♪.

TED: COMING UP NEXT ON "ARIZONA HORIZON," BUSINESSES BEGIN THE RETAIL RACE TO CHRISTMAS, AND A.I.

IS PLAYING A BIG ROLE.

>>> ALSO TONIGHT, SPENDING A NIGHT OUTSIDE TO RAISE AWARENESS ABOUT THE HOMELESS CRISIS IN ARIZONA.

>>> AND WE'LL HEAR ABOUT AN ARIZONA SCIENCE CENTER EXHIBIT FEATURING THE LEGACY OF JULIA CHILD.

THOSE STORIES AND MORE NEXT ON "ARIZONA HORIZON."

.

TED: GOOD EVENING, AND WELCOME TO "ARIZONA HORIZON," I'M TED SIMONS.

WE ARE IN THE DEPTH OF SUMMER, BUT RETAILERS ARE PREPARING FOR THE HOLIDAY SHOPPING SEASON, AND MANY ARE USING A.I.

TO HELP FORECAST CONSUMER BEHAVIOR AND RELATED INVENTORY LEVELS.

TO LEARN MORE, WE WELCOME HITENDRA CHARTUVEDI, PROFESSOR AT ASU'S W.P.

CAREY SCHOOL OF BUSINESS.

THANK YOU FOR JOINING US.

>> THANKS FOR HAVING ME.

TED: AGAIN, IT'S THAT TIME OF YEAR, HUH?

THE TIME OF YEAR FOR RETAILERS TO SAY WHAT ARE WE GOING TO DO THE REAL TIME OF YEAR?

>> IT'S THAT TIME YEAR.

MOST OF US THINK OF CHRISTMAS AS NOVEMBER/DECEMBER.

RETAILERS ARE THINKING ABOUT IT NOW.

THE WAY THEY'RE THINKING ABOUT IT IS ORDERING ITEMS FROM CHINA OR THE SUPPLIERS AND THEY'RE LENDING ON IMPORTS TODAY.

TED: THE PORTS OF LONG BEACH AND OTHERS.

>> CORRECT.

WE'RE SEEING NUMBERS OF APRIL AND MAY VERY MUCH FRONT LOADED AS COMPARED TO LAST YEAR.

SO A.I.

THIS YEAR, INTERESTINGLY IS NOT ONLY ADVISING ON DEMAND FORECAST, BUT ALSO A RISK MITIGATOR FOR THE RETAILERS.

WHAT IT'S SAYING IS, WHAT IF SOMETHING HAPPENED IN STRAIT OF HORMUZ?

WHAT IF SOMETHING HAPPEN WITH TARIFFS.

LET'S BUY IT EARLY.

TED: THAT'S DIFFERENT FROM LAST YEAR, RIGHT?

>> CORRECT.

IF YOU COMPARE LAST YEAR, YOU'RE GOING TO SEE TWO SHIPS.

IF YOU LOOK AT THIS YEAR AND LAST YEAR, THE NUMBERS ARE ABOUT THE SAME.

THIS YEAR YOU WILL SEE APRIL AND MAY ABOUT 26% HIGHER THAN LAST YEAR.

TED: AND THAT'S -- IS THAT BECAUSE A.I.

HAS CONFIDENCE?

I MEAN, A.I.

IS GREAT AND EVERYTHING, BUT YOU HAVE RETAILERS NEED TO FIGURE OUT INVENTORY LEVEL AS WELL.

>> THAT IS CORRECT.

TED: IS THERE OVERCONFIDENCE OUT THERE?

>> AT THIS MOMENT, NO.

THEY'RE VERY, VERY CAUTIOUS.

WHAT A.I.

IS TELLING THEM IS DON'T BUY MORE, BUY EARLY.

SO RETAILERS ARE BUYING TIME INSTEAD OF MORE INVENTORY.

SO INVENTORY LEVELS ARE ABOUT THE SAME.

