Roots, Race & Culture
BIPOC Fashion Designers Cut Against the Bias
Season 6 Episode 3 | 26m 45sVideo has Closed Captions
Meet two of Utah’s most successful BIPOC designers and see how passion led them to fashion.
Two of America’s most dynamic fashion designers call Utah home: Fernanda Böhme Birkland, owner of Böhme Apparel, and Kenneth Boggs, owner of Kenneth Boggs Custom. Learn how they broke into the industry, and how their cultural heritage influences their styles, stores, and more.
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Roots, Race & Culture is a local public television program presented by PBS Utah
Roots, Race & Culture
BIPOC Fashion Designers Cut Against the Bias
Season 6 Episode 3 | 26m 45sVideo has Closed Captions
Two of America’s most dynamic fashion designers call Utah home: Fernanda Böhme Birkland, owner of Böhme Apparel, and Kenneth Boggs, owner of Kenneth Boggs Custom. Learn how they broke into the industry, and how their cultural heritage influences their styles, stores, and more.
Problems playing video? | Closed Captioning Feedback
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Thank you.
(lively music) - Hey, everyone, and welcome to "Roots, Race & Culture," where we bring you into candid conversations about shared cultural experiences.
I'm Lonzo Liggins.
- And I'm Danor Gerald.
Spring is here, so it's time to rotate our closets and bury the heavy winter wear for a season, and if you're looking to freshen up your style, you're in luck.
Two of America's most dynamic fashion designers are here today, and yes, these revered clothing labels call Utah Home.
- Now, we often celebrate our unique cuisines, music, art, literature as part of our BIPOC culture, but today, we'll focus on the intersection of passion meeting fashion.
- So let's get into it.
We'd like to welcome Fernanda Bohme.
- Yes, thank you so much for having me on the show.
It's an honor to be here.
So my name's Fernanda Bohme, and I am actually originally born and raised in Rio de Janeiro, Brazil, and when I was only eight years old, back in 1992, we moved directly to the state of Utah.
- Next, let's introduce once again, the one and only Kenneth Boggs, - Kenneth Boggs, AKA KB.
- Yes, sir.
- Tell us about yourself.
You're both looking, well, everyone's looking great.
(everyone laughing) You know, we're all great, but tell us about yourself, Kenneth.
- First of all, thank you for existing and highlighting us today, really, really appreciate it.
Grew up in Los Angeles, California, single parent household with my seven siblings, moved to Utah on a track and field scholarship.
- Okay.
- And ended up, you know, always designing clothes and stuff like that, just in the background as I'm studying, and decided to create a business out of it.
- Tell us a little bit about that transition, that journey, and getting into fashion from track and field?
Tell us a little bit about that experience.
- Ah, I definitely have to give credit to my grandmother.
She's an incredible woman.
Well, I'm gonna say, my grandparents, to be exact, but my grandmother, she taught me how to sew when I was 12.
- Oh wow.
- Because my grandfather, he's old school, he was like, "Hey, if their education don't work out, they should know how to work with their hands just in case," right?
- Right, right.
- So, I didn't wanna be outside doing the construction stuff.
It was too hot for me, and I was like, (Danor chuckling) "You know what, nah, you know, I'm gonna be where the, you know, where the AC is at," you know?
(everyone laughing) - Sit me at the sewing machines.
- Yeah, yeah, yeah, yeah.
(Danor laughing) So me and my grandma, you know, we hit it off and stuff, and it was super cool, because, you know, she always played Motown music in the background, so I get a lot of my inspiration from, you know, The Temptations, you know, - Oh, nice.
- Stevie Wonder, Teddy Pendergrass.
- Ooh!
- That's where I get a lot of- - Don't say it.
- Yeah, yeah.
(everyone laughing) And yeah, so it's just been really, really great.
Obviously, coming from LA to Utah, one of the biggest culture shocks for me, it was seeing how people are very family-oriented, right?
- Yeah, yeah.
