Kentucky to the World
Chuck Brymer: A World of Influence
7/7/2023 | 58m 7sVideo has Closed Captions
Chuck Brymer speaks with Maggie Payette Harlow about his work and his Kentucky roots.
Chuck Brymer went from Louisville's Main Street to Madison Ave as one of the world's leading brand experts whose work influences decision-making around the world. Brymer is chairman of DDB Worldwide Communications Group, one of the top advertising and marketing agencies in the world. He speaks with Maggie Payette Harlow about his work and how his Kentucky roots have been an advantage.
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Kentucky to the World is a local public television program presented by KET
Kentucky to the World
Chuck Brymer: A World of Influence
7/7/2023 | 58m 7sVideo has Closed Captions
Chuck Brymer went from Louisville's Main Street to Madison Ave as one of the world's leading brand experts whose work influences decision-making around the world. Brymer is chairman of DDB Worldwide Communications Group, one of the top advertising and marketing agencies in the world. He speaks with Maggie Payette Harlow about his work and how his Kentucky roots have been an advantage.
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Learn Moreabout PBS online sponsorshipline:79% position:40% size:75% >> MALE VOICE: YOUR CLOTHES, align:middle line:79% position:50% size:80% YOUR CAR, YOUR HOME, AND ALL THE line:79% position:36% size:73% PRODUCTS IN IT, AND EVEN YOU line:79% position:36% size:73% HAVE BEEN INFLUENCED BY THIS line:79% position:11% size:10% MAN.
align:middle line:79% position:50% size:80% LOUISVILLE NATIVE, CHUCK BRYMER, line:79% position:36% size:73% WENT FROM OUR MAIN STREET TO line:79% position:36% size:73% MADISON AVENUE AS ONE OF THE align:middle line:79% position:44% size:78% WORLD'S LEADING BRAND EXPERTS, align:middle line:79% position:44% size:78% WHOSE WORK INFLUENCES DECISION line:79% position:25% size:60% MAKING AROUND THE WORLD.
align:middle line:79% position:50% size:80% HE IS CHAIRMAN OF DDB WORLDWIDE align:middle line:79% position:50% size:80% COMMUNICATIONS GROUP, ONE OF THE line:79% position:40% size:75% TOP ADVERTISING AND MARKETING line:79% position:22% size:55% AGENCIES IN THE WORLD.
align:middle line:79% position:50% size:80% CHUCK WILL TALK ABOUT THE IMPACT align:middle line:79% position:50% size:80% OF HIS WORK ON OUR LIVES AND HOW align:middle line:79% position:50% size:80% HIS KENTUCKY ROOTS HAVE BEEN AN line:79% position:36% size:73% ADVANTAGE IN HIS CAREER IN A line:79% position:36% size:73% CONVERSATION WITH WELL-KNOWN line:79% position:40% size:75% BUSINESS LEADER AND COMMUNITY align:middle line:79% position:44% size:78% ACTIVIST MAGGIE PAYETTE HARLOW.
line:79% position:13% size:25% [APPLAUSE] line:79% position:21% size:53% >> BRYMER: HEY, HEY.
align:middle line:79% position:50% size:80% HEY, CAN EVERYBODY HEAR ME OKAY?
line:79% position:14% size:30% THERE WE GO.
line:79% position:13% size:25% THANK YOU.
line:79% position:22% size:55% THANK YOU SO, SO MUCH.
align:middle line:79% position:44% size:78% I'M HONORED, AND HUMBLED TO BE line:79% position:40% size:75% BACK HOME IN FRONT OF SO MANY line:79% position:33% size:70% FRIENDS, FAMILY, AND PEOPLE line:79% position:29% size:65% WHO'VE COME OUT TO SEE ME.
line:79% position:24% size:58% SO THANK YOU VERY MUCH.
line:79% position:33% size:70% I ALSO WANT TO THANK SHELLY line:79% position:12% size:18% ZEGART.