THE KEY THING THAT, TED, YOU NEED TO UNDERSTAND IS JUNE IS WHERE A.I.

IS GOING TO FORECAST AND TELL THEM HOW MUCH TO ORDER.

SEPTEMBER IS WHEN THE REALITY WILL HIT.

THERE'S A SECOND SEASON, THE NUMBERS I'M LOOKING AT IS SEPTEMBER'S ORDERING NUMBER, THE REAL SALES WILL TELL.

TED: DISTRIBUTION NETWORKS, ARE THEY ABLE TO HANDLE ALL THIS?

>> THAT IS CORRECT.

MANY OF US DON'T REALIZE THAT JUST NOVEMBER AND DECEMBER, WE BUY ABOUT A TRILLION DOLLARS WORTH OF PRODUCT.

JUST TO PUT IT INTO PERSPECTIVE.

THAT'S ABOUT 4 MILLION 40-FOOT CONTAINERS.

THAT IS THE REASON THE PLANNING STARTS IN APRIL AND MAY.

TED: INVENTORY COMPARED TO SALES.

HOW DOES THAT EQUATION WORK?

>> THAT'S A GREAT QUESTION.

TODAY OUR SALES ARE ABOUT 7% HIGHER THAN LAST YEAR, BUT OUR INVENTORY IS ONLY AT ABOUT 3%, WHICH MEANS RETAILERS ARE PUTTING A LOT MORE PRODUCT ON THE SHELF RATHER THAN ON THE INVENTORY.

SO THEY'RE HOPING TO SELL MORE AND MORE, AND THEN THEY WILL DECIDE HOW TO ORDER FOR THE NEXT HALF.

THE BIGGEST NUMBER THAT YOU NEED TO WATCH IS WHEN YOU START TO SEE THE PORT NUMBERS FOR L.A.

AND SEE IF SEPTEMBER GOES UP.

THIS MEANS RETAILERS HAVE CONFIDENCE IN THE CHRISTMAS HOLIDAY SEASON.

IF THE NUMBERS ARE DOWN, WE ARE NOT GOING TO HAVE A HAPPY CHRISTMAS.

TED: DO YOU SEE THEM GOING IN EITHER DIRECTION?

WHAT DOES YOUR FORECAST SAY?

>> AT THIS MOMENT, THE BASE CASE IS WE ARE GOING TO BE FLAT, IN TERMS OF VALUE, BUT KEEP IN MIND, WITH INFLATION NUMBERS AROUND 4%, EVEN IF RETAIL SALES INCREASES BY 5%, THAT MEANS THE NET VALUE IS ONLY A 1% DOLLAR GROWTH.

SO IT COULD BE WE COULD BE 1% HIGHER, BUT THE QUANTITY THAT WE'RE BUYING WOULD BE LESS THAN LAST YEAR.

TED: THERE WERE INVENTORY -- REMEMBER, 2023 AND 2022 SEEMS LIKE INVENTORY WAS OFF THE CHARTS IN THE WRONG DIRECTION HERE.

>> THAT IS CORRECT.

TED: NO SIGN OF THAT THIS YEAR?

>> THIS YEAR, NO.

THEY WERE BURNED REALLY BAD 23-24.

THIS YEAR THEY ARE VERY, VERY CAUTIOUS ABOUT BUYING INVENTORY, AND WITH SO MANY VARIABLES IN THE MARKET, RETAILERS -- IT'S GOING TO BE WALMART'S A.I.

AGAINST TARGET'S A.I.

>> I WAS GOING TO ASK ABOUT THAT.

WE THINK OF A.I.

AS THIS ALL-ENCOMPASSING THING.

EACH RETAILER, EACH COMPANY HAS ITS OWN A.I.

RESEARCH DIVISION, THESE TYPES OF THINGS?

>> THAT'S TRUE.

80% OF THE RETAILERS ARE USING A.I.

TO PREDICT HOW MUCH SALES ARE GOING TO HAPPEN AND HOW MUCH WE NEED TO BULK ORDER.

