Almanac North
AI in the Community
8/22/2025 | 27m 8sVideo has Closed Captions
On this week's Almanac North, we're taking a look at AI use around the community...
On this week's Almanac North, we're taking a look at AI use around the community, and one expert's cautionary perspective on its use. We're also hear from a local member of the Governor's Council for MLK Jr. Day, plus a special interview with PBS North's own President and General Manager.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Almanac North is a local public television program presented by PBS North
Almanac North
AI in the Community
8/22/2025 | 27m 8sVideo has Closed Captions
On this week's Almanac North, we're taking a look at AI use around the community, and one expert's cautionary perspective on its use. We're also hear from a local member of the Governor's Council for MLK Jr. Day, plus a special interview with PBS North's own President and General Manager.
Problems playing video? | Closed Captioning Feedback
How to Watch Almanac North
Almanac North is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.
Providing Support for PBS.org
Learn Moreabout PBS online sponsorship♪ >> WELCOME TO ALMANAC NORT.
>> THANK YOU FOR JOINING U. TONIGHT WE ARE DIVING DEEPR INTO THE USE OF ARTIFICIAL INTELLIGENCE IN THE WORKPL.
>> MANY HAPPEN ASKING HOW FEDERAL FUNDING CALLBACKS T YOUR PBS STATION PBS NORTH.
WE HEAR FROM OUR GENERAL MANAGER.
>> THAT STORY AND MORE COMG UP.
THE NORTH LAND SMALL BUSINS DEVELOPMENT CENTER IS CELEBRATING BIG WINS FOR SL BUSINESSES.
THIS WEEK, THE CENTER MARKD $150 MILLION IN CAPITAL RAD AND 200 NEW BUSINESSES LAUD ACROSS THE NORTHEAST MINNEA REGION.
THAT'S OVER 65 BUSINESSES R YEAR.
SERVING SEVEN COUNTIES AND STROVE -- SEVERAL TRIBAL NATIONS, THE CENTER HAS PRD 13,000 HOURS OF FREE CONSU, HELPING CREATE OR RETAIN 80 JOBS.
IT SUPPORTED OVER 140 VETEN OWNED BUSINESSES.
RECOGNIZED NATIONALLY FOR EXCELLENCE, THE PROGRAM IS HOSTED BY THE NORTHLAND FOUNDATION AND SUPPORTED BY LOCAL STATE AND PARTNERS.
LEADERS FROM THE SPA AND OF OFFICIALS PRAISE THE ORGANIZATION'S ROLE IN STRENGTHENING THE REGION'S ECONOMY AND ITS FOCUS ON FE GROWTH IN AREAS LIKE AI AND CYBERSECURITY.
>> ESSENTIA HEALTH IMPROVIG COMMUNITY HEALTH WELL BEYOD HOSPITAL WALLS.
THROUGH ITS LATEST COMMUNIY HEALTH NEEDS ASSESSMENT, IT IDENTIFIED KEY PRIORITIES.
FOOD SECURED, HOUSING, THE SOCIAL FACTORS THAT SHAPE HEALTH.
PLANS INCLUDE EXPANDING THE REFERRAL DIRECTORY, LAUNCHA COMMUNITY HEALTH WORKER PR, AND SUPPORTING GRANTS FOR L ORGANIZATIONS.
ESSENTIA IS BACKING SCHOOL GARDEN PROGRAMS, FARMERS MT INCENTIVES, AND BLACK LED N GARDENS.
FOR HOUSING, PARTNERING WIH GROUPS TO SUPPORT HOME REHB LOANS.
ESSENTIA HAS WORKED ON MENL HEALTH, SUBSTANCE USE, ANDH SUPPORT THROUGH SCHOOL PRO, ARCH INITIATIVES, AND COMMY PARTNERSHIPS.
♪ >> THE GOVERNOR'S COUNCIL E MARTIN LUTHER KING JR. HOLY WORKS TO HONOR DR. KING'S Y THROUGH EVENTS INSPIRING REFLECTION, CELEBRATING COMMUNITY, AND PROMOTING JUSTICE, EQUITY, AND UNITY ACROSS MINNESOTA.
CARL CRAWFORD IS HERE WITHO TALK THIS EVENING ABOUT HIS RECENT APPOINTMENT.