- And I'm seeing entrepreneurship everywhere, and I'm seeing people owning homes, so I'm like, "How are you guys doing this," right?
- Right.
- And so, one of the things I said before, a wise man said, "Hey, I'm not gonna teach you how to fish, I'm gonna teach you that you can own a pond."
So it took my mindset from, you know, poverty consciousness to wealth consciousness, to go into, like, ownership, and just went from there, and just loved it ever since.
- Nice.
So you were just sewing while you were in school?
- Yes.
- What was the transition point between that and wait, this is a potential business, like.
- Yes.
So this is funny, 'cause when I went off to school, like, everyone in my family was like, "Oh, that's gonna be the lawyer."
- Okay, you were gonna be the lawyer?
- I was gonna be the lawyer.
(Danor laughing) There was no if, ands, or buts, right?
- Gotcha.
(everyone laughing) - And I'm like, "Okay, all right," 'cause I got my degree in criminal justice, took the LSAT, was gonna go to BYU Law School.
- Nice.
- And I'm like, "Man, you know what, I'm gonna try this thing out," 'cause everyone kept seeing me, like, "Where you getting these suits from?"
I'm like, "Oh, I made it."
And I had a buddy I went to school with, he was like, "Listen, I don't know anything about fashion, but my dad, he does pretty well.
I'm gonna talk to my dad to invest and we can run a business together."
- Wow, nice.
- And I was like, "Okay, let's give this a try," and that's when I had my first company.
So we started off having a company down at Orem, did pretty okay.
- Okay.
- That's when I saw her store around the corner from us at that time.
(chuckles) - Nice.
You guys were getting - I like that.
- It together the same, - Yeah, yeah.
(laughs) - Similar timeframe, yeah.
- Down at Orum.
So that was a place called Form Fit at the time, and it did well, so I noticed that, I was like, "Okay, we're gonna go online and start doing the B2B route," and just transitioned from there.
- That's amazing.
- And that makes me wonder how you, like, did you always feel like you had a fashion sense?
Or what where did that transition happen for you?
- So I actually went to Salt Lake Community College for fashion, you guys.
- Okay.
Wow.
- And let me tell you, best kept secret, - Shout out SLCC.
- Okay, no, SLCC.
(host chuckling) No, think about it, as an entrepreneur, you gotta hustle.
Like, you gotta be scrappy.
- Yeah, yeah, yeah.
- Yeah, yeah.
- You make work with what you have, and so that was the mentality that when I started with SLCC, I learned everything I needed, and the teachers were amazing.
I was actually sewing since I was in junior high, 14 years old.
I already, you know, had the sewing machine, collected all the "Vogue" magazines.
I even made my own prom dress - Nice.
- In high school.
- [host] Wow.
- Like, so I saw some Balenciaga dress, I'm like, "I'm gonna remake that," so I was already sewing.
(host chuckling) - Cool, you were just making it happen.
What are your thoughts on what does it take to stand out?
- For us, what we try to do different is to create your own story, right?
- With the apparel?
- With the apparel, right?
- With the clothes.
- I'm like, "Hey, let's make sure you look like an outlier," right?
- Nice.
- So we always execute on that.
Something they have in Utah Valley is called ABC, which means Always Be Closing, because they got a lot of salespeople down there, right?
- Oh, got it, right, yeah.
- "Glengarry Glen Ross."
- Yeah, yeah.
(chuckles) (Danor chuckling) - Always be closing.
- Yeah, so in my world, I have ABCD, which is Appearance, Behavior, Communication, Digital footprint.
So we try to execute on every single one of those, right, 'cause your new business card in today's time, it's your image, right?
Your appearance, right?
- I love it, so let's take a look.
Can we pull up their looks, their fashion?
Who we got up first?
Kenneth, let's see what... - Ooh.
- There we go.
Ooh, look at that.
- That's looking good online.
- [Lonzo] Sharp look for the office.
- [Danor] So tell us a little bit about the story, what's the story that you're telling with as we watch this video?
