Biggest shopping day of the year is just on the horizon.

Kentucky Edition reached out to an expert to see just how Black Friday has changed and what consumers should look out for while Christmas shopping this year.

The holiday creep, as I think we kind of experience it as it seems like the sales and the promotion for those sales is happening sooner and sooner every year.

And this can have a couple of effects.

So one, from the consumer's standpoint, it can be a good thing because you have a little bit more time to plan out.

What are you going to buy, what are you going to prioritize?

And can the downside of that could be you feel like, oh, I've got all of these shopping opportunity fees and I'm going to be buying all the time.

So you completely blow your budget because it's this big sale month, determining whether something is really a deal is really tough and it requires the consumer to do not just comparison across other websites, but using something like a price tracker or going to websites that where you can enter in the product and it can tell you, hey, this is the price history.

It requires something like that, which is hard to do because, yes, it's a product maybe advertised as 30% off right now, and that seems like a great deal.

But guess what?

It's 30% off every other month.

And so maybe it's not as good a deal as the retailer would like you to think.

And retailers definitely benefit from us thinking that a deal is not going to last very long.

It requires some seeking out of good resources.

So there are websites that provide price tracking and price history for many web browsers.

There are plug ins that can be installed that might, you know, when you're on a website, give you more information about that price history or what might be available at other retailers.

So technology can really be your friend in terms of price comparison and price history analysis, we're already neck deep in the sales.

So if you haven't created a budget yet, create one now and write it out, you know, not just on your phone, not just on a computer, but write it out on paper and pencil.

Write out who you're going to be purchasing for what you're wanting to purchase and really stick to that list, stick to that written up budget and use that as the commitment device in order to help you say, okay, I'm just going to purchase these these things and not let it creep out and, you know, result in lots of unplanned purchases.

Easier said than done.

According to a survey from YouGov, 52% of American shoppers plan on skipping Black Friday sales altogether.

This year.