AND THE CHARLES A. FRUEAUFF FOUNDATION.

>> THIS WEEK ON "TO THE CONTRARY" FIRST, SORORITY SISTERS ORDERED TO STAY AWAY FROM FRAT PARTIES FOR THEIR OWN SAFETY.

BEHIND THE HEADLINES, MALE ALLIES IN FEMINISM.

AND SELLING WOMEN AND MOMS ON THE NFL IS TRYING TO WIN OVER WOMEN AND MOTHERS.

♪♪♪ >> HELLO, I'M BONNIE ERBE.

WELCOME TO "TO THE CONTRARY", A DISCUSSION OF NEWS AND SOCIAL TRENDS FROM DIVERSE PERSPECTIVES.

UP FIRST, SEXUAL ASSAULT ON CAMPUS.

IRRATIONAL AND SEXIST.

THAT'S WHAT SORORITY SISTERS AT THE UNIVERSITY OF VIRGINIA ARE CALLING A MANDATE TO AVOID FRAT PARTIES THIS WEEKEND.

THE NATIONAL PANHELLENIC CONFERENCE ISSUED THE ORDER SAYING "THE ACTIVITIES ON MEN'S BID NIGHT, PRESENT SIGNIFICANT SAFETY CONCERNS."

WOMEN COULD FACE PENALTIES IF THEY DON'T COMPLY.

>> IT'S NOT ABOUT NOT GOING TO A PARTY.

IT'S ABOUT WOMEN AND HAVING TO MAKE A DECISION FOR THEMSELVES.

>> THE SCHOOL RECENTLY LIFTED A TEMPORARY SUSPENSION OF FRATERNITIES THAT FOLLOWED AN ARTICLE IN "ROLLING STONE" MAGAZINE ABOUT A GANG RAPE AT UVA.

WHILE DETAILS IN THE ARTICLE HAVE BEEN DISCREDITED, THE LARGER ISSUE OF SEXUAL ASSAULT AT UVA AND OTHER CAMPUS IS A WELLSPRING OF CONTROVERSY NATIONWIDE.

SOME SEXUAL ASSAULT SURVIVORS ARE LOBBYING AGAINST PROPOSED LAWS INTENDED TO FIGHT RAPE BECAUSE THEY SAY THE LAWS MAY MAKE THINGS WORSE.

THE NEW JERSEY, NEW YORK, RHODE ISLAND AND VIRGINIA STATE LEGISLATURES ARE ATTEMPTING TO REFER CASES OF CAMPUS RAPE ON CAMPUS TO THE LOCAL POLICE -- THAT INSTEAD OF TO THE SCHOOLS WHERE THE ASSAULTS OCCUR.

THE NEW YORK BILL WOULD REQUIRE COLLEGES TO INFORM SURVIVORS OF ASSAULT THEY CAN REPORT THEIR CASES TO POLICE.

THE THREE OTHER STAY LAWS REQUIRE THAT MOST OR ALL CASES BE REPORTED TO THE POLICE.

SOME ADVOCATES SAY POLICE AREN'T ANY BETTER AT HANDLING RAPE CASES THAN UNIVERSITIES OR COLLEGES.

AND, THEY SAY LAWS MANDATE POLICE INVESTIGATIONS OR PROSECUTIONS DENY SURVIVORS THE CHOICE OF HOW FAR THEY WANT TO PUSH THEIR ALLEGATIONS.

SO RINA, LET'S START UVAS.

BANNING THE SORORITY SISTERS BANNING THEM.

>> IT'S THE MOST MISGUIDED STRATEGY I'M A FORMER PRESIDENT OF THE NATIONAL PANHELLENIC COUNCIL.

I WAS THERE A DECADE AGO THEY WERE JUST AS MISGUIDED.

OBJECTIFIED WOMEN THIS IS GOING TO LEAD TO OUTCRY THEN REBELLION.

>> I AGREE WITH HER.

I THINK IT SENDS THE WRONG MESSAGE IN TWO WAYS.

COUPLE OF WAYS, SENDS A MESSAGE THAT WOMEN NEED PROTECTED.

THE MEN HAVE NO RESPONSIBILITY.

LIKE SO 1950s.

>> AMBER?

>> THIS IS ABSOLUTELY RIDICULOUS THAT THEY'RE ATTEMPTING TO BAN SORORITY MEMBERS FROM GOING TO FRAT PARTIES.

YOU CAN'T CREATE RULES THAT WILL PREVENT TERRIBLE THINGS FROM HAPPENING AND SORT OF PUNISH THE ENTIRE BIG PICTURE HERE FOR SOMETHING THAT IS EXTREMELY TARNISHED THE UNIVERSITY.

