VERONICA: So we grew up in Laredo, Texas, a border town.

You know, there was a lot of Mexican food all around us, and I would say there was a lot of that in our house, as well.

I was diagnosed with an autoimmune condition when I was 17.

Not too long after college, I ended up getting diagnosed with another autoimmune condition that people are more familiar with, which is lupus.

You know, my older brother Robb had suggested I look into food, see if there was anything that was causing a lot of the inflammation that I was experiencing.

I wasn't eating any grains: no corn, no flour, no rice, even.

I definitely did feel better, but there was just so much that I felt like I was missing out on.

Basically, any Mexican dish requires a tortilla or some sort of grain.

You know, it's just... it felt a little isolating unless I was with my family, because they were all eating that way with me.

And so I started experimenting with all of these different ingredients that I hadn't really been too familiar with before.

You know, it was things like almond flour.

I know it sounds silly, but it felt like if I had this tortilla that would just, like, open up a world of opportunities for food that I could eat.

It was definitely more like a tostada, but it served the purpose at the time and it sort of just became a staple in our house.

So many dishes were back on the table again.

I can really say that in doing that, it felt like there was a reconnection to that part of my culture that was so important for me.

AIDA: We were regularly making the tortillas and so I was going to visit my mom and I took some.

My mom was such a picky eater.

I said, "Mom, I brought you some of the tortillas we're making.

I want you to taste it."

And I can still hear her saying, "Oh, heck."

So, she said, "Okay, you know, I'm going to try it."

And she tasted and that was already big.

And then she said, "I like it."

So, I said, "Wait, Mom, don't say anything else."

I got my phone out and I started recording and I said, "Okay, Mom, tell Vero."

So, she said, she looked straight into the camera and she said, "Vero, these are good.

I like them"... What did she say?

VERONICA: "They're better than mine."

AIDA: They're better than mine!

MIGUEL: I was telling Vero that she would regret not starting the business and then seeing somebody else create the product.

Maybe a few months after that conversation, she was driving up I-35 from Laredo to Austin with a Ziploc bag of almond tortillas so that we could go to a food co-op here called Wheatsville to go pitch them on our tortillas.

Around May 1st of 2014, we put two cases of tortillas to the shelf.

Come back May 2nd, there are no more tortillas.

Within six months, we became the number one-selling refrigerated item.

So, we were out selling milk, eggs, yogurt, and hummus with an almond flour tortilla.

We ended up raising money at the end of 2015, mainly so that we could buy equipment so that we could stop making tortillas by hand.

And then in 2017, after launching tortillas in different regions across the country in Whole Foods, we launched our grain-free, cassava-based tortilla chips cooked in avocado oil.

And those became the number one selling tortilla chip at Whole Foods within 12 months and the number one selling salty snacks.

So, they were outselling potato chips, popcorn, and pretzels within the first 18 months.

And so fast forward to today and it's 80 plus products across 16,000 doors with 400 million in retail sales.

And last year, we were the fastest-growing Hispanic or Latin-focused food or beverage company at scale.

VERONICA: We know that we've achieved some amount of success and we've had people believe in us that, you know, have helped us get there, whether that be, you know, the, the funding that we received or the team that has joined us on this journey.

But I also hope that we can help other Latinos get there.

That's a big part of what we want to do.

A lot of the initiatives that we've started, we want other people to be successful and start businesses and, you know, live out their dreams or live out their ancestors dreams for them.

Because I really do believe that when one of us succeeds, really, everybody is succeeding.

We're just all rising up together.