♪ ♪ ♪ ♪ >> HELLO AND WELCOME TO "INSIDE LOUISVILLE" WHERE WE INTRODUCE YOU TO THE PEOPLE, PLACES AND THINGS THAT MAKE UP KENTUCKY'S LARGEST CITY.

THIS WEEK WE TAKE TO YOU THE FRAZIER HISTORY MUSEUM.

THIS YEAR THE FRAZIER MUSEUM CELEBRATED 20 YEARS SINCE ITS INCEPTION, FOUNDED BY LOCAL PHILANTHROPIST OWLSLY BROWN FRAZIER ORIGINALLY KNOWN AS THE HISTORICAL ARMS MUSEUM HOUSING MANY OF THE FOUNDERS PERSONAL COLLECTION OF WEAPONRY.

IT HAS CHANGED IN TWO DECADES NOW THE FRAZIER HISTORY MUSEUM KNOWN AS WHERE THE WORLD MEETS KENTUCKY AND ALSO THE OFFICIAL STARTING POINT OF THE KENTUCKY BOURBON TRAIL, EMBRACING THE HISTORY OF KENTUCKY'S NATIVE SPIRIT.

AND TODAY IT IS KENTUCKY'S LARGEST HISTORY MUSEUM.

WE TAKE YOU INSIDE THE FRAZIER HISTORY MUSEUM.

>> THANKS FOR BEING HERE WITH US AGAIN.

>> I LOVE BEING WITH YOU KELSEY AND THE WHOLE CREW AT KET.

>> CELEBRATING 20 YEARS HERE AT THE FRAZIER MUSEUM.

IT'S NEW FOR A HISTORY MUSEUM BUT IT HAS BEEN THROUGH A LOT OF CHANGES IN THE 20 YEARS.

>> IT IS PRETTY REMARKABLE WHAT OWLSLY BROWN FRAZIER SET UP FOR THIS CITY AND STATE WITH WHAT WAS AT THE TIME THE FRAZIER HISTORICAL ARMS MUSEUM IS NOW THE FRAZIER HISTORY MUSEUM.

Mr. FRAZIER CHANGED IT INTO A HISTORY MUSEUM BEFORE HE PASSED.

BUT REALLY THIS IS ABOUT HIS LEGACY, WHAT HE LEFT BEHIND FOR THIS COMMUNITY.

WE SHARE STORIES.

WE HAVE AN IMPACT ON PEOPLE'S LIVES AND RIGHT NOW WE SHARE STORIES ABOUT THE ENTIRE STATE OF KENTUCKY, ALL 120 COUNTIES FROM.

>> 120 COUNTY.

TELL US ABOUT THIS NEW EXHIBIT THAT TOUCHES ON A STORY OR STORIES FROM EVERY SINGLE COUNTY.

>> WE ARE REALLY PROUD OF THIS BECAUSE OUR BRAND IS WHERE THE WORLD MEETS KENTUCKY AND WE WANT PEOPLE TO UNDERSTAND THAT IT IS ALL OF KENTUCKY THAT WE ARE TELLING STORIES ABOUT.

AND A LOT OF KENTUCKY FRANKLY DIDN'T KNOW THAT.

WE TOOK ON THIS BRAND IN 2016.

AND IT TAKES A WHILE FOR PEOPLE TO UNDERSTAND WHO YOU ARE AND WHAT YOU DO.

SO WE THOUGHT WHAT BETTER WAY TO DO THAT THAN TO GO TO REPRESENTATIVES IN ALL 120 COUNTIES AND HAVE THEM TELL US WHAT IS AMAZING ABOUT YOUR COUNTY.

WHAT STORIES DO YOU WANT TO TELL.

SO THEY HELP TO CURATE THIS EXHIBIT, WHICH IS REALLY, REALLY COOL, INCLUDES STORIES ABOUT EVERY COUNTY, MUSICIANS, SONGS FROM EVERY COUNTY, AND WE ARE REALLY INSPIRING PEOPLE WHO COME TO THE FRAZIER FIRST BECAUSE THE AIRPORT IS HERE AND WE ARE IN DOWNTOWN LOUISVILLE, TO GET OUT AND EXPAND THEIR TRAVEL THROUGHOUT THE STATE OF KENTUCKY BECAUSE THERE ARE SO MANY INCREDIBLE STORIES TO TELL.

>> HOW DOES THAT EVEN WORK?

LIKE HOW DID YOU COME UP WITH THE IDEA, FIRST OF ALL.

SECOND OF ALL, GET IN CONTACT WITH THE BEST STORY IN EVERY COUNTY?

THAT'S QUITE AN UNDERTAKING.

>> THE IDEA WAS, YOU KNOW, CAME FROM A NEED, RIGHT?

WE WERE IN A MARKETING COMMITTEE MEETING.

WE HAVE A MARKETING COMMITTEE.

TODD SPENCER FROM DOUGH ANDERSON IS ON THE COMMITTEE AND WE WERE TALKING ABOUT EXPANDING THE BRAND STATEWIDE.