>> THIS IS SO SEXIST.

WHAT ERA ARE WE LIVING IN?

THIS IS A CLASSIC EXAMPLE OF RAPE CULTURE.

NORMALIZE MEN'S SEXUAL VIOLENCE AND BLAME WOMEN PUT THE RESPONSIBILITY ON THEM.

>> WHAT ARE YOU ASKING FOR, BANNING ALL FRAT PARTIES?

>> I LOVE IVA SO MUCH FROM BANNING FRATERNITIES TO BANNING ALCOHOL THEY HAVE BEEN COMPLETELY MISGUIDED IN THEIR ENTIRE APPROACH.

IT'S NOT ABOUT ALCOHOL.

IT'S NOT ABOUT BANNING ANYTHING.

IT REALLY IS GETTING TO THE CORE OF THIS ISSUE OF WHY MEN FEEL LIKE THEY CAN RAPE WOMEN AND GET AWAY WITH IT.

>> WHAT ARE YOU GOING TO SAY, FRATERNITY BROTHER TO PSYCHO ANALYSIS?

>> IT'S NOT THAT.

>> I CAN SEE FROM THE UNIVERSITY'S PERSPECTIVE IF YOU BAN THE LOW GUY WHERE THESE THINGS ARE LARGELY TAKING PLACE NOT ALL OF THEM, BUT A LOT OF THEM ARE.

YOU WOULD TRY TO GET AT STOPPING THE BEHAVIOR FROM HAPPENING.

>> DARTMOUTH ANNOUNCED YESTERDAY THEY ARE BANNING ALCOHOL.

TO CURB THE SEXUAL ASSAULTS, BINGE DRINKING THESE PARTIES JUST MOVED OFF CAMPUS.

WHAT I'M SAYING WITH, ALCOHOL -- SOBER PEOPLE RAPE.

>> THE FACT HERE THAT THIS BAN DID NOT COME FROM UVA IT CAME FROM THE NATIONAL COUNCIL.

THAT IS ALL THE SORORITIES, MOST ELITE ONES.

I CAN TELL YOU AS PRESIDENT WHEN IT'S COMING FROM THE CONTENT ITSELF, THAT IS REALLY TROUBLING.

BUT THE SAVING GRACE HERE, EVERYBODY CAN BE THE LEADER, THE LEADERSHIP OF SHE'S SORORITIES THEY ARE GUIDING THE WAY ON THIS.

IT'S GOING TO TAKE YOUNGER WOMEN THAT ARE IN TO CHAPTERS RIGHT NOW, YOU'VE GOT TO DO THIS ANOTHER WAY.

TEN YEARS AGO WHEN I WAS IN THIS LEADERSHIP SPOT EXACTLY I SAID, LEADERS OF THE CHAPTERS, NO WAY WE CAN WORK BY BANNING THINGS, HAVE TO EDUCATE OUR WOMEN ON WHAT TO DO AT THESE PARTIES BECAUSE THEY'RE NOT GOING TO STOP GOING TO THE PARTIES.

WE HAVE TO FIND WAYS TO MAKE OURSELF SAFER.

>> FAIR SUNS KEY HERE.

IN COLLEGE, WOMEN GO TO FRAT PARTIES.

IF THEY'RE IN SORORITY, THEY GO TO DORM, PEOPLE GO TO PARTIES IN COLLEGE.

AND ALCOHOL IS SERVED.

WHAT THEY NEED TO DO IS MAYBE UVA IF THEY ARE SO CONCERNED ABOUT THE FOCUS BEING ON RAPE ON CAMPUS IS AWARENESS, AND SORORITIES AS WELL.

SAY, THIS IS WHAT GOES ON AT THESE PARTIES, YOU NEED TO BE AWARE OF AND PREVENT THINGS FROM HAPPENING.

KEEP YOUR DRINKS CLOSE TO YOU, DON'T BE LEAVING IT WHERE PEOPLE ARE GOING TO PUT DRUGS IN IT.

>> I WANT TO SWITCH TO THE STATE LAWS THAT ARE REFERRING THE CASES TO THE POLICE.

WOMEN SORORITIES AND ACTIVISTS ON EXAM PUS ARE -- CAMPUS ARE AGAINST THIS, IF IT'S A MURDER IT GETS REFERRED TO THE POLICE.

ANY SERIOUS VIOLENT CRIME, RAPE, IT GETS IMMEDIATELY REFERRED TO THE POLICE WHAT SEEMS BACKWARDS FROM WHERE I SIT IS WHY IS RAPE HANDLED DIFFERENTLY?

