Broadcast Pioneers
Broadcast Pioneers
3/21/2024 | 28m 19sVideo has Closed Captions
Exploring the careers of four women who made significant contributions to broadcasting.
Exploring the careers of four women who made significant contributions to broadcasting in the Pittsburgh region and beyond. Josie Carey was a pioneer in children’s programming. Featuring Josie Carey & Ricki Wertz - two pioneers in children's programming, Lynne Hayes-Freeland - host of one of the nation's longest running public affairs programs, and Eleanor Schano - groundbreaking news journalist.
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Broadcast Pioneers is a local public television program presented by WQED
Broadcast Pioneers
Broadcast Pioneers
3/21/2024 | 28m 19sVideo has Closed Captions
Exploring the careers of four women who made significant contributions to broadcasting in the Pittsburgh region and beyond. Josie Carey was a pioneer in children’s programming. Featuring Josie Carey & Ricki Wertz - two pioneers in children's programming, Lynne Hayes-Freeland - host of one of the nation's longest running public affairs programs, and Eleanor Schano - groundbreaking news journalist.
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How to Watch Broadcast Pioneers
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Learn Moreabout PBS online sponsorshipOf court time.
They've made your point sufficiently clear.
And I started Ricki and Copper.
And I guess what I'm measuring my life by ar the women that have followed me.
Did you have any idea what you were starting that afternoon?
And you said you were too tired to move to another seat on the bus?
From groundbreaking interviews to a long awaited seat at the anchor desk from the early days of educational TV to those first steps in children's entertainment.
Hi.
How are you today?
It was a great time to be in television.
These women open doors in Pittsburgh and across the country.
But it wasn't easy.
In an industry run by men, they said, you know, we really hesitating because women are not dependable.
From the WQED archives, profiles of four women in broadcasting who made a difference.
Is that worth getting out of bed in the morning?
Absolutely.
Lynne Hayes.
Freeland, Eleanor Chenault, Ricki Wertz television was so wonderful.
And Josie Carey.
People still remember me.
It makes me want to cry.
Once upon a time, a young woman with a lot of big dreams met a young public television station with a lot of big dreams.
Why Hi.
How do you do?
Why Hi, I'm Josie.
Why Hi.
How do you do?
The young woman was Josie Carey.
The young public television station was WQED.
And the result of this happ union was the Children's Corner, one of the very first programs on our air.
Who are you?
I'm Picker the magic owl.
Oh, hello.
How are you?
You'd be surprised how many letters I've gotten over the year from people who said they became what they are because of Children's Corner.
One man is a French professor because h liked listening to Grow Up Here.
Some people went into music.
Many, many became teachers.
How often do you get to see a horse drawn wagon?
Very rare.
So if you believe in that, you don't get many wishes.
No, I guess not.
Each person was doing a million.
There were two of us doing it all.
Actually, Fred and I, that's Fred, as in Fred Rogers.
Josie struck up a conversation with Fred when she arrived at WQED and says the two of them just clicked.
Josie says some of he favorite parts of the Children's Corner were the skits she and Fred improvised.
Well, we appreciated that.
That bothered me.
Thank you.
You don't like to do this?
No, no, thank you very much.
We talked.
He would try to make me laugh.
One time, King Friday came up with a dictionary and he said, all right, Josephine, if you are really royal, you will tell me.
And he set the dictionary down, which was hard for him to do because he was a puppet, you know.
You will you will tell me what word I am thinking of this minute.
Very well.
Josephine.
Farewell, Josephine.
You're welcome.
Josie loved the freedom she had.
Creating educational content for the Children's Corner.
From cooking to Morse code to music and French.
Josie, along with Fred's band of puppets, virtually invented the template for hig quality children's programing.
I'm very busy of court time.
Very busy.
Josephine.
Youve made your point sufficiently clear.
They also catered to kids.
Sweet and silly sides with features like The Attic, a twice weekly soap opera where furniture talked and lamp post married light fixtures.