line:79% position:22% size:55% IF YOU DON'T KNOW THIS line:79% position:40% size:75% ORGANIZATION, KENTUCKY TO THE line:79% position:31% size:68% WORLD, AND TO BE HONEST, I line:79% position:12% size:15% DIDN'T line:79% position:33% size:70% KNOW THAT MUCH ABOUT IT SIX align:middle line:79% position:44% size:78% MONTHS AGO, AND I'VE LEARNED A line:79% position:40% size:75% LOT, AND WHAT'S HAPPENING HERE line:79% position:40% size:75% WITH KENTUCKY TO THE WORLD IS line:79% position:18% size:45% REALLY PHENOMENAL.
align:middle line:79% position:44% size:78% THEY'RE CHANGING THE NARRATIVE line:79% position:27% size:63% ABOUT OUR STATE; THEY'RE align:middle line:79% position:50% size:80% BRINGING, HOPEFULLY, NEW PEOPLE align:middle line:79% position:50% size:80% INTO THIS STATE, AND CREATING AN line:79% position:20% size:50% IMAGE FOR ALL OF US.
align:middle line:79% position:44% size:78% THAT ONLY HELPS US IN TERMS OF line:79% position:31% size:68% COMMERCE, AND TOURISM, AND align:middle line:79% position:50% size:80% REALLY CREATING A STRONGER BRAND align:middle line:79% position:50% size:80% THE STATE OF KENTUCKY, SO THANKS line:79% position:14% size:30% TO SHELLEY.
line:79% position:40% size:75% BEFORE I GET STARTED, WHAT WE line:79% position:40% size:75% TALKED ABOUT A LITTLE EARLIER line:79% position:40% size:75% WAS THAT I'M GOING TO SPEND A align:middle line:79% position:50% size:80% FEW MINUTES TALKING ABOUT WHAT I line:79% position:33% size:70% DO, AND TALK A LITTLE ABOUT line:79% position:14% size:30% ADVERTISING.
align:middle line:79% position:50% size:80% AND THEN MAGGIE HARLOW AND I ARE line:79% position:31% size:68% GOING TO GET UP AND TALK A line:79% position:40% size:75% LITTLE BIT ABOUT HOW KENTUCKY line:79% position:15% size:35% HAS HELPED ME.
line:79% position:33% size:70% APOLOGIES FOR THE THROAT, A line:79% position:14% size:28% LITTLE BIT.
line:79% position:36% size:73% IT'S NOT BEEN A GREAT DAY ON line:79% position:14% size:28% THAT FRONT.
line:79% position:31% size:68% BUT SUSAN BLIEDEN WAS KIND align:middle line:79% position:50% size:80% ENOUGH TO GIVE ME SOME KENTUCKY line:79% position:19% size:48% ELIXIR IN THE BACK.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] align:middle line:79% position:50% size:80% WHICH, WE'RE GOING TO TEST THAT align:middle line:79% position:50% size:80% THEORY OUT TO SEE HOW WELL THAT line:79% position:12% size:15% WORKS.
line:79% position:40% size:75% BUT IT REMINDED ME OF A STORY.
align:middle line:79% position:50% size:80% WHEN I FIRST MOVED TO NEW YORK, line:79% position:31% size:68% I MOVED TO NEW YORK IN THE align:middle line:79% position:44% size:78% '80S, AND I WAS PROBABLY IN MY align:middle line:79% position:44% size:78% YOUNG TWENTIES, AND THIS FELLA line:79% position:24% size:58% ASKED ME, HE SAID, HEY, line:79% position:40% size:75% THERE'S A LUNCH GOING ON, I'D line:79% position:24% size:58% LIKE YOU TO COME TO IT.
line:79% position:27% size:63% IT'S FOR KENTUCKY PEOPLE.
line:79% position:40% size:75% AND IT'S ONLY KENTUCKY PEOPLE line:79% position:36% size:73% THAT ARE GOING TO BE AT THIS line:79% position:22% size:55% LUNCH, YOU SHOULD GO.
line:79% position:31% size:68% AND I SAID, YEAH, I'LL GO.
align:middle line:79% position:44% size:78% I DON'T KNOW ANYBODY BUT YEAH, line:79% position:13% size:23% I'LL GO.