THANKS FOR BEING WITH US.
>> THANKS FOR HAVING ME HE.
>> CONGRATULATIONS ON YOUR APPOINTMENT.
WHAT DOES THIS APPOINTMENTN TO YOU?
>> FIRST, IT'S A COMPLETE R TO BE A PART OF THIS AMAZIG GROUP ONCE AGAIN.
AND DO THE WORK IN CREATING AMAZING OPPORTUNITY AND CELEBRATION OF THE REVEREN.
MARTIN LUTHER KING'S LIFE.
>> TALK ABOUT THE GOVERNO'S COUNCIL FOR MARTIN LUTHER G JR. DAY AND WHAT IT'S ALL .
>> IT'S AN AMAZING GROUP.
MANY OF US COME TOGETHER WH ONE GOAL IN MIND, TO MAKE N AMAZINGLY POSSIBLE FOR CELEBRATING DR. KING'S LIFD HIS LEGACY.
>> HOW DO YOU SEE THE COUNL CARRYING FORWARD DR. KING'S VISION ON SOCIAL IMPACT?
>> THROUGH OUR MANY PROGRA, JUST BRINGING COMMUNITY TOGETHER.
I THINK THAT WAS ONE OF THE MESSAGES OF DR. KING.
KNOWING THAT WE CAN'T DO TS WORK ALONE.
WE NEED EVERYBODY INCLUDED.
>> WHAT DOES DR. KING'S LEY PERSONALLY MEAN TO YOU?
>> WOW.
THAT'S A BIG QUESTION.
I THINK EVERY DAY, GIVING E OPPORTUNITY TO BE OUR BEST SELVES.
TO BE WELCOMING TO THE PEOE KNOW AND LOVE, OUR NEIGHBOD FRIENDS.
CREATE THAT OPPORTUNITY FOR BELONGING IN OUR COMMUNITY.
IT'S KEY.
EACH ONE OF US PLAYS A ROLN MAKING THAT HAPPEN.
>> I KNOW YOU'VE BEEN INVOD IN EQUITY AND ENGAGEMENT WK FOR MANY YEARS HERE IN OUR REGION.
HOW DO YOU HOPE TO BRING TT PERSPECTIVE TO THIS STATEWE COUNSEL HERE?
>> ONE OF THE BIGGEST KEYSS MAKING SURE THAT OUR VOICEE HEARD FROM THE NORTH LAND E METRO AREA.
MAKE SURE WE UNDERSTAND THE ARE CREATING OPPORTUNITIESR US TO WORK TOGETHER.
KNOW THAT ALL THE ZIP CODET I DRIVE ON MY WAY TO THE TN CITIES, THERE ARE PEOPLE OF COLOR IN THOSE COMMUNITIES.
HOW DO WE BRIDGE THE GAP OF UNDERSTANDING WITH ALL THOE COMMUNITIES?
>> IN WHAT WAYS DO YOU BELE SOCIETY HAS HONORED AND FAN SHORT OF DR. KING'S DREAM?
>> I THINK HONORING, US LOG EACH OTHER AND BEING TOGET, NOT ONLY THROUGH THE HARD S BUT THROUGH THE GOOD TIMES.
I WOULDN'T SAY WE HAVE FALN SHORT.
IN SOME CASES, WE WIN.
IN SOME CASES, WE DON'T.
THE EFFORT IS THE MOST IMPORTANT.
THAT WE CONTINUE TO STRIVEE OUR BEST SELVES AND KEEP TE DREAM ALIVE.
>> CONTINUE TO PUT THE WOR.
WHAT DOES THE APPOINTMENT ?
ARE YOU DRIVING DOWN I-35 D MEETING AND PLANNING LOGIS?
WHAT ARE YOU DOING TO PREPE FOR THE NEXT WEEK OF CELEBRATIONS?
>> A LITTLE OF BOTH.
THANK GOODNESS FOR TECHNOL.
WE CAN DO SOME THINGS ONLI.
PART OF THAT IS BEING IN TE SAME ROOM WITH THE OTHER FS AND THE ABILITY TO HAVE OUR IDEAS SHARED AND LIFT UP OR COMMUNITY.