- Yeah, so this is just a renaissance man right here, you know, going on with this day, you know, who's a reader.
- [Lonzo] This slick man, Joey, is actually in our studio audience.
- Yes.
- Yeah, which is super cool, 'cause he's - Wow, that box.
- [Kenneth] He's the first family member that actually invested in me while he was fighting in the UFC.
- Nice.
- So it's really cool.
Really cool.
This right here is our winter collection right here.
Nice tweed, drapes on the body really, really well.
Nice charcoal look or whatnot.
- And high fashion, what is that, a vintage Ford there?
- [Kenneth] Oh yeah, yeah, yeah, yeah.
That's, yeah, the Ford GT, that's the first American car that ended up beating a Ferrari.
- [Danor] Nice, nice, so that's a statement there.
That's a story.
- Yeah, yeah, so, - Wow, that is beautiful.
- We like to showcase, you know, the American muscle and American culture as well, so yeah.
- Yeah, let's take a look at Fernanda's stuff.
Let's take a look at Bohme.
- Yeah.
- Yes.
I love that.
- Okay, talk us through this.
Oh, Fer Bohme, that's different.
What's that?
- Yeah, so that's actually a premium line within the Bohme collection.
So it was just an eight-piece, limited-time collection that I did that I personally, you know, designed all the pieces, and it was funny, 'cause one of the zippers was so big that, the chunky zipper, yeah.
- There it is.
- [Fernanda] You see it there, that they had to pour the mold.
So the manufacturer's like, "I'm sorry, we don't have a zipper this big."
I said, "Well, pour a mold and make the zipper from scratch.
I don't know what to tell you."
- Wow.
- As an artist, I'm sure, you know, Kenneth feels this way, that it can be very vulnerable for you to put your art out for the world, right?
Because people are gonna judge you, or maybe they're not gonna like it, or maybe this demographic's not gonna accept it.
So it's very vulnerable for you to put out artwork, okay, any type of art and have people accept it, but after so many years of doing this, I got into a space where, how do I say this?
I didn't care what people think.
- That's perfect.
- I said, "You know what?"
- That's what this show's - If you love it, you love it, - All about.
- If you don't, you don't.
I'm gonna put out pieces that if I was inside my closet, I would reach for these certain capsule pieces, and that's what this collection was.
- Nice.
- I did it for me, it was very selfish, because everybody knows, like, if you're a fashion designer, you know what you're doing.
You're reading sales reports, and you're analyzing numbers.
"Oh, they liked red, make more of red.
Oh, they like this dress, make more of this dress," right?
Like, it's very numbers and data-oriented, and so this collection was very much I didn't look at selling reports, I didn't care.
I said, "You know what, what would Fernanda like to reach for inside her closet that are timeless pieces, that in the next 10, 20 years, I'm still gonna be reaching for that black skirt or the black trench coat.
I'm still gonna reach for these items?"
- That's awesome.
- Well, I think that's something that people can appreciate, though.
When you put that vulnerability out there, and that's part of, like, cultural awareness, emotional intelligence, all those things, that EQ is understanding where people are coming from, getting a sense of appreciation for it, and then, you know, when this comes, you know, it's a matter of taste.
Like sometimes, you support things because you believe in what that person is about, you know?
- And there's fearlessness to it, you know?
And you know, I think both of you probably have had, you know, your cultures influenced the stuff that you did.
Did where you grew up in Crenshaw influence the style and the way that the fashion came about?
- Oh, absolutely, 100%.
Like, I've been to different countries or whatnot, and then I realized how, like, impactful people are looking at people here in the States.
I was like, you know, and like, you know, 'cause I, you know, places like in Russia, South America, you know, I only speak one, you know, one language, but I was trying to pick up on it, but I'm seeing what they're looking at, and I'm like, "Oh wow," like, they're watching us and how we do things, - How we do that.
- 'Cause everyone comes to Los Angeles to live that dream, right?
- Right, right.
