>> COMING UP, ON ARIZONA HORIZON, WE TAKE A LOOK AT THE MOST RECENT ELECTION POLLING RESULTS.

AND HELPING FIREFIGHTERS COPE WITH ON-THE-JOB TRAUMA.

GOOD EVENING AND WELCOME TO ARIZONA HORIZON.

PRESIDENT OBAMA SPOKE AT A PHOENIX HIGH SCHOOL TO SUPPORT MARK KELLY, KATY HOBBS AND OTHERS SAYING DEMOCRACY IS AT STAKE.

>> THERE'S NO WAY AND -- YOU MAY THINK THAT'S TOO EXTREME FOR ARIZONA, BUT WE'VE SEEN -- FOLKS CAN WIN IFCAN'T WIN IF WE DON'T DO OUR PART.

AS YOUR GOVERNOR, AS YOUR SENATOR AND ATTORNEY GENERAL, THEN DEMOCRACY AS WE KNOW IT MAY NOT SURVIVE IN ARIZONA AND THAT'S NOT AN EXAGGERATION.

THAT'S A FACT.

>> FIRST LADY, JILL BIDEN, WILL TAKE PART AS A GET-OUT GET OUT THE EFFORT AND THE LOCATION HAS NOT BEEN ANNOUNCED.

>>> IN NATIONAL NEWS, U.S. IMMIGRATION THAT THE MAN WHO SAY ATTACKED NANCY PELOSI'S HUSBAND IN THEIR SANFRANCISCO HOME IS AN ILLEGAL IMMIGRANT FROM CANADA ACCUSED OF ATTACKING PAUL PELOSI WITH SEVERE INJURIES AND HE ENTERED AT THE CALIFORNIA-MEXICO BORDER ON A SIXTH MONTH VISITOR.

>> THE SYMPATHETIC VERSION OF A COMPONENT OF MAGIC MUSHROOM WAS FOUND TO IMPROVE THE HEALTH OF THOSE SUFFERING FROM TREATMENT DEPRESSION.

THE SYNTHETIC SILO SIBEN WAS TO PROVE A RAPID ACTING RESPONSE INTO DEPRESSION PATIENTS IF THAT'S ACCORDING TO RESULTS PUBLISHED IN THE NEW ENGLAND JOURNAL OF MEDICINE.

>>> SNOW STARTED FALLING IN ARIZONA AS A WINTER STORM ROLLS IN AND FELL IN FLAGSTAFF, WILLIAMS, SHOW LOW AND OTHER AREAS OF ARIZONA AND A POSSIBILITY OF SNOW ON THE FOUR PEAKS EAST OF ARIZONA AND WOULD BE BRIEF AND PROBABLY WOULD NOT STICK.

>>> WITH ELECTION NIGHT LESS THAN A WEEK A WEEK, IT CAN GIVE AN INDICATION OF HOW ELECTIONS MIGHT SHAPE UP AND WE WELCOME STRATEGY SENIOR VICE PRESIDENT OF HIGH GROUND.

GOOD TO SEE YOU, PAUL.

>> HOW ARE YOU?

>> ON PINS AND NEEDLES, WEIGHING TOWAITINGTO SEE HOW THIS TURNS OUT.

TELL US WHEN YOU TOOK THIS POLL AND WHO TOOK THIS.

>> THIS WAS ON THE FIRST AND SECOND OF NOVEMBER, 500 VOTERS AND THESE ARE THE PEOPLE THAT WILL SHOW UP AND HAVE A HISTORY OF PARTICIPATING IN OUR ELECTIONS.

>> WHAT DID IT SHOW?

LET'S START WITH THE U.S. SENATE RACE, MARK KELLY VERSUS BLACK BLAKE MASTERS.

>> THESE RACES HAVE NARROWED.

MARK KELLY WITH A 1.4 LEAD OVER MASTERS WITH 46% COMPARED OF THE VOTE COMPARED TO 45% COMPARED TO MASTERS.