THERE IS SO MUCH TALENT ARD THE TABLE.
I'M FORTUNATE TO BE A PARTF IT.
>> YOU MENTIONED THE ONE SL WEEK BUT WHAT CAN WE DO, HO YOU ENGAGE WITH YOUTH IN DIFFERENT COMMUNITIES TO EE ALL YOUR ROUND?
>> THE USE ARE AMAZING.
SOMETIMES THEY JUST NEED UO GET OUT OF THEIR WAY.
THROUGH THEIR ARTWORK, POE, MUSIC, JUST BEING A GOOD F. WHAT DOES THAT MEAN?
IT IS SO IMPORTANT AS WE GT READY TO EMBARK ON ANOTHER SCHOOL YEAR.
WHAT DOES IT MEAN TO BE WELCOMING.
THEY HAVE THE OPPORTUNITY R ALL OF US TO SHOW OUR AUTHC SELVES AND JUST BE THAT PE.
FOR US TO REACH TO BE THAT PERSON THAT WE WANT TO BE.
>> WHEN YOU ARE MEETING WIE OTHER COUNCILMEMBERS FROM L OVER THE STATE, WHAT VISIOE YOU BRINGING THAT'S UNIQUEO THE NORTH LAND IN NORTHERN MINNESOTA?
>> I HOPE I BRING MY EXPERE FROM BEING HERE IN THE NORH LAND.
ALSO, SO MUCH TO LEARN.
SO MUCH TALENT AROUND THE .
I THINK WE HAVE CREATED AN ATMOSPHERE WHERE THERE AREO SILLY QUESTIONS BUT THERE'A LOT OF HUMOR AND LAUGHTER.
WE COME TOGETHER TO WORK TOGETHER AND EVERYONE'S VOS ARE RESPECTED AND LIFTED U.
WE DON'T RUSH THE PROJECT.
THAT'S THE FUN PART.
>> CAN YOU SHARE ANY SPECIC MOMENT THAT STANDS OUT FROR TIME SO FAR WITH THE COUNCL THAT HAS MADE AN IMPACT INR LIFE?
>> THERE WAS A TIME ABOUT R AND A HALF AGO WHERE WE HAE EVENT AND THE NATIONAL BLAK ANTHEM WAS SUNG.
THAT SONG RADIATED THROUGH.
IT WAS A SPECIAL MOMENT.
THERE WASN'T A DRY EYE LEFN THE PLACE AS WE ALL HUNG ON EVERY WORD.
THE SINGER WAS MAGNIFICENT.
I REMEMBER THAT LASTED THROUGHOUT THE DAY.
>> THAT SOUNDS REALLY NICE.
IF THERE'S ONE TAKE AWAY YU HOPE THAT FOLKS CAN TAKE WN THEY GO TO WHEN MLK DAY EVT NEXT YEAR, WHAT DO YOU HOPY LEAVE WITH?
>> OBVIOUSLY THE DREAM.
MORE PORTLY, THE OPPORTUNIO VOTE.
WHY THAT LEGISLATION WAS SO IMPORTANT WHEN DR. KING CAE FORWARD WITH THE VOTING RIS ACT.
ALSO KNOW THAT I SUPPORT OR COMMUNITY EVENTS HERE IN D. WONDERFUL EVENTS HAPPENED .
BEING A PART OF THE COUNCIL ALLOWS ME TO BE TWO PLACEST ONCE.
I HAVE THE OPPORTUNITY TO E HERE LOCALLY AS WELL AS DER HOPE IN THE TWIN CITIES.
>> THANK YOU SO MUCH FOR BG WITH US.
WE APPRECIATE IT.
>> THANK YOU.
♪ >> FOLLOWING UP ON OUR CONVERSATION LAST WEEK ON N THE CLASSROOM.
TONIGHT WE TAKE A LOOK AT N THE WORKPLACE AND IN OUR COMMUNITIES.
OUR NEXT GUEST JOINS US FRE COLLEGE OF SAINT SCHOLASTI.
THANK YOU FOR JOINING US.
>> THANK YOU FOR HAVING ME.
ASK LAST WEEK WE COVERED AN THE CLASSROOMS.
WE ARE TALKING ABOUT OTHER WORKFORCES TONIGHT.