WE NEEDED PEOPLE TO UNDERSTAND WHAT WE DO.

WE NEEDED PEOPLE TO UNDERSTAND, WE ARE TELLING YOUR STORY.

COME HERE AND LEARN ABOUT IT AND HELP US TO DRIVE PEOPLE TO YOU.

SO THAT IS KIND OF WHERE THE IDEA STARTED AND WE KNEW THAT IF IT'S ABOUT US, YOU KNOW, PEOPLE MAY BE INVESTED.

THEY MAY NOT BE INVESTED.

IF IT IS ABOUT THEM, IF IT'S ABOUT THE PEOPLE WHO LIVE IN THOSE 120 COUNTIES, THE PEOPLE WHO WORK IN THOSE 120 COUNTIES, WE HAVE A LOT BETTER SHOT OF GETTING PEOPLE INVESTED.

SO THAT'S WHERE THE IDEA STARTED.

AND THEN IT'S LIKE, HOW THE HECK DO YOU DO IT, RIGHT?

IT'S AMAZING BECAUSE WE STARTED WITH AN INTERN WHO IS NOW A FULL-TIME EMPLOYEE.

HE IS AMAZING, JASON BERKOWITZ.

DID AN AMAZING JOB.

HE SAID I'LL TAKE THIS PROJECT.

HE STARTS TO REACH OUT TO THE COUNTY SEAT, TO LIBRARIES, TO TOURISM DEPARTMENTS.

JUST LOOKING FOR CONTACTS IN EVERY COUNTY WE THOUGHT THIS LONG-TERM PROJECT.

WE THOUGHT OH MY GOSH, LET'S TAKE THIS THING ON.

THERE IS A WHOLE PROCESS THAT HAS TO HAPPEN.

HOW ARE WE GOING TO FUND THE THING.

JAMES GRAHAM BROWN FOUNDATION INTERESTED IN THE URBAN RURAL DIVIDE AND SOLVING FOR THAT.

WE WENT TO THEM AND ASKED FOR A GRANT TO HELP FUND THE THING AND RIGHT UP OUR ALLEY AND WE ARE GRATEFUL FOR HELPING TO FUND IT.

KENTUCKY STATE TOURISM AND HERITAGE HAS HELPED TO FUND IT AS WELL.

AND THEN WE GOT TO GO OUT AND TALK TO THE PEOPLE AND LEARN WHAT THE STORIES ARE AND AT THE SAME TIME SIMON MINERS WHO IS ON OUR TEAM, HAS AN IDEA LIKE LET'S FEATURE AN ARTIST WITH A SONG FROM ALL 120 COUNTIES AND HE DID IT.

>> THIS IS SO COOL.

>> IT IS AMAZING.

I WAS LIKE, THIS IS FUN.

A GREAT LITTLE PROJECT.

I THOUGHT, HOW IS HE GOING TO COME UP WITH A SONG FROM EVERY COUNTY?

HE DID PLUS 10, RIGHT?

WE HAD TO MAKE VERY DIFFICULT DECISIONS.

BUT YOU THINK ABOUT THIS COMMONWEALTH OF KENTUCKY YOU'VE GOT STURGEON SIMPSON, TILER CHILDERS, MIDNIGHT STAR FRANKLIN COUNTY, NO PARKING ON THE DANCE FLOOR.

IT'S A HUGE VARIETY.

NAPPING ROOTS, JACK HARLOW.

THERE IS A WHOLE PLAY LIST ON SPOTIFY.

>> AND IT IS A VARIETY THAT IS UNBELIEVABLE.

>> UNBELIEVABLE AND SO FUN TO LISTEN TO AND, YOU KNOW, THE THING THAT I LOVE ABOUT OUR BRAND IS THAT IT BRINGS KENTUCKY PRIDE.

IT MAKES YOU FEEL GOOD ABOUT THE IMPACT THAT THE STATE HAS AROUND THE WORLD BECAUSE IT'S NOTEWORTHY, VERY COOL.

>> SO WHEN YOU ARE GOING OUT AND LOOKING FOR THESE STORIES, THAT'S KIND OF RIGHT UP YOUR ALLEY BECAUSE A LOT OF PEOPLE KNOW FROM YOU TELEVISION NEWS AND SO YOU WERE TELLING STORIES THERE AND THAT'S WHAT YOU BROUGHT HERE TO THE FRAZIER.

DO YOU SEE THAT COMPARISON?

DID YOU MAKE THAT FOR YOURSELF?

>> ONE OF MY FAVORITE CO-ANCHORS OF ALL TIME.

>> SAME.

>> AND GOING TO BE INTERVIEWED.

SHE IS ONE OF MY FAVORITES OF ALL TIMES, TOO.

THAT WAS THE EASY TRANSITIONAL PART, RIGHT?

I WORKED IN TELEVISION FOR 25 YEARS.

I LOVED WHAT I DID.

I LOVE THE PEOPLE I WORK WITH.

AND SO WHAT IS THAT NEXT PHASE IN LIFE?

I STARTED HERE IN 2015 AS DIRECTOR OF MARKETING AND I KNEW WE COULD DO WELL WITH THE P.R.