THE BIG DIFFERENCE HERE IS ABOUT TEN POINTS WORTH OF REPUBLICANS ARE GOING TO THE DEMOCRATS THIS BOTH THIS RACE AND THE GOVERNOR'S RACE, WHICH WE'LL TALK ABOUT.

BUT THERE'S A SIZEABLE NUMBER OF INDEPENDENT VOTERS THAT ARE UNDECIDED WHO WILL MAKE OR BREAK THIS ELECTION.

>> RIGHT.

SO WHEN YOU'VE DONE THESE POLLS IN OTHER CYCLES, IS PARTY AFFILIATION USUALLY A DETERMINATION OF WHERE PEOPLE ARE GOING AND IS 10% A HIGH NUMBER OF PEOPLE SWITCHING SIDES?

>> WHAT WE SEE IS PARTY LOYALTY AND GENERALLY ABOUT EVEN.

IN THE PAST, IT'S FIVE POINTS OF THE OPPOSITE PARTY AND THIS DOUBLE FOR REPUBLICANS AND AT THE SAME TIME, IT'S 3% OF DEMOCRATS ARE CHOOSING PASTERS AND A SIZEABLE DIFFERENTIATION.

BUT THIS YEAR, THIS IS THE MIDTERM AND REPUBLICANS OVERPARTICIPATE SIGNIFICANTLY AND HAVE AN ADVANTAGE.

THEY LOSE THAT ADVANTAGE SLIGHTLY WITH THIS FALL-OFF OF REPUBLICANS, BUT THESE INDEPENDENT VOTERS, IF THEY CHOOSE NOT TO SHOW UP, THAT BENEFITS REPUBLICANS, AS WELL.

>> RIGHT, BUT YOU HAVE LIKELY INDEPENDENTS AND THEY ARE BREAKING IN THIS KELLY POLL, BREAKING FOR KELLY 47% TO MASTER'S 36%.

ANY IDEA WHY?

>> IT WAS PREVIOUSLY A LITTLE BIT HIGHER AND WE'RE SEEING A LITTLE BIT OF SLIPPAGE AMONG THOSE INDEPENDENTS.

WHAT THE CONCERN WOULD BE FOR THAT CAMP IS THAT THOSE FOLKS DECIDED NOT TO SHOW UP.

WHAT WE'RE SEEING SEEING KELLY DID A BETTER JOB OF REACHING OUT TO VOTERS AND TRYING TO COURT THEM SIMILAR TO HOW HE DID IN THE PAST.

REPUBLICANS DON'T SEEM TO BE INTERESTED IN TALKING TO THE AUDIENCE AND HOPING FOR A LOWER TURNOUT WITH A GREATER CHANCE OF WINNING.

>> IS THERE SOMETHING INDEPENDENTS SUGGEST THEY WILL STAY HOME OR HISTORICAL PATTERNS?

>> JUST HISTORICAL PATTERNS.

WHEN THE PRESIDENT IS NOT AT THE TOP OF THE TICKET, INDEPENDENTS ARE LESS LIKELY TO PARTICIPATE.

ONLY A QUARTER OF THOSE WHO WILL PARTICIPATE IN THIS ELECTION.

>> THE GUBERNATORIAL RACE, YOU TOUCHED ON IT AND IT'S CLOSE, KARI LAKE, KATIE HOBBS?

>> KARI LAKE HAS A 1.4 LEAD OVER HOBBS AND THIS IS WHERE WE SAW THE LINES CROSS AND THIS IS ONE OF THE THINGS I TALK ABOUT.

POLLS ARE ABOUT MEMBER AND HELPING YOU UNDERSTAND WHO HAS IT AND WHAT HAPPENS ON ELECTION DAY.

IN THIS CASE, THERE IS A MYSTERIOUS LAKE VOTER VOTING FOR BOTH AND WHAT THIS SHOWS IS THIS RACE IS REALLY, REALLY NARROWED AND EARLY INFORMATIONS SHOWING FEMALE VOTERS WERE TRENDING TOWARDS HOBBS AND THE LATEST DATA WAS SPLIT 41-41 BETWEEN41 BETWEEN HOBBS AND LAKE.