>> A COMPLEX STORY, THE REASON WHY THERE'S A LOT OF OPPOSITION TO THE MANDATORY REPORTING WHICH IS WHAT THE VIRGINIA LAW IS PROPOSING IS THAT HAVE BEEN SURVEYED OVERWHELMINGLY OF GOING TO THE POLICE.

HAVE BEEN TOTALLY UNRESPONSIVE.

NOT LIKE YOU WERE PROTECTING THEM TO SOME THINGS THAT IS GOING TO HELP THEM.

THE REPORT IS THAT IT'S TERRIBLE.

STACEY LIKE NEW YORK THROUGH LEADERSHIP OF GOVERNOR QUESTION MOW ARE DECIDING STRATEGIES THAT ARE VICTIM DRIVEN.

THEY HAVE A CHOICE, THEY CAN GO TO THE UNIVERSITY AND THEY CAN DECIDE IF THEY WANT TO GO TO THE POLICE BUT THEY'RE NOT MANDATED TO GO TO THE POLICE.

>> BUT ISN'T THAT -- I UNDERSTAND WHAT YOU'RE SAYING BECAUSE LET'S LOOK, FOR EXAMPLE, AT THE COSBY CASE.

ONE OF THE WOMEN WENT TO THE PHILADELPHIA PROSECUTOR AND WAS KIND OF LAUGHED OUT OR IN A SENSE THAT THE PROSECUTORS SAID, I DON'T SEE ENOUGH EVIDENCE TO GET THIS PAST THE JURY.

BUT THAT WAS IN THE '80S.

>> IT WAS HAPPENING.

>> BUT WAIT.

ISN'T THAT THEN A MATTER OF POLICE EDUCATION AS OPPOSED TO NOT REFERRING IT TO THE POLICE?

>> YOU'RE RIGHT.

IT'S BOTH.

IT'S ABOUT POLICE NEED TO BE MORE SENSITIVE, SHOULD HAVE THE CAPACITY, I AGREE UP WITH BUT I ALSO AGREE WITH THE VICTIM-DRIVEN APPROACH BECAUSE RAPE IS DIFFERENT FROM MURDER.

IT'S EQUALLY TERRIBLE BUT THE CIRCUMSTANCES OF RAPE ARE NOT THE CIRCUMSTANCES OF MURDER.

AND THE VICTIM IS CENTRAL TO THE STORY AND I PREFER THAT THE VIC THEM HAVE THAT DECISION HOW TO PROCEED -- >> BUT YOU DON'T GET TO PICK AND CHOOSE WHEN THE LAW APPLIES.

RAPE IS A CRIME.

IT IS A FELONY.

>> IT'S A SERIOUS, VIOLENT -- >> IT RUINS A LOT OF -- >> WHEN IT'S ILLEGAL AND WHEN IT'S NOT.

>> WHERE ARE THEY SUPPOSED TO GO?

>> EXACTLY.

>> WHEN I WAS IN THIS POSITION, WOMEN WHO WERE RAPED AT FRATERNITY PARTIES, I HAVE THREE THAT I CAN NAME IN ONE YEAR'S TERM AS PRESIDENT I CAN TELL YOU THEY DID NOT WANT TO GO TO THE POLICE BECAUSE THEY DID NOT WANT TO BE SHAMED ON CAMPUS.

TEN YEARS LATER THIS IS STILL THE STAPLE STORY.

HINDSIGHT IS 20-20.

THEY ARE GETTING BET HER IT'S NOT 1992, IT'S NOT 2001 IT'S -- >> THERE ARE PEOPLE WHO SAY IN THIS ERA IF YOU DON'T TO GO THE POLICE, IF SOCIETY DOESN'T START PUTTING THE SHAME ON THE RAPIST AS OPPOSED TO THE SURVIVOR WE'RE NEVER GOING TO -- >> IT HAS NOT CHANGED YET.

>> IT WON'T CHANGE WITHOUT WOMEN -- >> BUT THE GIRLS ARE -- LET'S NOT FORGET THE BUBBLE.

THESE WOMEN ARE FREE YET THEY'RE NOT.

THEY ARE IN CHARGE OF THEIR OWN BODIES BUT DON'T WANT TO CO-EXIST.

THEY WORRY AND WORRY BECAUSE NOBODY IS OUT THERE ADVOCATING FOR THEM.

>> LOOK HOW MUCH DAMAGE THAT "ROLLING STORY" DID ABOUT UVA.

