Hi, my name is Hermine Hartmann and you are joining us at Indigo Studio.

Today we're going to talk about something that is cutting edge.

You may have heard of it.

You may not, but it's come in strong and heavy and you will know about it very soon.

It is artificial intelligence.

What if machines could think not just calculate, but learn.

Not just follow commands, but make decisions not just mimic intelligence, but surpass it.

For centuries, we believed that human intelligence was unique, that no machine could ever rival our ability to reason, create, and imagine.

But today, that belief is being challenged.

Right now, AI is writing music, diagnosing diseases, and even holding conversations so realistic that people mistake it for humans.

And yet, AI isn't magic.

It's math, data and pattern.

The new societal phenomena that will change how we do things and will change how we live, will change how we work.

And we're going to talk about it, what it is and what it is.

The good, the positive, the bad, the ugly.

Artificial intelligence is the ability of machines and software to perform what has historically been done by the human mind.

Human intelligence.

And now we have something that is better than the human mind, because it can maintain and gather so much information, and it can generate decision making.

It can recognize patterns and it will change how we do what we do.

We're going to talk to experts who are using it, and we're going to demonstrate it to you.

My guest is Mr. Brian Boehlert, and he is the president of Rethink Studios.

And that's exactly what he does.

He is rethinking how we do things.

Do you go to your.

For more information about this show, follow us on Facebook or Twitter.

Funding for this program was provided by Illinois Student Assistance Commission.

The Chicago Community Trust, Sin City Studios, Lamborghini Chicago, Gold Coast, and Downers Grove.

Blue Cross, Blue, Shield of Illinois, Commonwealth, Edison, and the Illinois Health Plan.

Dance studio.

Welcome, Brian.

Thank you so much for having me.

Really appreciate it.

So what is artificial intelligence?

Where did it come from and how did we get here?

You made a great reference as to what it is.

And simply for this discussion, artificial intelligence is anything that meets or exceeds human intelligence.

And we are at the cusp, I think, where, artificial intelligence not only will exceed, human intelligence but will drag us into the future.

So I've heard the doctor say that it will probably give us a cure for cancer because it's so defining and so exact and so precise until they can put the formulas together.

Well, in a sense.

Well, what we can do now, like, say, if you get like an MRI or if your body is being scanned.

Right.

Artificial intelligence is very, very good at predicting outcomes.

So if artificial intelligence had been trained on like what a cancer cell looks like, even at the early stages, it can detect that if it has the information, detect that cancer cell before it spreads in your body, which is a huge, huge lifesaver for millions of people across the globe.

So how tell us how it will be used.

How do you think in general terms?

Layman terms?

How will it be used across the world?

This is not a an American thing.

This is not an age thing.

This is it's a.

Global.

Global thing.

Absolutely.

How will it how will it change our world?

Large brands will introduce platforms, to us for the uneducated to use AI.

But I do believe, it's already being used in, the spaces that we hold near and dear now.

Like I say, I use Google a lot, and I say like, okay, Google and I ask specific questions of Google.

You may use Siri, and you ask, specific questions, a Siri, but that information is only one way.

Whereas so Alexa's is.

It's more.

Efficiently.

It will be referred to as a, a dumb AI based, platform.

However, it has been upgraded recently and it will start to flow out, with new, Alexa base, equipment.

You'll start to see more echos come out of Amazon because they want to sell, more hardware.

And the hardware that's currently there is incapable of running, a AGI or, general artificial intelligence based platform.

So new hardware will be needed to be able to push some.

Of this is that we have to get new computers.

Depending on the computer that you currently have, you can use AI.

At this point, if you have an Nvidia based, graphics card, some AMD, platforms can, can use it as.

It now, so we don't have to throw out the.

Computers.

You don't necessarily have to throw out computers, but the faster computer you have and that's a video card.

Not necessarily like the CPU.

The faster that the code can.

Okay.

Just for the viewer who doesn't know a thing about artificial intelligence that know how to use it, that know the applications and so forth.

We went through an exercise.

Yes.

And we want to demonstrate that that's why we got the computers on on set.

So we did two things.

And all of it is artificial intelligence.

We did it as from a conceptual and a marketing to.

Sure.

So we created a new soda.

Yes.

And so you tell us how you did that.

You wrote into the program, right?

What kind of soda we wanted.

And we're thinking globally, correct.

Okay.

Tell us what you did.

So, I engage ChatGPT and started asking it specific questions about, the space itself because I personally I had never, created a software brand, before, but wanted to get an idea of ground roots.

Like, what would we need to do to be able to create, something along along those lines?

And I started to ask ChatGPT specific questions.