I read something, but I say this was the first time Fred used some of his inspirational talent.
He was the minister and he married Laurence Light and Lydia Lamps, so it was a big day.
We made the papers and we, oh, the children came and we served cucumber sandwiches.
You know what it was?
We just could do almost anything we wanted.
It was a wonderful show.
Was an hour a day.
And I think the children felt it if they didn't like what they were saying.
Wait five minute and you'll see something else.
What are you wish on?
Oh, my favorite to wish on is a star.
For a woma who admits that she always wanted to be Judy Garland.
Growing up, Josie Carey simply loved the joy of performing on Children's Corner.
I know some of Josie's magic was described by Fred Rogers in this interview, taped more than a decade ago.
Back in 1993.
Josie would look into those puppet's eyes, believe that they were real, and just talk with them from her heart.
And when the rain is over find a rainbow.
I think it was the whimsy that there are certain things that that you learn in collaboration with somebody else that you learn can be really fun.
I mean, we must have been lik two kids playing in the studio.
No, Daniel, you know, don't you Daniel.
A tiger lives in a clock.
And live in a tree.
It sounded like you two had a lot of fun.
Did you know you were o the brink of something really, really important?
Yes we did We had a feeling that we were.
We used to think we were going to the network.
And we used to sing a little song in the office.
ABC, CBS, NBC and Dumont.
We were calling the network National Educational Television Presents, the Children's Corner with Josie Carey, produced.
In fact the network did call NBC aired 26 Saturday morning episodes of The Children's Corner.
It was probably the best use of television the way television we thought was supposed to be.
Everything was good, wholesome fun.
And what we did was ope windows, you know, like the song from Mame.
We introduced the child to what could Be.
After the Children's Corner, Josie moved to South Carolina to work on a children's program called we.
It was in South Carolina that she met another hometown boy.
Pittsburgh's History Series producer, Rick Sebak.
Rick was just starting his career at the time, and he asked Josie to hire him as an intern.
She's such a master of live television, and she doesn't want you to tell things in advance because she wants her reaction on camera to be real.
And I love that when you consider I haven't been on the air for 35 years and people still remember me, it makes me want to cry.
How do you do?
Why hi, Im Josie.
Why hi.
How do you do?
Actually, Josie Carey was on WQED again back on October 12th, 1993, when former mayor Sophie Masloff made a very special proclamation.
And today it is my pleasure to salute her for her outstanding contributions to public television and to our community by proclaiming this day as Josie Carey Day in the City of Pittsburgh.
And so thanks, Josie.
And as part of that special celebration, WQED reunite Josie with a very special friend and the magical puppeteer behind him.
Oh, Josie.
Hi Daniel, how are you?
I really admire her love of acting and talking with puppets, being herself.
You as you are.
I'm like you.
I l i k e y o u. I like you, yes, I do.
I like you, y o u I like you, like you and you are.
Hi everyone Im Eleanor Schano.
It's a name Pittsburgh has heard for more than five decades.
I was born here.
I have lived here my whole life.
And yet studies show Americans get.
And Eleanor Schano is one of the few peopl still on Pittsburgh television who actually remembers when it first came to town.
Everybody went out to the to the hardware store, and we were watching test patterns, but it was something on a screen you could feel that, that this was somethin that was really going to be big.
Little did Eleanor know of the big role.
She would eventually play.
But first she paid her dues and then some.
Eleanor's TV debut came in 1951 as a model in commercials on WDTV, which later became KDKA.
Commercials, led to doing the weather.
At one point, she had to wear a negligee while giving the bedtime forecast.
Then came gateway to glamor, a lovelier fate, a more attractiv figure and insight to fashion.
Only yours.
But the asking has it.
I literally ad lib the 15 minute show.
Very few women have perfect length.
Most women complai that their legs are too heavy, that they're too thin.
The show was sold for syndication and seen in more than 250 television markets.