align:middle line:79% position:50% size:80% AND I GOT THERE LATE, AND THERE align:middle line:79% position:44% size:78% WERE TABLES, FIVE OR SIX ROUND align:middle line:79% position:50% size:80% TABLES, AND THERE WAS ONE SEAT, line:79% position:11% size:5% SO align:middle line:79% position:50% size:80% I JUST JUMPED INTO THAT SEAT NOT line:79% position:27% size:63% KNOWING WHAT I WAS DOING.
align:middle line:79% position:50% size:80% THE WAITER WALKED BY AND I SAID, align:middle line:79% position:50% size:80% "I'LL HAVE AN ICED TEA," AND HE line:79% position:40% size:75% LOOKED AT ME AND HE WALKED ON.
line:79% position:36% size:73% AND THE GUY NEXT TO ME, THIS align:middle line:79% position:44% size:78% OLDER FELLA WENT ON TO BECOME A align:middle line:79% position:44% size:78% GOOD FRIEND OF MINE ACTUALLYHE line:79% position:36% size:73% ELBOWS ME IN THE SIDE AND HE align:middle line:79% position:44% size:78% SAID, "HEY!
YOU WANT SOMETHING line:79% position:13% size:25% TO DRINK?"
align:middle line:79% position:50% size:80% HE GOES, "YOU GOT TWO CHOICES," line:79% position:31% size:68% AND HE POINTS TO THE TABLE.
align:middle line:79% position:50% size:80% AND ON THE TABLE WAS A BOTTLE OF line:79% position:31% size:68% BOURBON AND A JUG OF WATER.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] align:middle line:79% position:50% size:80% AND HE SAID TO ME, "YOU GOT TWO align:middle line:79% position:50% size:80% CHOICES, SON," HE SAID, "YOU CAN align:middle line:79% position:50% size:80% HAVE YOURSELF A GLASS OF BOURBON align:middle line:79% position:50% size:80% OR YOU CAN HAVE YOURSELF A GLASS line:79% position:13% size:25% OF WATER."
align:middle line:79% position:50% size:80% NOW, I WAS NEW TO THE GAME AND, line:79% position:36% size:73% BY THE WAY, EVERYBODY AT THE align:middle line:79% position:44% size:78% TABLE SEEMED TO FIND THAT VERY line:79% position:12% size:15% FUNNY.
line:79% position:33% size:70% AND I SAID, "WELL HANG ON A align:middle line:79% position:50% size:80% MINUTE, I'M FROM KENTUCKY: I CAN line:79% position:36% size:73% GO TOE-TO-TOE WITH THIS GUY."
align:middle line:79% position:50% size:80% I SAID, "WAIT A MINUTE, THERE'S line:79% position:36% size:73% A THIRD OPTION THE WAY I SEE line:79% position:11% size:10% IT."
align:middle line:79% position:50% size:80% HE LOOKED AT ME KIND OF FUNNY, line:79% position:40% size:75% AND I SAID, "WHAT IF I WANT A line:79% position:19% size:48% BOURBON AND WATER?"
line:79% position:36% size:73% AND HE LOOKED AT ME; AND YOU align:middle line:79% position:44% size:78% THOUGHT I'D JUST BASICALLY HAD line:79% position:29% size:65% DISMISSED HIS FAMILY TREE.
line:79% position:24% size:58% [LAUGHER FROM AUDIENCE] align:middle line:79% position:50% size:80% PRETTY MUCH EVERYBODY PUT THEIR line:79% position:36% size:73% DRINK DOWN AT THE SAME TIME; line:79% position:20% size:50% THEY KIND OF STARED.
align:middle line:79% position:50% size:80% AND THIS GUY LOOKS AT ME HE AND line:79% position:33% size:70% SAYS, "A BOURBON AND WATER?"
line:79% position:27% size:63% HE GOES, AND HE PUTS HIS align:middle line:79% position:50% size:80% BIFOCALS DOWN, AND HE GOES, "YOU align:middle line:79% position:50% size:80% AREN'T REALLY FROM KENTUCKY, ARE line:79% position:13% size:23% YOU SON?"