- Fashion, modeling.
- Yep, movies, all that jazz.
- You know, movies, the whole nine yards, right?
And I tell 'em, like, "Hey, good luck," right?
(chuckles) - Yeah, yeah, yeah.
- 'Cause it's not easy.
You know, I always think of, like, "Hey, go to a place where you can blow up," right?
- Right.
- You know, be a big fish in a small pond.
I know how cliched that might sound, but the influence down in Los Angeles, I realized, you know, I've been in so many fashion shows out there.
You know, as a kid, I couldn't get in, but I was watching, you know, from afar and whatnot, 'cause here I am, a kid from South Central, I didn't have the right apparel to fit in with them.
- Yeah, yeah.
- And so I was like, "Okay, let me switch this up a little bit, let me-" - Let me make my apparel.
(laughs) - Yeah, 'cause I can't find nothing on the rack that I like anyway, so let me create my own stuff.
- Yeah, yeah.
(Kenneth chuckling) - That's beautiful.
- Yep.
- Most people, when they do come to my store, you know, they ask if I'm, you know, the employee, right?
- Oh, let's talk about that.
(Kenneth laughing) What is that like when you... Tell us about the experience.
- For sure, for sure, because when you think of Kenneth Boggs, you don't think of a guy that looks like me or you, right?
- Sure, sure.
- So most of my employees, they're white, so they think that they're the owner and I'm the employee, right?
(Fernanda laughing) (laughs) So, you know, I got this skin, so I'm always laughing.
I'm like, "Oh yeah, cool," They're like, "How long have you worked for Kenneth Boggs?"
I'm like, "You know, just for a couple months," you know?
- My whole life.
(everyone laughing) - You know, but like, it's good, man, 'cause one of the people down there that said, "Hey, you can't, like, we gotta make sure you stay here in the state of Utah, because we need you here," - Yeah.
- Because how are they gonna learn down here?
Like, it's very important, right?
Like with her brand, what she built, and I was like, "I didn't think of it that way," 'cause I was going to just head back home.
- Right, LA.
- I was like, "Hey, I'm at the red carpet events.
Oh, I'm going back, I made a name for myself, I'm good."
- Yeah.
- It was like, "No, but we need you here so that, you know, we can have more culture."
- Interesting.
- Yeah, that's the epicenter of how, you know, we started the show, you know, was because, you know, we talk about not seeing, you know, like, us living here, him living here for 20 years, me living here my whole life, not seeing people of color doing stuff on a regular basis.
I mean, how often when you go into a store, do you see a person who owns the store who's Black?
How often do you go to, you know, see a Black cop?
Do you see a Black banker?
You know, all of those things above.
- A zillion more.
- It's so important, you know, that we have that representation.
I'm curious how Brazil influenced your fashion, though.
I'm curious how, you know, - Okay.
- With the Carnival.
- Let me tell you.
Well, let me tell you.
You would think, I've been here for most of my life in Utah, and you would think, "Oh, I'm gonna gravitate towards items that are, you know, mostly Caucasian or Scandinavian," which is a lot of the influence in the state of Utah, and I still gravitate towards the items, like, genetically, I make decisions as if I were living in Brazil or Europe.
And so I've noticed that my genetic composition wants to make the decisions kind of like the Fer Bohme line.
That was very European, something you wouldn't find here, but I have to catch myself sometimes, because I have to remember who I'm selling to, and majority of my demographic is in the US, so I have to tone myself down.
- Now, from what I understand, your brand, Bohme, was the first company to use a Black female in their- - Utah-based company, Utah apparel-based company to use a Black woman in an advertisement.
- Wow, so what are your thoughts about advertising in the fashion world?
- And back then, I mean, this was 10-plus years ago.
You know, if you're a Utah company base, you just use Caucasian girls or whatever you had at your access.
- Sure.
- And you know, we don't have a lot of diversity, so it's even hard to find Utah models, and then the really good ones, you had to, you know, fly in, but we happened to have one of our first employees, which was a Black model guy.