POSSIBLY FALSE CLAIM, GOT HUGE NATIONAL MEDIA ATTENTION.

AND NOW WHEN WOMEN WHO ARE ACTUALLY RAPED ARE THEY GOING TO FEEL LIKE PEOPLE ON UVA BELIEVE THEM BECAUSE OF THE STORY THEY'RE PROBABLY GOING TO BE WORRIED ABOUT IT.

>> LET US KNOW WHAT YOU THINK.

PLEASE FOLLOW ME ON TWITTER @BONNIEERBE.

BEHIND THE HEADLINES: MALE ALLIES; MEN'S INVOLVEMENT IN FEMINISM.

WE SPOKE WITH ONE SOCIOLOGIST WHO SAYS IT'S VITALLY IMPORTANT FOR ENDING GENDER INEQUALITY BUT SHE CAUTIONS BEWARE OF UNINTENDED CONSEQUENCES.

>> WOMEN'S LEADERSHIP IS PRIMARY AND PARAMOUNT AND THE WAY I SEE IT IS THAT THEY'RE THE PRIMARY THINKERS AND AGENTS OF FEMINISM AND MEN INVOLVEMENT IS CRITICAL AND NECESSARY TO SUPPORT THE GROUND WORK THAT WOMEN HAVE BEEN DOING FOR YEARS.

IT DOESN'T MEAN THAT MEN CAN'T BE LEADERS IT MEANS THAT MEN HAVE TO LEARN WHAT THAT MEANS.

>> THE FIGHT AGAINST DOMESTIC VIOLENCE AND OTHER FORMS OF VIOLENCE AGAINST WOMEN WAS LAUNCHED AND IS NOW GENERALLY RUN BY WOMEN'S GROUPS.

BUT MEN'S GROUPS ARE PLAYING AN IMPORTANT ROLE NOW, TOO.

>> THE WORK THAT MEN'S ORGANIZATIONS ARE DOING IS PRIMARILY TARGETING MEN AND TALKING ABOUT MASCULINITY IN WAYS THAT WOMEN'S ORGANIZATIONS ARE NOT DOING.

GETTING MEN INVOLVED, EDUCATING MEN, AND ENERGIZING MEN, MOBILIZING MEN THAT'S STEP ONE.

STEP TWO IS PAYING ATTENTION TO HOW THEY'RE ENGAGED.

THE NATURE OF THEIR INVOLVEMENT IS ALSO CRITICAL BECAUSE WE'RE TALKING ABOUT A MOVEMENT THAT IS COMMITTED TO ENDING GENDER INEQUALITY AND VIOLENCE AGAINST WOMEN OUTSIDE OF THE MOVEMENT SO IT'S REALLY IMPORTANT HOW MEN AND WOMEN RELATE TO EACH OTHER INSIDE OF THE MOVEMENT AS WELL.

>> MACOMBER SAYS THERE HAVE ALWAYS BEEN MEN IN THE WOMEN'S MOVEMENT.

BUT THE INCREASE IN MALE LEADERSHIP HAS CAUSED TENSIONS.

>> THE FACT THAT PATTERNS OF GENDER INEQUALITY ARE REARING ITS HEAD INSIDE OF THE MOVEMENT IT'S PROBLEMATIC FOR A MOVEMENT THAT IS COMMITTED TO ENDING THESE PROBLEMS.

THE MEN WHO COME IN WITH RELATIVELY -- WHO ARE RELATIVELY NEW TO THE WORK CAN OFTEN RIDE THE GLASS ESCALATOR IN TERMS OF BEING PUSHED TO VISIBLE LEADERSHIP ROLES AND BEING SEEN AS A LEGITIMATE CREDIBLE VOICE ON SOMETHING THAT THEY MAYBE DON'T KNOW THAT MUCH ABOUT YET.

>> THROUGH INTERVIEWS, AND FIRST-HAND ACCOUNTS, MACOMBER FOUND A LACK OF UNDERSTANDING IS CAUSING PROBLEMS.

>> IF YOUR ANALYSIS ON GENDER INEQUALITY IS NOT YET THAT ADVANCE YOU MIGHT NOT SEE HOW THE SEXUAL OBJECTIFICATION AND COMMODIFICATION OF WOMEN'S BODIES IS CONNECTED TO MEN'S VIOLENCE AGAINST WOMEN.

YOU MAY SEE THAT AS TWO DISTINCT ISSUES WHEN IN FACT THEY ARE CERTAINLY INTIMATELY CONNECTED.