MAYBE THE HEALTH CARE INDU.
HOW IS AI MAKING AN IMPACTN DIFFERENT CAREERS?
>> DIFFERENT FIELDS.
THE BIGGEST THING RIGHT NOS THE GEN AI TOOLS THAT ARE T THERE.
CHATGPT, COPILOT.
THE KNOWLEDGE WORKFORCE, RY IS BECOMING POPULAR WITH TT GROUP.
THEY ARE REALLY ABLE TO DOT OF WORK.
REALLY ABLE TO MOVE THEM TS MORE SIGNIFICANT WORK THATY SPEND THEIR TIME ON.
THEY ARE FIGURING OUT, RATR THAN USING IT, THEY ARE UST AS A TOOL TO DO THEIR WORK.
THAT'S PROBABLY THE BIGGESA RIGHT NOW.
JEN AI TOOLS.
>> HOW IS JEN AI, THE EVOLN OF AI IMPACTING IN COMPUTER SCIENCE RIGHT NOW?
HOW ARE YOU USING IT?
HOW IS IT GOING TO CHANGE T YOU TEACH?
>> I THINK THERE ARE MISPERCEPTIONS THAT IT'S TG AWAY JOBS, THAT IT'S GOINGO PROGRAMMING FOR US.
JUST LIKE THE KNOWLEDGE WO, COMPUTER SCIENTISTS WILL UE TOOLS TO HELP THEM DO THE R LEVEL CODING SO THAT THEY N FOCUS MORE ON HIGHER VALUE ITEMS.
SO AGAIN, IT'S A TOOL TO SUPPLEMENT RATHER THAN REP.
SO THE FIELD OF COMPUTER SE IS REALLY IMPORTANT AND ITL PROBABLY BE MORE SO AS AI APPLICATION SOLUTIONS BECOE MORE PREVALENT WE HAVE TO E PEOPLE THAT CAN ENGINEER T. >> AI SEEMS TO BE ALL OVERE MEDIA RIGHT NOW.
HOW MANY YEARS HAS IT ACTUY BEEN AROUND?
HOW LONG HAVE PEOPLE BEEN STUDYING IT?
>> THE TERM WAS COINED IN E 1950'S SO IT'S BEEN AROUNDR SEVERAL DECADES.
WE SEE THIS MORE AND MORE FREQUENTLY NOW BECAUSE OF E JEN AI TOOLS.
IT'S MORE PUBLIC FACING.
WE'VE HAD DIFFERENT FORMS F ARTIFICIAL INTELLIGENCE ARD FOR SOME TIME.
FAMILIAR THINGS LIKE NETFLX RECOMMENDATION OR AMAZON.
THAT'S ALL DONE THROUGH DIFFERENT FORMS OF ARTIFICL INTELLIGENCE.
IT'S BEHIND-THE-SCENES BUTI THINK JEN AI TOOLS ARE MAKT MORE FOR FRONT MORE COGNIZ.
>> WHAT ARE SOME THINGS WE SHOULD BE CAUTIOUS OF IN TE WORKPLACE WHEN IT COMES TOG JEN AI?
>> I'M GLAD YOU ASKED THAT.
THAT'S A CONCERN.
CERTAINLY FROM A WORKER OR CONSUMER PERSPECTIVE, FIGUG OUT NOT JUST WHAT IT CAN DR US BUT WHAT WE ARE WILLINGO GIVE UP.
IT'S DOING THINKING FOR US.
IF WE DON'T USE IT, WE LOS.
WE HAVE TO FIGURE OUT HOW E IT TO OUR ADVANTAGE WITHOUT HAVING IT TAKE AWAY THE VAE CAN ADD.
THERE IS SOME COGNITIVE, CONSCIOUS DECISION-MAKING T NEEDS TO TAKE PLACE.
>> I WAS GOING TO ASK A SIR QUESTION.
IS AI A DANGEROUS THING?
COULD IT IMPACT US DANGERO?
>> THERE'S ALL THOSE MOVIET SHOW HOW IT'S GOING TO IMPT US.
I THINK THE BIGGEST DANGERS US.
AS BLINDLY ADOPTING AI AND LOSING SOME OF OUR ABILITI.
RELYING TOO MUCH ON THAT.