THING BECAUSE WE SAT IN THE MEETINGS.

WE UNDERSTOOD WHAT PEOPLE WERE TALKING ABOUT.

WHAT NEEDS DID THEY HAVE.

WHEN DOES A REPORTER NEED YOU?

HOW CAN YOU PLANT SEEDS IN THEIR HEADS TO MAKE THE IDEA THEIRS IN A MORNING MEETING AND NOT SOMETHING THAT CAME IN FROM A PRESS RELEASE BECAUSE THERE IS A DIFFERENCE, RIGHT?

>> RIGHT.

>> THAT SIDE OF IT I THOUGHT WE COULD DO WELL.

THE PERSON WHO HIRED ME, MY PREDECESSOR HAD A REALLY GOOD MARKETING MIND.

SHOW THOUGHT SHE COULD TEACH ME THE ADVICING AND THE SIDES OF IT, THERE IS PAID, EARNED, AND OWNED MEDIA SO IMPORTANT NOW OWNED MEDIA BECAUSE YOU HAVE TO BE VISIBLE IN THE SOCIAL AND EXPAND YOUR BRAND THAT WAY.

SO MARKETING WAS FIRST AND THAT WENT REALLY WELL.

IN MI TENURE, WE BECAME THE OFFICIAL STARTING POINT OF THE OFFICIAL KENTUCKY BOURBON TRAIL PRESENTED TO THE K.D.A.

AND GOT THAT DONE AND THEN TOOK ON THE BRAND WHERE THE WORLD MEETS KENTUCKY.

THAT WAS, YOU KNOW, MY WORK WITH TODD SPENCER AND DO ANDERSON AND PENNY AND THE WHOLE TEAM AT THAT TIME.

THAT WAS A BIG DEAL AND 2018 I WAS PROMOTED TO VICE PRESIDENT BECAUSE THE BOARD AND PEOPLE WHO ARE MUCH SMARTER THAN ME WERE LIKE, OKAY, THIS GUY HAS TO LEARN ABOUT BUDGETS.

HE HAS GOT TO LEARN A WHOLE OTHER BUSINESS SIDE AND I HAD NO IDEA.

MAC BROWN, THE CHAIRMAN OF THE BOARD SAID I WILL HELP YOU WITH THAT.

HE IS INTO THE SPREAD SHEETS AND UNDERSTANDS FINANCES VERY WELL: FOUNDATIONAL IN THE TRANSITION OF THIS MUSEUM WAS MAC BROWN.

SO HE HELPED WITH THAT.

I WAS VICE PRESIDENT FOR A YEAR AND BECAME PRESIDENT IN 2019.

AND I LOVE IT.

WE HAVE AN INCREDIBLE STAFF OF PEOPLE.

THEY'RE THE ONES WHO ARE GETTING THE JOB DONE WITH SUPPORT FROM OUR BOARD OF DIRECTORS AND, YOU KNOW, I'M PROUD OF THE WORK THE MUSEUM IS DOING.

>> AS YOU SHOULD BE.

YOU MENTIONED BOURBONISM.

LET'S TALK ABOUT BOURBONISM AND WHEN YOU FIRST HEARD THAT TERM AND HOW THAT IS REALLY IMPACTED SO MUCH OF WHAT YOU DO HERE AT THE FRAZIER.

>> YEAH, AND TO BE HONEST WITH YOU, THAT WAS ONE OF THE REASONS I CAME HERE.

THE IDEA WAS ALREADY OUT THERE, MAC BROWN IS A BROWN, RIGHT?

AND HE WAS Mr. FRAZIER'S COUSIN AND HE AND CHRIS MORRIS FROM WOODFORD RESERVE, BILL SAMUELS, A GROUP OF PEOPLE WHO HAD DISCOVERED THAT, YOU KNOW, THE KENTUCKY BOURBON TRAIL IS THIS THING.

PEOPLE DON'T UNDERSTAND WHAT IT IS.

PEOPLE FROM OUT OF THE STATE THOUGHT IT WAS THIS LINEAR THING AND YOU FOLLOWED ALONG.

WHAT BOURBON NEEDED WAS SOMEWHERE THAT CELEBRATED THE CATEGORY OF BOURBON, AND NOT THE SPECIFIC BRAND STORIES BECAUSE THEY'RE AMAZING AND DO A GREAT JOB OF TELLING PEOPLE BUT WHY IS THIS A KENTUCKY STORY?

FITS SO WELL WHERE THE WORLD MEETS KENTUCKY.

95% OF THE BOURBON IN THE WORLD IS MADE HERE IN THE STATE OF KENTUCKY.

THIS IS ONE OF OUR AUTHENTIC STORIES.

NO OTHER STATE, NO OTHER COMMONWEALTH CAN GRAB THAT FROM US.

WE WORKED VERY HARD TO BE THE OFFICIAL STARTING POINT OF THE OFFICIAL KENTUCKY BOURBON TRAIL.

BOURBONISM HAS SKYROCKETED.