THERE IS A LOT OF ACK OF SELF-AWARENESS AND SELF-REFLECTION ESPECIALLY WHEN MEN ARE NEW TO THE WORK.

WE ALL LIVE IN A SEXIST CULTURE AND WOMEN CAN SAY THINGS TOO THAT ARE SEXIST AND CAN >> MACOMBER SAYS THESE WERE ALL UNINTENDED CONSEQUENCES THAT HAVE TO BE ADDRESSED.

>> ONE OF THE WAYS THE ACTIVISTS SORT OF CONFRONTED THE UNINTENDED CONSEQUENCES OF MEN'S INCREASING INVOLVEMENT, FOR EXAMPLE, THE SEXISM AND MALE PRIVILEGE THAT MEN BRING INTO THESE SPACES INADVERTENTLY OFTEN TIMES, IS TO EMPHASIZE ACCOUNTABILITY.

WOMEN'S ORGANIZATIONS AND MEN'S ORGANIZATIONS CAN CREATE MORE SPACES TO TALK ABOUT MEAL PRIVILEGES AND POWER.

THE UNEQUAL SOCIAL ARRANGEMENTS OUTSIDE OF THESE MOVEMENTS ARE ALSO REFLECTED INSIDE OF THEM.

>> BUT THERE IS ALSO THE ISSUE OF FUNDING.

>> THERE IS COMPETITION OVER SOMETHING THAT IS PERPETUALLY UNDERFUNDED AND THAT'S ALWAYS GOING TO CREATE PROBLEMS.

MEN SERVE A VERY IMPORTANT AND FUNCTION IN THIS WORK.

AND THAT SHOULD BE SUPPORTED.

WOMEN SERVE A VERY IMPORTANT ROLE AND FUNCTION IN THIS MOVEMENTS AND THAT WORK SHOULD BE SUPPORTED.

>> ULTIMATELY, MACOMBER SAYS CHANGE CANNOT HAPPEN WITHOUT EVERYONE'S INVOLVEMENT.

>> ENDING GENDER AND EQUALITY IS ABOUT CHANGING CULTURE AND WE CANNOT CHANGE CULTURE UNLESS WE HAVE THE PARTICIPATION OF THOSE WHO HAVE SECURED ACCESS TO THE SOCIAL, IDEOLOGICAL, AND INSTITUTIONAL POWER.

>> SO HOW DO YOU NAVIGATE THIS VERY TRICKY TRACK, YOU WANT MEN INVOLVED, UNLESS MEN BECOME ADVOCATES FOR WOMEN'S RIGHTS AND CHANGE IN MANY CASES THEIR OWN PERSONAL BEHAVIOR, WOMEN ARE NEVER GOING TO BE ON EQUAL FOOTING, IN TERMS OF SOCIETY.

ON THE OTHER HAND IS IT GOOD FOR MEN'S GROUPS TO BE TAKING OVER IN TERMS OF PUBLICITY, MEDIA ATTENTION AND FUNDING TO THE POINT WHERE MAYBE WOMEN NO LONGER EVEN LEAD THE MOVEMENT.

>> WELL, IT'S A COMPLEX SITUATION.

I THINK SHE ARTICULATED THOSE ISSUES SO WELL, ENCOURAGE TO LISTEN TO HER AGAIN IT WAS WONDERFUL.

EVERYBODY HAS A ROLE, IT'S A PROBLEM THAT INVOLVES ALL OF US.

WOMEN HAVE THE ROLE IN HOW WE CHARACTERIZE THE ISSUES AND HOW WE FIGHT FOR OUR EMPOWERMENT, SOCIALLY AND ECONOMICALLY WE NEED MEN TO COLLABORATE BUT IT IS OUR STRUGGLE.

THE SAME THING IS FOR MEN BECAUSE THEY ARE PART OF THE SOLUTION AND I WAS READING AN ARTICLE IN WHICH A MAN SAID, IT'S ALSO MY PROBLEM, I'M AS MUCH A VICTIM AS WOMEN ARE.

I REALLY, TRULY BELIEVE THAT, TOO, WHEN WE'RE MORE EQUAL, ALL ABLE TO FULLY ARC TOWEL LIES OURSELVES THEN COLLABORATE IN CHILD CARE, IN TAKING CARE OF THE HOME WE ARE GOING TO BE HAPPIER.

WE ALL HAVE TO COLLABORATE.