Hey, in this particular and I can bring that video up just to be able to show, like, what ChatGPT, could be doing in the background.

So this is the artificial intelligence way of creating a new product.

Creating a new product from scratch, trying to find some intelligence about the product itself.

So we have more information to be able to give the system, to be able to get, some type of outcome.

And the outcome for us is like, what demographic would be interested in this product?

Where would the individual be interested in the product?

Like what should we call it?

So what.

Do we come up with?

Oh, let's see what we came up with.

Gotcha, gotcha.

So I was asking questions of chat saying, hey, I'm trying to create a new product here and I need some help just for the layperson.

Right.

Like, what can we do?

And there's, some research in ideation that, I started asking, ChatGPT.

Market research questions, product development questions, things of that nature just to get my head in the right frame, right headspace to be able to, move forward with, this particular.

And see what it produced.

So, yeah, I want to I want to create a healthy energy drink, that can last or, you know, stand the test of time in large metropolitan cities like, say, Chicago, LA, New York, Miami, etc.

and there are certain plugins that say ChatGPT can use, that are separate from itself.

Understand?

Attacked was burst and now has as much information about the world, that we can provide it.

It's got it and it can reach out into the internet, pull additional information from the internet, update itself and learn and and give you that information back on screen.

So I'm like, hey, I want to be able to, do this in Chicago, LA and New York, but let's right now, drill down and like, just do, a practice case study just in Chicago.

Okay.

And so let's see what we got.

Yeah.

So what does it look like?

Hey, let's come up with a campaign name.

And the objective is like, come up with like five names to, to to just springboard and kick off the project.

And they came up with some compelling names like.

The names.

Like Afro and Genera or like Sybaris, zest, heritage boost, Ritmo rise.

Like really creative names that, kind of resonates with, a particular dynamic and this particular dynamic or demographic.

I said, hey, I want I like the first product.

It seems to resonate with me.

Rich greens.

No, it's like, viva, vital, like and, with that idea, I was like, I really like that idea.

Give me some backdrop as to, like, what can this drink, look and taste like with these ingredion that you found on the web?

And it will scrape all the healthy, ingredients that have been used in other products and will give me an idea of like, what product or what vegetables and fruit can go in this.

Those products.

So we've got our formula.

We.

Oh, we're just getting started just for.

Okay, so what do we look like?

What does it look like?

Oh, what's it look like?

Okay, so we can if we want, we can visualize what that content looks and feels like.

And we can globally push, the content across, multiple cultures.

So say, for instance, I have, a product that I know it's going to be nice, but I need it to, like, work in London.

I need it to work in Pakistan.

I need it to work, in, Spain or wherever.

We need to go.

Global.

I need to go global.

But I want to be able to identify individuals that look like, the demo that's going to be enjoying this, this healthy drink.

So it's marketing research at its at its best.

Sure.

So you can figure out okay, well, I want to be able to have this product in the hands of an individual who, is American, who's, Asian, who's African American and who's, Indian, Hindi or whatever.

So these are not people.

These are not.

Models.

These are not.

Models.

These are artificial intelligence produced people.

These are AI based individuals generated by this computer.

Based on the prompts that I gave it, say, I want, like, someone blond hair with, big ears and, big red lips.

And it will produce that type of person for me across the board.

If I wanted to have, other individuals or other characteristics, there are thousands and thousands of characteristics that are in a human being when you take a photo of someone.

So the, system can take a look at eye color, you can take a look at hair color, skin color, mustache, beard, long hair, short hair, all the how.

How long does it take?

How long does it take to create?

To create?

I stand on the shoulders of greatness.

So there are individuals who have been working, for several years coming up with this system for me to learn, this system.

I'm a I'm a visual effects supervisor.

Right.

So from the technological standpoint and the technology, I kind of like, dovetails directly into, like what I do.

But I had been using this software less than six months, which is an absolute eternity, for AI based, content.

So when we how does the workforce change?

Because this is for you to come up with product from.

Sure.

Base to marketing.

Yes.

Is years worth of work.

Sure.

Real work.

Old, old school time, I suppose.

Sure.

To figure it out.

To name it?

Yep.

To test it?

Yep.

To model it?

Yep.

How long does this take in with the artificial intelligence world?

Well.

I think you have to have some human interaction with artificial intelligence.

It's not going to be able at this point, not going to be able to just do it on its own.

So the human does have to, interface with the platform, be able to give it the parameters that it needs to be able to get, successful outcome.

So when we talked offline on the phone.

Sure.

And you were explaining, you were saying one person equals ten.

I believe it's.

About ten people.