YOU THINK WHAT HAVE WAS HERE ON MAIN STREET IN 2010 AND WHAT IS HERE IN 2024.

EIGHT DISTILLERIES, POPUP VENUES.

IT IS FUELING TOURISM IN DOWNTOWN LOUISVILLE AND THROUGHOUT THE ENTIRE STATE OF KENTUCKY WHERE, YOU KNOW, OVER THREE MILLION PEOPLE PROBABLY COME TO THE STATE EVERY YEAR JUST TO GO ON BOURBON TOURISM.

AND GO ON THE KENTUCKY BOURBON TRAIL.

THE OPPORTUNITY THAT PROVIDES US IS TO THEN TELL THEM ABOUT OUR OTHER GREAT MUSEUMS, TELL THEM ABOUT OUR GREAT FOOD SCENE.

THIS INCREDIBLE MUSIC SCENE.

LOOK AT THIS BOURBON AND BEYOND AND LOUDER THAN LIFE AND ALL THESE REASONS THOUGH CONSULTANT COME TO OUR COMMONWEALTH OF KENTUCKY TO GO TO ALL 120 COUNTIES AND EXPLORE AND LESCH LEARN WHAT THE COMMONWEALTH IS ALL ABOUT.

>> SO WHAT IS NEXT?

I KNOW YOU ARE ALWAYS THE GUY WITH GOALS.

WHAT ARE YOU LOOKING AHEAD TO?

>> SOME THINGS I CAN TELL YOU, KELSEY, AND THIS THINGS I CAN'T TELL YOU.

FIRST OF ALL THE MOST OBVIOUS-- WE HAVE A COUPLE OF THINGS I CAN TELL YOU.

NUMBER ONE, 120 COOL KENTUCKY COUNTIES IS GOING TO GO ON THE ROAD.

SO WE ARE RIGHT NOW SEEKING FUNDING FOR A BIG SPRINTER VAN, AND WE CAN TAKE THIS EXHIBIT THAT'S DOWNSTAIRS AND TAKE IT TO COUNTY FAIRS AND FOURTH OF JULY CELEBRATIONS AND SCHOOLS AND LIBRARIES WILL IDEALLY HAVE A STAFF THAT CAN SCHEDULE THAT AND TAKE THIS THING ON THE ROAD BECAUSE WHEN YOU GO TO ONE COUNTY, THEY'RE NOT ONLY TELLING THEIR STORY BUT THEY'RE LEARNING ABOUT THE COUNTY NEXT DOOR AND THE COUNTY OVER HERE, SO IT SHARES ALL OF THOSE STORIES ABOUT KENTUCKY.

SO I'M REALLY EXCITED ABOUT THAT AND I THINK WHEN WE TAKE IT ON THE ROAD, WE'LL EVEN GATHER MORE PEOPLE AND MORE FOLLOWERS.

AND YOU KNOW, WE JUST GAVE AWAY A FREE MEMBERSHIP TO FIVE KENTUCKY COUNTIES.

THOSE ARE PEOPLE THAT WE NOW SPEAK TO AND CAN SHARE THE BRAND.

THAT'S THE IDEA.

COME HERE, LEARN ABOUT KENTUCKY.

THEY KNOW WHO WE ARE.

WE MEAN SOMETHING TO THEM.

MY LITTLE SIMPLE GOAL IS TO MEAN MORE TO MORE PEOPLE EVERY DAY.

AND THAT ALLOWS US TO DO THAT.

NEXT YEAR WE ARE OPENING IN APRIL, A LOVE AND MARRIAGE EXHIBIT.

WHICH IS GOING TO BE AMAZING.

WE'VE GOT WEDDING DRESSES DATING BACK TO THE MID 1800s ALL THE WAY THROUGH 2000.

AND EVERY STEP IN BETWEEN.

WEDDING TRADITIONS, WEDDING HISTORY.

LAW AROUND WEDDINGS AFNTD KENTUCKY HAS BEEN RIGHT IN THE CENTER OF SOME OF THOSE THINGS.

>> INTERESTING.

>> BUT YEAH, IT'S ABOUT COURTSHIP, ABOUT LOVE, ABOUT FASHION AND THAT'S GOING TO BE A REALLY COOL THING.

>> COOL.

>> AND THEN I HAVE ANOTHER IDEA AROUND THE BOURBON THING THAT IS EXCITING, BUT I CAN'T TELL YOU YET.

>> YOU ARE GOING TO KEEP YOUR CARDS CLOSE TO YOUR VEST.

>> WE STILL HAVE SOME WORK TO DO ON THAT.

>> WE'LL HAVE TO DO ANOTHER INTERVIEW SOMETIME SOON THEN.

>> YOU KNOW I WELCOME YOU ANY DAY OF THE WEEK TO COME HERE.

>> ONE THING THAT IS NEW IS THREES WALKING TOURS.

WHERE YOU CAN GO ON A WALKING TOUR AROUND LOUISVILLE WITH A RETIRED HISTORY TEACHER THAT TEACHES YOU ALL ABOUT LOUISVILLE AND SO WHEN WE COME BACK, WE ARE GOING TO TALK WITH RACHEL PLATT, THE VICE PRESIDENT OF MISSION HERE AT THE FRAZIER BUT FIRST WE WANT YOU TO MEET PATTY MORRIS ON HER WALKING HISTORY TOUR.