THE FUNDING ISSUES I HOPE THE FUNDERS REALIZE NOT ONLY GIVE MONEY TO MEN'S GROUP, THAT IT'S IMPORTANT TO GIVE TO WOMEN'S GROUP I DO FEEL STRONGLY THAT WOMEN'S GROUP SHOULD BE HEAD BY WOMEN, MEN CAN COLLABORATE, MEN CAN PARTICIPATE BUT THESE ARE ISSUES OF WOMEN AND THEY SHOULD BE HEADING THOSE ORGANIZATIONS.

>> LAST YEAR WE SAW THE CAMPAIGN, MIAMI WATSON WAS FRONT AND CENTER, HOW AWESOME, A MAJOR ACTRESS SAY MEN SHOULD BE ADVOCATING FOR WOMEN'S RIGHTS.

I RARELY TIP MY HAT TO HILLARY CLINTON WHO SAID WOMEN'S ISSUES ARE EVERYONE'S ISSUES.

GOT MORE MEN ON PANELS TALKING ABOUT WOMEN'S ISSUES AND EMPOWERMENT.

SAYING WHY DON'T YOU WOMEN SPEAK UP, WOMEN, YOU'VE RAISED YOUR VOICES, SPEAK UP, THEY NEED TO BE -- MORE MEN WHEN THEY'RE ON THESE PANELS WE'VE SEEN SUBJECTS IT DEBUTED MEN ARE SAYING, THEY ARE TAKING PLACE ON PANELS BUT WOMEN, RAISE YOUR VOICES, BE ACTIVE.

THE OWN SUS ON THEM TO BE A PART OF OUR MOVEMENT.

>> DO WE WORRY THAT MEN FIVE OR TEN YEARS FROM NOW ARE GOING TO BE CONTROLLING THE WOMEN'S MOVEMENT IN A WAY?

IN OTHER WORDS, LOOK AT THE CIVIL RIGHTS MOVEMENT.

THERE WERE ALWAYS WHITE PEOPLE INVOLVED FROM THE VERY BEGINNING THEY SHOULD BE THERE.

THEY WERE NEVER LEADING IT.

THE GENDER -- LET'S HOPE THAT DOESN'T HAPPEN.

WE ACTUALLY NEED MEN.

THEY ARE SOME OF OUR MOST IMPORTANT ALLIES.

I'M WE'RE REOF THE MEN, MRA, MEN'S RIGHTS ACTIVISTS, WE SHOULD HAVE MORE SPACE ON THE SUBWAY TO SPREAD OUR LEGS.

I'M SCARED THE FUNDING GET DIVERTED TO THEM.

MEN ALSO IMPORTANT ALLIES, WE CAN'T LET SITUATIONS LIKE THIS DETER THEM FROM THE MOVEMENT.

>> I THINK THAT THE TERM AND MIAMI NICHE MOVEMENT HAS BEEN WARPED A LITTLE BIT.

IT'S ABOUT EQUALITY.

NOT -- I THINK THAT WE'RE THERE.

I THINK THAT I WORK IN A VERY MALE DOMINATED PILOT, I WAS A HELICOPTER ARMY IN THE PILOT, SERVED IN COMBAT.

YOU DOUGH YOUR JOB, MAKE SURE YOU'RE PART OF THE CONVERSATION, MEN RESPECT YOU FOR IT.

>> WE'RE TALKING ABOUT SOMETHING A LITTLE BIT DIFFERENT.

WOMEN, DID YOU YOUR JOB YOU WERE A LEADER IN YOUR POSITION IN THE MILITARY.

BUT THERE ARE ALSO WOMEN RUNNING WOMEN'S RIGHTS GROUPS, GETTING PUBLICITY FOR WOMEN'S -- ADVANCING SOCIETY.

ALL OF A SUDDEN THERE HAVE ALWAYS BEEN MEN, THE VIDEO WE SHOWED OF JESSE JACKSON MARCHING IN THE '80S WITH PATRICIA IRELAND WHEN SHE WAS HEAD OF NOW.

THEY'RE GOING FOR THE SAME POTS OF MONEY THAT NEVER EVEN GOT BIG ENOUGH TO REALLY FUND THE WOMEN'S MOVEMENT.

>> I THINK THAT EVERYONE'S VOICE MATTERS IN TERMS OF PUSHING THE CAUSE.

WHETHER IT'S MEN, WHETHER IT'S WOMEN, IT ALL IS CONTRIBUTING TO IT.

THAT IS VERY, VERY WORRISOME.

GOSH, IF THEY TOOK ALL THE MONEY, START A WHOLE -- >> IT'S HAPPENING ALREADY.

>> I DON'T KNOW THE STORY DETAILS I'M TAKING THE INFORMATION FROM YOU BUT IT MEANS THAT MEN ARE IN CHARGE.

