The New Mad Men
Season 1 Episode 8 | 25m 53s | Video has closed captioning.
Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.
Problems Playing Video? | Closed Captioning