♪ ♪ ♪ ♪ >> IT'S ONE OF MY LOVES TO REALLY SELL MY CITY.

MY PROUD OF LOUISVILLE AND HAVE LIVED HERE ALL MY LIFE.

SO I GET A LOT OF JOY AND SATISFACTION IN AYOU LOG PEOPLE TO LEARN-- IN ALLOWING PEOPLE TO LEARN ABOUT US.

IT'S FASCINATING BECAUSE LOUISVILLE IS A RIVER CITY.

EVERYTHING RELATES TO THE OHIO RIVER.

WE WOULDN'T BE HERE WITHOUT THAT RIVER.

SO, TO ME, THE HISTORY BEGINS AT THE RIVER.

AND THEN THE EXCITEMENT OF OUR CITY, I THINK, IS HOW WE HAVE EMERGED OUT OF BEING REALLY AN INDUSTRIAL CITY BASED AND NOW WE ARE A SERVICE CITY.

THINK ABOUT IT.

WE ARE ENTERTAINMENT, THE ARTS, SPORTS.

WE'VE GOT THE UPS HUB, FLYING PEOPLE IN FOR CONVENTIONS.

THAT'S OUR REAL DAW DRAW.

SO I'M PROUD AS WE TRANSITION, AS WE MAKE PROGRESS IN THIS CITY AND SO MUCH TO COME.

SO IN ANOTHER FIVE YEARS, WE WILL BE TALKING A LOT MORE ABOUT THE NEW THINGS.

>> LET'S GO THIS WAY.

>> I TAUGHT FOR JEFFERSON COUNTY FOR 30 YEARS.

MY STUDENTS, WHETHER THEY WERE GEOGRAPHY STUDENTS OR HISTORY STUDENTS, WE ALWAYS DID A DOWNTOWN URBAN FIELD WALK.

I LIKE ENGAGING PEOPLE, WHETHER THEY'RE STUDENTS OR ADULTS.

THEY CAN ASK QUESTIONS.

AND WE ARE ALWAYS OPEN TO-- I MAY NOT HAVE ALL THE ANSWERS, BUT I WILL GIVE YOU, YOU KNOW,THE KNOWLEDGE THAT I HAVE AND I THINK THAT MAKES A DIFFERENCE THAT YOU ARE ON SITE.

YOU REALLY SEE IT FROM-- MOST PEOPLE WALK AROUND AND THEY'RE THIS WAY.

HAVE YOU EVER LOOKED AT WHAT IS IN THE SIDEWALK?

BECAUSE WE ARE GOING TO LOOK AT THE SIDEWALK.

THERE ARE SOME THINGS YOU CAN SEE.

OR BEHIND SOMETHING OR WHAT IT USED TO BE.

I THINK IT GIVES THEM A GREAT GROUNDING, A SENSE OF, I GET A BETTER FEEL FOR THIS CITY INSTEAD OF FLIPPING THROUGH A BOOK.

I REALLY AM TRYING TO EMPHASIZE THE IDEA THAT OUR CITY IS NOT DYING.

THERE IS PROGRESS.

THEY'RE GOING SEE THAT.

THEY'RE GOING SEE, OH, THAT'S NEW AND THIS IS NEW AND, HEY, IN A LOT OF CITIES, THEY'RE REALLY NOT MOVING ON AT ALL.

WE ARE.

>> RACHEL PLATT IS THE VICE PRESIDENT OF MISSION HERE AT THE FRAZIER HISTORY MUSEUM.

THANKS SO MUCH FOR BEING HERE WITH US.

>> THANKS FOR HAVING US.

>> WE JUST WENT ON THAT FABULOUS WALKING TOUR WITH PATTY MORRIS.

HOW COOL IS THAT?

>> BALL OF ENERGY.

>> SHE IS!

>> AND SOME OF HER STUDENTS WHO WERE ON THAT, SAID SHE WAS EXACTLY LIKE THAT IN THE CLASSROOM.

I MEAN BUCKLE UP.

YOU GOT TO KEEP UP WITH HER.

>> YEAH.

>> STILL HAS IT.

>> THAT'S A WONDERFUL WAY TO LEARN ABOUT HISTORY, TO SEE IT, TO BE IN FRONT OF IT AND THAT'S WHAT THE FRAZIER MUSEUM IS ALL ABOUT.

>> WELL, AND TO HAVE SOMEBODY OF HER STATURE, A HALL OF FAME TEACHER, TEACHING YOU ABOUT THE HISTORY, AND HER HUSBAND WAS A JUDGE.

SO LOUISVILLE IS HER HOMETOWN.

SHE KNOWS EVERYTHING ABOUT IT INSIDE AND OUT.

SO WE ARE GOING TO KEEP PATTY AROUND TO DO SOME WALKS FOR US AND CONTINUE THESE.

