Can You Trust Influencers on YouTube?
Season 2 Episode 18 | 8m 31sVideo has Closed Captions
Brands love YouTube influencers for their perceived authenticity. Can you trust them?
YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?
From
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Above The Noise is a local public television program presented by KQED
Can You Trust Influencers on YouTube?
Season 2 Episode 18 | 8m 31sVideo has Closed Captions
YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?
From
Problems playing video? | Closed Captioning Feedback
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Above The Noise is a local public television program presented by KQED