

THAT CAN INCLUDE BENEFITS SUCH DON'T COVER.

THAT CAN INCLUDE BENEFITS SUCH AS MATERNITY, EMERGENCY ROOM THAT CAN INCLUDE BENEFITS SUCH AS MATERNITY, EMERGENCY ROOM VISITS AND MENTAL HEALTH, ALL AS MATERNITY, EMERGENCY ROOM VISITS AND MENTAL HEALTH, ALL MANDATED UNDER THE AFFORDABLE VISITS AND MENTAL HEALTH, ALL MANDATED UNDER THE AFFORDABLE CARE ACT.

MANDATED UNDER THE AFFORDABLE CARE ACT.

AND ON THE WOMEN'S HEALTHCARE CARE ACT.

AND ON THE WOMEN'S HEALTHCARE FRONT THIS WEEK DEMOCRATIC AND ON THE WOMEN'S HEALTHCARE FRONT THIS WEEK DEMOCRATIC SENATOR RICHARD BLUMENTHAL OF FRONT THIS WEEK DEMOCRATIC SENATOR RICHARD BLUMENTHAL OF CONNECTICUT INTRODUCING A BILL SENATOR RICHARD BLUMENTHAL OF CONNECTICUT INTRODUCING A BILL TO ASSURE WOMEN'S ACCESS TO CONNECTICUT INTRODUCING A BILL TO ASSURE WOMEN'S ACCESS TO ABORTION.

TO ASSURE WOMEN'S ACCESS TO ABORTION.

ALONG WITH FELLOW DEMOCRATS, ABORTION.

ALONG WITH FELLOW DEMOCRATS, WOMEN SENATORS AND HOUSE ALONG WITH FELLOW DEMOCRATS, WOMEN SENATORS AND HOUSE MEMBERS, BLUMENTHAL SAID THE WOMEN SENATORS AND HOUSE MEMBERS, BLUMENTHAL SAID THE HISTORIC WOMEN'S HEALTH MEMBERS, BLUMENTHAL SAID THE HISTORIC WOMEN'S HEALTH PROTECTION ACT WILL STOP STATES HISTORIC WOMEN'S HEALTH PROTECTION ACT WILL STOP STATES FROM CHIPPING AWAY AT WOMEN'S PROTECTION ACT WILL STOP STATES FROM CHIPPING AWAY AT WOMEN'S REPRODUCTIVE RIGHTS.

FROM CHIPPING AWAY AT WOMEN'S REPRODUCTIVE RIGHTS.

SO REPRODUCTIVE RIGHTS.

SO GENEVIEVE WOOD SO GENEVIEVE WOOD WHAT IS ALL THIS DOING TO GENEVIEVE WOOD WHAT IS ALL THIS DOING TO DEMOCRATS.

WHAT IS ALL THIS DOING TO DEMOCRATS.

>> DEMOCRATS OWN THIS ISSUE.

DEMOCRATS.

>> DEMOCRATS OWN THIS ISSUE.

THINK WERE THE ONLY ONES WHO >> DEMOCRATS OWN THIS ISSUE.

THINK WERE THE ONLY ONES WHO VOTED FOR OBAMACARE NOW SEMEN THINK WERE THE ONLY ONES WHO VOTED FOR OBAMACARE NOW SEMEN AND WOMEN OF BOTH PARTIES IN VOTED FOR OBAMACARE NOW SEMEN AND WOMEN OF BOTH PARTIES IN THIS COUNTRY SAYING, THIS ISN'T AND WOMEN OF BOTH PARTIES IN THIS COUNTRY SAYING, THIS ISN'T WHAT WE WERE TOLD THE POLLS THIS COUNTRY SAYING, THIS ISN'T WHAT WE WERE TOLD THE POLLS THEY'RE PLAY FOR IT.

WHAT WE WERE TOLD THE POLLS THEY'RE PLAY FOR IT.

>> AS FAR AS WOMEN'S HEALTH THEY'RE PLAY FOR IT.

>> AS FAR AS WOMEN'S HEALTH PROTECTION ARC WE HAD FOCUS >> AS FAR AS WOMEN'S HEALTH PROTECTION ARC WE HAD FOCUS GROUP ON THAT IN VIRGINIA IN PROTECTION ARC WE HAD FOCUS GROUP ON THAT IN VIRGINIA IN THESE ELECTIONS.

GROUP ON THAT IN VIRGINIA IN THESE ELECTIONS.

THE DEMOCRATS CAME OUT VERY THESE ELECTIONS.

THE DEMOCRATS CAME OUT VERY WELL.

THE DEMOCRATS CAME OUT VERY WELL.

>> I THINK DEMOCRATS WILL HAVE WELL.

>> I THINK DEMOCRATS WILL HAVE ROUGH TIME.

>> I THINK DEMOCRATS WILL HAVE ROUGH TIME.

WHAT WE'RE SEEING HUGE ROUGH TIME.

WHAT WE'RE SEEING HUGE CREDIBILITY ISSUE, THEY'RE NOT WHAT WE'RE SEEING HUGE CREDIBILITY ISSUE, THEY'RE NOT CROSSING THE PRESIDENT THAT'S A CREDIBILITY ISSUE, THEY'RE NOT CROSSING THE PRESIDENT THAT'S A BIG PROBLEM, IT'S GOING TO, I CROSSING THE PRESIDENT THAT'S A BIG PROBLEM, IT'S GOING TO, I THINK, EXTEND OR BLEED OVER TO BIG PROBLEM, IT'S GOING TO, I THINK, EXTEND OR BLEED OVER TO THE REST OF THE DEMOCRATS.

THINK, EXTEND OR BLEED OVER TO THE REST OF THE DEMOCRATS.

>> WOMEN WILL BE GREAT THE REST OF THE DEMOCRATS.

>> WOMEN WILL BE GREAT BENEFICIARIES IF THE HEALTH CARE >> WOMEN WILL BE GREAT BENEFICIARIES IF THE HEALTH CARE COVERAGE WORKS.

BENEFICIARIES IF THE HEALTH CARE COVERAGE WORKS.

I THINK IT'S NOT OVER YET.

COVERAGE WORKS.

I THINK IT'S NOT OVER YET.

LET'S SAY THEY CAN FIX THE I THINK IT'S NOT OVER YET.

LET'S SAY THEY CAN FIX THE PROBLEM I THINK IT WILL BE LET'S SAY THEY CAN FIX THE PROBLEM I THINK IT WILL BE BENEFIT TO THE DEMOCRATS.

PROBLEM I THINK IT WILL BE BENEFIT TO THE DEMOCRATS.

>> BUT RIGHT NOW AT LEAST WE'RE BENEFIT TO THE DEMOCRATS.

>> BUT RIGHT NOW AT LEAST WE'RE SEEING, THIS IS EVOLVING STORY >> BUT RIGHT NOW AT LEAST WE'RE SEEING, THIS IS EVOLVING STORY GOING TO EVOLVE WHOLE LOT MORE SEEING, THIS IS EVOLVING STORY GOING TO EVOLVE WHOLE LOT MORE IN THE NEXT YEAR BEFORE MID TERM GOING TO EVOLVE WHOLE LOT MORE IN THE NEXT YEAR BEFORE MID TERM ELECTIONS.

IN THE NEXT YEAR BEFORE MID TERM ELECTIONS.

RIGHT NOW SEEMS LIKE PEOPLE ARE ELECTIONS.

RIGHT NOW SEEMS LIKE PEOPLE ARE RUNNING AWAY FROM THE DEMOCRATIC RIGHT NOW SEEMS LIKE PEOPLE ARE RUNNING AWAY FROM THE DEMOCRATIC PARTY, PARTICULARLY WOMEN WHO RUNNING AWAY FROM THE DEMOCRATIC PARTY, PARTICULARLY WOMEN WHO ARE THE ONLY REASON PRESIDENT PARTY, PARTICULARLY WOMEN WHO ARE THE ONLY REASON PRESIDENT OBAMA IS IN OFFICE.

ARE THE ONLY REASON PRESIDENT OBAMA IS IN OFFICE.

WHAT DO YOU THINK LONG TERM?

OBAMA IS IN OFFICE.

WHAT DO YOU THINK LONG TERM?

>> WELL, LONG TERM IF THEY DON'T WHAT DO YOU THINK LONG TERM?

>> WELL, LONG TERM IF THEY DON'T FIX THE PROBLEM I.T.

GOING TO BE >> WELL, LONG TERM IF THEY DON'T FIX THE PROBLEM I.T.

GOING TO BE A VERY BIG DEAL.

FIX THE PROBLEM I.T.

GOING TO BE A VERY BIG DEAL.

IT'S A VERY COMPLEX REFORM THAT A VERY BIG DEAL.

IT'S A VERY COMPLEX REFORM THAT REQUIRES A LOT OF COLLABORATION IT'S A VERY COMPLEX REFORM THAT REQUIRES A LOT OF COLLABORATION AND THERE'S NOT A LOT OF REQUIRES A LOT OF COLLABORATION AND THERE'S NOT A LOT OF COLLABORATION, CERTAIN LOW HAVE AND THERE'S NOT A LOT OF COLLABORATION, CERTAIN LOW HAVE ONE SECTOR OF THE GOVERNMENT, OF COLLABORATION, CERTAIN LOW HAVE ONE SECTOR OF THE GOVERNMENT, OF THE SOCIETY COVERING FOR IT.

ONE SECTOR OF THE GOVERNMENT, OF THE SOCIETY COVERING FOR IT.

>> YOU CANNOT AFFORD SUCH A THE SOCIETY COVERING FOR IT.

>> YOU CANNOT AFFORD SUCH A COMPLEX PROGRAM IN THAT >> YOU CANNOT AFFORD SUCH A COMPLEX PROGRAM IN THAT ENVIRONMENT AND IT'S COLLAPSING COMPLEX PROGRAM IN THAT ENVIRONMENT AND IT'S COLLAPSING BASICALLY AT THIS POINT BUT ENVIRONMENT AND IT'S COLLAPSING BASICALLY AT THIS POINT BUT THERE'S HOPE.

BASICALLY AT THIS POINT BUT THERE'S HOPE.

THEY MAY BE AIL TO FIBS IT IT'S THERE'S HOPE.

THEY MAY BE AIL TO FIBS IT IT'S NOT OVER YET.

THEY MAY BE AIL TO FIBS IT IT'S NOT OVER YET.

>> HOPE AND CHANGE.

NOT OVER YET.

>> HOPE AND CHANGE.

HOPE AND CHANGE.

>> HOPE AND CHANGE.

HOPE AND CHANGE.

HERE WE GO.

HOPE AND CHANGE.

HERE WE GO.

TWO WOMEN SENATOR DEMOCRATS, HERE WE GO.

TWO WOMEN SENATOR DEMOCRATS, HAGAN AND LANDRUE ARE TWO WOMEN SENATOR DEMOCRATS, HAGAN AND LANDRUE ARE CRITICIZING THE PRESIDENT ON HAGAN AND LANDRUE ARE CRITICIZING THE PRESIDENT ON THIS DISASTROUS ROLL OUT ON FACT CRITICIZING THE PRESIDENT ON THIS DISASTROUS ROLL OUT ON FACT THAT HE WAS BACK SEAT DRIVER ON THIS DISASTROUS ROLL OUT ON FACT THAT HE WAS BACK SEAT DRIVER ON THIS WHOLE PROCESS.

THAT HE WAS BACK SEAT DRIVER ON THIS WHOLE PROCESS.

YOU'RE BASICALLY SEEING THIS WHOLE PROCESS.

YOU'RE BASICALLY SEEING DEMOCRATS PANICKING AND RUNNING YOU'RE BASICALLY SEEING DEMOCRATS PANICKING AND RUNNING FOR COVER.

DEMOCRATS PANICKING AND RUNNING FOR COVER.

>> THE SENATORS BECAUSE THEY'RE FOR COVER.

>> THE SENATORS BECAUSE THEY'RE UP FOR ELECTION IN 2014.

>> THE SENATORS BECAUSE THEY'RE UP FOR ELECTION IN 2014.

THEY OWN THIS THING.

UP FOR ELECTION IN 2014.

THEY OWN THIS THING.

I BELIEVE THEY VOTED FOR IT.

THEY OWN THIS THING.

I BELIEVE THEY VOTED FOR IT.

IT WASN'T A PROBLEM UNTIL NOW I BELIEVE THEY VOTED FOR IT.

IT WASN'T A PROBLEM UNTIL NOW IT'S THERE IT DOESN'T WORK AND IT WASN'T A PROBLEM UNTIL NOW IT'S THERE IT DOESN'T WORK AND PEOPLE DON'T LIKE IT.

IT'S THERE IT DOESN'T WORK AND PEOPLE DON'T LIKE IT.

NOW ALL OF A SUDDEN THEY'RE PEOPLE DON'T LIKE IT.