>> THAT'S WONDERFUL.

OKAY, SO I WANT TO TALK TO YOU ABOUT YOUR LONG STORIED CAREER IN TELEVISION NEWS.

>> LONG.

>> AND YOUR TRANSITION... >> MY SECOND CHAPTER.

>> YES, THE SAME WITH ANDY BECAUSE I TALKED TO HIM ABOUT HOW BEING A JOURNALIST IS BEING A STORYTELLER AND YOU JUST GET TO CONTINUE DOING THAT HERE.

>> IT'S SO FUNNY BECAUSE YOU AND I CAN REMEMBER THE DAYS OF BOTH OF US AT H.A.S., YOU KNOW, SAYING WHAT WOULD BE NEXT.

AND ME GOING, BOY, WHAT DO I DO AFTER THIS?

I LOVE JOURNALISM.

IT'S WHAT I ALWAYS WANTED TO DO AND TELL STORIES BUT THEN I REALIZED THAT THAT, THOSE SKILL SETS CAN BE TRANSFERRED.

AND THAT WAS THE SCARY PART, RIGHT?

WE WEREN'T SURE HOW.

>> RIGHT.

>> AND SO ANDY MADE THE PLUNGE FIRST AND THEN KIND OF SAID, WE ARE THINKING ABOUT STARTING SOME PROGRAMMING AT THE FRAZIER.

YOU MIGHT BE A GOOD FIT FOR THAT.

AND HE KNEW I WAS ALREADY STARTING TO LOOK AT WHAT WAS NEXT.

I FELT LIKE I HAD DONE REALLY EVERYTHING I HAD WANTED TO DO IN JOURNALISM AND THAT'S WHAT MADE ME MAKE THAT LEAP BECAUSE I THOUGHT STORY TELLING, PROGRAMS, COMMUNITY, CONVERSATIONS IN COMMUNITY, BEING A CONDUIT TO CHANGE FOR THE BETTER, I THINK, WITH ALL THINGS COMMUNICATION.

SEE THAT WAS REALLY WHAT MADE ME MAKE THE PLUNGE.

AND NEVER LOOKED BACK.

I HAVE PEOPLE I STILL TALK TO IN THE MEDIA GOING YOU LEFT TOO SOON.

NO.

YOU KIND OF KNOW IN YOUR HEART OF HEARTS WHEN IT'S TIME.

AND I ALWAYS FELT THAT.

THAT IT WAS TIME TO DO SOMETHING DIFFERENT.

>> SOME OF THE PROGRAMS THAT YOU HAVE MANAGED TO PUT ON TRULY HAVE MADE A DIFFERENCE IN THIS COMMUNITY.

>> I APPRECIATE YOUR SAYING THAT.

I HOPE PEOPLE FEEL THAT WAY.

HOW CAN WE MOVE THE NEEDLE FORWARD?

AS YOU AND I KNOW, CONTROVERSIAL TOPICS, EVERYONE HAS AN OPINION BUT IF THERE IS NOT A SAFE PLACE IN COMMUNITY TO VOICE THEM, TO HOLD PEOPLE ACCOUNTABLE, TO ASK QUESTIONS, TO GET ANSWERS, I DON'T THINK YOU CAN MAKE PROGRESS.

AND THAT'S WHAT WE WANTED TO BE HERE, ESPECIALLY SITTING ON THE NINTH STREET DIVIDE.

IT'S A TOUGH PLACE IN OUR HISTORY ON WHY THAT DIVIDE HAPPENED.

AND IT STILL EXISTS IN SO MANY THINGS, NOT JUST WITH RACE, BUT SO MANY DIFFERENT THINGS.

AND THAT'S WHY I'M HOPING I CAN HELP BE THE CONDUIT TO HELP MOVE THE NEEDLE FORWARD IN CONVERSATIONS AND TO GET THEM STARTED EVEN TOUGH ONES, WHICH WE HAVE HAD SOME TOUGH ONES HERE, USUALLY ON POLICING, YOU KNOW.

AND HAVE HELD PEOPLE ACCOUNTABLE AND I THINK THERE HAVE BEEN VERY UNCOMFORTABLE MOMENTS, BUT I THINK THAT'S OKAY, TOO.

THAT'S WHEN YOU KNOW YOU ARE GROWING IS WHEN YOU ARE OUT OF YOUR COMFORT ZONE.

>> TALK ABOUT SOME OF THE PROGRAMS THAT HAVE YOU DONE AND WHAT THEY'VE PERSONALLY MEANT TO YOU BEING IN THE ROOM THERE?

THERE HAVE BEEN SOME SIGNIFICANT MOMENTS.

>> SUGGESTLY.

I WAS JUST-- ABSOLUTELY.

I WAS JUST TELLING YOU ABOUT ONE BEFORE WE STARTED VIDEOTAPING.

WE DID A PROGRAM IN THE SPRING, THE 60th ANNIVERSARY OF THE CIVIL RIGHTS MARCH IN FRANKFORT WHEN MARTIN LUTHER KING WAS HERE AND WE FOUND MANY PEOPLE-- THERE WAS A PASTOR WHO WAS IN FRANKFORT AT THE TIME AND HE IS IN HIS 90s NOW.