He was a guy over six feet tall, track runner, Rhyan Atrice.
Anyways, he had this beautiful girlfriend, and she was Black, from Atlanta, Georgia, and we used her for one of our advertisements.
It was even in the front of our store in a big poster.
And now, looking back, actually, I didn't know until now, looking back, it's like, actually, we were one of the first - Wow - To use, you know, minorities, you know, Black females in advertisements.
But going in a little bit deeper, that I don't think the audience is...
I don't know if they're catching on, but we talk about discrimination, being prejudiced.
Everybody is at some point, and you're thinking, "Oh, every time I see a commercial, you see somebody that is of color, or a magazine, you see somebody of color."
- Yeah, it's trendy right now.
- Right, and the other thing is you'll never see, rarely will you see a Latino woman.
- Mm-hmm.
- This is true.
I didn't notice that.
- And that's, I mean, second to Caucasian/Scandinavian is Latino, and they're not represented, 'cause we think, "Oh, let's just use somebody of color.
Oh, then we've covered everything."
- Right.
- Yeah, yeah, yeah.
- Or ethnically- - And they're just assuming.
Latinos rarely covered.
- Ambiguous, right?
- Yeah, I get that ambiguous, (Fernanda laughing) you know, 'cause I do acting, and you know, they'll do the same thing with me.
If I shave, you don't know what race I am.
- Oh.
- They don't even know, so they'll be like, - Could you be Polynesian?
He could be Latino.
- "He could be anything."
You just cover all the racial check marks, so just throw him in there, great.
And so the minute, you know, I grow out a little bit of facial hair, I look distinctly African American, so I don't get to cast as much.
If I was to shave this, I'd be getting commercials in the different parts left and right.
- Oh, interesting.
- Yeah.
- You've talked about your stores and storefronts.
We've got a video we'd like to show what Bohme looks like on the outside and in, 'cause it's a very beautiful store.
Like I would want - Thank you.
- To go hang out there.
- Thank you.
- Even if I wasn't shopping.
So look at this.
- Yeah, look at that.
- So yeah, we- - So talk about the style.
- [Fernanda] I mean, everything about it is...
It's very warm, welcoming, inviting and- - [Lonzo] Elegant.
- Oh yeah, I mean it has that boho influence.
It's very casual, but at the same time, it's polished in a way.
You can't have a store too polished.
I made the first mistake.
Our first store was way too polished.
People didn't want to come in.
So it has to be casual and yet inviting at the same time, and so we do spend a lot of money in our stores.
Like, you see it, like, we don't skimp.
- Yeah, they could have- - How many stores do you have?
- 17 locations.
- 17, all in the state - Expanding?
- Of Utah?
- Utah, Idaho, Arizona.
I mean, we're in the surrounding states.
- Mountain West area, okay.
- Montana, yeah.
- And do you have plans to expand, if you wanted us - Yes.
- To mention that?
- Oh sure.
Well, we've been recently acquired, and so the plans going forward is to expand it into, you know, a bigger footprint and national, so.
- Nice, awesome.
Yeah, and tell us some of the people you're fitting, 'cause you're fitting some very high-profile people.
- [Kenneth] Yeah, yeah.
- [Danor] Name drop, go ahead, I give you permission.
(everyone laughing) Drop the names.
- It's funny, my cousin knows that's one thing I hate doing, is name dropping, but recently, Floyd Mayweather, Dione Taylor.
You'll see a couple suits, Shannon Sharpe, that we make.
- Nice.
- So our signature is this lapel pin.
So whenever you see this, if you see it on ESPN, or even shows nine, times outta 10, we made it.
- I love that, I love that.
- A nice little signature.
- A nice, little - That's how we know.
- Signature touch, I love it.
- Yeah.
- Because you both have talked about the industry being tough, what's so tough about it that's so hard?
We can start with you real quick, Kenneth.
- Well, so for men, our bone structure is pretty simple, right?