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] line:79% position:40% size:75% AND THAT WAS A LESSON LEARNED.
align:middle line:79% position:50% size:80% ANYWAY, LET ME TALK A LITTLE BIT align:middle line:79% position:44% size:78% ABOUT WHAT I DO, AND WE'LL TIE line:79% position:25% size:60% THAT BACK INTO KENTUCKY.
align:middle line:79% position:44% size:78% I WORK FOR THIS COMPANY; I WAS align:middle line:79% position:44% size:78% FORTUNATE ENOUGH TO BE LEADING align:middle line:79% position:50% size:80% THIS COMPANY FOR THE LAST TWELVE line:79% position:12% size:15% YEARS.
line:79% position:17% size:40% IT'S CALLED DDB.
line:79% position:27% size:63% IT STANDS FOR DOYLE DANE line:79% position:13% size:23% BERNBACH.
line:79% position:40% size:75% IT'S AN AD AGENCY THAT'S BEEN line:79% position:18% size:45% AROUND SINCE 1949. align:middle line:79% position:44% size:78% IT HAS CREATED SOME OF THE MOST line:79% position:40% size:75% CELEBRATED, ICONIC, MEMORABLE line:79% position:27% size:63% ADVERTISING CAMPAIGNS IN line:79% position:13% size:20% HISTORY.
align:middle line:79% position:44% size:78% AND IT'S BEEN A GREAT HONOR OF line:79% position:29% size:65% MINE TO BE A PART OF THIS line:79% position:15% size:33% ORGANIZATION.
line:79% position:27% size:63% AND I THOUGHT, TO GET US align:middle line:79% position:44% size:78% STARTED, I'D SHOW YOU A LITTLE align:middle line:79% position:50% size:80% BIT ABOUT WHAT WE'VE DONE IN THE line:79% position:11% size:13% PAST.
align:middle line:79% position:44% size:78% I HOPE, DEPENDING ON YOUR AGE, line:79% position:36% size:73% YOU'LL REMEMBER SOME OF THIS line:79% position:40% size:75% STUFF, BUT LET'S GO AHEAD AND line:79% position:13% size:20% PLAY IT.
line:79% position:36% size:73% ["FEEL IT STILL" BY PORTUGAL.
line:79% position:15% size:35% THE MAN PLAYS] line:79% position:29% size:65% >> WHAT'S IN YOUR WALLET?
align:middle line:79% position:50% size:80% >> TWO ALL BEEF PATTIES, SAUSAGE line:79% position:36% size:73% LETTUCE, CHEESE, ON A SESAME line:79% position:11% size:13% BUN.
line:79% position:13% size:25% [APPLAUSE] line:79% position:16% size:38% >> BRYMER: OK. align:middle line:79% position:50% size:80% NOW, DDB DOES NOT STAND FOR "DD line:79% position:40% size:75% BRYMER", IT STANDS FOR "DOYLE line:79% position:16% size:38% DANE BERNBACH."
align:middle line:79% position:44% size:78% AND THAT GUY UP THERE IS NAMED line:79% position:15% size:35% BILL BERNBACH.
align:middle line:79% position:50% size:80% AND BILL PRETTY MUCH WAS THE, IF line:79% position:36% size:73% YOU WILL, IN THE ADVERTISING align:middle line:79% position:50% size:80% CONTEXT, SORT OF THE FOUNDER OF line:79% position:25% size:60% THE CREATIVE REVOLUTION.
align:middle line:79% position:50% size:80% ALTHOUGH, BY THAT PICTURE, BILL line:79% position:36% size:73% DOESN'T LOOK REALLY ALL THAT align:middle line:79% position:44% size:78% CREATIVE, AND PROBABLY DOESN'T align:middle line:79% position:44% size:78% LOOK LIKE A REVOLUTIONIST, BUT line:79% position:29% size:65% STEVE JOBS THOUGHT HE WAS.
line:79% position:33% size:70% WHEN STEVE JOBS PUT OUT HIS line:79% position:36% size:73% THINK DIFFERENT CAMPAIGN, HE line:79% position:31% size:68% LISTED BERNBACH ALONG WITH line:79% position:40% size:75% EINSTEIN, AND DYLAN, AND ALI, line:79% position:36% size:73% AND ALL THESE PEOPLE BECAUSE align:middle line:79% position:50% size:80% BILL BERNBACH REALLY CHANGED THE line:79% position:36% size:73% FACE OF ADVERTISING; AND, IN align:middle line:79% position:50% size:80% MANY WAYS, HELPED SHAPE CULTURE.