WE SEE THAT WITH GOOGLE, OR APPLICATIONS LIKE GOOGLE M. USING OUR ABILITY TO KNOW T BECAUSE WE KNOW OUR DIRECT.
THERE'S A BALANCE BUT WE HO MAKE SURE WE ARE IN CHARGEF WHEN WE WANT TO USE IT.
ALSO UNDERSTANDING WHAT WEL BE LOSING IF WE RELY TOO HY ON IT.
>> THINKING OF SOCIETY IN GENERAL, COMMUNITIES, WHATO YOU SEE ARE SOME GOOD POSIE THAT COULD COME OUT OF AI D HOW IT'S USED?
>> YEAH.
AND THE MEDICAL FIELD, BEIG ABLE TO BETTER DIAGNOSE IM.
THERE'S A LOT OF THINGS, PATTERNS WE WON'T BE ABLE E BY HUMANS.
FIND OPTIMIZATIONS AND PATS THAT WE CAN'T DETECT ON OU.
IT'S NOT JUST ANYONE FIELD.
WE'VE COME UP WITH A LOT OF DIFFERENT FIELDS TO SHOW EXAMPLES OF BUT IT'S REALLY ACROSS ANY FIELD THAT WE CN APPLY AI.
>> THANK YOU SO MUCH FOR JG US.
>> THANK YOU FOR HAVING ME.
NOW WE WRAP UP THIS EPISODH WIDE WORDS FROM DENNIS ANDN AND A SPECIAL INTERVIEW WIR STATION PRESIDENT AND GENEL MANAGER.
WE WILL SEE YOU NEXT WEEK.
HERE'S DANNY'S DESK.
>> THANK YOU.
THIS IS DANNY'S DESK.
I'D LIKE TO SPEAK ABOUT ARTIFICIAL INTELLIGENCE OR.
ARTIFICIAL INTELLIGENCE IS BECOME A PERVASIVE ASPECT R LIVES THROUGH CONVERSATION, SPECULATION, AND EARLY ADON IN A WIDE VARIETY OF INDUS.
ALREADY AI IS SHOWING UP IE WORK OF DOCTORS, TEACHERS, FARMERS, SMALL BUSINESSES.
IN THE NORTH LAND, SOME CLS ARE EXPERIMENTING WITH AI-ASSISTED SCANS WHILE BUSINESSES USE IT TO HANDLE SCHEDULING OR CUSTOMER SER.
EVEN TOURISM OUTFITS ARE LEARNING TO USE AI TOOLS TO PROMOTE THE REGION AND DRAW VISITORS.
THESE ARE REAL TANGIBLE BES AND THEY MATTER IN COMMUNIS WHERE RESOURCES CAN BE STRD RATHER THIN.
ALONGSIDE THE POTENTIAL ARE RISKS.
WORKERS WORRY ABOUT AUTOMAN REPLACING JOBS, ARTISTS, AD WRITERS SEE THEIR WORK MIN- MIMICKED WITHOUT CREDIT.
THERE'S CONCERN ABOUT STUDS LEANING ON AI INSTEAD OF DEVELOPING THEIR OWN CRITIL THINKING SKILLS.
FOR A REGION LIKE OURS, BUN HARD WORK AND CREATIVITY, E QUESTIONS HIT CLOSE TO HOM.
THE TRUTH IS AI ISN'T GOINY .
THE SAME TECHNOLOGY THAT CD DISRUPT THE JOB MARKET MAYO HELP KEEP RURAL HOSPITALS .
THE SAME PROGRAMS THAT CANE A STUDENT'S ESSAY MIGHT ALO HELP IN OUTER NAVIGATE ONLE SERVICES OR KEEP A FAMILY M RUNNING MORE EFFICIENTLY.
THE NORTH LAND ITSELF, ARTIFICIAL INTELLIGENCE ISA LANDSCAPE OF CONTRASTS WHIH NEEDS DEEP CONSIDERATION.
THAT'S WHY THE PATH FORWARS NOT TO REJECT IT OUTRIGHT R EMBRACE IT PRIVATELY -- BLY BUT SHAPE HOW IT'S USED.