NOW ALL OF A SUDDEN THEY'RE CONCERNED MAYBE THEY SHOULD HAVE NOW ALL OF A SUDDEN THEY'RE CONCERNED MAYBE THEY SHOULD HAVE READ THIS LEGISLATION BEFORE IT CONCERNED MAYBE THEY SHOULD HAVE READ THIS LEGISLATION BEFORE IT WAS PASSED.

READ THIS LEGISLATION BEFORE IT WAS PASSED.

WE'VE ALL PREDICT ON THE WAS PASSED.

WE'VE ALL PREDICT ON THE CONSERVATIVE SIDE THIS ISN'T WE'VE ALL PREDICT ON THE CONSERVATIVE SIDE THIS ISN'T GOING TO WORK.

CONSERVATIVE SIDE THIS ISN'T GOING TO WORK.

EXTREMELY COMPLICATED TAKING GOING TO WORK.

EXTREMELY COMPLICATED TAKING OVER ONE-FIFTH OF THE KNICKS' EXTREMELY COMPLICATED TAKING OVER ONE-FIFTH OF THE KNICKS' ECONOMY.

OVER ONE-FIFTH OF THE KNICKS' ECONOMY.

IT'S VERY COMPLICATED THING.

ECONOMY.

IT'S VERY COMPLICATED THING.

IT'S A VERY PRIVATE THING AND IT'S VERY COMPLICATED THING.

IT'S A VERY PRIVATE THING AND NOW THE GOVERNMENT WANTS TO RUN IT'S A VERY PRIVATE THING AND NOW THE GOVERNMENT WANTS TO RUN IT NOT SURPRISINGLY IT'S NOT NOW THE GOVERNMENT WANTS TO RUN IT NOT SURPRISINGLY IT'S NOT GOING WELL.

IT NOT SURPRISINGLY IT'S NOT GOING WELL.

>> I THINK WE ALL NEED TO TAKE A GOING WELL.

>> I THINK WE ALL NEED TO TAKE A BREATH BECAUSE THE PRESIDENT >> I THINK WE ALL NEED TO TAKE A BREATH BECAUSE THE PRESIDENT APOLOGIZED, RECOGNIZES -- BREATH BECAUSE THE PRESIDENT APOLOGIZED, RECOGNIZES -- >> I WANT TO TALK ABOUT THAT.

APOLOGIZED, RECOGNIZES -- >> I WANT TO TALK ABOUT THAT.

HE'S NOT GETTING VERY GOOD PRESS >> I WANT TO TALK ABOUT THAT.

HE'S NOT GETTING VERY GOOD PRESS FOR HAVING APOLOGIZED.

HE'S NOT GETTING VERY GOOD PRESS FOR HAVING APOLOGIZED.

SOME PEOPLE SAY IT MAKES HIM FOR HAVING APOLOGIZED.

SOME PEOPLE SAY IT MAKES HIM LOOK SO MUCH STRONGER.

SOME PEOPLE SAY IT MAKES HIM LOOK SO MUCH STRONGER.

TO BE WILLING, ONE OF THE FIRST LOOK SO MUCH STRONGER.

TO BE WILLING, ONE OF THE FIRST PRESIDENTS IN RECENT HISTORY TO TO BE WILLING, ONE OF THE FIRST PRESIDENTS IN RECENT HISTORY TO SAY I'M SORRY.

PRESIDENTS IN RECENT HISTORY TO SAY I'M SORRY.

AND I GOOFED.

SAY I'M SORRY.

AND I GOOFED.

IT'S NOT SOMETHING YOU HEAR AND I GOOFED.

IT'S NOT SOMETHING YOU HEAR COMING OUT OF THEIR MOUTHS.

IT'S NOT SOMETHING YOU HEAR COMING OUT OF THEIR MOUTHS.

ON THE OTHER HANDSOME PEOPLE SAY COMING OUT OF THEIR MOUTHS.

ON THE OTHER HANDSOME PEOPLE SAY -- ON THE OTHER HANDSOME PEOPLE SAY -- >> RIGHT NOW TAKING A HIT.

-- >> RIGHT NOW TAKING A HIT.

NO DOUBT.

>> RIGHT NOW TAKING A HIT.

NO DOUBT.

IF YOU TALK ABOUT WHETHER THIS NO DOUBT.

IF YOU TALK ABOUT WHETHER THIS IS GOOD FOR WOMEN OR NOT LET'S IF YOU TALK ABOUT WHETHER THIS IS GOOD FOR WOMEN OR NOT LET'S LOOK AT THE ONE STATE WHERE HE IS GOOD FOR WOMEN OR NOT LET'S LOOK AT THE ONE STATE WHERE HE DID GET THE DEMOCRATIC -- LOOK AT THE ONE STATE WHERE HE DID GET THE DEMOCRATIC -- DEMOGRAPHIC BREAK DOWN WHO HAVE DID GET THE DEMOCRATIC -- DEMOGRAPHIC BREAK DOWN WHO HAVE SIGNED UP AND IN KENTUCKY IT WAS DEMOGRAPHIC BREAK DOWN WHO HAVE SIGNED UP AND IN KENTUCKY IT WAS MAJORITY, WOMEN WHO SIGNED UP SIGNED UP AND IN KENTUCKY IT WAS MAJORITY, WOMEN WHO SIGNED UP FOR THESE PLANS.

MAJORITY, WOMEN WHO SIGNED UP FOR THESE PLANS.

BECAUSE WOMEN HAVE THAT SENSE FOR THESE PLANS.

BECAUSE WOMEN HAVE THAT SENSE OF -- WANTING TO PROTECT THEIR BECAUSE WOMEN HAVE THAT SENSE OF -- WANTING TO PROTECT THEIR FAMILIES AND I THINK THAT OF -- WANTING TO PROTECT THEIR FAMILIES AND I THINK THAT INDICATES TO ME THAT THEY FAMILIES AND I THINK THAT INDICATES TO ME THAT THEY UNDERSTAND IT WAS A GOOD THING.

INDICATES TO ME THAT THEY UNDERSTAND IT WAS A GOOD THING.

ALSO LOOK AT 6.6 MILLION KIDS OF UNDERSTAND IT WAS A GOOD THING.

ALSO LOOK AT 6.6 MILLION KIDS OF PARENTS BETWEEN THE AGES OF 18 ALSO LOOK AT 6.6 MILLION KIDS OF PARENTS BETWEEN THE AGES OF 18 AND 26 WHO HAVE NOW SIGNED UP TO PARENTS BETWEEN THE AGES OF 18 AND 26 WHO HAVE NOW SIGNED UP TO BE COVERED BY THEIR PARENTS' AND 26 WHO HAVE NOW SIGNED UP TO BE COVERED BY THEIR PARENTS' INSURANCE.

BE COVERED BY THEIR PARENTS' INSURANCE.

I DON'T THINK WE CAN SAY AT THE INSURANCE.

I DON'T THINK WE CAN SAY AT THE BEGINNING OF THIS VERY ROCKY I DON'T THINK WE CAN SAY AT THE BEGINNING OF THIS VERY ROCKY ROLL OUT THAT THIS IS GOING TO BEGINNING OF THIS VERY ROCKY ROLL OUT THAT THIS IS GOING TO BE NEGATIVE FOR OBAMA'S LEGACY ROLL OUT THAT THIS IS GOING TO BE NEGATIVE FOR OBAMA'S LEGACY LONG TERM OR WOMEN AND FAMILIES.

BE NEGATIVE FOR OBAMA'S LEGACY LONG TERM OR WOMEN AND FAMILIES.

>> IN THE STATES AND IN KENTUCKY LONG TERM OR WOMEN AND FAMILIES.

>> IN THE STATES AND IN KENTUCKY BEING AN EXAMPLE THAT THEY >> IN THE STATES AND IN KENTUCKY BEING AN EXAMPLE THAT THEY BROUGHT IN TO THE PROGRAM, BEING AN EXAMPLE THAT THEY BROUGHT IN TO THE PROGRAM, EXPANDED MEDICAID, IT'S THE ONE BROUGHT IN TO THE PROGRAM, EXPANDED MEDICAID, IT'S THE ONE THAT SEEMS TO BE WORKING THE EXPANDED MEDICAID, IT'S THE ONE THAT SEEMS TO BE WORKING THE BETTER AT THIS POINT.

THAT SEEMS TO BE WORKING THE BETTER AT THIS POINT.

YOU SEE A LOT OF MOVEMENT.

BETTER AT THIS POINT.

YOU SEE A LOT OF MOVEMENT.

THAT'S WHERE THE BULK OF THE YOU SEE A LOT OF MOVEMENT.

THAT'S WHERE THE BULK OF THE NEW -- ARE COMING FROM.

THAT'S WHERE THE BULK OF THE NEW -- ARE COMING FROM.

THEY CAN GET MORE COOPERATION, NEW -- ARE COMING FROM.

THEY CAN GET MORE COOPERATION, CERTAINLY THEY CAN LOOK AT THE THEY CAN GET MORE COOPERATION, CERTAINLY THEY CAN LOOK AT THE WEBSITE THAT IS CRITICAL.

CERTAINLY THEY CAN LOOK AT THE WEBSITE THAT IS CRITICAL.

THIS IS LIKE -- WEBSITE THAT IS CRITICAL.

THIS IS LIKE -- >> WITH THE BEST -- NEVER HAPPEN THIS IS LIKE -- >> WITH THE BEST -- NEVER HAPPEN WITH A HUGE IMPLEMENTATION THE >> WITH THE BEST -- NEVER HAPPEN WITH A HUGE IMPLEMENTATION THE MERE FACT THAT -- WITH A HUGE IMPLEMENTATION THE MERE FACT THAT -- >> ONE AT A TIME.

MERE FACT THAT -- >> ONE AT A TIME.

>> HE WAS GOING OUT THERE SAYING >> ONE AT A TIME.

>> HE WAS GOING OUT THERE SAYING THIS IS A DOOZY, GETTING AIRLINE >> HE WAS GOING OUT THERE SAYING THIS IS A DOOZY, GETTING AIRLINE TICKET YET NOT REALIZING THAT THIS IS A DOOZY, GETTING AIRLINE TICKET YET NOT REALIZING THAT THIS WAS GOING TO BLOW UP IN HIS TICKET YET NOT REALIZING THAT THIS WAS GOING TO BLOW UP IN HIS FACE.

THIS WAS GOING TO BLOW UP IN HIS FACE.

IT'S A HUGE PROBLEM.

FACE.

IT'S A HUGE PROBLEM.

AGAIN IT SHOWS LACK OF IT'S A HUGE PROBLEM.

AGAIN IT SHOWS LACK OF LEADERSHIP AND HE'S LOSING HIS AGAIN IT SHOWS LACK OF LEADERSHIP AND HE'S LOSING HIS CREDIBILITY MORE AND MORE.

LEADERSHIP AND HE'S LOSING HIS CREDIBILITY MORE AND MORE.

WHEN LOOK AT KENTUCKY IN THAT CREDIBILITY MORE AND MORE.

WHEN LOOK AT KENTUCKY IN THAT CASE, YOUNG VOTERS ARE NOT WHEN LOOK AT KENTUCKY IN THAT CASE, YOUNG VOTERS ARE NOT SIGNING UP.

CASE, YOUNG VOTERS ARE NOT SIGNING UP.

THEY'RE NOT ABLE TO PUSH THESE SIGNING UP.

THEY'RE NOT ABLE TO PUSH THESE PEOPLE FORWARD TO TRUST THE THEY'RE NOT ABLE TO PUSH THESE PEOPLE FORWARD TO TRUST THE GOVERNMENT ON IMPLEMENTING PEOPLE FORWARD TO TRUST THE GOVERNMENT ON IMPLEMENTING HEALTH CARE.

GOVERNMENT ON IMPLEMENTING HEALTH CARE.

TO ADD TO THAT FABULOUS WALL HEALTH CARE.

TO ADD TO THAT FABULOUS WALL STREET JOURNAL PIECE ON THIS TO ADD TO THAT FABULOUS WALL STREET JOURNAL PIECE ON THIS WOMAN WHO WAS CANCER PATIENT WHO STREET JOURNAL PIECE ON THIS WOMAN WHO WAS CANCER PATIENT WHO MASS BEEN BATTLING CANCER, SHE WOMAN WHO WAS CANCER PATIENT WHO MASS BEEN BATTLING CANCER, SHE WASN'T SUPPOSED TO LIVE.

MASS BEEN BATTLING CANCER, SHE WASN'T SUPPOSED TO LIVE.

SHE GOT CANCELLATION POLICY.

WASN'T SUPPOSED TO LIVE.

SHE GOT CANCELLATION POLICY.

SHE LOVED HER INSURANCE.

SHE GOT CANCELLATION POLICY.

SHE LOVED HER INSURANCE.

HELPED HER TO GET HER COVERAGE SHE LOVED HER INSURANCE.

HELPED HER TO GET HER COVERAGE IN SAN DIEGO WHEN SHE NEEDED TO HELPED HER TO GET HER COVERAGE IN SAN DIEGO WHEN SHE NEEDED TO GO EMPTY EMERGENCY ROOM AND GO IN SAN DIEGO WHEN SHE NEEDED TO GO EMPTY EMERGENCY ROOM AND GO TO STANFORD FOR SPECIALIST.