align:middle line:79% position:50% size:80% BECAUSE BEFORE BILL CAME ALONG, line:79% position:27% size:63% THIS IS PRETTY MUCH WHAT align:middle line:79% position:50% size:80% ADVERTISING LOOKED LIKE: IT WAS align:middle line:79% position:44% size:78% ALL PRICE AND PERFORMANCE AND, line:79% position:31% size:68% YOU KNOW, "NINETY-NINE AND line:79% position:33% size:70% THREE-QUARTER PERCENT PURE" line:79% position:17% size:40% WHATEVER IT WAS.
align:middle line:79% position:50% size:80% AND IT WAS ALSO AT A TIME WHERE line:79% position:27% size:63% WE LISTENED TO AUTHORITY line:79% position:13% size:20% FIGURES.
line:79% position:40% size:75% AND AUTHORITY FIGURES AT THAT line:79% position:27% size:63% TIME WERE VERY DIFFERENT.
line:79% position:40% size:75% YOU KNOW, AT THAT TIME PEOPLE line:79% position:27% size:63% LISTENED TO CHURCH, THEY align:middle line:79% position:50% size:80% LISTENED TO THE GOVERNMENT, THEY align:middle line:79% position:44% size:78% LISTENED TO TEACHERS, AND THEY line:79% position:20% size:50% LISTENED TO DOCTORS.
line:79% position:36% size:73% WHICH IS WHY, FOR MANY, MANY align:middle line:79% position:44% size:78% YEARS, WE RAN ADVERTISING THAT line:79% position:40% size:75% SAID, "SO MANY TEACHERS THINK line:79% position:40% size:75% THIS," OR "SO MANY GOVERNMENT align:middle line:79% position:50% size:80% PEOPLE THINK THIS," OR EVEN, "SO line:79% position:27% size:63% MANY DOCTORS THINK THIS."
line:79% position:16% size:38% SO TAKE A LOOK.
align:middle line:79% position:50% size:80% >> MALE VOICE: HOW OFTEN DOES align:middle line:79% position:50% size:80% YOUR JOB CALL YOU OUT OF BED IN line:79% position:27% size:63% THE MIDDLE OF THE NIGHT?
align:middle line:79% position:44% size:78% WELL, IF YOU WERE A DOCTOR, IT line:79% position:40% size:75% WOULD BE OFTEN, AND GENERALLY align:middle line:79% position:44% size:78% THERE ISN'T MUCH TIME TO SPARE.
line:79% position:29% size:65% >> WOMAN: COFFEE, DOCTOR?
line:79% position:22% size:55% >> MAN 1: OH, FINE.
line:79% position:40% size:75% >> >> MAN 2: HAVE A CAMEL line:79% position:17% size:43% WITH YOUR COFFEE.
line:79% position:25% size:60% >> MAN 1: OH, THANKS.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] line:79% position:36% size:73% >> MAN 2: YOU KNOW, THIS line:79% position:33% size:70% NIGHT WORK'S KIND OF ROUGH, line:79% position:13% size:23% ISN'T IT?
line:79% position:29% size:65% >> MAN 1: THAT'S RIGHT.
align:middle line:79% position:50% size:80% BUT A CAMEL'S ALWAYS A PLEASURE.
align:middle line:79% position:50% size:80% >> MALE VOICE: YES FOLKS, THE align:middle line:79% position:50% size:80% ST AS ENJOYABLE TO A DOCTOR ASS line:79% position:19% size:48% IT IS TO YOU OR ME.
align:middle line:79% position:50% size:80% IN A NATIONWIDE SURVEY, DOCTORS align:middle line:79% position:50% size:80% IN ALL BRANCHES OF MEDICINE WERE line:79% position:27% size:63% ASKED WHAT WERE INCLUDED, align:middle line:79% position:50% size:80% AND ACCORDING TO THIS NATIONWIDE line:79% position:33% size:70% SURVEY, MORE DOCTORS SMOKED align:middle line:79% position:50% size:80% CAMELS THAN ANY OTHER CIGARETTE.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] line:79% position:31% size:68% >> MALE VOICE: TRY CAMELS align:middle line:79% position:50% size:80% YOURSELF: THE CIGARETTE SO MANY line:79% position:15% size:35% DOCTORS ENJOY.
