>> When Daniel more open semi colon books in 2019 business was slow until the social justice movement after Floyd's death launched her store into the spotlight as black businesses and books gained national attention.

But looking back more says that moment was short-lived and many black owned bookstores, including her own, are facing challenges with little support.

There's not one black bookseller who will tell you?

>> That we didn't know that this is a passing fad.

Whole companies are ordering 1000 of these books that nobody's going to read because they don't care enough.

They would place the order for these books and pay in.

Never pick them up.

They had no intention of actually doing the work.

They would just screenshot the receipt and put it on their social media to show that they did it.

We still have these books from 2020 in our stores right now that customers have not picked up of, you know, the 100,000 new customers that we gained.

We've retained about 15,000 of those.

Wow, it felt good to finally feel like we could a sigh of relief.

We could make all of our bills this month.

We could give more weight in our community this, it was also just waiting on the other shoe to drop.

You can't count on facts or moments going viral anything like that to actually sustain a business model.

It's important that people she knew when we consider the plight of entrepreneurship in the black community and what it comes We recognize that at any point we may not exist here anymore because we choose to do the work of community.

And unfortunately, there's not a lot of people who give to community in that way.

>> Moore also closed her West town shop permanently in January because of financial