Wide shoulders, hips, you know, waist a little bit smaller, or bigger legs, right?
- Yeah.
- And so the foundation, especially with the suits that we have to focus on, I used to go to, you know, the farm all the time, get horse hair with my grandmother and whatnot, 'cause suits are made in four different ways, right?
You have full canvas, half canvas, fuse, and unstructured, okay?
Full canvas, what that is, that's wool and horse hair between a lining of fabric, so it drapes on your body really, really well, okay?
Half canvas is half of that, okay?
Fuse, that's just a suit that's just glued on, okay?
So for me, I can, you know, function, I can take off the buttons and stuff like that, and I can grab a suit.
I'm like, "Okay, you can't undo the buttons."
The suit is just glued.
- Oh.
- Easiest way to make a suit, right?
- Oh, right.
- And obviously, unstructured, that's when you don't have anything in there, it's just draped on the body.
So we focus on that so, so hard, 'cause all our suits are handmade and full canvas.
So that's what makes a difference when, like, I dunno if you ever seen somebody wear a suit jacket, it pops up in their chest like this midair?
- Yeah, yeah.
- That means that there's nothing there, and it's a fused suit.
So, - Oh, wow.
- And then we get into the fabric and stuff like that, but that foundation is the key point of making a suit.
- So man, you are not lying.
That sounds like rocket science.
- Yeah.
(chuckles) - I'm not lying, that is...
So when you look at clothing, you see something completely different.
It's like me when I look - Oh yeah.
(laughs) - At a movie.
I see everything that's going on behind the camera, and the lights and everything, - Yeah.
- Instead of just what's on the screen.
- Yeah.
- You see everything else inside the suit, how it was made, and everything.
- Totally different world for me, yeah.
(laughs) - Fernanda, - Wow.
- You talked about the industry being tough.
You said, you know, this is a tough industry for people to get into.
What is your idea of- - I think the hardest one, the hardest part is doing it consistently year after year, because in this industry, the trends are a moving target.
It's a moving target, especially in the women's industry.
It's every six months, and so, you think you got it, you have to innovate yourself the next month, and the next month, and the next month.
- So my daughter's really into fashion.
She's 24 years old, she wants to break into the business.
I'm curious about what type of advice both of you would give to a young person wanting to get into fashion?
Start with you, Kenneth.
- Find something that's timely and timeless, because, like, in the suit world, right, you know, I have the early 1900s, you know, influence along with the current modern day fit, right?
And we can reverse that to, like, "Hey, what kind of color tones you guys want in today's time," right?
Because we like to do, like, olive green, 'cause, you know, can't just do straight black suits now.
- Right, right, right.
- All right, 'cause when people come to us, like, "Oh, I want a black suit," I'm like, "Hey, I'll tell you to go down the street to go get that," right?
- Yeah.
- Come here, you know, come and get, like, a feel of something that's lifelong for you, right?
Where you can have a suit that's one suit, but it's actually 10 suits in one suit.
- Wow.
- If that makes sense?
- Yeah, that's how you work.
- So I'm like, okay, like, with this right here, I can switch this up.
Keeping the jacket, I can switch it up, having, like, different pants, different shirts, the whole nine yards.
I think you guys seen the Steve Harvey- - Yeah, yeah, yeah.
- IG Reels, right?
And so, (chuckles) (hosts laughing) but for her, honestly, if she can execute on finding something that's timely and timeless, she'll be good.
- Timely and timeless.
How about you?
- Yeah.
For me, I think if somebody really finds what their superpower is, you gotta know what your superpower is.
So digging in and taking anything, and watching the company's mistakes, and what they're doing, and what they're not doing, - Wow.
- That's what I would do.
I would just dive in.
- All aspects of it.
- That's a PhD in itself, right?
- And then while you're in there, that person could go, "Oh my gosh, for some reason, I'm really good at inventory."
You're like, "Huh, that's not creative."
Oh, you, there's people that are creative with numbers.