TED: WALMART AND TARGET, IF YOU USE A.I.

AND HAVE SIMILAR PRODUCTS, SIMILAR INVENTORY AND BEHAVIOR.

WOULDN'T THE RESULTS BE THE SAME FOR BOTH FIRMS?

>> IT'S GOING TO BE THE A.I.

'S ALGORITHM.

I DON'T SAY ONE A.I.

AGAINST THE OTHER A.I.

LET ME CLARIFY IT.

IT IS WALMART'S A.I.

ALGORITHM FIGHTING AGAINST TARGET'S A.I.

ALGORITHM.

IF WALMART'S ALGORITHM TAKES INTO ACCOUNT LOT MORE VARIABLES THAT THE HUMANS ARE GOING TO FEED INTO, THE ALGORITHM THAT BUILDS UP IS A MUCH MORE SOPHISTICATED ALGORITHM AND IF THEY'RE ABLE TO PREDICT BETTER, THAT'S INTERESTING.

TED: A.I.

NEEDS THAT HUMAN INTERACTION TO BE A BENEFIT?

>> THAT IS CORRECT.

ABSOLUTELY CORRECT.

TED: IT'S A TOOL IN THE TOOLBOX.

SOME PEOPLE THINK IT IS A TOOLBOX, BUT STILL IS A TOOL IN A TOOLBOX.

>> IT IS A SMART TOOL IN THE TOOLBOX THAT IS AS SMART AS YOU TELL ABOUT.

TED: YES.

IS THIS A TEST?

IS THIS GOING TO BE A TEST THIS YEAR FOR A.I.?

>> YES.

IT'S GOING TO BE THE LITMUS TEST FOR A.I., AND LET US SEE WHO WINS.

TED: YEAH, BEFORE YOU GO, AS FAR AS HOLIDAY IS CONCERNED, I KEEP HEARING ABOUT K-SHAPED ECONOMY.

BRIEFLY, IF YOU COULD, WHAT IS THAT AND HOW DOES IT IMPACT WHAT WE'RE TALKING ABOUT?

>> SO OFF 135 MILLION HOUSEHOLDS IN OUR COUNTRY, 30% ARE THE ONES WHO ARE INFLATION DOESN'T MATTER BECAUSE STOCK PRICES HAVE GIVEN THEM HUGE RETURNS, AND THEY'RE THE ONES WHO ARE DRIVING 50% OF RETAIL SALES TODAY.

THE BOTTOM K, THAT IS PAYCHECK TO PAYCHECK, TODAY OUR CREDIT CARD DEBT IS $1.25 TRILLION, AND DELINQUENCY RATES ARE HIGHER THAN THE LAST 15 YEARS, THESE ARE THE ONES USING CREDIT CARD AND BUY NOW, PAY LATER.

WITH INFLATION AND FEWER PRICES, THAT'S AN ADDITIONAL BURDEN OF $4500 ON THEM.

TED: DOESN'T SOUND HEALTHY TO ME.

>> FINGERS CROSSED.

>> ALL RIGHT.

HITENDRA CHARTUVEDI, ALWAYS A PLEASURE, W.P.

CAREY SCHOOL OF BUSINESS.

THANK YOU FOR BEING HERE.

>> THANK YOU FOR HAVING ME.

.

TED: SINCE 2019, HOMELESSNESS IN PHOENIX HAS INCREASED 47%, ONE OF THE CHALLENGES IS ACCESS TO IDENTIFICATION.

THAT'S THE FOCUS OF THE SECOND ANNUAL SLEEPOUT WHICH LOOKS TO RAISE AWARENESS OF THIS AND OTHER ISSUES AFFECTING THE UNSHELTERED.

JOINING US IS CARRIE MASTERS OF ST.

JOSEPH THE WORKER.

MEGAN, WE START WITH YOU, THE HOMELESS I.D.