AND THERE IS A VERY FAMOUS PICTURE OF HIM BEHIND MARTIN LUTHER KING.

HE STUMBLED INTO HIM.

AND JUST LEARNING ABOUT WHY HE WAS THERE.

PEOPLE WITH HUMAN RELATIONS COMMISSION WERE ON THE SAME PANEL.

ALL OF THE PANELISTS WERE, YOU KNOW, 75 AND ABOVE, SOME IN THEIR 90s.

AND AT THAT MOMENT, YOU REALIZE THESE ARE THE PEOPLE WHOSE SHOULDERS WE STAND ON FOR CHANGE IN COMMUNITY, WHO WERE ARRESTED FOR EATING AT A COUNTER IN DOWNTOWN LOUISVILLE BECAUSE THEY FELT IT WAS WRONG BECAUSE OF RACE, THAT THEY COULDN'T EAT, YOU KNOW, IN THE SAME PLACE THAT WHITE PEOPLE DID.

AND WE JUST-- AT THAT MOMENT, I WAS REALLY IMPORTANT THAT I THOUGHT BOY, THE DEBT OF GRATITUDE WE OWE A LOT OF THESE FOLKS AND TO GET THEM TO HEAR THEIR HISTORY, TO HAVE YOUNG PEOPLE LEARN THAT HISTORY, IF THEY HAVEN'T LEARNED IT, AND AT THE END, WHEN EVERYBODY, YOU KNOW, HELD HANDS AND SANG "WE SHALL OVERCOME" I WAS CRYING BECAUSE THE MAGNITUDE OF THAT MOMENT TO SAY THANK YOU, TO KNOW THAT THESE PEOPLE MIGHT NOT STAND TOGETHER AGAIN, AND TO KNOW THE SACRIFICE AND THE COURAGE THAT IT TOOK FOR THEM TO LIVE THOSE LIVES, REALLY, THEY DESERVE OUR THANKS.

>> YEAH, I DON'T THINK EVERYBODY REALIZES THE MUSEUM IS MORE THAN A MUSEUM FULL OF ART FACT ARTIFACTS.

IT GOES BEYOND THAT.

>> PEOPLE SAY WHY ARE YOU HAVING THOSE CONVERSATIONS?

WE BELIEVE TO BE A CORNERSTONE OF COMMUNITY, TO BRING COMMUNITY TOGETHER AND IT WAS IMPORTANT WHEN I CAME HERE AND A PRINCIPLE WE HAVE LIVED UP TO.

NOT ALWAYS POPULAR AND THAT'S OKAY, TOO.

BUT I THINK PEOPLE HAVE COME TO RESPECT THE PROGRAMS AND REALIZE THEY'RE A SAFE SPACE FOR CONVERSATION AND I CAN'T ASK FOR MORE THAN THAT.

>> ONE OF THE NEWEST, BRAND NEWEST EXHIBITS IS THE FLASHBACKS.

>> WHICH WE ALL HAVE SOME EXPERIENCE WITH.

LOUISVILLE MEDIA THROUGH THE YEARS AND CORNERSTONE EVENTS THAT THE MEDIA HAS COVERED.

VOICES AND PEOPLE YOU BROUGHT INTO YOUR HOMES, AT TIMES OF SIGNIFICANT JOY, CHALLENGE, HEART BREAK AND DIFFERENT EVENTS WE COVERED THROUGH THE YEARS.

>> SOMETHING YOU WERE A JOURNALIST FOR FOR THE MUSEUM OF LOUISVILLE.

>> IT WAS REALLY INTERESTING BECAUSE IT REFAMILIARIZED WITH ME WITH SOME OF THE DATES.

FOR INSTANCE, I HAD JUST MOVED HERE IN JULY OF 1989.

THAT HAPPENED IN SEPTEMBER.

AND AS YOU KNOW, WITH PROXIMITY WHERE W.H.A.S.-TV WAS ON THE DOORSTEP BEHIND THE "COURIER JOURNAL."

SO WHEN THAT HAPPENED, ONE OF THE PHOTOGRAPHERS, THE CHIEF FOREVER PHOTOGRAPHER AT THE TIME, KENNY BRADLEY.

MASS SHOOTINGS WERE NOT A THING THEN.

I THINK THERE HAD BEEN ONE BEFORE THAT IN EDMOND, OKLAHOMA AT A POST OFFICE BUT MASS SHOOTINGS WERE NOT FAMILIAR AS THEY ARE NOW.

WE HAD VIDEO FROM OUR CHIEF VIDEOGRAPHER.

THEY ALREADY KNEW WHO THE SHOOTER WAS.

BUT THERE WAS NO PROTOCOL.

ROADS WEREN'T BLOCKED OFF.

IT WAS JUST-- THERE WAS A LOT OF PANDEMONIUM AT THAT TIME BECAUSE PEOPLE JUST WEREN'T USED TO THESE THINGS HANG.