GO EMPTY EMERGENCY ROOM AND GO TO STANFORD FOR SPECIALIST.

THEY TOOK THAT AWAY FROM HER.

TO STANFORD FOR SPECIALIST.

THEY TOOK THAT AWAY FROM HER.

THINK ABOUT THAT.

THEY TOOK THAT AWAY FROM HER.

THINK ABOUT THAT.

YOU BEING A CANCER PATIENT, GO THINK ABOUT THAT.

YOU BEING A CANCER PATIENT, GO TO HER, SORRY, YOUR POLICY IS YOU BEING A CANCER PATIENT, GO TO HER, SORRY, YOUR POLICY IS SUBSTANDARD THAT IS WRONG FOR TO HER, SORRY, YOUR POLICY IS SUBSTANDARD THAT IS WRONG FOR THE AMERICAN PEOPLE.

SUBSTANDARD THAT IS WRONG FOR THE AMERICAN PEOPLE.

>> FROM A POLITICAL -- THE AMERICAN PEOPLE.

>> FROM A POLITICAL -- >> SHE WAS ABLE TO GET ANOTHER >> FROM A POLITICAL -- >> SHE WAS ABLE TO GET ANOTHER POLICY -- >> SHE WAS ABLE TO GET ANOTHER POLICY -- >> IT DIDN'T COVER -- POLICY -- >> IT DIDN'T COVER -- >> IT WOULD NOT COVER THE >> IT DIDN'T COVER -- >> IT WOULD NOT COVER THE STANFORD -- THIS IS JUST ONE OF >> IT WOULD NOT COVER THE STANFORD -- THIS IS JUST ONE OF HUNDREDS OF THOUSANDS OF STORIES STANFORD -- THIS IS JUST ONE OF HUNDREDS OF THOUSANDS OF STORIES THAT WE'RE HEARING.

HUNDREDS OF THOUSANDS OF STORIES THAT WE'RE HEARING.

THIS IS A BIG PROBLEM.

THAT WE'RE HEARING.

THIS IS A BIG PROBLEM.

IT REALLY IS, PUTTING PEOPLE IN THIS IS A BIG PROBLEM.

IT REALLY IS, PUTTING PEOPLE IN POSITION WHERE THEY FEEL IT REALLY IS, PUTTING PEOPLE IN POSITION WHERE THEY FEEL THREATENED THAT THEY'RE TAKING POSITION WHERE THEY FEEL THREATENED THAT THEY'RE TAKING SOMETHING THAT THEY SPENT TIME THREATENED THAT THEY'RE TAKING SOMETHING THAT THEY SPENT TIME INVESTIGATING, FIGURING OUT WHAT SOMETHING THAT THEY SPENT TIME INVESTIGATING, FIGURING OUT WHAT POLICY WOULD WORK FOR THEM.

INVESTIGATING, FIGURING OUT WHAT POLICY WOULD WORK FOR THEM.

>> I HAVE ONE QUESTION LOOMING POLICY WOULD WORK FOR THEM.

>> I HAVE ONE QUESTION LOOMING IN MY MIND WHAT IS COST GOING TO >> I HAVE ONE QUESTION LOOMING IN MY MIND WHAT IS COST GOING TO BE WITH SHIFTING ALL THESE IN MY MIND WHAT IS COST GOING TO BE WITH SHIFTING ALL THESE PEOPLE ON TO MEDICAID BECAUSE BE WITH SHIFTING ALL THESE PEOPLE ON TO MEDICAID BECAUSE THAT IS SOMETHING THAT IS A HUGE PEOPLE ON TO MEDICAID BECAUSE THAT IS SOMETHING THAT IS A HUGE COST THAT WAS NOT TALKED ABOUT THAT IS SOMETHING THAT IS A HUGE COST THAT WAS NOT TALKED ABOUT IN THE ACTUAL PLANNING AND I COST THAT WAS NOT TALKED ABOUT IN THE ACTUAL PLANNING AND I HATE TO SAY IT BUT I SEE TAXES IN THE ACTUAL PLANNING AND I HATE TO SAY IT BUT I SEE TAXES GOING UP AS A RESULT OF IT.

HATE TO SAY IT BUT I SEE TAXES GOING UP AS A RESULT OF IT.

>> PREMIUMS GOING UP.

GOING UP AS A RESULT OF IT.

>> PREMIUMS GOING UP.

THAT'S ONE OF THE BIG THINGS >> PREMIUMS GOING UP.

THAT'S ONE OF THE BIG THINGS COMING OUT OF YESTERDAY, THE THAT'S ONE OF THE BIG THINGS COMING OUT OF YESTERDAY, THE ANNOUNCEMENT THAT HE MADE WE'LL COMING OUT OF YESTERDAY, THE ANNOUNCEMENT THAT HE MADE WE'LL EXTEND THESE MACHINES FOR YOU A ANNOUNCEMENT THAT HE MADE WE'LL EXTEND THESE MACHINES FOR YOU A YEAR YOU CAN KEEP IT.

EXTEND THESE MACHINES FOR YOU A YEAR YOU CAN KEEP IT.

WAIT A SECOND.

YEAR YOU CAN KEEP IT.

WAIT A SECOND.

JUST MADE ALL THIS PLANNING TO WAIT A SECOND.

JUST MADE ALL THIS PLANNING TO DO THIS NOW -- JUST MADE ALL THIS PLANNING TO DO THIS NOW -- >> LET ME SHIFT TO THE DO THIS NOW -- >> LET ME SHIFT TO THE BLUMENTHAL MACHINE THAT CAME >> LET ME SHIFT TO THE BLUMENTHAL MACHINE THAT CAME OUT.

BLUMENTHAL MACHINE THAT CAME OUT.

192 STATE RESTRICTIONS ON OUT.

192 STATE RESTRICTIONS ON ABORTION RIGHTS JUST IN THE LAST 192 STATE RESTRICTIONS ON ABORTION RIGHTS JUST IN THE LAST TWO YEARS.

ABORTION RIGHTS JUST IN THE LAST TWO YEARS.

IF REPUBLICANS KEEP AT THIS ARE TWO YEARS.

IF REPUBLICANS KEEP AT THIS ARE THEY GOING TO KEEP LOSING THE IF REPUBLICANS KEEP AT THIS ARE THEY GOING TO KEEP LOSING THE WOMEN'S VOTE?

THEY GOING TO KEEP LOSING THE WOMEN'S VOTE?

>> NO.

WOMEN'S VOTE?

>> NO.

I DON'T THINK SO.

>> NO.

I DON'T THINK SO.

BECAUSE THE REASON THESE WALLS I DON'T THINK SO.

BECAUSE THE REASON THESE WALLS ARE COMING UP, LOOK, THESE ARE BECAUSE THE REASON THESE WALLS ARE COMING UP, LOOK, THESE ARE LAWS THAT SAY THAT PARENTAL ARE COMING UP, LOOK, THESE ARE LAWS THAT SAY THAT PARENTAL NOTIFICATION, ONLY GOING -- LAWS THAT SAY THAT PARENTAL NOTIFICATION, ONLY GOING -- CAN'T HAVE ABORTION AFTER NOTIFICATION, ONLY GOING -- CAN'T HAVE ABORTION AFTER CERTAIN AMOUNT OF TIME.

CAN'T HAVE ABORTION AFTER CERTAIN AMOUNT OF TIME.

>> ALSO FORCING ABORTION CLINICS CERTAIN AMOUNT OF TIME.

>> ALSO FORCING ABORTION CLINICS TO -- REGULATION, ZONING >> ALSO FORCING ABORTION CLINICS TO -- REGULATION, ZONING REGULATION.

TO -- REGULATION, ZONING REGULATION.

>> HAVING A PROCEDURE, GOING IN REGULATION.

>> HAVING A PROCEDURE, GOING IN TO A PLACE THAT IS CLEAN AND >> HAVING A PROCEDURE, GOING IN TO A PLACE THAT IS CLEAN AND SANITARY.

TO A PLACE THAT IS CLEAN AND SANITARY.

>> THAT'S RIGHT.

SANITARY.

>> THAT'S RIGHT.

>> ONE MINUTE.

>> THAT'S RIGHT.

>> ONE MINUTE.

>> THIS IS A -- >> ONE MINUTE.

>> THIS IS A -- >> THIS IS BEYOND WHAT ANY OUT >> THIS IS A -- >> THIS IS BEYOND WHAT ANY OUT PATIENT CLINIC OR OTHER >> THIS IS BEYOND WHAT ANY OUT PATIENT CLINIC OR OTHER PROCEDURES WOULD EVER BE PATIENT CLINIC OR OTHER PROCEDURES WOULD EVER BE REQUIRED TO DO.

PROCEDURES WOULD EVER BE REQUIRED TO DO.

ALL THIS -- REQUIRED TO DO.

ALL THIS -- >> WAIT, THAT'S -- ALL THIS -- >> WAIT, THAT'S -- >> SOME CASES.

>> WAIT, THAT'S -- >> SOME CASES.

BUT MANY THEY'RE SAYING, SAME >> SOME CASES.

BUT MANY THEY'RE SAYING, SAME STANDARDS AS VETERINARIAN'S BUT MANY THEY'RE SAYING, SAME STANDARDS AS VETERINARIAN'S OFFICE.

STANDARDS AS VETERINARIAN'S OFFICE.

>> LET'S STOP.

OFFICE.

>> LET'S STOP.

>> IN VIRGINIA, IT'S WHAT I >> LET'S STOP.

>> IN VIRGINIA, IT'S WHAT I FOCUS ON WE'RE FIGHTING THIS >> IN VIRGINIA, IT'S WHAT I FOCUS ON WE'RE FIGHTING THIS TOOTH AND NAIL IN OUR STATE.

FOCUS ON WE'RE FIGHTING THIS TOOTH AND NAIL IN OUR STATE.

IN FACT IT WAS WELL PLAYED I TOOTH AND NAIL IN OUR STATE.

IN FACT IT WAS WELL PLAYED I THOUGHT IN THE LAST ELECTION IN FACT IT WAS WELL PLAYED I THOUGHT IN THE LAST ELECTION WHERE PEOPLE UNDERSTOOD THAT THE THOUGHT IN THE LAST ELECTION WHERE PEOPLE UNDERSTOOD THAT THE LEGISLATORS IN RICHMOND WERE WHERE PEOPLE UNDERSTOOD THAT THE LEGISLATORS IN RICHMOND WERE GAINING THIS, THEY WERE TAKING LEGISLATORS IN RICHMOND WERE GAINING THIS, THEY WERE TAKING -- GAINING THIS, THEY WERE TAKING -- >> FOR GOVERNOR.

-- >> FOR GOVERNOR.

>> HE WAS VERY EXTREME.

>> FOR GOVERNOR.

>> HE WAS VERY EXTREME.

HE WAS THE ONE WHO PUT >> HE WAS VERY EXTREME.

HE WAS THE ONE WHO PUT LEGISLATION IN TO REQUIRE HE WAS THE ONE WHO PUT LEGISLATION IN TO REQUIRE RIDICULOUS RESTRICTIONS, NOT LEGISLATION IN TO REQUIRE RIDICULOUS RESTRICTIONS, NOT ONLY FOR THE BUILDING AND RIDICULOUS RESTRICTIONS, NOT ONLY FOR THE BUILDING AND MAINTENANCE OF THESE CLIP, BUT ONLY FOR THE BUILDING AND MAINTENANCE OF THESE CLIP, BUT ALSO REQUIRING DOCTORS TO DO MAINTENANCE OF THESE CLIP, BUT ALSO REQUIRING DOCTORS TO DO PROCEDURES THAT WERE AGAINST THE ALSO REQUIRING DOCTORS TO DO PROCEDURES THAT WERE AGAINST THE BETTER MEDICAL JUDGMENT THAT PROCEDURES THAT WERE AGAINST THE BETTER MEDICAL JUDGMENT THAT THOSE DOCTORS HAD.

BETTER MEDICAL JUDGMENT THAT THOSE DOCTORS HAD.

AND THESE WERE ALL CLEARLY -- THOSE DOCTORS HAD.

AND THESE WERE ALL CLEARLY -- >> TO TRY TO SHUT DOWN -- AND THESE WERE ALL CLEARLY -- >> TO TRY TO SHUT DOWN -- >> I THINK THEY WANT TO AVOID >> TO TRY TO SHUT DOWN -- >> I THINK THEY WANT TO AVOID THE SITUATION THAT WE SAW, >> I THINK THEY WANT TO AVOID THE SITUATION THAT WE SAW, HORRIFIC CASES THAT WE SAW IN THE SITUATION THAT WE SAW, HORRIFIC CASES THAT WE SAW IN PHILADELPHIA AS WELL AS OTHER HORRIFIC CASES THAT WE SAW IN PHILADELPHIA AS WELL AS OTHER CASES.