(hosts chuckling) It's finding your superpower.
- Sounds like the film industry, right?
(hosts laughing) - You know, right, but then- - Or the TV industry, where, you know, you start in one position, then you go, "You know what, actually, I prefer the camera, I prefer this."
- Yeah, actually, we actually hired this exchange student from Slovakia, and she started picking orders.
That's like, nobody wants to go pick orders, right?
But she was so good that she ended up being head of marketing.
- Wow.
- Wow, wow.
- For web sales, and she ended up making the decisions of what got bought in the designing department, right?
- That's amazing.
- Because you as a person, if you're meant to be where you are, and you're meant to do what you're gonna do, the universe will open doors for you.
Like, how are you gonna service and serve your community, and your fellow being, - Right, right.
- Absolutely, absolutely.
- Understanding your talents and gifts.
And so I always think, like, the fashion industry, it comes off as fickle, but at the end of the day, it puts food on the table, from the person that's picking the cotton, the person that's sewing, the person that's shipping, right?
All of that puts food on the table for somebody.
- And you gotta, you know, you're right.
Food and fashion (Fernanda laughing) are both things that people are very (Lonzo laughing) passionate about, and you need all of 'em, like, - Well.
- You gotta have some clothes on when you walk out the door, and you gotta have some food in your stomach to get where you gotta go.
So, you know, I want to sort of look forward a little bit to what you guys have coming up.
So we have some videos of the spring, or some upcoming new looks, or maybe they're old looks that are coming back in style?
You know how that thing goes, things are very cyclical.
So let's take a look.
Kenneth.
- [Kenneth] Oh yeah, that's the salmon right there.
That's one of our favorites, (chuckles) especially in the springtime.
- Oh, I love that.
- I really, really love that look, and obviously, you can tell what the other gentleman, what they're wearing.
You know, we have a lot of pattern.
- [Lonzo] Private airport.
(Kenneth laughing) - I love these non-traditional.
- Yeah, so the goal is to make sure you don't look like you have something off the rack, so everything has texture to it, and so we always execute on making sure you look like the outlier, like I mentioned earlier.
- That's my jam, man.
- [Kenneth] Yeah.
(laughs) - I gotta save some money and get me a Kenneth Boggs, boy.
(laughs) (Kenneth laughing) - Get a Kenneth Boggs, be at the private airport, and adjusting my cufflinks.
(laughs) - Gotta get me one of those.
- All right, Fernanda, let's see the future of Fernanda's Bohme.
We'd love to see that.
Take us through this, Fernanda, tell us about this.
- [Fernanda] Yeah, so this was actually like a very organic collection.
And even the place where we chose to have the photo shoot and the videos was very particular, but we really wanted to show that, like, spring, natural, and very organic way.
And especially with Bohme, where we have very different styles, but this one was really well put together as far as the colors and the theme.
It really ties into that organic fabric.
- What is this house?
What's that house that you're at?
- So this is actually the famous Oasis house in Venice Beach, California.
- Yeah.
- I mean, it looks like we were maybe in Spain, or somewhere on some island.
- Yeah, yeah.
- But yeah.
- The comfort level of those clothing, that those garments, looks very high, I gotta say that.
Like, it looks like something you could wear that and be comfortable in it in a myriad of different places and spaces, and so I appreciate that.
- Yeah, yeah, and so, Bohme has, I mean, that's what we've done for many years is really made that collection to where, you know, you can find a dress, but then again, you can have your everyday outfit, or maybe your mom, daughter, grandma, like, we will do a multi-generational of different styles, and so there's a method to the madness, so to speak.
- I love it, I love it, well- - It has been a great time learning about fashion.
I've learned more about fashion I think I've ever learned in my life.
- Thank you.
- And from all of us at PBS Utah, thank you for joining this amazing conversation.
As always, other episodes can be found on our website, pbsutah.org/roots, or on the PBS Utah YouTube channel.
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Until next time, for "Roots, Race & Culture," y'all, we are out.
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