IF WE DEMAND RESPONSE ABILY AND FAIRNESS FROM THOSE WHO DESIGN AND DEPLOY THESE TO, THEN WE CAN PUT GUARDRAILSN PLACE THAT PROTECT OUR VALS WHILE STILL UNLOCKING NEW OPPORTUNITIES.
AI SHOULD NEVER REPLACE THE RESILIENCY, THE INGENUITY,E COMMUNITY SPIRIT THAT DEFIS THE NORTH LAND.
IF GUIDED WISELY, IT CAN HP AMPLIFY THOSE STRENGTHS SOT WE ENJOY THE BENEFITS WHILE REDUCING THE DRAWBACKS.
THIS HAS BEEN DANNY'S DESKD I'M DENNIS ANDERSON.
AS YOU MAY KNOW, EARLIER TS SUMMER CONGRESS APPROVED TE TRUMP ADMINISTRATION PLAN O RESEND $9 BILLION IN PREVIY ALLOCATED FEDERAL FUNDS INCLUDING ABOUT $1.1 BILLIR THE CORPORATION FOR PUBLIC BROADCASTING.
PAUL BROUN RECENTLY SAT DON WITH PATTY MR., PRESIDENT D GENERAL MANAGER OF PBS NORD THE NORTH 1033 TO FIND OUTT THAT MEANS FOR PUBLIC BROADCASTING IN THE NORTH D AND MINNESOTA, WISCONSIN, D PARTS OF MICHIGAN.
SO LET'S JOIN THEM NOW.
>> I'M HERE WITH THE PRESIT AND GENERAL MANAGER FOR PBS NORTH.
I KNOW EVER SINCE CONGRESS APPROVED PRESIDENT TRUMP'SN TO CLAWBACK FUNDING APPROVR PUBLIC BROADCASTERS THROUGT THE COUNTRY, PEOPLE ARE ASG YOU, WHAT DOES THAT MEAN FS NORTH?
WHAT DOES THAT MEAN FOR 10?
WHAT ARE YOU TELLING THEM?
>> WE ARE TALKING ABOUT THE BASICS, THE LOGISTICS.
WHAT DOES THAT MEAN IN TERF BUDGET?
LET'S START THERE.
OUR BUDGET ROUGHLY IS $5 MN FOR THE TWO STATIONS.
WITH THE CLAWBACK, WE LOST2 MILLION.
OUR FISCAL YEAR IS FROM OCR 1 UNTIL SEPTEMBER 30 WHICHS WE ARE GOOD THROUGH SEPTEM.
WHAT ARE WE DOING IN THE IM TO PLAN FOR THE NEXT YEAR?
FORTUNATELY WE HAVE SOME RESERVES.
A LOT OF STATIONS ARE NOT N THAT POSITION.
>> SOME SMALLER STATIONS, N SMALLER THAN OUR ORGANIZATN HERE, HAVE HAD TO SHUT DOW.
>> EXACTLY.
LIKE I SAID, WE ARE SO FORTUNATE.
WE HAVE A SUPPORTIVE BOARDF DIRECTORS.
THEY HAVE AGREED THAT WE CD FILL THE GAP FOR THE NEXT R AND WE CAN CALL ON THOSE RESERVES.
THAT GIVES US A LITTLE BITF BREATHING ROOM.
IT ALLOWS US TO TAKE A STEK AND SAY, WHAT IS PUBLIC MEN NORTHEASTERN MINNESOTA?
WE DO COVER ALL OF THESE AS AS WELL AS THUNDER BAY.
IN THINKING ABOUT HOW WE AE GOING TO SERVE COMMUNITY, I THINK THIS IS ACTUALLY A GT OPPORTUNITY FOR US TO ENGAE WITH COMMUNITY IN WAYS WE HAVEN'T BEFORE.
>> YOU HAVE A LONG-TERM PLN MIND WHERE YOU ARE ENGAGINH A LOT OF DIFFERENT STAKEHO.
TAKE US THROUGH THAT PROCE.
HOW DO YOU SEE THE YEAR TRANSPIRING?
WHAT DOES THAT MEAN FOR THT FISCAL YEAR?
>> SHARE.
WE ARE ENGAGING WITH MANY STAKEHOLDERS INCLUDING SOMF OUR LARGEST DONORS.