>> AFTER THE WHOLE INCIDENT INVOLVING HER NOT DEBATING LAKE, DO YOU THINK THAT'S SWAYED OR WHAT DO YOU ATTRIBUTE THE SWITCH TO?

>> A MYRIAD OF FACTORS.

THE NEGATIVITY HAS A SUPPRESSIVE EFFECT.

I THINK THE STRATEGY IS JUST TURN OFF ENOUGH OF THE INDEPENDENTS THAT THE REPUBLICANS BUILT-IN MIDTERM ADVANTAGE TAKES ITS COURSE.

>> AND SO, AGAIN, YOU'RE SEEING HERE 10% OF REPUBLICAN VOTERS ARE BREAKING FOR HOBBS AND SAME AS KELLY AND WHAT DOES THAT CONSISTENCY TELL YOU, 10% OF REPUBLICANS GOING FOR EACH OF THE CANDIDATES AT THE TOP OF THE TICKET?

>> I THINK IT SPEAKS TO THE RIFT IN THE REPUBLICAN PARTY, THAT THERE'S A PORTION THAT DON'T SUPPORT ESPECIALLY ON THE ELECTION DENIAL.

BANNING EARLY VOTING IS UNPOPULAR AND SOME OF THE OTHER METHODS THAT THEY WANT TO DO TO TRY TO LIMIT VOTER PARTICIPATION, THAT CAUSES PAUSE AND SOMETHING THAT INDEPENDENTS CARE A LOT ABOUT, AS WELL.

THE QUESTION IS, WILL THEY CARE ENOUGH TO SHOW UP AND MAKE THEIR VOICE HEARD ABOUT IT?

>> INTO THE WEEDS A BIT.

THE PEOPLE YOU POLLED, 31% REPUBLICAN, 32% DEMOCRAT AND IS THAT SPLIT ON HOW PEOPLE VOTE IN THE MIDTERMS?

>> YEAH, MIDTERM ELECTIONS BENEFIT REPUBLICANS SIGNIFICANTLY AND USED TO BE DOUBLE DIGITS AND IN THE BLUE WEAVEWAVE OF 2018, IT NARROWED AND IT MEANT BOTH PARTICIPATED EQUALLY AND THEY DIDN'T.

WHAT IT MEANT IS THAT THEY WERE ABLE TO NARROW THE GAP.

SO EIGHT POINTS AT A HISTORIC PARTICIPATION AND WE EXPECT REPUBLICANS TO HAVE AN ADVANTAGE AND EVEN THOUGH THEY'RE NOT RETURNING EARLY BALLOTS.

WHAT WE'LL SEE A LOT SHIFTED TO ELECTION DAY VOTERS AND SHOW UP TO VOTE IN-PERSON IN THE POLLS.

>> AND THEY MIGHT ELECTION DAY VOTERS WHO WERE SENT AN EARLY BALLOT WHICH DELAYS THE RESULTS, CORRECT?

>> THAT'S CORRECT.

WHAT WE'LL SEE IS THAT AT 8:00 P.M., WE'LL SEE THE FIRST ROUNDS OF BALLOTS AND THE EARLY BALLOTS COUNTED THROUGH MONDAY AND THOSE WILL BE RELEASED AND SOON THEREAFTER, THAT DOESN'T COUNT FOR THE HUNDREDS OF THOUSANDS OF DROP-OFF AFTER ELECTION DAY.

DOES NOT INDICATE A FRAUD IN THE SYSTEM BUT JUST HOW OUR SYSTEM WORKS TO ENSURE THAT EVERY VOTE IS COUNTED.

>> AND THAT YOU'RE HAVING ONLY SOMEONE HAVING VOTE ONCE.

IF THEY VOTED IN-PERSON, YOU HAVE TO ENSURE THEY DIDN'T SEND IN AN EARLY BALLOT THAT HAS TO BE NEGATED.

>> AND VERIFIED, AS WELL.

>> BUSINESS IS TOUGH WITH VOTING AND HOW DO YOU GET PERSON TO ANSWER LAND LINES AND CELL PHONES?