line:79% position:31% size:68% >> BRYMER: THAT WAS REAL, line:79% position:12% size:18% RIGHT?
line:79% position:27% size:63% I GUESS FOR US, FOR BILL line:79% position:33% size:70% BERNBACH, AND FOR DDB, WHAT line:79% position:40% size:75% CHANGED EVERYTHING WAS HE WON line:79% position:31% size:68% FOR DDB THE OPPORTUNITY TO align:middle line:79% position:50% size:80% LAUNCH THE BEETLE IN THE UNITED line:79% position:36% size:73% STATES, WHICH WAS A BIG DEAL.
align:middle line:79% position:50% size:80% AND EVERYBODY'S SORT OF FAMILIAR line:79% position:40% size:75% WITH THE BEETLE NOW, BUT BACK align:middle line:79% position:50% size:80% THEN IT WAS A GERMAN CAR COMING align:middle line:79% position:50% size:80% INTO THE UNITED STATES, IT WAS A line:79% position:40% size:75% VERY DIFFERENT KIND OF CAR, BY line:79% position:40% size:75% MOST ACCOUNTS IT WAS A LITTLE line:79% position:29% size:65% UGLY, SQUATTY, LITTLE CAR.
line:79% position:29% size:65% AND IT COMPETED IN A VERY align:middle line:79% position:50% size:80% DIFFERENT WORLD BECAUSE DETROIT, align:middle line:79% position:50% size:80% THIS WAS THE ADVERTISING AT THE align:middle line:79% position:50% size:80% TIME, WAS PUTTING OUT THESE BIG line:79% position:15% size:33% CARS, RIGHT?
line:79% position:17% size:40% THE LAND BARGES.
align:middle line:79% position:50% size:80% THINGS THAT WERE JUST, YOU KNOW, line:79% position:15% size:33% MASSIVE CARS.
line:79% position:40% size:75% AND SO HE HAD TO COMPETE WITH line:79% position:11% size:13% THIS.
line:79% position:40% size:75% AND SO TO LAUNCH THIS LITTLE, align:middle line:79% position:50% size:80% FUNNY CAR WITH THE ENGINE IN THE align:middle line:79% position:50% size:80% BACK FROM A COMPANY THAT NOBODY align:middle line:79% position:50% size:80% REALLY KNEW THAT MUCH ABOUT WAS line:79% position:33% size:70% GOING TO BE A BIG CHALLENGE.
align:middle line:79% position:44% size:78% BUT WHAT HE DID WAS HE CREATED line:79% position:40% size:75% SOMETHING THAT WAS INCREDIBLY line:79% position:20% size:50% POWERFUL AND ICONIC.
line:79% position:40% size:75% AND WHAT'S ON THE LEFT THERE, line:79% position:36% size:73% "THINK SMALL," HE COMPLETELY line:79% position:27% size:63% REWROTE THE RULEBOOK FOR line:79% position:14% size:30% ADVERTISING.
align:middle line:79% position:44% size:78% NO LONGER WAS ADVERTISING JUST line:79% position:31% size:68% ABOUT PRICE OR PERFORMANCE.
line:79% position:33% size:70% HE'S ACTUALLY MAKING FUN OF line:79% position:13% size:20% HIMSELF.
align:middle line:79% position:50% size:80% AND THEN "LEMON" WENT ALONG WITH line:79% position:11% size:8% IT.
align:middle line:79% position:50% size:80% AND THIS ONE ON THE LEFT, "THINK align:middle line:79% position:50% size:80% SMALL," WAS VOTED THE NUMBER ONE line:79% position:36% size:73% ADVERTISING CAMPAIGN EVER BY align:middle line:79% position:50% size:80% ADVERTISING AGE, WHICH IS A BIG line:79% position:11% size:13% DEAL.
