Behavior Change: The Blockbuster Drug of the 21st Century
Season 1 Episode 8 | 59m 27s
Todd Breyfogle, Moderator, Howard Koh, Sabina Rashid, Kevin Vigilante
To complement our vast investments in precision medicine and other futuristic science, more resources are needed to encourage behavior change. Would a more custom-tailored approach have more influence? Should we emphasize messages of hope and purpose rather than fear? Can we develop a drug that gives people the willpower to make better choices?
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
The Aspen Institute produces the Aspen Ideas Festival in concert with its partner, The Atlantic.
Behavior Change: The Blockbuster Drug of the 21st Century
Season 1 Episode 8 | 59m 27s
To complement our vast investments in precision medicine and other futuristic science, more resources are needed to encourage behavior change. Would a more custom-tailored approach have more influence? Should we emphasize messages of hope and purpose rather than fear? Can we develop a drug that gives people the willpower to make better choices?
Problems playing video? | Closed Captioning Feedback
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The Aspen Institute produces the Aspen Ideas Festival in concert with its partner, The Atlantic.