PROJECT SECOND ANNUAL SLEEPOUT.

HOW EXACTLY DOES THIS WORK?

>> THIS CAME FROM A BOARD MEMBER THAT HAD AN IDEA ABOUT RAISING AWARENESS TO LET THE COMMUNITY KNOW WHAT OUR HOMELESS NEIGHBORS ARE GOING THROUGH, AND SO WE DECIDED THAT WE WERE GOING TO HAVE AS MANY COMMUNITY PARTNERS, NONPROFIT PARTNERS, JOIN US TO SPEND THE NIGHT OUTSIDE, NOT TO REPLICATE HOMELESSNESS BUT RAISE AWARENESS ABOUT IT AND GET DECISION-MAKERS IN THE SAME PLACE AT THE SAME TIME TO HAVE THOUGHTFUL, REFLECTIVE CONVERSATIONS ABOUT WHAT WE'RE ALL DOING AND HOW WE CAN DO IT BETTER.

THIS IS THE SECOND YEAR AND WE'RE GOING TO HAVE A KICKOFF RECEPTION THIS YEAR, WHICH IS AN EXCITING ADDITION.

TED: I WANT TO TALK ABOUT THAT, ST.

JOSEPH THE WORKER, HOW DID YOU GET INVOLVED?

>> I SIT ON HOMELESS I.D.

DIRECTORS, THEY'RE A PARTNER OF OURS.

ONE OF THE BIGGEST BARRIERS TO BEING WORK READY IS LACK OF TWO FORMS OF I.D.

WE REFER HUNDREDS OF INDIVIDUALS THAT WE SERVE TO HOMELESS I.D.

TO PROVIDE THAT FIRST STEP.

TED: AND TALK ABOUT THAT PROCESS OF ESTABLISHING I.D.

FOR FOLKS THAT MIGHT BE A LITTLE BIT OF INVESTIGATIVE PROCESS?

>> I THINK MEGAN CAN TALK MORE ABOUT THAT.

I KNOW FROM MY LENS, WE MAKE SURE THEY HAVE TRANSPORTATION AND THE CONNECTION TO GET TO HOMELESS I.D.

PROJECT.

I KNOW WITHIN THEIR ORGANIZATION, THEY DO MAGIC FOR COMMUNITY, SO MEGAN, I'LL LET YOU SHARE THE STEPS YOU TAKE.

TED: MEGAN, GIVE IT A SHOT.

>> I DON'T TAKE, THE TEAM AT THE OFFICE TAKES BECAUSE THEY DO THE REAL STUFF, THEY ARE LITERAL MAGICIANS, GET BIRTH CERTIFICATES FROM ALL 50 STATES AND OCCASIONALLY CITIZENS BORN ABROAD.

IF THEY HAVE AN ARIZONA I.D., IT'S SIMPLER, THEY GO INTO OUR OFFICE AND GET AN I.D., WE HAVE A VIRTUAL MVD UNIT, THEY WALK OUT WITH THE SAME PAPER YOU GET TODAY.

>> THE IMPACT ON I.D.

JUST AS SIMPLE AS GETTING HELP, GETTING SERVICES?

>> YEAH, IT'S NEEDED FOR THE FOOD BANK, FOR A LOT OF MEDICAL CARE, HOUSING, WORKFORCE DEVELOPMENT TRAINING.

A LOT OF THE PROGRAMS THAT OUR RESIDENTS RELY ON IN ORDER TO GET THEMSELVES BACK TO A PLACE OF STABILITY, ABSOLUTELY DEPEND ON GETTING AN I.D.

TED: GETTING AN I.D.

ON THE PART OF ST.

JOSEPH THE WORKER?

>> WE HAVE OVER 10,000 OFFICE VISITS A YEAR, OUT OF A THOUSAND A MONTH, WE HAVE 200 INDIVIDUALS COMING IN WITHOUT THAT.