Then in 1959, Eleanor left KDKA for a new station in town WTAE.
She still remembers the job interview.
They said, you know, we're really hesitating because women are not dependable.
And furthermore, they're sometimes not as responsible as men, and they get pregnant.
But Eleanor's career took off at WTAE, where she became the first female general assignment reporter in Pittsburgh.
Her first assignments features her personal goal hard new showing the all male newsroom.
She could cover it just like they could.
You had to come back wit a better story than anybody else if they were doing two stories, you had to do three.
And that was that way for many, many years.
Eleanor proved hersel not only in the field, but later behind the anchor desk at WIIC.
Now WPXI.
There she became the first solo female anchor in Pittsburgh.
It was a wild police chase, and her career continued through the years.
Back at KDKA again as an anchor and reporter, the host of Good Day Pittsburgh and WPGH host and reporter at KQV radio.
In the 90s she started a long run at WQED TV, hosting a show called AgeWise that really reminded seniors about their relevance in our community, and it encouraged them to embrace growing older.
As Eleanor has said, it's tough to grow up in front of a TV camera, but it's even tougher to grow old in front of it.
We talk sometime about the battle now that occurs for women who are over 45, over 50 in a business.
It's not that I'm that much younger than she is that I don't hear what she's saying and didn't experience some of what she did but but she truly was a pioneer.
Truly.
I guess what I'm measuring my life by ar the women that have followed me.
What she did was important to her, but more importantly, it was important to us.
In 2006, Eleanor branched out again, writing an autobiography called Riding the Airwaves.
The book recalled more than 50 years in front of the camera, and I can't believe this, but that life story didn't mark the end of her career.
Only another page.
Up now, Live well, Live Long wit Eleanor Schano presented in 2008 she launched Live Well Live Long with Eleanor Schano on TV, servin as host and executive producer.
Here's the trout.
What do I do when I get it?
It wasn't just a job.
It's a passion.
And that's the way she reall deals with everything in life.
And here was the journey everyone dreamed of.
Well, actually, her name, Eleanor Schano.
Eleanor Schano, a woman whose career helped to shape Pittsburgh broadcasting, paving the way for wome while humbly changing history.
My whole career was kind of serendipitous.
I'm terribly blesse to have been in this broadcast industry for so long.
And don't ever ask me if I'm going to retire.
Number three representatives of the Viacom.
She's one of Pittsburgh's Pioneer TV broadcasters.
Hey, look me over.
Let me out here.
Fresh out of over all this.
Up to here.
But don't.
During television's golden age, Ricki Wertz sang and danced her way into the hearts of thousands of western Pennsylvanians in the 1950s and 60s.
She hosted and starred in dozens of TV commercials and programs, including Rick and Copper and Junior High Quiz.
Good evening, I'm Ricki Wertz, and tonight we go back to earlier days in Pittsburgh television, back when KDKA and WTAE had slightly different logos.
Rick spent more than 40 years in TV, not just as an on air talent, but also behind the scenes, creating groundbreaking documentaries like The Chemical People, which explore the ever growing problem of drug and alcohol abuse among teenagers.
This is one of our prized specimens.
We lost one limb from the snow and ice, but it's called a Sciadopitys.
But these days, Ricki's life is far away from the world of camera and hard hitting documentaries.
A few years ago, she retired from WQED.
And now she spends most of her time with husband Tom Borden, another veteran of golden era TV.
This time with a girl.
How did you get into this?
No, but I read a lot.
And Jerry and Beaver, sexy, silly weather girl by night.
I became this evening town girl, and I just sang in the weather.
And I'd sing.
Whether it was stormy weather or the snow outside.
I'd sing about tulips in the springtime.
But it wasn't long before Ricki, the silly weather girl, was hosting an entirely different kind of program.
Hi.
How are you today?
It was a great time to be in television.
And then I was doing that and the 11:00 news and I started Ricki and copper.
So I was two different people.