>> IT'S A CHALLENGE AND WE CALL THE HOME PHONES AND CELL PHONES CELL PHONES BY LAW AND 35% OF THE ELECTORATES OVER 35 AND THEY ANSWER AND THERE WILL COME A DAY THIS TYPE.

POLLING IS IMPOSSIBLE AND WE'VE HAD GOOD LUCK CONNECTING.

>> AS SOON AS YOU GET THEM ON THE PHONE AND EXPLAIN THAT YOU'RE NOT SELLING THEM SOLAR PANELING, THEY'RE WILLING TO PARTICIPATE?

>> THE FIRST SENTENCE, WE'RE NOT SELLING YOU ANYTHING, ACTUALLY, IS THE FIRST THING WE SAY.

>> SO GIVEN WHAT WE'VE TALKED ABOUT, WHEN DO YOU THINK WE'LL HAVE A RESULT GIVEN THE TIGHTNESS OF THE RACE?

>> THREE OR FOUR DAYS TOTALAND IT'S IMPORTANT TO NOTE THAT BOTH RACES ARE WITHIN THE MARGIN AND I MEAN, THESE ARE BOTH CONSIDERED A STATISTICAL TOSS-UP.

WITH THAT SAID, EVERY VOTE WILL COUNT AND WATCHING CLOSELY AS THEY TABULATE.

>> STILL ON PINS AND NEEDLES.

>> PAUL, THANK YOU FOR JOINING US.

>> THANK YOU FOR HAVING ME.

>> UP NEXT, AN IN-DEPTH LOOK INTO THE PSYCHOLOGY BEHIND VOTING.

>> A RECENT PANEL LOOKED AT THE PSYCHOLOGY OF VOTERS AND THE FACT PERSUADING THEY TO CAST THEIR BALLOT IN CERTAIN WAYS AND HOW PEOPLE VOTE IS THEIR IDENTITY THAN THEIR IDEALS.

HERE IS DR. DEMPSEY FROM POLITICS AND.

>> THANKS FOR HAVING ME.

PLEASURE TO BE HERE.

>> FREIGHT YOU'REGREAT YOU'RE JOINING US TO LOOK AT HOW PEOPLE VOTE AND LET PUT THE ELECT ELECTORATE ON THE COUCH AND WHY DO PEOPLE VOTE THE WHAT THEY DO?

>> YOUR PREVIOUS GUEST WAS SPOT ON.

BUT HE'S RIGHT THAT PARTISANSHIP IS THE NUMBER ONE DETERMINANT OF HOW SOMEONE WILL VOTE.

DEMOCRATS WILL VOTE FOR THE DEMOCRAT ANDDEMOCRATS AND REPUBLICANS FOR THE REPUBLICAN AND INDEPENDENTS IN THE MIDDLE AND TURNOUT WHO WILL GET THEIR PACE BASE OUT.

>> IT SOUNDS LIKE PARTISANSHIP, IS THAT PART OF SOMEONE'S D.N.A.?

HOW DOES SOMEONE STOP BEING THE PARTY THEY ARE AND BECOME, SAY, EITHER AN INDEPENDENT OR SWITCH TO THE OTHER PARTY?

>> SURE.

I'LL TRY NOT TO GIVE YOU A LECTURE HERE, BUT THERE IS A GENETIC COMPONENT TO PARTISANSHIP.

BUT GENUINELY SPEAKING, WE ARE THE PARTY OF YOUR PARENTS AND THE BULK OF PEOPLE WILL BE THAT.

AND SOME PEOPLE DO CHANGE, BUT STREETLIGHTLY,STATISTICALLY SPEAKING, THAT'S RELATIVELY RARE.

IT COMES DOWN TO YOUR IN-GROUP AND OUT-GROUP.

AN IN GROUP, A GROUP YOUR IN AND OUT GROUP, A GROUP YOU'RE NOT IN.

EVERYBODY YOU'RE IN, YOU'RE SAME TO BE A REPUBLICAN AND SAME FOR THE REPUBLICANS.