IT WAS HEART BREAKING VIDEO TO WATCH ALL OF THAT PLAY OUT AGAIN AND REALIZE THAT WAS ONE OF MY FIRST ASSIGNMENTS IN LOUISVILLE AND I WAS PUT ON THE AMERICAN RED CROSS BASICALLY.

WITH EVERY TRAGEDY I'VE SEEN THROUGH MY CAREER, I HAVE SEEN SUCH HOPE IN THIS COMMUNITY AND THAT ONE WAS HOW THE COMMUNITY RESPONDED TO THE TRAGEDY OF PEOPLE WANTING TO HELP DONATE BLOOD, WHAT COULD THEY DO.

>> AND WHAT ARE SOME OTHER MOMENTS THAT STAND OUT TO YOU.

>> ANOTHER ONE I WAS PART OF BUT THERE ARE MANY, MANY MOMENTS.

THE '37 FLOOD, I WASN'T HERE FOR THAT ONE, JUST TO BE CLEAR.

[LAUGHTER] BUT THE PICTURES AND THE RADIO BROADCASTS.

>> THAT WOULD HAVE BEEN SO COOL.

THE RADIO BROADCAST FROM THAT.

>> I THINK FROM BEREA COLLEGE BECAUSE THEY HAVE ALL THE ARCHIVES.

BUT YOU WILL SEE FOSTER BROOKS WHO LATER BECAME KNOWN AS COMEDIAN, LATER IN HIS LIFE, BUT THAT, WHEN HE WAS ON RADIO, HE IS HANGING OFF A TELEPHONE POLE BECAUSE 60% OF LOUISVILLE WAS UNDER WATER.

AND THEY HAVE THIS, YOU KNOW, BROADCASTING EQUIPMENT THAT WAS REMOTE TO LET THEM GO AHEAD AND BROADCAST WHAT WAS HAPPENING.

AND I THINK THE FIGURE THAT I HEARD WAS THEY WERE BROADCASTING EMERGENCY CONTENT FOR 187 HOURS JUST NON-STOP AND THEN WHEN THEY ENDED UP LOSING POWER BECAUSE OF THE WATER SEEPING IN EVERYWHERE, THEY PHONED IN TO WSM, I BELIEVE IN NASHVILLE TO KEEP THE IT GOING, TO KEEP THE COMMUNITY INFORMED.

THAT SHOWED DEDICATION TO KEEP PEOPLE INFORMED IN TIMES OF DISASTER.

>> DO YOU THINK THERE IS-- WHAT DO YOU THINK ABOUT LOUISVILLE AT THIS MOMENT IN HISTORY.

TO YOU, WHERE ARE WE AND WHAT DO YOU THINK PEOPLE WILL LOOK BACK ON OUR CITY AT THIS TIME.

>> YOU KNOW, I THINK PROBABLY THE MOST UP TO DATE THAT IS INCLUDED IN FLASH BACK WOULD BE THE PROTESTS.

AFTER BREONNA TAYLOR.

I THINK THAT WAS ANOTHER ONE OF THOSE ICONIC MOMENTS IN OUR CITY THAT DEFINES US.

AND THAT WAS ONE, PROBABLY THAT WOULD BE THE MOST RECENT ONE THAT I WOULD KIND OF PUT IN THAT SAME VAIN OF REALLY CHANGING A COMMUNITY.

>> AND YOU MENTIONED, TOO, THE FRAZIER BEING POSITIONED WHERE IT IS AT THAT NINTH STREET DIVIDE.

YOU ALL HAVE DONE SO MUCH WORK IN THAT REGARD.

DO YOU SEE REAL PROGRESS HAPPENING TO BRIDGE THAT DIVIDE?

>> THERE ARE DAYS I DO AND THERE ARE DAYS I DON'T.

AS WE ALL KNOW, THE POLITICAL ENVIRONMENT THE WAY IT IS, I WOULD SAY, YOU KNOW, MORE CONVERSATIONS ARE NECESSARY.

>> YEAH.

>> AND I DON'T KNOW IF YOU FEEL THAT WAY, BUT I THINK SOMETIMES I FEEL LIKE I SEE PROGRESS AND THEN OTHER DAYS I WAKE UP AND GO BOY, WE ARE MILES APART, AREN'T WE.

BUT THROUGH IT ALL, TO ME, THE CONSTANT IS IF WE CAN'T TALK AND WE ALL CAN'T BE IN THE SAME ROOM, WE'VE GOT BIGGER PROBLEMS.

SO WE WILL PUSH ON BECAUSE I THINK THERE ARE OTHER PLACES WE CAN BRIDGE DIVIDES.

I DON'T THINK THAT EVER CEASES.

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AND WE TOOK OUR OWN TOUR FLEW THE FLASH BACK EXHIBIT AND WE TAKE AWE LONG FOR THE RIDE ON INSTAGRAM.

THANKS FOR TAKING A LITTLE TIME TO GET TO KNOW LOUISVILLE.

I HOPE WE WILL SEE YOU HERE NEXT TIME.

UNTIL THEN, MAKE IT A GREAT WEEK.

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