I was for daddy and mommy at night, and I was for the kids in the morning with my dog.
I'm sorry, copper, but he does have prettier here than you.
Copper, Ricki and Copper led children over the bridge for nine years, during which time Ricki interviewed some 14,000 children.
Yeah, well, you look so sharp with your sport coat.
And now tell everybody my name.
Patrick O'Donnell.
Are you Irish?
Well I never would have guessed it.
Old Patrick O'Donnell.
And how old?
In the 1970s, Ricki moved from children's programing to programing for older kids.
She and director husband Tom Borden put together one of the longest running programs ever on local TV.
Junior high quiz.
We signed it on as a public service show and the first show we did, Pittsburgh National Bank, called up and said, we want to underwrite it.
And I suddenly became underwritten for 17 years with the bank.
It was the most wonderful.
And you talk about being blessed, and Ricki does feel blessed in so many ways, blessed to have had so many fruitful years in television and blessed to have been able to create documentaries like The Chemical People, which grew out of her graduat thesis paper and which resulted in the formation of dozens of special task forces.
Did you ever know tha so many individuals could meet, come up with those task force, all with different ideas of how to dea with the problem of adolescent, teen and drug abuse?
And then when the first lady got involved, Mrs.
Reagan, and it exploded and went nationwide.
Well, that' because people are altruistic.
They will work on something when given the specific task within their time frame and their ability to do it.
They will.
They want to.
They get great satisfaction from it.
But our society doesn't encourage that.
And that's where the television was so wonderful.
And that was public television.
That's where it belonged.
And so we began outreach in public television, and it was wonderful, exciting times, times all shared with our husband Tom, and their two children, Kristin and Thomas.
Glenn.
How did this thing with Tom come about?
You must have been attractive to a whole lot of people out there.
I kind of didn't really do anything with them until one Easter.
I. I could never go home.
I had to stay here at school and stuff.
I was still in school, and he, picked me up to take me to a party.
And when he brought me home, he kissed me.
And I went up to my roommate and said, I met the man I'm going to marry.
I had to, you know, get her permission from her mother, because she was 19 years old, which I tended to forget because she was very mature for her age.
Well, she was very talented, and I retired.
Tom said, what are we going to do now?
Because he suddenly had me home and he was home for five years without me.
So I said, we're going to take oil painting lessons.
I've always wanted to do oil painting and you're going to come with me.
So I drag him.
He said, okay, I'll give you four lessons and that's it.
He was hooked.
After the second lesson, he loves like you airplanes, and he just doe all the airplanes from his past.
I like to do animals and some landscapes, and I've just started portraits.
So we have a great joy painting together.
Evergreen.
You think that would be more prickly?
Yes.
And it's not.
And it's just like during th warm days of spring and summer, you'll also find the couple in the garden of their home in North Huntingdon, Westmoreland County.
That's your property all the way down past the tree land.
That's wh you got places to sit all along.
You gotta have a sit up on.
A sit up on.
Is that what you call it?
My wife has to have a sit up on.
in every location.
Now, if I'm going to work every level, I have to rest.
And as summer approaches, Ricki and Tom prepare for another growing season planting.
They say, makes them happy.
I'm not letting a day pass that I don't enjoy every minute of every day, because I may not get another one.
And you begin to realize that you're at that point in your life.
So don't put off tomorro what you would like to do today.
Do it.
Have fun, laugh, embrace people.
He does hug good.
So welcome to Thursday.
Have you ever had one of those weeks that you just.
It's only Thursday but it just feels like a Friday.
I am Lynne Hayes Freeland.
I am a radio talk show host, a television talk show host, a mother, a grand mother, a daughter, a community activist, a public figure an active member of my church.
I am a cancer survivor, a concerned citizen.
I'm at a point in life where I feel like I am a variety of people, all rolled into one.
Professionally, I am a radio talk show host.
We've got three hours to do today.
Welcome to lunch with Lynne.