YOU ROUTE FOR YOUR TEAM AND, BASICALLY, POLITICAL PSYCHOLOGY RESEARCH SHOWS THAT IF YOU VOTE FOR THE SAME PARTY THREE ELECTIONS IN A ROW, YOU'RE THAT PARTY FOR LIFE.

>> PEOPLE BEING THE PARTY OF THEIR PARENT, SOMEONE GREW UP WATCHING "FAMILY TIES" AND ALEX P. KEATON AND WHEN DOES THIS IDENTITY FORM AND WHEN YOU START VOTING?

>> CERTAINLY OR PARENTS ARE THE FIRST SOCIALIZERS.

MOST PEOPLE ARE THE SAME INCOME BRACKETS AND WE VERY MUCH MIRROR OR PARENTS AND, OF COURSE, AS WE FORM OR SENSE OF SELF IN ADOLESCENCE WHICH IS HIGH SCHOOL AND EARLY COLLEGE, IT IS POSSIBLE TO CHANGE.

ANTIDOTALLY, I DIDN'T SWITCH PARTIES UNTIL I WAS 18, OFF ON MY OWN AND, AGAIN, MOST PEOPLE DON'T.

SO EVEN IF A CONSERVATIVE GOES TO BERKLEY, THEY'RE GOING TO DOUBLE DOWN BECAUSE THEY'LL SEE THIS AN ATTACK ON THEIR IN-GROUP AND MAKES US A SCIENTIFIC IN THE MUD.

>> OUR PREVIOUS GUEST, PAUL, WE HAVE SEEN PEOPLE SPLIT OR NOT FEEL COMFORTABLE, ESPECIALLY IN THE REPUBLICAN PARTY.

WHAT DOES THEIR MINDSET GO THROUGH TRYING TO FIND A NEW GROUP?

>> MOST PEOPLE JUST VOTE STRAIGHT TICKET AND DONE.

INTERESTINGLY, OVER THE PAST FEW CYCLES, WE'VE SEEN LESS AND LESS SPLIT TICKET VOTING.

IN 2016, THE FIRST TIME IN MODERN AMERICAN HISTORY, THE PARTY THAT RUN THE PRESIDENTIAL THAT WON THE RESIDENTIAL RACE.

IF TRUMP WON, THE REPUBLICAN WON IT, AND IT NEVER HAPPENED WHERE THERE WASN'T A SPLIT TICKET VOTING.

IF I'M REMEMBERING IN 2018, ONE STATE WAS DIFFERENT, MAINE.

BIDEN WON MAINE AND REPUBLICAN WON THE SENATE SEAT AND EVERY OTHER, AND IT WILL BE INTERESTING TO SEE WHAT HAPPENS.

I SUSPECT WE'LL SEE A FEW BIDEN STATES MAYBE GO RED IN STATE FOR GOVERNOR OR MAYBE VICE VERSA, THE OTHER WAY.

WHAT YOUR PREVIOUS GUEST DIDN'T MENTION AND I SUSPECT IN ARIZONA WITH THAT 10% REPUBLICAN DEFECTION IS THE OVERTURNING OF ROE V. WADE.

THERE'S A SIZEABLE CHUNK OF REPUBLICAN WOMEN WHO ARE NOT THAT CONSERVATIVE ON SOCIAL ISSUES LIKE WAIT A MINUTE, HUH, MAYBE I SHOULDN'T SUPPORT THE PARTY THIS TIME AND WITH THE REPUBLICAN CANDIDATES OF ARIZONA WITH THE OVERTURNING OF ROE, WE'RE SEEING A DIS-PIRATE DEFECTION.

>> WE HAD THE DUCEY, SINEMA VOTERS AND I GUESS TRUMP BEING A WILDCARD, DOES YOUR RESEARCH FACTOR IN HOW TRUMP SORT OF MIGHT BREAK THROUGH WHAT AN IN AND OUT GROUP MIGHT BE?

>> YOU ACTIVATE NEW VOTERS.

SO, FOR EXAMPLE, IN THE '80'S AND ALEX KEATON, THE YOUNGER PEOPLE BEING SOCIALIZED UNDER A PLAYERGAN PRESIDENCY BEING CONSERVATIVES.

