SCENE JUST GOT A LITTLE MORE INDIAN.

THAT'S THANKS TO THE ADDITION OF A SAUDI BREWING WHOSE CO-FOUNDER SAY THE AMERICAN BEER MARKET WAS LACKING REPRESENTATION OF THE WORLD'S MOST POPULOUS COUNTRY.

PRODUCER NICOLE CARR.

DO SOME PARA SHOTS.

POOR YOU.

THIS STORY.

>> LONGTIME FRIENDS, BOB, MODI AND GATOR SURE AND MIGHT NOT AGREE ON WHEN THEY FIRST MET.

>> WE WERE A WEB DESIGN CLASS TOGETHER.

AND I THINK THAT WAS THE FIRST TIME WE MET.

WE MET FRESHMAN BASEBALL THINK FRESHMAN BASEBALL.

>> BUT THEY DO AGREE ON CREATING WHAT MIGHT BE THE ONLY INDIAN BREWERY ON TAP IN THE AMERICAN CRAFT.

BEER MARKET AS IT BREWING.

>> THERE'S NOBODY DOING BEER LIKE WE ARE EVERYTHING ABOUT EACH IS IT BEER IS A LESSON IN INDIAN HISTORY AND CULTURE.

AS FOR THE INGREDIENTS, MOST COME FROM THE INDIAN GROCER PATEL BROTHERS ON DEVINE AVENUE.

OTHERS COME STRAIGHT FROM INDIA.

>> FOR EXAMPLE, OUR COACH IN A IT'S A LEMON GRASS SAISON.

WE WORK WITH A FEMALE OWNED FARM IN THE HIMALAYAS.

SOURCE THAT HAS FOR THE LOGO.

OUR LOVE THOSE ACTUALLY REPRESENTATIVE OF THE PEOPLE THAT ARE CALLED THEM BY DOUBLE AND THEY TAKE HOT LUNCHES FROM PEOPLE'S HOMES IN THE MORNING AND DELIVER THEM TO FOLKS THAT ARE WORKING DURING LUNCHTIME AND THEN WE'LL BRING THE LUNCHBOX BACK.

AT THE END OF THE DAY, IT'S THE MOST EFFICIENT DELIVERY SYSTEM IN THE WORLD AND THE NAME HAS THERE'S A SONG THAT WAS RELEASED FROM A FAMOUS BOLLYWOOD MOVIE CALLED AS >> WE WANT TO TO OUR NAME TO REPRESENT WHAT WE'RE TRYING TO DO IN CRAFT BEER AND IS SPECIFICALLY MEANS FREEDOM?

OUR LIBERTY?

>> THEY SAY EACH OF THE 30 PLUS BEERS THEY'VE BREWED TELLS A STORY.

THERE'S THE LACK CALLED TIME PASS A PHRASE OFTEN SAID INDIA.

THAT MEANS HANGING OUT OR A YEAR-ROUND.

MANGO IPA CALLED GEAR THAT CELEBRATES THE CASE.

OUR MANGO VARIETY IN INDIA, SOMETIMES PEOPLE SAY, OH, YOU KNOW YOUR NAMES ARE WILL HARDER PER OUNCE.

AND THAT'S OKAY WITH US BECAUSE IT REPRESENTS OUR LANGUAGE AND OUR CULTURE.

>> THE BREWERY HAD ITS OFFICIAL LAUNCH IN NOVEMBER 2020 DURING VOLLEY, THE INDIAN FESTIVAL OF LIGHTS.

BUT ONE COULD ARGUE THE SEED WAS PLANTED YEARS BEFORE THAT WHEN BY THEY CAN.

GATOR FIRST MET IN HIGH SCHOOL IN CINCINNATI.

>> I WAS BORN IN INDIA.

MY FAMILY WAS A INDIANA, THE FIRST GENERATION STUDENT IN THE UNITED STATES.

>> AND SO WHEN I MOVED TO OHIO, THERE WERE A LOT OF PEOPLE THAT LOOK LIKE ME.