I believe that I, makes any individual who knows how to use the platform will, makes them up, makes them a force multiplier, and they are capable of doing multiple things.

I was having a conversation with someone about it, today.

If you are a individual who is in the ad space and you're in you're in your, you have an advertising agency, right?

So you're going to need a copywriter.

You're going to need, someone who's great with type photographer.

You're going to you're going to need someone who's great with photography, graphics.

You're going to need someone who's great with graphics, logo design, all of those aspects.

As it stands right now, GPT has the capability of, engaging a copywriter.

For sure.

It can come up with graphics, although they're really like if I ask it to create a logo for me, it's going to give me like a base looking logo and it's not going to look fantastic.

And I can, but I can take that logo and give it to a professional graphic designer who can really bring it to life.

So it could be a base that's now ten.

Ten, like a year from now, two years from now, my estimations will be that it will be able to create content, that rivals, a 15 year old graphic designer, a 20 year old graphic designer, a year from now, it probably can replace me.

It's a no no, don't replace yourself.

No, I can't, but I will continue to grow with the software.

Right.

I'm going to make myself irreplaceable.

See what it can do.

Absolutely.

Well, Brian.

Thank you.

This is just, fascinating conversation.

And we're going to be joined by, a graphic artist.

And I've got, a student who is a film student, and she's going to do some voice things because you can change voice.

Absolutely.

You can.

Deepfakes are getting better every day.

And this is the scariest part.

A few years ago, AI generated videos looked slightly unnatural.

Faces would glitch, voices sounded robotic, but today they are almost impossible to distinguish from reality.

In 2021, a deepfake of Tom cruise went viral on TikTok, fooling millions into thinking it was real.

AI generated fake news has spread misinformation faster than fact checkers can keep up.

Criminals are using deepfake technology to bypass security systems that rely on facial recognition.

We live in an era where seeing is no longer believing.

What happens when you can't trust a video, a voice recording, or even a live broadcast?

How do we tell what's real and what's just an illusion created by AI?

Talking about artificial intelligence today, and we've been joined by Gerald Miller, who is a graphic artist, and he's got some demonstration for us of things that you've never, ever seen before.

And Allison Bolden, she's a film student at Chicago State University, and she is also an intern at Indigo Studio.

And she's got some things for you to see that you just won't believe.

So, Gerald, tell me, as a professional graphic artist, you're making logo designs, you're doing pamphlets, you're doing digital.

How do you use AI and what do you think about it?

Well, first of all, I love I love it, I love it, I love it, I.

Feel threatened by it.

Not at all.

In fact, it's a it's a new tool and it has me excited.

So I'm up day and night on, you know, creating images.

And I'm loving it.

Let's look at some of the things you created.

So this is all, ladies and gentlemen, this is all artificial intelligence.

And Gerald created, Donald Trump as a transgender.

Not one image, but four.

And here they are, Donald Trump as a transgender.

Pick one.

What do you think?

Pick two.

What do you think?

Oh my gosh, Gerald.

So how do you do this.

Tell me what the process is.

So this is a program called Midjourney, which is the first, visual.

AI software that I've worked with.

And it's quite powerful.

You have to do things called prompting it.

So a prompt is just a verbal description of what you're trying to, what you want to create.

So you tell it what you wanted to do.

Yeah.

So let's go to another one.

Okay.

So we did another one.

And that one is Barack Obama as an astronaut.

So here he is with his helmet with a new uniform on and a look Barack as an astronaut.

And all you do is say to the bot, I would like to see Barack Obama as an astronaut.

And this is what he generates.

And and the trick is really in the prompting because, you know, prompts can be multiple lines of information.

You can say you want to, to be facing forward or at a profile.

You can, make the image a square or 69, like the word fits in a.

Video, what size you want?

Correct.

And, you know, that's really the art of it is the prompting.

So there's lots of of of artists and creators now that are just studying the prompting of these.

So it produces for, for images.

Images, and then it gives you the ability to either, up sample either one.

This is sample one, two, three and four.

So you can upsample those if you like one especially, you can upsample it and make it just a larger, more higher resolution image.

Or if you like an image but you want to see what else they have.

These are variations.

So you know, one, two, three and four.

You can do a variation.

So if I said I wanted a variation of two it might give me four with you know with that similar expression combined.

So let's see another one.

We did one that I really especially liked which is this one, the African Barbie doll.

African Barbie doll.

Yeah.

So those are nice, they're beautiful.

And And so someone.

Oh, so you did some more.

I did one and I just said African Barbie doll, full body.

So the more descriptive you are with the eye, the more you know you get back.

And I mean, I can spend hours working on a single image to really try and perfect.

And then somebody can actually take this and make the Barbie doll.