AND A WAY FASTFORWARD, BILL CLINTON AND A BUSH WAS A PRESIDENT WHEN I WAS AN UNDERGRAD AND THAT FORMED HOW WE VIEWED POLITICS.

THERE'S NEW VOTERS THAT DIDN'T VOTE BEFORE.

>> THEY'RE IN AN IN-GROUP AND LEARNING HABITS AND IF THEY VOTE IN THREE ELECTIONS, GENERAL OR PRIMARY -- >> USUALLY GENERAL.

>> -- THEY MAY BECOME GENERAL VOTERS.

WHAT DOES IT TAKE, THIS ISN'T FOR ME ANYMORE AND THIS IS WHY I NEVER GOT INTO POLITICS.

>> UNFORTUNATELY, THE VAST MAJORITY OF AMERICANS DON'T WATCH THE NEWS, I'M SORRY TO SAY AND DON'T READ THE NEWSPAPER AND DON'T PAY ATTENTION TO POLITICS AND BUSY WORKING TWO OR THREE JOBS AND PUTTING FOOD ON THE TABLE AND WE ARE ABNORMAL THAT I COULD TALK ABOUT POLITICS ALL DAY.

AS YOU MENTIONED EARLIER, JUST THE RAIN COULD BE ENOUGH THAT YOU TOE?

KNOW WHAT?

YOUR BOSS DOESN'T TAKE AN EXTENDED LUNCH TO VOTE AND THINGS LIKE THAT.

SO FOR VOTERS WHO HAVE NOT HA BIT TATED WAITEDHABIT WAITED TO VOTED CONSISTENTLY.

THE STATS BEAR IT OUT AND WE THINK, I HAVE TWO WEEKS TO VOTE AND I'LL DO IT AND EARLY VOTING IS OVER AND YOU HAVE ONE DAY AND SOMETHING COMES UP AND ALL OF A SUDDEN AND YOU DON'T VOTE.

>> THE ENVELOPE STAYS ON THE KITCHEN COUNTERTHROUGH ELECTION DAY.

>> WE'LL SEE AGAIN NOT ONLY THE RESULTS TO FIGURE OUT WHY PEOPLE DID WHAT THEY DID AND THANKS AGAIN.

>> IT GOING TO BE A LONG NIGHT.

>> A NEW CHILDREN'S BOOK WILL NOT ONLY BRING THE JOY OF READING TO KIDS BUT HELP FUND EARLY CHILDHOOD LITERACY PROGRAMS.

THE NONPROFIT SOUTHWEST HUMAN DEVELOPMENT PUBLISHED THE SECOND CHILDREN'S BOOK CALLED "THIS LITTLE FAMILIARER WENT TO MARKET."

THERE'S THE COVER AND THE IT FOLLOWS FARM TO MARKET.

WE WELCOME JAKE ADAMS WITH SOUTHWEST DEVELOPMENT AND THE BOOK'S AUTHOR, DJ HENHENNESSEY.

>> WE HAVE OVER 30 PROGRAMS AND EVERYTHING WE INCORPORATE IS EARLY LITERACY.

WE HAVE A LOT OF EXPERTS IN EARLY LITERACY AND WHAT IF WE PROCESSED OUR OWN AND WE HELD A MANUSCRIPT COMPETITION AND BG HAD THE MAN MANUSCRIPT AND THERE WAS UP, UP, UP AND WE ACTED AS A PUBLISHER AND WE HAD A WHOLE GROUP OF PEOPLE WHO WERE JUDGES INCLUDING THE LATE FOUNDER OF LITTLE FREE LIBRARY.

WE HAD A LIBRARY FROM Mr. ROGERS NEIGHBORHOOD AND A PERSON ON THE JUDGING PANEL AND A BUYER FOR CHANGING HAND'S BOOK STORE AND THAT WAS IN ARIZONA.

>> AND I WASN'T HERE FOR REHEARSAL AND TELL US THE INSPIRATION AND HOW MANY HAVE YOU DONE?