THEY PLAY A KEY ROLE FOR GETTING OUR CLIENTS READY FOR THAT BIG STEP IN EMPLOYMENT.

TED: AS YOU MENTIONED, STABLE HEALTH CARE, HOUSING, SERVICES, THE WHOLE NINE YARDS.

HOW MANY FOLKS OUT THERE DON'T HAVE I.D.

OR NOT -- THE KIND OF I.D.

THAT WORKS?

>> RIGHT, THAT'S THE THING.

THERE WAS A STUDY DONE MANY YEARS AGO THAT SAID THERE WAS 11% OF THE POPULATION, ADULT POPULATION DIDN'T HAVE LEGALLY ACCEPTABLE I.D.

IT.

HASN'T BEEN REPLICATED IN MANY, MANY YEARS, WE'RE NOT REALLY USING THAT BUT AS A BASIS, AND FOR REFERENCE, WE PROVIDED OVER 8,000 I.D.s LAST YEAR, AND ALMOST 3500 BIRTH CERTIFICATES LAST YEAR.

JUST IN THE STATE OF ARIZONA.

TED: THE ANNUAL SLEEPOUT, THAT'S THE FOCUS, BUT TALK TO US ABOUT AGAIN, THIS PROCESS IS -- ARE YOU CAMPING OUT IN A PARK?

HOW DOES IT WORK?

>> WE'RE GOING TO CAMP OUT AT AN UNDISCLOSED LOCATION.

IT'S NOT A PARTY.

IT'S A REFLECTIVE SPACE FOR DECISION-MAKERS AND COLLABORATORS TO TALK ABOUT WHAT WE'RE DOING TOGETHER AND HOW WE CAN DO IT BETTER AND WHERE WE'RE SUCCEEDING AND CONTINUE TO BUILD ON THAT.

WE'LL BE LIVESTREAMING THROUGHOUT THE NIGHT ON SOCIAL MEDIA PLATFORMS, HOMELESS I.D.

PROJECT, ST.

JOSEPH THE WORKER, WE'RE SHARING THE LINKS OUT THROUGH FACEBOOK, INSTAGRAM, YouTube, ALL THAT FUN STUFF.

TED: WHAT DO YOU WANT TO SEE COME OUT OF THIS?

WHAT DO YOU EXPECT TO COME OUT OF IT?

WHAT DO YOU WANT TO SEE COME OUT OF IT?

>> PARTICULARLY WITH THE SLEEPOUT, THE ROUGH PART OF THE NIGHT IS WHAT I'LL CALL IT, FOR ME DOING IT LAST YEAR, I'LL TELL YOU KEY TAKEAWAYS.

ONE I GREW UP HOMELESS MYSELF.

I WAS HOMELESS FOR 14 YEARS IN THE STATE OF ARIZONA GROWING UP.

I'VE LIVED THE EXPERIENCE.

I WILL TELL YOU IT IS COMPLETELY DIFFERENT WHEN YOU ARE DOING IT AS AN ADULT.

I WAS NOT PREPARED FOR HOW IT TRANSPIRED.

ONE OF THE BEAUTIFUL THING ISES HAVING DECISION-MAKERS COME TOGETHER WITH NO INTERRUPTIONS AND JUST A THOUGHTFUL NIGHT WHILE EXPERIENCING SOME OF THE DISCOMFORT AND BEING ABLE TO COLLABORATE HOW WE CAN DO THINGS BETTER OR DIFFERENTLY.

AND SECONDARY TO THAT, I MADE THE MISTAKE OF NOT CANCELING MY WORKDAY AND WENT STRAIGHT INTO MEETINGS.

I WAS EXTREMELY DEHYDRATED, SLIGHTLY DELIRIOUS, HIGHLY EMOTIONAL, SO RECOGNIZING OUR NEIGHBORS ARE EXPERIENCING THAT AND THEY DON'T GET ON LEAVE AND GO BACK TO THE COMFORT OF AIR CONDITIONING OR HOME IS EXTREMELY EYE OPENING TO ME.