PHILADELPHIA AS WELL AS OTHER CASES.

THERE WAS ONE THAT REPORTED IN CASES.

THERE WAS ONE THAT REPORTED IN FLORIDA WHERE THE BABY WAS THERE WAS ONE THAT REPORTED IN FLORIDA WHERE THE BABY WAS LITERALLY TAKEN OUT OF THE WOMB FLORIDA WHERE THE BABY WAS LITERALLY TAKEN OUT OF THE WOMB IT WAS STILL ALIVE THEY KILLED LITERALLY TAKEN OUT OF THE WOMB IT WAS STILL ALIVE THEY KILLED THE BABY.

IT WAS STILL ALIVE THEY KILLED THE BABY.

WE'RE DEALING, WHEN WE'RE THE BABY.

WE'RE DEALING, WHEN WE'RE LOOKING AT THOSE -- THOSE ARE WE'RE DEALING, WHEN WE'RE LOOKING AT THOSE -- THOSE ARE TYPES OF THINGS YOU WANT HE VOID LOOKING AT THOSE -- THOSE ARE TYPES OF THINGS YOU WANT HE VOID WHERE WOMEN CAN -- TYPES OF THINGS YOU WANT HE VOID WHERE WOMEN CAN -- >> YOU ARE VERY SAVVY POLITICAL WHERE WOMEN CAN -- >> YOU ARE VERY SAVVY POLITICAL ANALYST.

>> YOU ARE VERY SAVVY POLITICAL ANALYST.

I LOOK AT ISSUES LIKE GAY ANALYST.

I LOOK AT ISSUES LIKE GAY RIGHTS, I SEE REPUBLICANS I LOOK AT ISSUES LIKE GAY RIGHTS, I SEE REPUBLICANS FIGHTING IT.

RIGHTS, I SEE REPUBLICANS FIGHTING IT.

I THINK TO MYSELF, I'M SORRY FIGHTING IT.

I THINK TO MYSELF, I'M SORRY IT'S A LOSING CAUSE, TOTALLY I THINK TO MYSELF, I'M SORRY IT'S A LOSING CAUSE, TOTALLY LOSING CAUSE.

IT'S A LOSING CAUSE, TOTALLY LOSING CAUSE.

I ALSO THINK -- I ALSO THINK -- LOSING CAUSE.

I ALSO THINK -- I ALSO THINK -- I JUST THINK THAT THIS COUNTRY I ALSO THINK -- I ALSO THINK -- I JUST THINK THAT THIS COUNTRY IS BECOMING SOCIALLY MUCH MORE I JUST THINK THAT THIS COUNTRY IS BECOMING SOCIALLY MUCH MORE -- IS BECOMING SOCIALLY MUCH MORE -- >> BUT THAT'S -- -- >> BUT THAT'S -- >> WAIT.

>> BUT THAT'S -- >> WAIT.

LET ME FINISH.

>> WAIT.

LET ME FINISH.

THE COUNTRY IS BECOMING SOCIALLY LET ME FINISH.

THE COUNTRY IS BECOMING SOCIALLY PROGRESSIVE, YOU CAN'T STOP THAT THE COUNTRY IS BECOMING SOCIALLY PROGRESSIVE, YOU CAN'T STOP THAT AND TO FIGHT IT AND FIGHT IT PROGRESSIVE, YOU CAN'T STOP THAT AND TO FIGHT IT AND FIGHT IT MEANS YOU'RE JUST GOING TO BE A AND TO FIGHT IT AND FIGHT IT MEANS YOU'RE JUST GOING TO BE A MORE AND MORE MINORITY PARTY.

MEANS YOU'RE JUST GOING TO BE A MORE AND MORE MINORITY PARTY.

>> I RESPECTFULLY DISAGREE THE MORE AND MORE MINORITY PARTY.

>> I RESPECTFULLY DISAGREE THE REASON WHY WHEN YOU LOOK AT THE >> I RESPECTFULLY DISAGREE THE REASON WHY WHEN YOU LOOK AT THE NUMBERS, CLOSE TO 70% OF WOMEN REASON WHY WHEN YOU LOOK AT THE NUMBERS, CLOSE TO 70% OF WOMEN SUPPORT THE BAN ON 20 WEEKS.

NUMBERS, CLOSE TO 70% OF WOMEN SUPPORT THE BAN ON 20 WEEKS.

70% OF WOMEN.

SUPPORT THE BAN ON 20 WEEKS.

70% OF WOMEN.

60% OF THOSE WOMEN ARE PRO 70% OF WOMEN.

60% OF THOSE WOMEN ARE PRO CHOICE WOMEN.

60% OF THOSE WOMEN ARE PRO CHOICE WOMEN.

TO SAY THAT -- IT'S A SOCIALLY CHOICE WOMEN.

TO SAY THAT -- IT'S A SOCIALLY PROGRESSIVE THEY'RE SAYING MORE TO SAY THAT -- IT'S A SOCIALLY PROGRESSIVE THEY'RE SAYING MORE AND MORE, WE KNOW WHEN ULTRA PROGRESSIVE THEY'RE SAYING MORE AND MORE, WE KNOW WHEN ULTRA STRONG STARTED COMING OUT, FOUR AND MORE, WE KNOW WHEN ULTRA STRONG STARTED COMING OUT, FOUR COUNTRIES DON'T HAVE THIS BAN.

STRONG STARTED COMING OUT, FOUR COUNTRIES DON'T HAVE THIS BAN.

CHINA, CANADA, NORTH KOREA AND COUNTRIES DON'T HAVE THIS BAN.

CHINA, CANADA, NORTH KOREA AND THE U.S. CHINA, CANADA, NORTH KOREA AND THE U.S. >> THAT'S NOT TRANSLATING TO THE U.S. >> THAT'S NOT TRANSLATING TO WOMEN VOTING FOR REPUBLICANS.

>> THAT'S NOT TRANSLATING TO WOMEN VOTING FOR REPUBLICANS.

THAT'S THE ISSUE THAT YOU HAVE.

WOMEN VOTING FOR REPUBLICANS.

THAT'S THE ISSUE THAT YOU HAVE.

IN TEXAS.

THAT'S THE ISSUE THAT YOU HAVE.

IN TEXAS.

THE SPEAKER OF THE HOUSE OF IN TEXAS.

THE SPEAKER OF THE HOUSE OF TEXAS IS A REPUBLICAN CAME OUT THE SPEAKER OF THE HOUSE OF TEXAS IS A REPUBLICAN CAME OUT IN -- THE COMPTROLLER SAYING, TEXAS IS A REPUBLICAN CAME OUT IN -- THE COMPTROLLER SAYING, WHAT IS THAT PARTY TURNING IN TO IN -- THE COMPTROLLER SAYING, WHAT IS THAT PARTY TURNING IN TO AN ANTI-WOMEN PARTY.

WHAT IS THAT PARTY TURNING IN TO AN ANTI-WOMEN PARTY.

TWO REAPPLY CAN FEMALE OFFICIALS AN ANTI-WOMEN PARTY.

TWO REAPPLY CAN FEMALE OFFICIALS IN -- IT'S JUST -- TWO REAPPLY CAN FEMALE OFFICIALS IN -- IT'S JUST -- >> ALL RIGHT.

IN -- IT'S JUST -- >> ALL RIGHT.

WE GOT TO MOVE ON.

>> ALL RIGHT.

WE GOT TO MOVE ON.

LET US KNOW WHAT YOU THINK.

WE GOT TO MOVE ON.

LET US KNOW WHAT YOU THINK.

PLEASE FOLLOW ME ON TWITTER LET US KNOW WHAT YOU THINK.

PLEASE FOLLOW ME ON TWITTER @BONNIEERBE.

PLEASE FOLLOW ME ON TWITTER @BONNIEERBE.

FROM HEALTHCARE TO EDUCATION.

@BONNIEERBE.

FROM HEALTHCARE TO EDUCATION.

FIRST LADY MICHELLE OBAMA IS FROM HEALTHCARE TO EDUCATION.

FIRST LADY MICHELLE OBAMA IS TAKING ON A MORE POLICY DRIVEN FIRST LADY MICHELLE OBAMA IS TAKING ON A MORE POLICY DRIVEN ROLE.

TAKING ON A MORE POLICY DRIVEN ROLE.

SHE KICKED IT OFF BY ANNOUNCING ROLE.

SHE KICKED IT OFF BY ANNOUNCING SHE KICKED IT OFF THIS WEEK SHE KICKED IT OFF BY ANNOUNCING SHE KICKED IT OFF THIS WEEK PROMOTING HIGHER EDUCATION.

SHE KICKED IT OFF THIS WEEK PROMOTING HIGHER EDUCATION.

IN A SPEECH AT A WASHINGTON D.C.

PROMOTING HIGHER EDUCATION.

IN A SPEECH AT A WASHINGTON D.C. HIGH SCHOOL, THE FIRST LADY IN A SPEECH AT A WASHINGTON D.C. HIGH SCHOOL, THE FIRST LADY ENCOURAGED STUDENTS TO KEEP HIGH SCHOOL, THE FIRST LADY ENCOURAGED STUDENTS TO KEEP LEARNING AFTER THEY GRADUATE.

ENCOURAGED STUDENTS TO KEEP LEARNING AFTER THEY GRADUATE.

SHE SAID HER SUCCESS IS DUE TO LEARNING AFTER THEY GRADUATE.

SHE SAID HER SUCCESS IS DUE TO HER SCHOOLING.

SHE SAID HER SUCCESS IS DUE TO HER SCHOOLING.

THE FIRST LADY GRADUATED FROM HER SCHOOLING.

THE FIRST LADY GRADUATED FROM PRINCETON AND HARVARD LAW SCHOOL THE FIRST LADY GRADUATED FROM PRINCETON AND HARVARD LAW SCHOOL DESPITE ADVICE FROM TEACHERS PRINCETON AND HARVARD LAW SCHOOL DESPITE ADVICE FROM TEACHERS TELLING HER NOT TO APPLY TO DESPITE ADVICE FROM TEACHERS TELLING HER NOT TO APPLY TO ELITE SCHOOLS.

TELLING HER NOT TO APPLY TO ELITE SCHOOLS.

LOW-INCOME CHILDREN ARE LESS ELITE SCHOOLS.

LOW-INCOME CHILDREN ARE LESS LIKELY TO APPLY TO COLLEGE EVEN LOW-INCOME CHILDREN ARE LESS LIKELY TO APPLY TO COLLEGE EVEN IF THEY HAVE GOOD GRADES.

LIKELY TO APPLY TO COLLEGE EVEN IF THEY HAVE GOOD GRADES.

THE FIRST LADY WANTS ALL LOW IF THEY HAVE GOOD GRADES.

THE FIRST LADY WANTS ALL LOW INCOME STUDENTS TO GET ON THE THE FIRST LADY WANTS ALL LOW INCOME STUDENTS TO GET ON THE COLLEGE TRACK.

INCOME STUDENTS TO GET ON THE COLLEGE TRACK.

PRESIDENT OBAMA'S GOAL IS FOR COLLEGE TRACK.

PRESIDENT OBAMA'S GOAL IS FOR THE U.S. TO RANK FIRST AMONG PRESIDENT OBAMA'S GOAL IS FOR THE U.S. TO RANK FIRST AMONG NATIONS WITH THE HIGHEST PERCENT THE U.S. TO RANK FIRST AMONG NATIONS WITH THE HIGHEST PERCENT OF COLLEGE GRADUATES BY 2020.

NATIONS WITH THE HIGHEST PERCENT OF COLLEGE GRADUATES BY 2020.

WE CURRENTLY RANK 12TH GLOBALLY.

OF COLLEGE GRADUATES BY 2020.

WE CURRENTLY RANK 12TH GLOBALLY.

SO FIRST LADY MICHELLE OBAMA GOT WE CURRENTLY RANK 12TH GLOBALLY.

SO FIRST LADY MICHELLE OBAMA GOT A LOT OF FLACK, I THOUGHT, JUST SO FIRST LADY MICHELLE OBAMA GOT A LOT OF FLACK, I THOUGHT, JUST FOR TELLING PEOPLE TO EAT A LOT OF FLACK, I THOUGHT, JUST FOR TELLING PEOPLE TO EAT HEALTHY AND EXERCISE.

FOR TELLING PEOPLE TO EAT HEALTHY AND EXERCISE.

WHAT IS GOING TO HAPPEN WITH HER HEALTHY AND EXERCISE.

WHAT IS GOING TO HAPPEN WITH HER TELLING EVERYBODY TO GO TO WHAT IS GOING TO HAPPEN WITH HER TELLING EVERYBODY TO GO TO COLLEGE?

TELLING EVERYBODY TO GO TO COLLEGE?

>> I'M GLAD THAT SHE IS COLLEGE?