BECAUSE THE MINUTE THEY ASK FOR THE MONEY THEY GET IT.

WE HAVE TO FIGHT FOR IT.

>> THEY ARE USED TO DEMANDING FOR IT, THEY ARE STILL PAYING MORE THAN WE ARE.

>> I THINK THE AFFECT HAVE YET TO BE SEEN.

GO AHEAD, LET THEM TAKE SOME OF THE MONEY.

IF IT DOESN'T WORK IT DOESN'T WORK.

>> DO WE GET A REFUND?

>> MALE ALLIES TO THE SUPER BOWL.

THE NFL IS TRYING TO WIN OVER WOMEN EVEN AS NEGATIVE PUBLICITY CONTINUES TO BUILD.

THE LEAGUE IS HOLDING CLINICS NATIONWIDE TO CONVINCE MOMS THAT TACKLE FOOTBALL IS SAFE FOR CHILDREN.

BUT A NEW STUDY SHOWS NFL PLAYERS WHO BEGAN PLAYING BEFORE THEY TURNED 12 HAVE SIGNIFICANT BRAIN PROBLEMS COMPARED TO OTHER PLAYERS WHO STARTED LATER.

HALF OF AMERICANS IN A RECENT POLL SAID THEY DO NOT WANT THEIR CHILD TO PLAY FOOTBALL.

THE LEAGUE ALSO ANGERED MANY WOMEN'S GROUPS WITH ITS POOR HANDLING OF PLAYERS GUILTY OF DOMESTIC ABUSE.

SO THE NFL IS RUNNING ITS OWN ANTI-DOMESTIC VIOLENCE AD DURING THE SUPER BOWL.

BUT AT LEAST ONE FEMINIST GROUP THINKS IT'S NOT ENOUGH.

ULTRAVIOLET IS RUNNING ADS DURING THE BIG GAME ON MAJOR WEBSITES CALLING FOR BETTER ACCOUNTABILITY FROM THE LEAGUE AND THE RESIGNATION OF COMMISSIONER ROGER GOODELL.

SO, GOODELL WHO ADMITTING HIS MISS HAMMING AND KEEPING GOING ON IS NO WHERE NEAR BEING ASKED TO LEAVE THE HEAD OF THE NFL.

>> NO.

I THINK THE AD IS REALLY POWERFUL, WE KNOW THAT SUPER BOWL ADS ARE REALLY IMPORTANT, THEY ARE VERY EXPENSIVE.

THIS IS THE FIRST TIME A DOMESTIC VIOLENCE AD IS GOING TO BE RUN DURING THE SUPER BOWL THAT'S GREAT.

BUT THE NFL STILL DISTANCING ITSELF FROM A CLEARLY VIOLENCE AGAINST WOMEN CULTURE THAT THEY HAVE IN THE ORGANIZATION.

FASTEST GROWING DEMOGRAPHIC OF FOOTBALL IS WOMEN.

>> EXPLAIN THAT TO ME, PLEASE.

>> EXPLAIN THAT TO ME.

I READ THAT I WAS LIKE, WOW, THAT'S FASCINATING, THE POINT IS THEY NEED TO ADDRESS THIS PROBLEM AND THEY NEED TO GIVE WOMEN MORE THAN LIP SERVICE.

>> THE MOMS GOING TO TRAINING CAMPS, YOU HAVE TWO TEENAGE KIDS WOULD YOU LET THEM PLAY FOOTBALL?

>> ABSOLUTELY NOT.

I DO TOBACCO CONTROL WORK.

I'VE BEEN FIGHTING THE TOBACCO.

SOME OF THE WRITINGS ABOUT NFL COMPARE THEM TO THE TOBACCO INDUSTRY I HAVE TO TELL YOU WITH THEIR REACTION TO THE STUDY ON THE IMPACT OF HEAD INJURY, WHEN THEY START GETTING THEM BEFORE THE AGE OF 12, 20% INCREASE IN CHRONIC CONDITION, THEY ARE TOTALLY DISTANCING THEMSELVES FROM IT AND ENCOURAGING MOMS TO ALLOW THEIR KIDS YOUNGER, SIX YEARS OLD THAT WE'RE TALKING ABOUT IN SOME OF THE ARTICLES TO PLAY AND TACKLE, THEY REALLY HAVE LONG WAY TO GO.

THE CHALLENGE THAT WE HAVE WITH THE NFL IS HUGE INDUSTRY.

HOW MANY, $65 BILLION.