I'M THRILLED ABOUT THAT PART OF THIS, AND THE SECOND PIECE IS JUST THE AWARENESS IN THE COMMUNITY THAT NONPROFITS ARE COLLABORATING AND WORKING TOGETHER TO MAKE A DENT IN THE PROBLEM THAT'S HAPPENING IN THE COMMUNITY WE LIVE IN.

TED: GREAT INFORMATION THERE.

LIKE A MIXER?

WHAT'S GOING ON HERE AT THE CUL-DE-SAC IN TEMPE OFF APACHE, CORRECT?

>> YES, CORRECT.

THEY WERE VERY GRACIOUS, THEY ARE SPONSORING IT BY GIVING THE EVENT SPACE FOR FREE WHICH IS AMAZING, AND WE'LL HAVE DIFFERENT COMMUNITY PARTNERS.

BOARD MEMBERS, CITY OFFICIALS FROM PHOENIX AND TEMPE, JUST TO REALLY RAISE AWARENESS AND RECOGNIZE PLACES LIKE CUL-DE-SAC, COMPANIES LIKE CUL-DE-SAC AND VALLEY METRO OFFERING SPONSORSHIP IN THE FORM OF TRANSPORTATION FROM ONE LOCATION TO THE NEXT.

TED: WHERE TO LEARN MORE ABOUT THIS?

>> HOMELESS I.D.

PROJECT.ORG AND SLEEPOUT 2026, AND FOLLOW US ON SOCIAL MEDIAS.

IT'S ON BOTH OF OUR SOCIALS ALL THE TIME.

>> MEGAN AND CARRIE, THANK YOU SO MUCH.

>> THANK YOU.

>> THANK YOU.

.

TED: A SCIENCE CENTER IS CURRENTLY FEATURING EXHIBITION ON THE LEGACY OF JULIA CHILD.

EXHIBIT LOOKS AT HER LIFE AND IMPACT ON AMERICAN CUISINE AND CULTURE AND, YES, SCIENCE.

ASHE GIBSON JOINS US NOW.

GOOD TO HAVE YOU HERE.

>> THANK YOU FOR HAVING ME.

TED: THIS IS A TRAVELING EXHIBITION, CORRECT?

>> YES, CORRECT.

TED: JULIA CHILD, A RECIPE FOR LIFE.

WHAT IS JULIA CHILD DOING AT THE ARIZONA SCIENCE MUSEUM?

>> YEAH, IT'S DEFINITELY KIND OF A STEP AWAY FROM SOME OF THE TRAVELING EXHIBITIONS WE'VE HAD, BUT WHEN YOU THINK ABOUT IT, COOKING IS APPLIED CHEMISTRY.

IT IS GASTRONOMY IS ANOTHER FIELD OF SCIENCE, THERE'S SO MUCH SCIENCE THAT GOES INTO COOKING, AND THE PARTICULAR WAY THAT JULIA CHILD WENT ABOUT IT, SHE VALUED THE SCIENTIFIC PROCESS.

THAT'S WHY WE WANTED TO BRING HER TO US.

TED: THE SCIENTIFIC PROCESS, CURIOSITY, SHE LIKED TESTING THINGS AND TRYING THEM AND TEACHING ABOUT THEM, RIGHT?

>> ABSOLUTELY.

SHE WAS A MASTER AT EXPERIMENTATION.

A BIG PART OF THE SCIENTIFIC PROCESS IS FAILURE AS WELL, AND JULIA CHILD WAS AN EXPERT AND SHOWING IT'S OKAY TO FAIL AND THAT'S WHERE WE LEARN.

TED: THAT'S WHERE SCIENCE FITS IN.

WERE THERE OTHER SCIENTIFIC CONTRIBUTIONS SHE MADE AND DIDN'T REALIZE SHE WAS MAKING THEM?