>> I'M GLAD THAT SHE IS EXPANDING HER AGENDA BECAUSE IF >> I'M GLAD THAT SHE IS EXPANDING HER AGENDA BECAUSE IF SHE'S GOING TO GET IN TO TROUBLE EXPANDING HER AGENDA BECAUSE IF SHE'S GOING TO GET IN TO TROUBLE FOR PROMOTING BROCCOLI I HOPE SHE'S GOING TO GET IN TO TROUBLE FOR PROMOTING BROCCOLI I HOPE SHE'S BETTER TO GET IN TO FOR PROMOTING BROCCOLI I HOPE SHE'S BETTER TO GET IN TO TROUBLE BY PROMOTING SHE'S BETTER TO GET IN TO TROUBLE BY PROMOTING EXPANDING -- EDUCATION AND KIDS TROUBLE BY PROMOTING EXPANDING -- EDUCATION AND KIDS GOING TO COLLEGE.

EXPANDING -- EDUCATION AND KIDS GOING TO COLLEGE.

I'M GLAD TO SEE HER INVOLVED IN GOING TO COLLEGE.

I'M GLAD TO SEE HER INVOLVED IN EDUCATION ISSUES.

I'M GLAD TO SEE HER INVOLVED IN EDUCATION ISSUES.

SHE'S A CONTEMPORARY, HER STORY EDUCATION ISSUES.

SHE'S A CONTEMPORARY, HER STORY RESONATES WITH ME AND MANY OF MY SHE'S A CONTEMPORARY, HER STORY RESONATES WITH ME AND MANY OF MY FRIENDS SO IT'S VERY EXCITING RESONATES WITH ME AND MANY OF MY FRIENDS SO IT'S VERY EXCITING FOR HER TO BE OUT THERE.

FRIENDS SO IT'S VERY EXCITING FOR HER TO BE OUT THERE.

WHAT I HAVEN'T SEEN YET, FOR HER TO BE OUT THERE.

WHAT I HAVEN'T SEEN YET, HOPEFULLY WE WILL SEE IS THE WHAT I HAVEN'T SEEN YET, HOPEFULLY WE WILL SEE IS THE CONNECTION WITH THE POLICY HOPEFULLY WE WILL SEE IS THE CONNECTION WITH THE POLICY CHANGE AND THAT PIECE OF CONNECTION WITH THE POLICY CHANGE AND THAT PIECE OF LEGISLATION THAT PRESIDENT IS CHANGE AND THAT PIECE OF LEGISLATION THAT PRESIDENT IS GOING TO INTRODUCE, WE HAVEN'T LEGISLATION THAT PRESIDENT IS GOING TO INTRODUCE, WE HAVEN'T SEEN THAT YET.

GOING TO INTRODUCE, WE HAVEN'T SEEN THAT YET.

I'D LIKE HER -- SHE'S SO SMART SEEN THAT YET.

I'D LIKE HER -- SHE'S SO SMART AND POPULAR TO SEE HER MORE I'D LIKE HER -- SHE'S SO SMART AND POPULAR TO SEE HER MORE ENGAGED IN THE POLITICAL AND POPULAR TO SEE HER MORE ENGAGED IN THE POLITICAL PROCESS.

ENGAGED IN THE POLITICAL PROCESS.

>> MAY PUT HER OUT THERE NOW PROCESS.

>> MAY PUT HER OUT THERE NOW THAT OBAMACARE ISN'T GOING SO >> MAY PUT HER OUT THERE NOW THAT OBAMACARE ISN'T GOING SO WELL.

THAT OBAMACARE ISN'T GOING SO WELL.

WHO COULD NOT BE FOR ENCOURAGING WELL.

WHO COULD NOT BE FOR ENCOURAGING MORE PEOPLE TO STUDY, GET GOOD WHO COULD NOT BE FOR ENCOURAGING MORE PEOPLE TO STUDY, GET GOOD GRADES THEN APPLY THAT AND GO TO MORE PEOPLE TO STUDY, GET GOOD GRADES THEN APPLY THAT AND GO TO COLLEGE.

GRADES THEN APPLY THAT AND GO TO COLLEGE.

ONE OF THE THINGS I HOPE SHE'LL COLLEGE.

ONE OF THE THINGS I HOPE SHE'LL TALK ABOUT IS NOT JUST -- IT'S ONE OF THE THINGS I HOPE SHE'LL TALK ABOUT IS NOT JUST -- IT'S ABOUT, YES, TALKING ABOUT TALK ABOUT IS NOT JUST -- IT'S ABOUT, YES, TALKING ABOUT STUDYING BUT ENCOURAGING ABOUT, YES, TALKING ABOUT STUDYING BUT ENCOURAGING PARENTS.

STUDYING BUT ENCOURAGING PARENTS.

WITH WE KNOW THAT CHILDREN WHO PARENTS.

WITH WE KNOW THAT CHILDREN WHO DO EXCEL IN SCHOOL WHAT MATTERS WITH WE KNOW THAT CHILDREN WHO DO EXCEL IN SCHOOL WHAT MATTERS MORE THAN INCOME LEVEL OR DO EXCEL IN SCHOOL WHAT MATTERS MORE THAN INCOME LEVEL OR ANYTHING ELSE IS THEIR PARENT MORE THAN INCOME LEVEL OR ANYTHING ELSE IS THEIR PARENT INVOLVEMENT AT HOME.

ANYTHING ELSE IS THEIR PARENT INVOLVEMENT AT HOME.

GET MOM AND DAD INVOLVED.

INVOLVEMENT AT HOME.

GET MOM AND DAD INVOLVED.

MORE IMPORTANT THAN HOW MUCH GET MOM AND DAD INVOLVED.

MORE IMPORTANT THAN HOW MUCH MONEY -- MORE IMPORTANT THAN HOW MUCH MONEY -- >> BUT IF SHE DIDN'T WOULDN'T MONEY -- >> BUT IF SHE DIDN'T WOULDN'T PEOPLE LIKE YOU BE SCREECHING >> BUT IF SHE DIDN'T WOULDN'T PEOPLE LIKE YOU BE SCREECHING THAT, I DON'T WANT THE PEOPLE LIKE YOU BE SCREECHING THAT, I DON'T WANT THE GOVERNMENT TELLING ME HOW TO THAT, I DON'T WANT THE GOVERNMENT TELLING ME HOW TO EDUCATE MY CHILDREN.

GOVERNMENT TELLING ME HOW TO EDUCATE MY CHILDREN.

>> NO, NO, NO.

EDUCATE MY CHILDREN.

>> NO, NO, NO.

SHE'S GOT A GREAT PUBLIC >> NO, NO, NO.

SHE'S GOT A GREAT PUBLIC PLATFORM.

SHE'S GOT A GREAT PUBLIC PLATFORM.

SHE SHOULD USE IT FOR THINGS PLATFORM.

SHE SHOULD USE IT FOR THINGS LIKE THAT, ABSOLUTELY.

SHE SHOULD USE IT FOR THINGS LIKE THAT, ABSOLUTELY.

NOW, YES, DO I THINK PARENTS WHO LIKE THAT, ABSOLUTELY.

NOW, YES, DO I THINK PARENTS WHO PAY TAXES OUGHT TO BE TO BE ABLE NOW, YES, DO I THINK PARENTS WHO PAY TAXES OUGHT TO BE TO BE ABLE TO TAKE TAX DOLLARS SEND THEIR PAY TAXES OUGHT TO BE TO BE ABLE TO TAKE TAX DOLLARS SEND THEIR CHILD TO WHATEVER SCHOOL THEY TO TAKE TAX DOLLARS SEND THEIR CHILD TO WHATEVER SCHOOL THEY WANT, YES.

CHILD TO WHATEVER SCHOOL THEY WANT, YES.

THAT ASIDE JUST IN TERMS OF WANT, YES.

THAT ASIDE JUST IN TERMS OF EDUCATION, ENCOURAGING PARENT THAT ASIDE JUST IN TERMS OF EDUCATION, ENCOURAGING PARENT INVOLVEMENT MORE IMPORTANT THAN EDUCATION, ENCOURAGING PARENT INVOLVEMENT MORE IMPORTANT THAN ANYTHING.

INVOLVEMENT MORE IMPORTANT THAN ANYTHING.

>> THIS IS SUCH A GREAT ISSUE ANYTHING.

>> THIS IS SUCH A GREAT ISSUE FOR MICHELLE, THE FIRST LADY, I >> THIS IS SUCH A GREAT ISSUE FOR MICHELLE, THE FIRST LADY, I SAW HER A COUPLE WEEKS AGO FOR MICHELLE, THE FIRST LADY, I SAW HER A COUPLE WEEKS AGO SPEAKING ABOUT IT, SHE'S A SAW HER A COUPLE WEEKS AGO SPEAKING ABOUT IT, SHE'S A MOTHER AND SHE HAS A COMPELLING SPEAKING ABOUT IT, SHE'S A MOTHER AND SHE HAS A COMPELLING STORY.

MOTHER AND SHE HAS A COMPELLING STORY.

IT'S REEL LOW ALL ABOUT THE STORY.

IT'S REEL LOW ALL ABOUT THE AMERICAN DREAM.

IT'S REEL LOW ALL ABOUT THE AMERICAN DREAM.

AND THE FACT THAT THE AMERICAN AMERICAN DREAM.

AND THE FACT THAT THE AMERICAN DREAM IS STILL ATTAINABLE.

AND THE FACT THAT THE AMERICAN DREAM IS STILL ATTAINABLE.

THERE ARE A LOT OF YOUTH TODAY DREAM IS STILL ATTAINABLE.

THERE ARE A LOT OF YOUTH TODAY WHO ARE A LITTLE CONCERNED THAT THERE ARE A LOT OF YOUTH TODAY WHO ARE A LITTLE CONCERNED THAT MAYBE IT ISN'T AVAILABLE I THINK WHO ARE A LITTLE CONCERNED THAT MAYBE IT ISN'T AVAILABLE I THINK SHE SEES EDUCATION AS HAVING MAYBE IT ISN'T AVAILABLE I THINK SHE SEES EDUCATION AS HAVING BEEN THE THING THAT WORKED FOR SHE SEES EDUCATION AS HAVING BEEN THE THING THAT WORKED FOR HER AND HER LIFE SO SHE'S VERY BEEN THE THING THAT WORKED FOR HER AND HER LIFE SO SHE'S VERY PASSIONATE ABOUT IT.

HER AND HER LIFE SO SHE'S VERY PASSIONATE ABOUT IT.

PEOPLE RESPOND TO IT.

PASSIONATE ABOUT IT.

PEOPLE RESPOND TO IT.

>> YOU KNOW, WHEN SHE -- SHE WAS PEOPLE RESPOND TO IT.

>> YOU KNOW, WHEN SHE -- SHE WAS OBVIOUSLY CAREER WOMAN, SHE HAD >> YOU KNOW, WHEN SHE -- SHE WAS OBVIOUSLY CAREER WOMAN, SHE HAD A HUGE JOB WHEN HE WAS RUNNING OBVIOUSLY CAREER WOMAN, SHE HAD A HUGE JOB WHEN HE WAS RUNNING FOR PRESIDENT AS HEAD OF A A HUGE JOB WHEN HE WAS RUNNING FOR PRESIDENT AS HEAD OF A HOSPITAL ADMINISTRATOR OF SOME FOR PRESIDENT AS HEAD OF A HOSPITAL ADMINISTRATOR OF SOME SORT IN CHICAGO.

HOSPITAL ADMINISTRATOR OF SOME SORT IN CHICAGO.

AND SHE QUIT WHEN HE GOT IN TO SORT IN CHICAGO.

AND SHE QUIT WHEN HE GOT IN TO THE WHITE HOUSE.

AND SHE QUIT WHEN HE GOT IN TO THE WHITE HOUSE.

NOW HE'S ALREADY BEEN THE WHITE HOUSE.

NOW HE'S ALREADY BEEN RE-ELECTED, HE PERSONALLY CAN'T NOW HE'S ALREADY BEEN RE-ELECTED, HE PERSONALLY CAN'T BE HURT BY HER BECOMING CAREER RE-ELECTED, HE PERSONALLY CAN'T BE HURT BY HER BECOMING CAREER WOMAN.

BE HURT BY HER BECOMING CAREER WOMAN.

FIRST TERM SHOW SAID I'M THE MOM WOMAN.

FIRST TERM SHOW SAID I'M THE MOM IN CHIEF.

FIRST TERM SHOW SAID I'M THE MOM IN CHIEF.

AND LOT OF CAREER WOMEN THOUGHT IN CHIEF.

AND LOT OF CAREER WOMEN THOUGHT THAT WAS NOT A GREAT ROLE MODEL AND LOT OF CAREER WOMEN THOUGHT THAT WAS NOT A GREAT ROLE MODEL TO BE FOR OTHER WOMEN.

THAT WAS NOT A GREAT ROLE MODEL TO BE FOR OTHER WOMEN.

IS THIS A GOOD TIME TO MAKE THE TO BE FOR OTHER WOMEN.