>> MEETING BY BECAUSE DEFINITELY MY BIGGEST INTRODUCTION INTO INDIAN HIS FAMILY'S ALWAYS KIND OF PICKS UP TO ME OVER AT HIS HOUSE AND I'VE LEARNED A LOT ABOUT DIFFERENT IN IN FOODS AND DIFFERENT INDIAN TRADITIONS.

>> AFTER COLLEGE GATOR STATE IN OHIO AND BY MOVED TO CHICAGO, THEIR FRIENDSHIP AND GROWING INTEREST IN BEER KEPT THEM IN TOUCH BY LATER BROUGHT THE IDEA OF INDIAN AMERICAN CRAFT BEER TO GATOR WHO HAD RECENTLY LEFT HIS CORPORATE JOB AND GOT A DEGREE IN BREWING SCIENCE.

>> HE KIND OF SAID TO ME, YOU KNOW, WHY ARE THERE ANY INDIAN BREEZE IN AMERICA WHERE INDIAN INFLUENCE BEERS IN AMERICA.

AND I THOUGHT THAT WAS A GREAT IDEA.

I DIDN'T REALLY HAVE A GOOD ANSWER FOR HIM.

SO JUST DECIDED WE SHOULD START OUR OWN.

>> THE 2 EXPERIMENTED WITH TRADITIONAL INDIAN SPICES AND FRUITS.

THEY SAY THAT AFTER THOSE EARLY BATCHES AND GATORS GARAGE BREWED SOME BIG FANS, REALIZED IT WAS TIME TO BRING AS IT TO SCALE.

>> WE COULD SUDDENLY LANDED ON A BREWERY INCUBATOR IN CHICAGO CALLED PILOT PROJECT.

>> TONY JUROR AS PILOT PROJECTS NATIONAL SALES DIRECTOR.

HE'S BEEN WORKING WITH THE IS IT CO-FOUNDERS HELPING OVERSEE THE BEERS PRODUCTION DISTRIBUTION AND MARKETING JURY IT OFFERS SOMETHING HE HASN'T SEEN IN ANY OF THE NEARLY 20 YEARS.

HE SPENT IN THE BEER INDUSTRY.

I THINK WHAT'S STANDING OUT WITH HIS RIGHT NOW, ESPECIALLY IN THE TIMES THAT WE'RE IN IN THE CRAFT BEER MARKET AND HOW IT CAN BE KIND OF AN OVERSATURATED.

INDUSTRY IS THE FLAVORS.

I THINK THAT WE'RE LEANING A LOT MORE TOWARDS INTERESTING FLAVORS.

>> WELL, AS IT IS MAKING WAVES IN THE AMERICAN CRAFT, BEER MARKET.

IT'S ALSO BRIDGING TOGETHER 2 CULTURES THAT HAVEN'T ALWAYS SEEN EYE TO EYE ON ALCOHOL.

>> HASN'T BEEN A PART OF INDIAN ONE DUE TO GOVERNMENT REGULATION.

ALSO CULTURALLY RELIGIOUSLY.

THERE'S BEEN BARRIERS TO ACCEPTANCE AROUND ALCOHOL.

AND I THINK 3RD ECONOMICALLY, YOU KNOW, INDIA'S ONLY RECENT REALLY A KIND OF GROWN THEIR MIDDLE GROWN FOLKS THAT CAN A FOR DISCRETIONARY SPENDING LIKE ALCOHOL AND THE CO-FOUNDERS SAY THEY ASPIRE TO OPEN THEIR OWN TASTING ROOM.

>> BUT IN THE MEANTIME, THEY HOPE AS IT CONTINUES TO GIVE BEER LOVERS, THE TASTE OF INDIAN FLAVOR AND CULTURE.

>> HERE'S THE >> FOR CHICAGO TONIGHT, THIS IS PARIS SHOTS.

>> I'M NOT FROM THURSDAY.

YOU'RE HUNGRY.

YOU CAN VISIT OUR WEBSITE FOR A LIST OF PLACES THAT SELL US OUT YEARS