WE HAD A CONVERSATION WITHM AND ASKED THEM, WHAT WOULDY LIKE TO SEE FROM US?
ONE OF THE THINGS WE HEAR N IT COMES TO DIFFERENT ASPEF EACH STATION, WHETHER IT'SE NORTH OR PBS NORTH, THEY SI LOVE YOUR STATION.
THEY LEAVE IT THERE.
I KNOW THAT THEY CAN'T LOVE EVERYTHING.
>> THERE'S A LOT OF PROGRA.
>> SO JUST REALLY GETTING D SOLID FEEDBACK TO SAY, WH'S REALLY NOT SERVING US?
GETTING A SENSE FROM NOT JT OUR LARGEST DONORS BUT OUR UNDERWRITERS, OUR BOARD OF DIRECTORS, ALL OF OUR MEMB.
WE ARE ENGAGING ALL OF THE STAKEHOLDERS IN VARIOUS CONVERSATIONS AS WELL AS DIFFERENT SURVEYS AND NOT 0 MINUTE SURVEY.
HERE ARE A COUPLE OF QUEST.
MULTIPLE SURVEYS THAT ARE .
GIVING THE FEEDBACK THAT WD TO EVALUATE.
>> HOW ARE YOU ASKING FOR E GENERAL PUBLIC TO GIVE YOU FEEDBACK THAT YOU ARE LOOKG FOR?
ARE YOU GOING TO HAVE EVEN?
SHOULD THEY BE EMAILING THE STATION?
>> I THINK EMAILING IS PROY THE BEST AT THIS POINT.
JUST TO SAY IF YOU COULD GS -- LET'S ANSWER THREE QUES.
LET'S IT THAT YOU APPRECIAE ABOUT THE STATION?
WHAT DO YOU WISH WE DID MOR LESS OF?
YOU COULD SEND THAT TO OURL ADDRESS.
SO THAT WOULD BE A GOOD WAO START THAT CONVERSATION.
ESPECIALLY FOR PEOPLE WHO E NOT MEMBERS.
WE ALREADY HAVE THE EMAIL ADDRESSES AND CONTACT INFORMATION FOR THOSE WHO E MEMBERS.
SO WE WILL JUST REACH OUT O THEM DIRECTLY.
>> ALWAYS LOOKING FOR MEMB.
YOU SAID, NOT EVERYBODY WIL LIKE EVERYTHING WE HAVE.
THERE HAVE BEEN CRITICS WIH PUBLIC BROADCASTING IN GEN.
IN FAVOR OF THE PACKAGE, S, THERE'S BIAS IN THE PUBLIC AFFAIRS PROGRAMMING.
HOW DO YOU ANSWER CRITICS T THAT CLAIM?
>> I WOULD ARGUE THAT.
FIRST OF ALL, I DON'T KNOWA MUSIC STATION IS BIASED.
SO LET'S JUST LEAVE IT AT .
PBS NORTH, I KNOW A LOT OF PEOPLE TAKE A LOOK AT THE S THAT WE DO.
I THINK THE FINGER GETS POD MOST OFTEN AT PBS NEWS HOU.
>> THE NATIONAL BROADCAST.
>> THE NATIONAL BROADCAST.
I THINK THAT'S MAYBE WHAT Y ARE TALKING ABOUT.
PEOPLE DON'T SAY DIRECTLY OFTENTIMES.
OUR ROLE IS, WE ARE AN ORGANIZATION.
WE DON'T HAVE A BIAS.
WE DON'T EVEN HAVE AN OPIN.
WHAT WE ARE HERE TO DO IS PROVIDE INFORMATION SO PEOE CAN FORM THEIR OWN OPINION.
I WOULD CHALLENGE ANYBODY O SAYS WE DON'T PROVIDE MULTE PERSPECTIVES.
WE DO THAT THROUGH NHK WHIS A NEWS PROGRAM OUT OF JAPA.
WE DO IT WITH FRANCE 24 WHS A NEWS PROGRAM OUT OF FRAN.
WE HAVE TWO BBC PROGRAMS.
WE HAVE MARGARET HOOVER FIG LINE, THE GREAT-GRANDDAUGHF PRESIDENT HOOVER.
SHE DOESN'T CARE WHO IS INR CHAIR.