IS THIS A GOOD TIME TO MAKE THE SHIFT OR SHE JUST STICK WITH THE IS THIS A GOOD TIME TO MAKE THE SHIFT OR SHE JUST STICK WITH THE EAT HEALTHY, HE ISER SIGHS.

SHIFT OR SHE JUST STICK WITH THE EAT HEALTHY, HE ISER SIGHS.

>> I'M TELLING YOU IT IS A JOB.

EAT HEALTHY, HE ISER SIGHS.

>> I'M TELLING YOU IT IS A JOB.

I'VE BEEN A POLITICAL WIFE, >> I'M TELLING YOU IT IS A JOB.

I'VE BEEN A POLITICAL WIFE, NEVER BEEN IN THE KIND OF I'VE BEEN A POLITICAL WIFE, NEVER BEEN IN THE KIND OF POSITION SHE'S IN, BUT IT IS A NEVER BEEN IN THE KIND OF POSITION SHE'S IN, BUT IT IS A JOB.

POSITION SHE'S IN, BUT IT IS A JOB.

IT'S A HUGE BULLY PULPIT JOB.

JOB.

IT'S A HUGE BULLY PULPIT JOB.

IT IS THE PR JOB OF THE CENTURY.

IT'S A HUGE BULLY PULPIT JOB.

IT IS THE PR JOB OF THE CENTURY.

>> AND WORKING IN THE WHITE IT IS THE PR JOB OF THE CENTURY.

>> AND WORKING IN THE WHITE HOUSE, I CAN TELL YOU -- IT IS A >> AND WORKING IN THE WHITE HOUSE, I CAN TELL YOU -- IT IS A JOB.

HOUSE, I CAN TELL YOU -- IT IS A JOB.

FIRST LADY HAS HER STAFF AND JOB.

FIRST LADY HAS HER STAFF AND GOING TO EVENTS.

FIRST LADY HAS HER STAFF AND GOING TO EVENTS.

THIS IS A PERFECT OPPORTUNITY TO GOING TO EVENTS.

THIS IS A PERFECT OPPORTUNITY TO TALK ABOUT EDUCATION.

THIS IS A PERFECT OPPORTUNITY TO TALK ABOUT EDUCATION.

NOW THE WE HERE I THINK THAT'S TALK ABOUT EDUCATION.

NOW THE WE HERE I THINK THAT'S MORE IMPORTANT TO TALK ABOUT LOW NOW THE WE HERE I THINK THAT'S MORE IMPORTANT TO TALK ABOUT LOW LITERAL PARENTS THAT DON'T MORE IMPORTANT TO TALK ABOUT LOW LITERAL PARENTS THAT DON'T PROVIDE STIMULATING ENVIRONMENT LITERAL PARENTS THAT DON'T PROVIDE STIMULATING ENVIRONMENT FOR THEIR CHILDREN, YOU HAVE TO PROVIDE STIMULATING ENVIRONMENT FOR THEIR CHILDREN, YOU HAVE TO CATCH THEM WHEN THEY'RE YOUNG, FOR THEIR CHILDREN, YOU HAVE TO CATCH THEM WHEN THEY'RE YOUNG, IF YOU DON'T THEIR CHANCES OF CATCH THEM WHEN THEY'RE YOUNG, IF YOU DON'T THEIR CHANCES OF GRADUATING FROM HIGH SCHOOL IS IF YOU DON'T THEIR CHANCES OF GRADUATING FROM HIGH SCHOOL IS VERY SLIM.

GRADUATING FROM HIGH SCHOOL IS VERY SLIM.

THAT IS NOT ONLY HELPING VERY SLIM.

THAT IS NOT ONLY HELPING CHILDREN GET BETTER LITERACY THAT IS NOT ONLY HELPING CHILDREN GET BETTER LITERACY SKILLS HAVING THE YOUNG CHILDREN CHILDREN GET BETTER LITERACY SKILLS HAVING THE YOUNG CHILDREN IN THE PRESCHOOL ENVIRONMENT SO SKILLS HAVING THE YOUNG CHILDREN IN THE PRESCHOOL ENVIRONMENT SO IMPORTANT.

IN THE PRESCHOOL ENVIRONMENT SO IMPORTANT.

>> I WANT TO GO BACK TO THE IMPORTANT.

>> I WANT TO GO BACK TO THE MICHELLE STORY.

>> I WANT TO GO BACK TO THE MICHELLE STORY.

BECAUSE I AGREE WITH BONNIE AND MICHELLE STORY.

BECAUSE I AGREE WITH BONNIE AND FOR ME SHE'S WORKING REALLY BECAUSE I AGREE WITH BONNIE AND FOR ME SHE'S WORKING REALLY HARD, FIRST LADY ALWAYS WORKS FOR ME SHE'S WORKING REALLY HARD, FIRST LADY ALWAYS WORKS VERY HARD.

HARD, FIRST LADY ALWAYS WORKS VERY HARD.

THE QUESTION IS WHERE DOES SHE VERY HARD.

THE QUESTION IS WHERE DOES SHE PUT IN HER ENERGY AND TALENT.

THE QUESTION IS WHERE DOES SHE PUT IN HER ENERGY AND TALENT.

FOR ME FRUSTRATION SEEING HER IS PUT IN HER ENERGY AND TALENT.

FOR ME FRUSTRATION SEEING HER IS THAT SHE'S IMMENSELY INTELLIGENT FOR ME FRUSTRATION SEEING HER IS THAT SHE'S IMMENSELY INTELLIGENT ACCOMPLISHED WOMAN AND LOT OF THAT SHE'S IMMENSELY INTELLIGENT ACCOMPLISHED WOMAN AND LOT OF COMPLEX ISSUES THAT SHE COULD ACCOMPLISHED WOMAN AND LOT OF COMPLEX ISSUES THAT SHE COULD GET ENGAGED REALLY FACILITATE A COMPLEX ISSUES THAT SHE COULD GET ENGAGED REALLY FACILITATE A DIALOGUE AND SUPPORT HER GET ENGAGED REALLY FACILITATE A DIALOGUE AND SUPPORT HER HUSBAND.

DIALOGUE AND SUPPORT HER HUSBAND.

I THINK SHE'S TAKEN A -- HUSBAND.

I THINK SHE'S TAKEN A -- STRATEGIC DECISION TO BE -- I THINK SHE'S TAKEN A -- STRATEGIC DECISION TO BE -- >> WELL, MY OBSERVATION FOR ME STRATEGIC DECISION TO BE -- >> WELL, MY OBSERVATION FOR ME IT WAS NOT TO GET IN HIS WAY.

>> WELL, MY OBSERVATION FOR ME IT WAS NOT TO GET IN HIS WAY.

TO DO NOTHING THAT WILL GET IN IT WAS NOT TO GET IN HIS WAY.

TO DO NOTHING THAT WILL GET IN HIS WAY.

TO DO NOTHING THAT WILL GET IN HIS WAY.

SHE UNDERESTIMATE HER OWN -- HIS WAY.

SHE UNDERESTIMATE HER OWN -- POSITION OF FIRST LADY AND -- SHE UNDERESTIMATE HER OWN -- POSITION OF FIRST LADY AND -- >> SHE LEARNED LESSON OF HILLARY POSITION OF FIRST LADY AND -- >> SHE LEARNED LESSON OF HILLARY CLINTON.

>> SHE LEARNED LESSON OF HILLARY CLINTON.

WHEN SHE STEPPED FORWARD ON THE CLINTON.

WHEN SHE STEPPED FORWARD ON THE HEALTH CARE INITIATIVE GOT WHEN SHE STEPPED FORWARD ON THE HEALTH CARE INITIATIVE GOT BURNED MICHELLE WAS NOT GOING HEALTH CARE INITIATIVE GOT BURNED MICHELLE WAS NOT GOING DOWN THAT ROUTE.

BURNED MICHELLE WAS NOT GOING DOWN THAT ROUTE.

>> ALL RIGHT, BEHIND THE DOWN THAT ROUTE.

>> ALL RIGHT, BEHIND THE HEADLINES.

>> ALL RIGHT, BEHIND THE HEADLINES.

WOMEN LEADERS ARE GOOD FOR THE HEADLINES.

WOMEN LEADERS ARE GOOD FOR THE BOTTOM LINE ACCORDING TO A WOMEN LEADERS ARE GOOD FOR THE BOTTOM LINE ACCORDING TO A NUMBER OF RECENT STUDIES.

BOTTOM LINE ACCORDING TO A NUMBER OF RECENT STUDIES.

SO WHY DO COMPANIES CONTINUE TO NUMBER OF RECENT STUDIES.

SO WHY DO COMPANIES CONTINUE TO STRUGGLE TO PAVE WOMEN A PATH TO SO WHY DO COMPANIES CONTINUE TO STRUGGLE TO PAVE WOMEN A PATH TO LEADERSHIP?

STRUGGLE TO PAVE WOMEN A PATH TO LEADERSHIP?

TIME INVESTED BY EMPLOYERS LEADERSHIP?

TIME INVESTED BY EMPLOYERS BECOMES TIME AND MONEY WASTED AS TIME INVESTED BY EMPLOYERS BECOMES TIME AND MONEY WASTED AS WOMEN OVERWHELMINGLY LEAVE THEIR BECOMES TIME AND MONEY WASTED AS WOMEN OVERWHELMINGLY LEAVE THEIR JOBS MID-CAREER.

WOMEN OVERWHELMINGLY LEAVE THEIR JOBS MID-CAREER.

NOW THERE'S A TOOL TO HELP JOBS MID-CAREER.

NOW THERE'S A TOOL TO HELP COMPANIES GET THE EDGE.

NOW THERE'S A TOOL TO HELP COMPANIES GET THE EDGE.

>> ONE OF THE MOST INTERESTING COMPANIES GET THE EDGE.

>> ONE OF THE MOST INTERESTING THINGS THAT WE HAVE SEEN IN >> ONE OF THE MOST INTERESTING THINGS THAT WE HAVE SEEN IN WORKING WITH COMPANIES ACROSS THINGS THAT WE HAVE SEEN IN WORKING WITH COMPANIES ACROSS NINETEEN DIFFERENT COUNTRIES AND WORKING WITH COMPANIES ACROSS NINETEEN DIFFERENT COUNTRIES AND ELEVEN DIFFERENT INDUSTRIES IS NINETEEN DIFFERENT COUNTRIES AND ELEVEN DIFFERENT INDUSTRIES IS THAT NO MATTER THE GEOGRAPHY, NO ELEVEN DIFFERENT INDUSTRIES IS THAT NO MATTER THE GEOGRAPHY, NO MATTER THE INDUSTRY WITH ALMOST THAT NO MATTER THE GEOGRAPHY, NO MATTER THE INDUSTRY WITH ALMOST A MATHEMATICAL PRECISION THEY MATTER THE INDUSTRY WITH ALMOST A MATHEMATICAL PRECISION THEY LOSE WOMEN AT THE MIDDLE A MATHEMATICAL PRECISION THEY LOSE WOMEN AT THE MIDDLE MANAGEMENT LEVEL.

LOSE WOMEN AT THE MIDDLE MANAGEMENT LEVEL.

>> EDGE, ECONOMIC DIVIDENDS FOR MANAGEMENT LEVEL.

>> EDGE, ECONOMIC DIVIDENDS FOR GENDER EQUALITY, IS AN IMPORT >> EDGE, ECONOMIC DIVIDENDS FOR GENDER EQUALITY, IS AN IMPORT FROM SWITZERLAND.

GENDER EQUALITY, IS AN IMPORT FROM SWITZERLAND.

IT WAS CO-FOUNDED BY ANIELA FROM SWITZERLAND.

IT WAS CO-FOUNDED BY ANIELA UNGURESAN AND NICOLE SCHWAB, IT WAS CO-FOUNDED BY ANIELA UNGURESAN AND NICOLE SCHWAB, DAUGHTER OF KLAUS SCHWAB WHO UNGURESAN AND NICOLE SCHWAB, DAUGHTER OF KLAUS SCHWAB WHO CREATED THE FAMED DAVOS WORLD DAUGHTER OF KLAUS SCHWAB WHO CREATED THE FAMED DAVOS WORLD ECONOMIC FORUM.

CREATED THE FAMED DAVOS WORLD ECONOMIC FORUM.

EDGE HAS DEVELOPED A TOOL TO ECONOMIC FORUM.

EDGE HAS DEVELOPED A TOOL TO HELP COMPANIES ATTRACT AND EDGE HAS DEVELOPED A TOOL TO HELP COMPANIES ATTRACT AND RETAIN FEMALE EMPLOYEES.

HELP COMPANIES ATTRACT AND RETAIN FEMALE EMPLOYEES.

>> A VERY EFFICIENT TOOL WAS RETAIN FEMALE EMPLOYEES.