I got into this profession by accident.
To be honest, my first two years in college, I was an accounting major and I struggled.
Numbers were not my strong suit.
I spent one afternoon actually chasing after a boy at a college radio station, and I literally fell in love with the microphone with the music, with the news.
And I knew right then and there that this was the business for me This was the profession for me.
When you find the thin that you are passionate about, you need to follow it.
I really feel like I happened into this business.
In fact, for the record, that boy that I was following never did get a job in this business because it ended u being my passion, not his end.
Let me ask you this.
Can I introduce them over there?
The time I got into this business, yes, there were not many women in the business and there were even fewer African-American women in the business.
But interestingly enough, I don't even kno if I noticed that at the time.
I know that most of my family members, even my friends, would say to me, maybe you should get your teacher certificate just in case this doesn't work out.
There were a lot of situations that I would look around, and I found myself as the only female, the only African-American, woman in a room with white men.
That happened all the time, sadly.
And 2020, sometimes you still find yourself as one of few in the room.
I don't think it' changed that much.
Absolutely.
So what happens from that?
What happens from here?
I think that Pittsburgh is a very unique city.
I don't think it's been the best city necessarily for African-American or for women, but it is my home.
And so as a result, I feel very vested in making a difference in my hometown.
I talk about this, my my own breast cancer experience, actually.
We'll make sure that women who need additional services or diagnoses can get them covered by their insurance.
Back in October, we were talking about on the radio the need for self breast exams.
And a woman called in and she said, I need to have a mammogram.
I've been putting it off and I've been listening to the show today and I'm going to have my mammogram.
I called, since you've been on the air, I'm going to schedule my mammogram and I'm going to cal and let you know what happened.
That moment, that instant, what we did on the radio may have saved her life.
That makes it all worth it.
Is that worth getting out of bed in the morning?
Absolutely.
Sitting anywhere you choose on a bus is a choice most of us take for granted.
However, for black Americans it is more than a choice.
It is a right our forefather fought long and hard to achieve.
Good evening and welcome to a very special edition of vibrations.
I am Lynne Hayes Freeland.
My dear friend Chris Moore calls me the last man standing.
Because television stations don't do shows anymore that are geared specifically t the African-American community.
Did you have any idea what you were starting that afternoon?
You said you were too tired t move to another seat on the bus?
Not that day, of course.
I was only concerned with getting home.
I think whenever you meet someone who has changed the course of history, it is, intimidating.
It is.
It makes you nervous.
And there is that moment in time where you realize that you are in the presence of greatness, and you always have this vision that the person is going to be larger than life.
And in actuality, they are.
They aren't.
They are humble.
They are, in her case, very soft spoken.
I felt that way about Nelson Mandela sometimes.
It was the greatest people that were the quietest, softest, most gentle people 650 miles awa since Mother Emanuel AME church, a congregation that knows firsthand how it feels to have hate enter a religious face.
The South Carolina tri actually just kind of came about because a friend of a friend called me and said, hey, I'm involved with this group.
We're going to go to Charleston with some folks from Tree of Life.
Are you interested in going?
These Pittsburghers found their way through Charleston in search of answers, and in hope of finding some form of peace.
The stories that we did down there, probably among the most emotional storie that I've ever been a part of.
The first thing I noticed about Ean when we were out for an afternoon of fun at Main Event Entertainment, he showed up in a collared shirt and tie.
The waiting child series is one that has always been close to my heart.
When I look at the fact that more than 70% of the kids that we've ever featured on that segment have actually been adopted, and they find homes I know that that was a calling.
When you think about these are kids that, through no fault of their own, have been in a system sometimes languishing within a system, and all they want is someone to love them.
I want a family who take me in and get to know me and eventually love me.
I think it's easy to feel as if your life has been blessed, but I know that the blessings that have been poured into my life are way beyon anything that I ever deserved.
So do I feel an obligation t give something back?
Every day.
Every day.
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