>> THIS IS MY 40th BOOK THAT I'VE PUBLISHED AND THE FIRST BOOK AND IN BOOK WERE THE ONLY TWO I SUBMITTED BLIND, MEANING NOBODY KNEW WHO THE AUTHOR WAS AND IT'S A NICE BOOKEND THERE.

I LOVE COMBINING RHYMES THAT CHILDREN THOUGH BECAUSE A LOT OF TIMES THIS IS OBVIOUSLY A A TAKEOFF AND MOST CHILDREN LIKE FOOD AND CHILDREN CAN BE PICKY.

>> THIS INVOLVES VEGETABLES.

>> PROVEN VEGETABLES HERE.

>> OK. >> BUT I WANTED TO SORT OF TIE THE IDEA OF FOOD WITH WHERE IT COMES FROM.

AND I WAS TELLING JAKE EARLIER.

I WAS AT A SCHOOL VISIT AND WE WERE TALKING AND THE KIDS HAD THEIR LUNCHES AND I SAID, WELL, WHERE DO YOU THINK THAT BA BA BANANA CAME FROM AND A YOUNG BOY SAID IT CAME FROM THE GROCERY STORE.

IT DIDN'T GROW THERE.

AND WHY DO YOU THINK IT'S CALLED THE GROCERY STORE.

AS AN AUTHOR, YOU FILE THAT AWAY.

YOU HAVE TO LISTEN AND DON'T ASSUME THAT KIDS KNOW EVERYTHING.

OR THAT YOU KNOW EVERYTHING.

SO I COMBINED THAT WITH THIS RHYME AND I LIKE TO ALSO THINK ABOUT MY READER AND THERE'S A RHYME TO THIS BOOK.

I WANT TO MAKE IT FUN FOR THE READER AND FUN FOR THE CHILD.

>> THERE HAS TO BE SOMETHING GRATIFYING AND KNOWING THAT THERE'S A NUMBER OF CHILDREN WHOSE FIRST BOOK OR TREASURED BOOKS WILL BE YOUR WORDS.

>> WELL, IT IS, BUT YOU HARDLY FIND OUT IF IT IS.

I DO WRITE, AS WELL, A LOT OF THE CORDUROY BEAR BOOKS AND THERE ARE GENERATIONS NOW OF PEOPLE WHO WILL SALE, OH, MY GOODNESS, YOU WORKED ON THAT BOOK AND YOU NEVER KNOW, REALLY, WHAT BOOK WILL RESONATE WITH A CHILD AND YOU JUST HOPE THAT YOUR WORDS AND IT'S ALSO THE ILLUSTRATIONS.

AS JAKE WILL TELL YOU, IT IS NOT EASY TO PUT TOGETHER A BOOK THAT LOOKS AS GOOD AS THIS PHYSICALLY.

IT'S A LOT OF WORK BY A LOT OF PEOPLE.

>> TELL US HOW THE BEHIND-THE-SCENES CHARITY WORKS.

>> SWD.ORG AND CHANGING HANDS BOOK STORE AND ALSO ON AMAZON AND WHAT WE DO IS WE TAKE ALL OF THE PROFITS FROM THAT AND PURCHASE BOOKS FOR CHILDREN.

WE HAVE BOUGHT MORE THAN ONE EXTRA BOOK AND WE PROMISE YOU WE'LL BUY ONE AND GIVE ONE, BUT IT'S A REALLY GOOD PROJECT AND WE GIVE OUT OVER 120,000 BRAND NEW CHILDREN'S BOOKS PER YEAR AT SOUTHWEST HUMAN DEVELOPMENT.

THE MONEY THAT YOU PAY FOR THE BOOK HELPS TO DO THAT AND MAKES A GREAT HOLIDAY GIFT AND PERFECT GIFT FOR A NEW PARENT OR BIRTHDAY.

>> IT WOULD WRAP EASILY.

[ Laughter ] >> AND WE HAVE TO WRAP UP TONIGHT.

I'M RICHARD RELLIS AND YOU HAVE A GREAT EVENING.