>> A VERY EFFICIENT TOOL WAS NEEDED TO HELP COMPANIES COMMIT >> A VERY EFFICIENT TOOL WAS NEEDED TO HELP COMPANIES COMMIT AND PROGRESS IN CLOSING THE NEEDED TO HELP COMPANIES COMMIT AND PROGRESS IN CLOSING THE GENDER GAP AND THIS IS THE EDGE AND PROGRESS IN CLOSING THE GENDER GAP AND THIS IS THE EDGE CERTIFICATION SYSTEM FOR GENDER GAP AND THIS IS THE EDGE CERTIFICATION SYSTEM FOR WORKPLACE GENDER EQUALITY.

CERTIFICATION SYSTEM FOR WORKPLACE GENDER EQUALITY.

IT'S ACTUALLY TO STOP THE WORKPLACE GENDER EQUALITY.

IT'S ACTUALLY TO STOP THE BLEEDING AND TO HELP COMPANIES IT'S ACTUALLY TO STOP THE BLEEDING AND TO HELP COMPANIES FIX THIS LEAKING PIPELINE.

BLEEDING AND TO HELP COMPANIES FIX THIS LEAKING PIPELINE.

>> SHE ASSEMBLED A COUNSEL OF FIX THIS LEAKING PIPELINE.

>> SHE ASSEMBLED A COUNSEL OF DISTINGUISHED BUSINESS SCHOLARS >> SHE ASSEMBLED A COUNSEL OF DISTINGUISHED BUSINESS SCHOLARS TO CREATE AN OBJECTIVE TOOL TO DISTINGUISHED BUSINESS SCHOLARS TO CREATE AN OBJECTIVE TOOL TO MEASURE HOW WELL A COMPANY TO CREATE AN OBJECTIVE TOOL TO MEASURE HOW WELL A COMPANY ADDRESSES WOMEN IN THE MEASURE HOW WELL A COMPANY ADDRESSES WOMEN IN THE WORKPLACE.

WORKPLACE.

>> THE MOST CHALLENGING ASPECT >> THE MOST CHALLENGING ASPECT WHEN WE HAVE STARTED THIS >> THE MOST CHALLENGING ASPECT WHEN WE HAVE STARTED THIS PROJECT IS TO GET TO MEASURE WHEN WE HAVE STARTED THIS PROJECT IS TO GET TO MEASURE GENDER EQUALITY IN WAYS THAT CAN PROJECT IS TO GET TO MEASURE GENDER EQUALITY IN WAYS THAT CAN BE UNIVERSALLY APPLIED ACROSS GENDER EQUALITY IN WAYS THAT CAN BE UNIVERSALLY APPLIED ACROSS INDUSTRIES AND ACROSS REGIONS.

BE UNIVERSALLY APPLIED ACROSS INDUSTRIES AND ACROSS REGIONS.

AND OBVIOUSLY EVERY COMPANY INDUSTRIES AND ACROSS REGIONS.

AND OBVIOUSLY EVERY COMPANY EVERY COUNTRY EVERY INDUSTRY HAS AND OBVIOUSLY EVERY COMPANY EVERY COUNTRY EVERY INDUSTRY HAS ITS OWN UNIQUE CHALLENGES WHEN EVERY COUNTRY EVERY INDUSTRY HAS ITS OWN UNIQUE CHALLENGES WHEN IT COMES TO GENDER EQUALITY.

ITS OWN UNIQUE CHALLENGES WHEN IT COMES TO GENDER EQUALITY.

>> EDGE MEASURES COMPANIES IN IT COMES TO GENDER EQUALITY.

>> EDGE MEASURES COMPANIES IN FIVE DIFFERENT AREAS RANGING >> EDGE MEASURES COMPANIES IN FIVE DIFFERENT AREAS RANGING FROM THE MOST QUANTITATIVE, FIVE DIFFERENT AREAS RANGING FROM THE MOST QUANTITATIVE, EQUAL PAY FOR EQUAL WORK, TO FROM THE MOST QUANTITATIVE, EQUAL PAY FOR EQUAL WORK, TO THE MOST QUALITATIVE, CORPORATE EQUAL PAY FOR EQUAL WORK, TO THE MOST QUALITATIVE, CORPORATE CULTURE.

CULTURE.

>> WE ASSESS THE DESIGN, THE >> WE ASSESS THE DESIGN, THE IMPLEMENTATION OF, FOR EXAMPLE >> WE ASSESS THE DESIGN, THE IMPLEMENTATION OF, FOR EXAMPLE CHILDCARE SUPPORT SERVICES, IMPLEMENTATION OF, FOR EXAMPLE CHILDCARE SUPPORT SERVICES, ACCESS TO CAREER CRITICAL CHILDCARE SUPPORT SERVICES, ACCESS TO CAREER CRITICAL ASSIGNMENT, ACCESS TO ACCESS TO CAREER CRITICAL ASSIGNMENT, ACCESS TO SPONSORSHIP AND MENTORING, ASSIGNMENT, ACCESS TO SPONSORSHIP AND MENTORING, GENDER EQUALITY AS A STRATEGIC SPONSORSHIP AND MENTORING, GENDER EQUALITY AS A STRATEGIC PRIORITY FOR THE COMPANY, GENDER EQUALITY AS A STRATEGIC PRIORITY FOR THE COMPANY, FLEXIBLE WORK MODELS.

PRIORITY FOR THE COMPANY, FLEXIBLE WORK MODELS.

>> THE ASSESSMENT HELPS FLEXIBLE WORK MODELS.

>> THE ASSESSMENT HELPS ORGANIZATIONS ADDRESS THEIR >> THE ASSESSMENT HELPS ORGANIZATIONS ADDRESS THEIR WEAKNESSES SO THEY CAN CHANGE ORGANIZATIONS ADDRESS THEIR WEAKNESSES SO THEY CAN CHANGE AND ULTIMATELY BECOME EDGE WEAKNESSES SO THEY CAN CHANGE AND ULTIMATELY BECOME EDGE CERTIFIED.

AND ULTIMATELY BECOME EDGE CERTIFIED.

FOUR COMPANIES RECENTLY FINISHED CERTIFIED.

FOUR COMPANIES RECENTLY FINISHED THE FIRST ROUND OF FOUR COMPANIES RECENTLY FINISHED THE FIRST ROUND OF CERTIFICATIONS.

THE FIRST ROUND OF CERTIFICATIONS.

DELOITTE AND IKEA FOR THEIR CERTIFICATIONS.

DELOITTE AND IKEA FOR THEIR SWISS COMPANIES, A MEXICAN BANK DELOITTE AND IKEA FOR THEIR SWISS COMPANIES, A MEXICAN BANK AND POLISH PHARMACEUTICAL SWISS COMPANIES, A MEXICAN BANK AND POLISH PHARMACEUTICAL COMPANY.

AND POLISH PHARMACEUTICAL COMPANY.

TWO OTHER CORPORATIONS, L'OREAL COMPANY.

TWO OTHER CORPORATIONS, L'OREAL AND A RESPECTED SWISS BANK, ARE TWO OTHER CORPORATIONS, L'OREAL AND A RESPECTED SWISS BANK, ARE CLOSE AND A NUMBER OF OTHERS ARE AND A RESPECTED SWISS BANK, ARE CLOSE AND A NUMBER OF OTHERS ARE WORKING THE PROGRAM.

CLOSE AND A NUMBER OF OTHERS ARE WORKING THE PROGRAM.

>> COMPANIES THAT HAVE BEEN OUR WORKING THE PROGRAM.

>> COMPANIES THAT HAVE BEEN OUR HISTORIC PARTNERS LIKE L'OREAL >> COMPANIES THAT HAVE BEEN OUR HISTORIC PARTNERS LIKE L'OREAL OR PFIZER THEY ACTUALLY USE THE HISTORIC PARTNERS LIKE L'OREAL OR PFIZER THEY ACTUALLY USE THE EDGE METHODOLOGY AS AN INTERNAL OR PFIZER THEY ACTUALLY USE THE EDGE METHODOLOGY AS AN INTERNAL MANAGEMENT TOOL.

EDGE METHODOLOGY AS AN INTERNAL MANAGEMENT TOOL.

IT'S THEIR BACK BONE OF INTERNAL MANAGEMENT TOOL.

IT'S THEIR BACK BONE OF INTERNAL REPORTING ON GENDER AND I THINK IT'S THEIR BACK BONE OF INTERNAL REPORTING ON GENDER AND I THINK THAT'S THE BIGGEST, THAT'S ONE REPORTING ON GENDER AND I THINK THAT'S THE BIGGEST, THAT'S ONE OF THE BIGGEST ADVANTAGES.

THAT'S THE BIGGEST, THAT'S ONE OF THE BIGGEST ADVANTAGES.

>> THE GOAL IS TO WORK WITH 250 OF THE BIGGEST ADVANTAGES.

>> THE GOAL IS TO WORK WITH 250 LARGE COMPANIES OVER THE NEXT >> THE GOAL IS TO WORK WITH 250 LARGE COMPANIES OVER THE NEXT FIVE YEARS.

LARGE COMPANIES OVER THE NEXT FIVE YEARS.

THEY WANT EDGE TO BECOME THE FIVE YEARS.

THEY WANT EDGE TO BECOME THE GOLD STANDARD FOR CERTIFYING THEY WANT EDGE TO BECOME THE GOLD STANDARD FOR CERTIFYING MULTINATIONAL COMPANIES FOR GOLD STANDARD FOR CERTIFYING MULTINATIONAL COMPANIES FOR GENDER EQUALITY.

MULTINATIONAL COMPANIES FOR GENDER EQUALITY.

ALL TO GET THE EDGE IN WITH GENDER EQUALITY.

ALL TO GET THE EDGE IN WITH CONSUMERS, INVESTORS AND THEIR ALL TO GET THE EDGE IN WITH CONSUMERS, INVESTORS AND THEIR WORKFORCE.

CONSUMERS, INVESTORS AND THEIR WORKFORCE.

>> VERY CLEARLY SENDING A SIGNAL WORKFORCE.

>> VERY CLEARLY SENDING A SIGNAL TO THE CURRENT EMPLOYEES OR TO >> VERY CLEARLY SENDING A SIGNAL TO THE CURRENT EMPLOYEES OR TO THE JOBSEEKERS THAT THEIR TO THE CURRENT EMPLOYEES OR TO THE JOBSEEKERS THAT THEIR CAREER, MEN OR WOMEN, WILL BE THE JOBSEEKERS THAT THEIR CAREER, MEN OR WOMEN, WILL BE DEVELOPED IN A DIFFERENT WAY IF CAREER, MEN OR WOMEN, WILL BE DEVELOPED IN A DIFFERENT WAY IF THEY WORK FOR AN EDGE CERTIFIED DEVELOPED IN A DIFFERENT WAY IF THEY WORK FOR AN EDGE CERTIFIED COMPANY.

THEY WORK FOR AN EDGE CERTIFIED COMPANY.

>> MEGAN BEYER COMPANY.

>> MEGAN BEYER YOU'RE INVOLVED.

>> MEGAN BEYER YOU'RE INVOLVED.

>> I JOINED FOUNDATION BOARD YOU'RE INVOLVED.

>> I JOINED FOUNDATION BOARD JUST RECENTLY.

>> I JOINED FOUNDATION BOARD JUST RECENTLY.

I DISCOVERED THIS WHEN I WAS JUST RECENTLY.

I DISCOVERED THIS WHEN I WAS OVER IN SWITZERLAND, SOME WAS I DISCOVERED THIS WHEN I WAS OVER IN SWITZERLAND, SOME WAS INCUBATED OUT OF THE WORLD OVER IN SWITZERLAND, SOME WAS INCUBATED OUT OF THE WORLD ECONOMIC FORUM.

INCUBATED OUT OF THE WORLD ECONOMIC FORUM.

THEY HAD WORLD EXPERTS ON ECONOMIC FORUM.

THEY HAD WORLD EXPERTS ON STANDARDIZING, CERTIFICATION IN THEY HAD WORLD EXPERTS ON STANDARDIZING, CERTIFICATION IN GENERAL.

STANDARDIZING, CERTIFICATION IN GENERAL.

>> LOOK AT THE PROBLEM OF WHAT GENERAL.

>> LOOK AT THE PROBLEM OF WHAT IS IT ABOUT OUR MULTI-NATIONAL >> LOOK AT THE PROBLEM OF WHAT IS IT ABOUT OUR MULTI-NATIONAL THAT PROHIBITING WOMEN TO IS IT ABOUT OUR MULTI-NATIONAL THAT PROHIBITING WOMEN TO NATURALLY ASCEND TO LEADERSHIP.

THAT PROHIBITING WOMEN TO NATURALLY ASCEND TO LEADERSHIP.

LEAKY PIPELINES, PEOPLE KEEP NATURALLY ASCEND TO LEADERSHIP.

LEAKY PIPELINES, PEOPLE KEEP FALLING OUT.

LEAKY PIPELINES, PEOPLE KEEP FALLING OUT.

WE'RE AN ENVIRONMENT NOW WHERE FALLING OUT.