SHE'S GOING TO ASK THE DIFT QUESTIONS.
I WOULD CHALLENGE THE PEOPO SAY THAT TO ACTUALLY TAKE E TO VIEW OUR PROGRAMMING ONA REGULAR BASIS AND NOT JUSTK AT ONE PROGRAM.
WE ARE HERE TO HELP PEOPLEM THEIR OPINIONS, TO GET A STRONGER OPINION IF YOU WIL ABOUT WHAT THEY THINK AND .
WE DON'T HAVE TO DO THAT FR THEM.
THAT'S NOT OUR JOB.
WE PROVIDE A LOT OF INFORMN LOCALLY.
I'M REALLY PROUD OF BOTH STATIONS IN TERMS OF, THE TELEVISION STATION HAS 14 PRODUCTIONS A YEAR.
MAYBE IF PEOPLE CONSIDER BS BEING THAT THERE ARE MULTIE VOICES,, THEN WE ARE GUILT.
>> THERE IS SOMETHING FOR Y PERSPECTIVE.
>> YES.
WHEN IT COMES TO THERADIO STATION, IT'S ABOUT HIGHLIG LOCAL BANDS.
THEY ALSO CREATE 22 LOCAL PRODUCTIONS.
IF SOMEBODY REALLY HAS THAT OPINION, I WOULD LIKE THEMO CONTACT ME.
I WOULD LOVE TO HAVE A CONVERSATION.
I'VE YET TO HAVE SOMEBODY O THAT.
WITHIN THE SYSTEM ITSELF, E TO BE CAREFUL BECAUSE THISY OWN STATISTIC AND I'M BUILG THIS ON THE INTERACTIONS TT I'VE HAD ACROSS THE SYSTEM.
IF YOU LOOK AT THE GENERAL MANAGERS WHO RUN THE TELEVN STATIONS, THE RADIO STATIO, THEY ARE NOT ALL ON ONE SIF THE AISLE.
IN FACT, MANY OF THEM ARE DEMOCRATS AND REPUBLICANS D INDEPENDENTS.
I DON'T EVEN KNOW.
THERE'S PROBABLY ONE OR TWO LIBERTARIANS.
I DON'T REALLY KNOW.
I KNOW THAT WE DON'T ALL HA SPECIFIC PARTY IN WHICH WEN WITH.
SO THAT'S WHY WE'VE OVER TE YEARS HAD GREAT SUPPORT ACS THE AISLE.
THIS IS THE FIRST TIME IT'S REALLY BECOME AN ISSUE.
PEOPLE HAVE CHALLENGED IT E PAST FOR SURE.
NOT ELEVATED TO THIS LEVEL.
SO IT'S JUST CURIOUS.
WE ARE GRATEFUL TO OUR STAE SENATORS AND HOUSE REPRESENTATIVES BECAUSE THE IN FULL SUPPORT OF PUBLIC A FOR VARIOUS REASONS.
>> ANYTHING ELSE THAT YOU D LIKE TO MAKE MENTION BEFORE GO TO INDIVIDUAL MEMBERS HE WHO HAVE BEEN SUPPORTING PS NORTH AND WON A 3.3?
>> YES.
THAT IS SOMETHING.
WE ARE NOT GOING AWAY.
WE WANT PEOPLE TO KNOW THA.
WE ARE REEVALUATING WHAT WE DOING.
WE ARE EVALUATING OUR STRAS AREA WE ARE CONTINUING ON H OUR INITIATIVES WHICH IS TO INSPIRE CHILDREN, STUDENTS, YOUNG PEOPLE AS WELL AS PRE INFORMATION FOR THE CURIOUS ADULTS.
BUILDING DEEPER COMMUNITY RELATIONSHIPS WHILE FINDINE TECHNOLOGY THAT WE NEED TOE ALL OF THOSE INITIATIVES.
WE ARE NOT GOING AWAY.
WE ARE EVALUATING AND WE WL FIGURE OUT WHAT'S NEXT WITE HELP OF THE COMMUNITY.
>> VERY GOOD.
MORE TO COME.
THAT'S THE PRESIDENT AND GL MANAGER FOR PBS NORTH.
THANK YOU.
>> THANK YOU.
♪

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