>> YEAH, THERE'S A LOT OF INTERESTING FACTS CAN YOU LEARN ABOUT HER LIFE IF YOU SEE THE EXHIBITION.

SHE HAD A BACKGROUND DOING SOME SCIENTIFIC RESEARCH BEFORE SHE GOT INTO COOKING.

I'M GOING TO LEAVE THAT A MYSTERY BECAUSE IT WAS A TIDBIT OF HER LIFE I DIDN'T KNOW UNTIL THE EXHIBITION.

TED: ALL RIGHT.

>> BUT I THINK HAVING THE ATTITUDE SHE DID ABOUT COOKING AND ABOUT CURIOSITY AND THE GENEROUS WAY SHE SHARED THAT KNOWLEDGE WITH AMERICAN AUDIENCES INSPIRED EVERYONE AT HOME TO BE ABLE TO TAKE THOSE RISKS AND MAKE MISTAKES AND THAT INSTILLS MORE OF A SCIENTIFIC MIND-SET IN THE FOLD.

TED: INTERESTING LOOK.

HER IMPACT, REFERRED AS HER JOURNEY, LET'S START WITH U.S.

FOOD CULTURE, HOW BIG OF AN IMPACT?

>> HUGE IMPACT.

BEFORE JULIA CHILD RELEASED HER COOKBOOK AND WAS ON TELEVISION, AMERICANS WERE COOKING THE SAME THINGS, THEY HAD CLASSIC DISHES IN THE 50s AND EARLY 60S, THEY WEREN'T EXPERIMENTING A LOT.

HOUSEWIVES WERE USING THE REGULAR COOKBOOKS ANDING ABOUT IT WITH THE FLOW.

SHE ENCOURAGED PEOPLE TO TRY FRENCH CUISINE, WHICH IS A VERY TECHNICAL VERSION OF COOKING.

THERE'S A LOT MORE, AGAIN THAT INTRICATE SCIENCE TO IT, BUT ALLOWED PEOPLE TO FIND EASIER WAYS TO TRY THIS AND EXPERIMENT MORE.

TED: WAS SHE TRYING TO TRANSFORM AMERICAN CUISINE?

WAS SHE ACTIVELY TRYING TO DO THAT?

>> I THINK, HONESTLY FROM THE RESEARCH I'VE DONE ON HER AND EXPERIENCING THE EXHIBITION, I FEEL LIKE HER MAIN GOAL WAS TO SHARE HER PASSION.

SHE LOVED COOKING AND SHE WANTED EVERYONE TO FIND THEIR OWN PASSION WITH IT, AND SOMETIMES WHEN YOU JUST FOLLOW YOUR PASSION, YOU END UP CHANGING PEOPLE'S MINDS, WE TRY TO INSTILL THIS AT THE SCIENCE CENTER OVERALL WHETHER IT'S COOKING OR NOT.

TED: SHE CHANGED A LOT OF MINDS HERE.

THE SCIENCE CENTER, THE EXHIBIT, THEY HAVE HER STUDIO THERE?

>> A REPLICA VERSION OF HER STUDIO, AND WE EVEN HAVE A VINTAGE CAMERA THAT DISPLAYS THE SHOT OF THE STUDIO ONTO A SCREEN SO YOU CAN RECORD YOUR OWN VERSION OF THE FRENCH CHEF AND DO YOUR OWN COOKING SHOW WHILE YOU'RE THERE.

TED: WOW, I THINK OF THE MUPPETS, I THINK I'M NOT THE ONLY ONE.

>> PROBABLY NOT.

WE DON'T HAVE PUPPETS YET.

TED: KITCHEN TOOLS, SOME OF HER OLD KITCHEN TOOLS ON DISPLAY AS WELL?

>> SOME OF HER KITCHEN TOOLS.

RECIPE CARDS AND HANDWRITTEN NOTES ON THE WALLS.

TONS OF PHOTO OPPORTUNITIES AND GLIMPSES OF HER LIFE.