WE'RE AN ENVIRONMENT NOW WHERE CONSUMERS WANT TO KNOW THAT WE'RE AN ENVIRONMENT NOW WHERE CONSUMERS WANT TO KNOW THAT COMPANIES THEY DEAL WITH ARE CONSUMERS WANT TO KNOW THAT COMPANIES THEY DEAL WITH ARE GENDER ENLIGHTENED.

COMPANIES THEY DEAL WITH ARE GENDER ENLIGHTENED.

POTENTIAL WORKERS WANT TO KNOW GENDER ENLIGHTENED.

POTENTIAL WORKERS WANT TO KNOW AND INVESTORS WANT TO KNOW.

POTENTIAL WORKERS WANT TO KNOW AND INVESTORS WANT TO KNOW.

COMPANIES WOULD LIKE TO TAKE AND INVESTORS WANT TO KNOW.

COMPANIES WOULD LIKE TO TAKE ADVANTAGE OF THAT WOMEN COMPANIES WOULD LIKE TO TAKE ADVANTAGE OF THAT WOMEN DIVIDEND.

ADVANTAGE OF THAT WOMEN DIVIDEND.

SO WHAT IS THE MISSING LINK?

DIVIDEND.

SO WHAT IS THE MISSING LINK?

MISSING LINK SEEMS TO BE THAT A SO WHAT IS THE MISSING LINK?

MISSING LINK SEEMS TO BE THAT A LOT OF THESE GENDER PROGRAMS MISSING LINK SEEMS TO BE THAT A LOT OF THESE GENDER PROGRAMS THAT HAVE SEEN SQUISHY TO LOT OF THESE GENDER PROGRAMS THAT HAVE SEEN SQUISHY TO CORPORATIONS, THIS IS A THAT HAVE SEEN SQUISHY TO CORPORATIONS, THIS IS A METRIC-BASED ROAD MAP THAT LETS CORPORATIONS, THIS IS A METRIC-BASED ROAD MAP THAT LETS THEM UNDERSTAND THAT YOU ADD UP METRIC-BASED ROAD MAP THAT LETS THEM UNDERSTAND THAT YOU ADD UP THESE THINGS, YOU GET TO CONCERN THEM UNDERSTAND THAT YOU ADD UP THESE THINGS, YOU GET TO CONCERN THRESHOLD YOU ARE BRANDED AS THESE THINGS, YOU GET TO CONCERN THRESHOLD YOU ARE BRANDED AS AUTHENTICALLY GENDER THRESHOLD YOU ARE BRANDED AS AUTHENTICALLY GENDER ENLIGHTENED.

AUTHENTICALLY GENDER ENLIGHTENED.

THAT IN ITSELF WILL HAVE A VALUE ENLIGHTENED.

THAT IN ITSELF WILL HAVE A VALUE IN THE MARKETPLACE.

THAT IN ITSELF WILL HAVE A VALUE IN THE MARKETPLACE.

YOU WILL ALSO MAKE MORE MONEY IF IN THE MARKETPLACE.

YOU WILL ALSO MAKE MORE MONEY IF YOU BELIEVE PEPPERDINE AND YOU WILL ALSO MAKE MORE MONEY IF YOU BELIEVE PEPPERDINE AND OTHERS, IT'S JUST A GREAT THING YOU BELIEVE PEPPERDINE AND OTHERS, IT'S JUST A GREAT THING FOR THE MARKET.

OTHERS, IT'S JUST A GREAT THING FOR THE MARKET.

SORT OF WHERE WE WERE WITH LEAD FOR THE MARKET.

SORT OF WHERE WE WERE WITH LEAD CERTIFICATION FOR ENERGY SORT OF WHERE WE WERE WITH LEAD CERTIFICATION FOR ENERGY EFFICIENT BUILDINGS.

CERTIFICATION FOR ENERGY EFFICIENT BUILDINGS.

>> I THINK I HAVE TO SAY WE CAN EFFICIENT BUILDINGS.

>> I THINK I HAVE TO SAY WE CAN ALWAYS -- COMPANIES LIKE THE >> I THINK I HAVE TO SAY WE CAN ALWAYS -- COMPANIES LIKE THE QUANTITATIVE, THE NUMBERS, ALWAYS -- COMPANIES LIKE THE QUANTITATIVE, THE NUMBERS, MAKING SURE THAT THINGS CAN WORK QUANTITATIVE, THE NUMBERS, MAKING SURE THAT THINGS CAN WORK I REMEMBER WORKING FOR ANDERSON MAKING SURE THAT THINGS CAN WORK I REMEMBER WORKING FOR ANDERSON COOPER, IS METHODOLOGY.

I REMEMBER WORKING FOR ANDERSON COOPER, IS METHODOLOGY.

DOES IT WORK, ARE WE GETTING THE COOPER, IS METHODOLOGY.

DOES IT WORK, ARE WE GETTING THE RESULTS.

DOES IT WORK, ARE WE GETTING THE RESULTS.

QUITE FRANKLY WE ALL KNOW IN RESULTS.

QUITE FRANKLY WE ALL KNOW IN THIS ROOM THAT MORE WOMEN WE QUITE FRANKLY WE ALL KNOW IN THIS ROOM THAT MORE WOMEN WE HAVE INVOLVED THE MORE WOMEN ON THIS ROOM THAT MORE WOMEN WE HAVE INVOLVED THE MORE WOMEN ON BOARDS, THE BETTER IT IS FOR THE HAVE INVOLVED THE MORE WOMEN ON BOARDS, THE BETTER IT IS FOR THE COMPANY.

BOARDS, THE BETTER IT IS FOR THE COMPANY.

I THINK IT'S A WIN-WIN -- COMPANY.

I THINK IT'S A WIN-WIN -- >> WHY DOES IT FEEL LIKE WE HAVE I THINK IT'S A WIN-WIN -- >> WHY DOES IT FEEL LIKE WE HAVE TO KEEP KICKING THEM TO GET THAT >> WHY DOES IT FEEL LIKE WE HAVE TO KEEP KICKING THEM TO GET THAT MESSAGE.

TO KEEP KICKING THEM TO GET THAT MESSAGE.

>> THAT'S WHY I WANT THE MARKET MESSAGE.

>> THAT'S WHY I WANT THE MARKET TO DRIVE IT.

>> THAT'S WHY I WANT THE MARKET TO DRIVE IT.

>> LIKE THIS CONCEPT BECAUSE IT TO DRIVE IT.

>> LIKE THIS CONCEPT BECAUSE IT REALLY IS A TOOL FOR CHANGING >> LIKE THIS CONCEPT BECAUSE IT REALLY IS A TOOL FOR CHANGING CULTURE.

REALLY IS A TOOL FOR CHANGING CULTURE.

I THINK THAT'S WHAT YOU NEED TO CULTURE.

I THINK THAT'S WHAT YOU NEED TO DO.

I THINK THAT'S WHAT YOU NEED TO DO.

WE CAN TALK ABOUT IT AND WE CAN DO.

WE CAN TALK ABOUT IT AND WE CAN WRITE ARTICLES AND WE CAN WE CAN TALK ABOUT IT AND WE CAN WRITE ARTICLES AND WE CAN CRITICIZE.

WRITE ARTICLES AND WE CAN CRITICIZE.

BUT YOU NEED TO CHANGE THE CRITICIZE.

BUT YOU NEED TO CHANGE THE CULTURE AND YOU NEED TO CHANGE BUT YOU NEED TO CHANGE THE CULTURE AND YOU NEED TO CHANGE THE INFRASTRUCTURE.

CULTURE AND YOU NEED TO CHANGE THE INFRASTRUCTURE.

SO FIRST OF ALL IF YOU AGREE TO THE INFRASTRUCTURE.

SO FIRST OF ALL IF YOU AGREE TO DO THE SYSTEM OBVIOUSLY YOU HAVE SO FIRST OF ALL IF YOU AGREE TO DO THE SYSTEM OBVIOUSLY YOU HAVE AN ATTITUDE ON THE TOP, NOT DO THE SYSTEM OBVIOUSLY YOU HAVE AN ATTITUDE ON THE TOP, NOT LEADERSHIP AGREES WE WANT TO DO AN ATTITUDE ON THE TOP, NOT LEADERSHIP AGREES WE WANT TO DO IT.

LEADERSHIP AGREES WE WANT TO DO IT.

THEN MECHANISM AND TOOL TO DO IT.

THEN MECHANISM AND TOOL TO DO SO.

THEN MECHANISM AND TOOL TO DO SO.

I THINK THIS IS FABULOUS.

SO.

I THINK THIS IS FABULOUS.

>> LOOK, CREATES COMPETITION, I THINK THIS IS FABULOUS.

>> LOOK, CREATES COMPETITION, THESE ARE FOLKS HAVING A HARD >> LOOK, CREATES COMPETITION, THESE ARE FOLKS HAVING A HARD TIME.

THESE ARE FOLKS HAVING A HARD TIME.

SOMETIMES WOMEN CHOOSE NOT TO TIME.

SOMETIMES WOMEN CHOOSE NOT TO BE.

SOMETIMES WOMEN CHOOSE NOT TO BE.

I THINK SEE COMPANIES TRYING TO BE.

I THINK SEE COMPANIES TRYING TO SAY, HERE IS HOW WE REALLY, I THINK SEE COMPANIES TRYING TO SAY, HERE IS HOW WE REALLY, REALLY WANT YOU TO SAY OR SAY, HERE IS HOW WE REALLY, REALLY WANT YOU TO SAY OR REALLY, REALLY WANT TO YOU COME REALLY WANT YOU TO SAY OR REALLY, REALLY WANT TO YOU COME BACK AFTER MATERNITY LEAVE.

REALLY, REALLY WANT TO YOU COME BACK AFTER MATERNITY LEAVE.

THERE MAY BE MORE INCENTIVES BACK AFTER MATERNITY LEAVE.

THERE MAY BE MORE INCENTIVES YOU'RE GOING TO SEE COMPETITION.

THERE MAY BE MORE INCENTIVES YOU'RE GOING TO SEE COMPETITION.

>> I CAN TELL YOU WHAT HAPPENED YOU'RE GOING TO SEE COMPETITION.

>> I CAN TELL YOU WHAT HAPPENED IN OUR COMPANY.

>> I CAN TELL YOU WHAT HAPPENED IN OUR COMPANY.

WE HAVE A SMALL FAMILY BUSINESS, IN OUR COMPANY.

WE HAVE A SMALL FAMILY BUSINESS, ABOUT 300 EMPLOYEES, 50 IN THE WE HAVE A SMALL FAMILY BUSINESS, ABOUT 300 EMPLOYEES, 50 IN THE SALES FORCE NO.

ABOUT 300 EMPLOYEES, 50 IN THE SALES FORCE NO.

WOMEN SELLING, THE CAR BUSINESS.

SALES FORCE NO.

WOMEN SELLING, THE CAR BUSINESS.

ALL OUR CUSTOMERS WERE WOMEN.

WOMEN SELLING, THE CAR BUSINESS.

ALL OUR CUSTOMERS WERE WOMEN.

AND WE FINALLY STARTED TO ALL OUR CUSTOMERS WERE WOMEN.

AND WE FINALLY STARTED TO RECRUIT WOMEN TO -- FOR THESE AND WE FINALLY STARTED TO RECRUIT WOMEN TO -- FOR THESE JOBS.

RECRUIT WOMEN TO -- FOR THESE JOBS.

BECAUSE WE DIDN'T GET THAT MANY JOBS.

BECAUSE WE DIDN'T GET THAT MANY WOMEN APPLYING FOR THESE JOBS.

BECAUSE WE DIDN'T GET THAT MANY WOMEN APPLYING FOR THESE JOBS.

WE RECRUITED, MOSTLY WOMEN IN WOMEN APPLYING FOR THESE JOBS.

WE RECRUITED, MOSTLY WOMEN IN THE RESTAURANT INDUSTRY AND WE RECRUITED, MOSTLY WOMEN IN THE RESTAURANT INDUSTRY AND WE'VE HA HAD THEM NOW FOR A THE RESTAURANT INDUSTRY AND WE'VE HA HAD THEM NOW FOR A YEAR.

WE'VE HA HAD THEM NOW FOR A YEAR.

IN THE LAST YEAR WE EVALUATE OUR YEAR.

IN THE LAST YEAR WE EVALUATE OUR TOP SEATTLE PEOPLE.

IN THE LAST YEAR WE EVALUATE OUR TOP SEATTLE PEOPLE.

THE TOP SALES PEOPLE, 12 OF TOP SEATTLE PEOPLE.

THE TOP SALES PEOPLE, 12 OF THEM, SIX WERE THE WOMEN.

THE TOP SALES PEOPLE, 12 OF THEM, SIX WERE THE WOMEN.

ALL NEW WOMEN.

THEM, SIX WERE THE WOMEN.

ALL NEW WOMEN.

>> MAKING THEMSELVES MONEY.

ALL NEW WOMEN.

>> MAKING THEMSELVES MONEY.

ALL RIGHT.

>> MAKING THEMSELVES MONEY.

ALL RIGHT.

WAY TO GO.

ALL RIGHT.

WAY TO GO.

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