I MEAN BILLIONS OF DOLLARS, TOP RATED PROGRAM ON TELEVISION IS THE SUPER BOWL.

HOW DO YOU REFORM A SECTOR THAT HAS SO MUCH MONEY AND SO MUCH POWER AND SUCH A LARGE FOLLOWING IT'S A REAL CHALLENGE.

>> AMBER, YOUR THOUGHTS?

>> WELL, BACK TO -- >> ARE YOU WATCHING THE SUPER BOWL?

>> YES, I AM.

GO SEAHAWKS.

BACK TO THE PSA ABOUT DOMESTIC VIOLENCE I THOUGHT IT WAS EXTREMELY POWERFUL.

REAL WORLD SCENARIO, IT WAS BASED -- I DON'T KNOW FIT WAS ACTUAL AUDIO OF WHAT HAPPENED IT WAS BASED OFF OF AN ACTUAL CALL.

IT WAS SO POWERFUL SPEAKING OF HAVING NATIONAL CONVERSATIONS I THINK ON SUCH A NATIONAL PLATFORM, MOST OF AMERICANS TUNE IN TO L SUPER BOWL, IT IS A GREAT WAY TO BRING AWARENESS TO DOMESTIC VIOLENCE.

>> WILL PEOPLE GET THE MESSAGE?

A LOT OF PEOPLE WATCHING THE NFL, WE HAVE THINK OF OUR VIEWERS, I GOT THE MESSAGE VERY CLEARLY.

SOME PEOPLE MIGHT THINK WOMEN ORDERING PIZZA.

IT NEEDED TO BE A LITTLE BIT MORE CLEAR NOT SHOWING A BATTERED, BRUISED WOMAN WHICH IS JUSTIFYING AS WELL.

I DON'T KNOW, I THOUGHT MAYBE A LITTLE TOO ARTSY.

>> DO ME A FAVOR, WE BOTH ASK EACH OTHER EXPLAIN TO ME WOMEN WATCHING THE SUPER BOWL.

WHY DO WOMEN CONTINUE TO DO IT IN VIEW OF ALL THE BAD STUFF THIS ORGANIZATION -- >> WELL, MY THING WITH THAT WHOLE ANTI-DOMESTIC VIOLENCE AD, REGARDLESS OF THEIR INTENTION I THINK THAT THE NFL IS TRYING TO SORT OF FIX THEIR BAD IMAGE WHEN IT COMES TO SOME OF THEIR PLAYERS.

I STILL THINK IT'S A GREAT MESSAGE THAT NEEDS TO BE PUT OUT THERE.

>> WHY THE -- WHAT ABOUT THE -- >> I WATCH FOOTBALL ON THE SUPER BOWL.

I DO NOT WATCH IT DURING THE SEASON.

I AM LIKE A -- >> IT'S LIKE -- >> YOU STAND ON ANY WATER COOLER IN THIS COUNTRY THE QUESTION IS WHO ARE YOU ROOTING FOR?

>> I'LL GIVE THEM THAT.

>> IT'S A SOCIAL EXPERIENCE.

>> IT'S ENGRAINED IN THE AMERICAN PSYCHE.

THESE ARE AMERICAN -- IT'S OR SPORT.

BASEBALL IS THE NATIONAL PASTIME BUT TALKING ABOUT SPORTS AT WORK AND SPECIFICALLY FOOTBALL IS HUGE.

I THINK WOMEN WANT TO FIT IN, I THINK A LOT OF WOMEN WANT TO FIT IN.

>> WOMEN WHO GREW UP HATING FOOTBALL NOT WATCHING IT.

THEN THEY GET A BOYFRIEND WHO WATCHES IT AND ALL OF A SUDDEN THEY'RE THE BIGGEST FANS.

>> SOME EVER THEM -- >> THAT BOTHERS ME.

>> IT'S AN EXPERIENCE FOR THE TWO TO BOBBED ON.

I'LL ADMIT EVER SINCE I GOT MARRIED SOMETHING I BONDED WITH MY HUSBAND.

SPECIFICALLY SINCE LAST YEAR.

I AM NOT AFRAID OF NOT WATCHING FOOTBALL ANY MORE.

I DON'T LIKE IT.

ESPECIALLY AFTER THE RAY RICES OF THE WORLD.

I'M OVER IT >> THAT'S IT FOR THIS EDITION.

PLEASE FOLLOW ME ON TWITTER AND VISIT OUR WEBSITE, PBS.ORG/TOTHECONTRARY.

WHETHER YOU AGREE OR THINK, TO THE CONTRARY, SEE YOU NEXT WEEK.

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