A LOT OF PHOTOS TAKEN FROM HER HUSBAND PAUL THAT ARE ON DISPLAY.

TED: VERY COOL.

SOUNDS A LOT OF OLDER FOLKS GOING TO LOOK BACK AND SAY I REMEMBER THIS.

A LOT OF NOT SO OLDER FOLKS SAYING THIS IS COOL, MAYBE KIDS AS WELL.

>> YEAH.

WE'RE HOPING TO BRING IN ALL AUDIENCES WITH THIS.

ARIZONA SCIENCE CENTER CAN CATER TO EVERYONE, SCIENCE IS FOR EVERYONE, NO MATTER YOUR AGE, NO MATTER YOUR BACKGROUND, AND JULIA CHILD SHOWED THE SAME THING WITH COOKING, WE HOPE TO GET OUR AUDIENCE IN THERE.

TED: IS THAT ONE OF THE PREREQUISITES OF ARIZONA SCIENCE CENTER, TRAVELING EXHIBIT, TRYING TO GOT CROSS-GENERATIONAL APPEAL?

>> THAT'S WHAT WE'RE WORKING ON.

TED: WHAT DO YOU WANT PEOPLE TO TAKE FROM THE EXHIBIT?

>> THIS EXHIBIT IS TAKING AWAY THAT MIND-SET, THAT CURIOSITY MIND-SET AND THAT JULIA TALKED A LOT ABOUT FAIL, AND YOU ARE IF YOU ARE AFRAID OF FAILURE, YOU'RE NOT GOING TO BE A GOOD COOK.

SAME THING GOES FOR SCIENCE, IF YOU'RE AFRAID OF FAILURE, YOU ARE NOT GOING TO BE A GOOD SCIENTIST.

WE FAIL ALL THE TIME, THAT'S HOW WE LEARN.

I WANT EVERYONE TO LOOK AT WHATEVER IT IS THEY WANT TO TRY IN THEIR LIFE AND GIVE IT ANOTHER SHOT.

TED: AND AGAIN, I WANT TO MAKE CLEAR HERE, CAN YOU ACTUALLY COOK STUFF?

>> WE DON'T HAVE ANY ACTUAL COOKING SUPPLIES THERE.

WE DO HAVE SOME OTHER EXPERIMENTS THAT DON'T INVOLVE FOOD, NECESSARILY, AND WE ALSO HAVE HANDS-ON WORK SHOPS, AFTER-HOURS WORKSHOP EVENTS WHERE THESE ARE SPECIAL EVENTS, YOU CAN ENGRAVE A CUTTING BOARD OR EMBROIDER AN APRON AS A MEMENTO OF THE JULIA CHILD EXHIBITION.

WE'RE NOT DOING ANY REAL COOKING BUT HAVE HANDS-ON EXPERIENCE TO LOOK AT.

TED: THE DATES FOR THIS.

HOW LONG DOES IT RUN?

>> IT'S OPEN NOW AND WE HAVE IT UNTIL SEPTEMBER 20.

RIGHT THROUGH THE SUMMER AND ARIZONA SCIENCE CENTER, WE ARE OPEN TUESDAY THROUGH SUNDAY, 10:30 TO 4:00 P.M.

>> LAST QUESTION, REACTION SO FAR?

>> IT IS FASCINATING TO SEE.

PEOPLE ARE REALLY, REALLY ENGAGED WITH IT.

TED: VERY GOOD.

ASHE GIBSON, ARIZONA SCIENCE CENTER.

I GOT TO TELL YOU, JULIA CHILD AT THE ARIZONA SCIENCE CENTER, A BRAVE NEW WORLD OUT THERE.

THANK YOU SO MUCH.

>> THANK YOU, TED.

TED: THAT IS IT FOR NOW.

I'M TED SIMONS.

THANK YOU SO MUCH FOR JOINING US.

YOU HAVE A GREAT EVENING.