Yes.

Right.

Sure.

That can be the image for sure.

And we got work to do, right?

Yeah.

Okay.

Let's see another way.

So, the world, the.

World's prettiest woman.

So a lot of times I will take you literally.

They created kind of a world around this face.

You know, you really have to play with the wording because it's really interpreting the language that you give it.

So maybe I'd say, you know, the, I don't know, the planet's most beautiful.

You can give it features.

Sure.

What it should look like, the color, skin tone and what the hair should be and all that.

But the point is, it generates, a photo for you.

Correct.

Let's see another one.

Okay, so now we got the world's, Well, let me find something a little more interesting.

We got the handsome, handsome man.

Now, I did notice that when you put in the world's handsome man and the world's prettiest woman.

They're not people of color.

Which is.

Which is pretty interesting.

Allison.

What?

As a student.

And you're on the beginning of.

I as a film student.

What do you think about it?

And how do you see using it?

We are at the very precipice of this technology.

We aren't quite, we haven't maximized it to its full capabilities yet.

And even now, at this stage, towards the beginning, we can generate all sorts of incredible things as a writer and as a filmmaker, I do.

I would like to practice a little bit of artistic integrity for my personal works.

I do not use artificial intelligence to generate any of the script.

I feel like AI is amazing for giving you a starting point.

And just like you said, without Proctor ship, without proper prompt information and proper Proctor ship, like going in and fixing things, it doesn't serve all the uses that it should.

You're worried about intellectual property?

I am so right.

Very much so indeed.

So let's talk about sound because we did some things with voices.

Because not only can you do artwork a marketing, scheme, you can also change voices.

So let's see what you did with voices.

I prepared a couple of songs to share with you all.

So Frank Sinatra becomes.

Lady Gaga.

Lady Gaga, and.

He sings Bad Romance for us.

This is in his complete sound of the time two as well.

So there's no like, electrical music.

This is all like retro music.

It's this Lady Gaga.

Yes, but you have to understand that just like.

The.

Logos were inspired every.

Ten years.

The song is inspired to.

The song is inspired to.

Okay, let's see another one.

What's this one?

This one is a clinker bot from Star Wars singing nothing but the best from it.

And slam.

That's not.

This is.

It's singing.

It's not.

But in the voice writing, a robot or a robot.

And singing and.

Yes.

Oh, my.

Another one.

Okay.

They did not me.

And this one is, So we got another one.

And this one is Barack Obama featuring Donald Trump with a gangster Paradise gangster.

The valley of the Shadow of Death.

I take a look your whole life and leave all this money left because, been.

This was my favorite.

Does your face.

Yeah.

I think this one's, like, top tier.

All right, so talk about how celebrities are selling their images to AI to make them sing or do or perform or endorse whatever I wanted to do, essentially network.

What happens is a celebrity who might be on hard times or just would like to receive like monetary funds for their likeness.

Yeah, what they do is they will sell their likeness to a an AI company who will create a chatbot in turn, and it will give ordinary people the simulation of talking to that celebrity or celebrity alias and throughout the chat.

But they kind of, you know, anything that you could think to discuss, you can share that now with a celebrity chat bot and the celebrity makes off like a bandit.

They give you approximately $1 million, maybe more, depending on your celebrity status over the course of two years.

And what happens is they share that with a variety of folks and people might get confused.

We live in an age where people are kind of already ingesting so much misinformation, they probably believe that they can contact celebrities like genuinely, and they're having an interaction with these chat bots as if they are real people.

So who did this just happen with?

What was the star that, Tom Tom Hanks?

Hanks.

And he had to go back around on air to say that was artificial intelligence.

That was not really me.

Well, we see more of that.

You think.

I absolutely believe.

So.

Okay, on that note, ladies and gentlemen, we have had an interesting, conversation on artificial intelligence.

What it is, what it is, and how you can use it, how you don't use it.

It's the beginning.

It's only the very, very beginning of something.

And what I can tell you about, I invest, invest in it as what you should really do with it.

Invest in it, go buy some stock because it will be new.

And the prediction is it will change our world.

It will change how we do things at every level finance, medicine, creative, television, movies.

It's a brand new world.

Thanks for being with us and I hope you watch out for artificial intelligence.

I'm Herman Hartman with Indigo Studio.

For more information about this show, follow us on Facebook or Twitter.

Funding for this program was provided by Illinois Student Assistance Commission, the Chicago Community Trust, Sin City Studios, Lamborghini Chicago, Gold Coast, and Downers Grove.

Blue Cross, Blue Shield of Illinois, Commonwealth Edison, and the Illinois Health Plan.

Industrial.