align:middle line:79% position:50% size:80% IN FACT, I DON'T KNOW IF ANYBODY align:middle line:79% position:50% size:80% WATCHED "MAD MEN," SEE THE SHOW line:79% position:15% size:33% A LITTLE BIT.
align:middle line:79% position:44% size:78% THEY EVEN TALK ABOUT IT IN THE line:79% position:11% size:13% SHOW.
line:79% position:36% size:73% LET ME SHOW YOU A QUICK CLIP.
align:middle line:79% position:44% size:78% >> MAN 1: YOU SEEN THIS GUY?
line:79% position:21% size:53% >> MAN 2: I HAVE.
align:middle line:79% position:44% size:78% I DON'T KNOW WHAT I HATE ABOUT align:middle line:79% position:44% size:78% IT THE MOST: THE AD OR THE CAR.
line:79% position:36% size:73% >> MAN 3: YOU KNOW THEY DID align:middle line:79% position:50% size:80% ONE LAST YEAR?
SAME KINDA SMERP.
align:middle line:79% position:50% size:80% REMEMBER "THINK SMALL"?
THERE'S line:79% position:40% size:75% A HALF-PAGE AD AT A FULL-PAGE line:79% position:11% size:10% BUY.
line:79% position:27% size:63% YOU COULD BARELY SEE THE line:79% position:13% size:20% PRODUCT.
align:middle line:79% position:50% size:80% >> MAN 2: IT MUST BE GETTING line:79% position:12% size:18% RESULT.
line:79% position:33% size:70% THEY KEEP GOING BACK TO THE line:79% position:11% size:13% WELL.
align:middle line:79% position:44% size:78% >> MAN 4: I WANT THE CHINAMAN line:79% position:36% size:73% OUT OF THE BUILDING BY LUNCH.
align:middle line:79% position:50% size:80% >> MAN 2: I'M STILL WAITING ON line:79% position:13% size:25% MY SHIRTS.
line:79% position:15% size:35% YOU SEEN THIS?
line:79% position:20% size:50% >> MAN 4: BERNBACH.
line:79% position:14% size:28% HE'S A JEW.
align:middle line:79% position:44% size:78% >> MAN 5: OH YEAH, I SAW THAT.
line:79% position:13% size:20% HONESTY.
line:79% position:19% size:48% IT'S A GREAT ANGLE.
line:79% position:27% size:63% >> MAN 1: NO CHROME, NO line:79% position:29% size:65% HORSEPOWER, FOREIGN, UGLY.
line:79% position:36% size:73% I GUESS THEY WENT WITH THEIR line:79% position:13% size:25% STRENGTHS.
line:79% position:24% size:58% >> MAN 6: IT IS FUNNY.
align:middle line:79% position:50% size:80% >> MAN 3: IT IS?
CAUSE I THINK line:79% position:17% size:43% THE JOKE'S ON US.
align:middle line:79% position:44% size:78% YOU'RE SUPPOSE TO LOOK AT THAT align:middle line:79% position:50% size:80% AND SAY THAT'S A GREAT CAR, NOT line:79% position:14% size:28% A GREAT AD.
line:79% position:21% size:53% >> MAN 5: I LAUGHED.
line:79% position:24% size:58% I THINK IT'S BRILLIANT.
align:middle line:79% position:44% size:78% >> MAN 2: WELL, SAY WHAT YOU align:middle line:79% position:44% size:78% WANTLOVE IT OR HATE ITTHE FACT line:79% position:33% size:70% REMAINS: WE'VE BEEN TALKING line:79% position:31% size:68% ABOUT THIS FOR THE LAST 15 line:79% position:13% size:20% MINUTES.
line:79% position:17% size:40% THIS IS PLAYBOY.
line:79% position:36% size:73% IN ANY EVENT, THAT'S SORT OF line:79% position:33% size:70% WHEN THE RULES CHANGED, AND align:middle line:79% position:50% size:80% ADVERTISING STOPPED BEING ABOUT line:79% position:31% size:68% JUST LISTING THE PRICE AND line:79% position:14% size:30% PERFORMANCE.
line:79% position:36% size:73% WHAT BERNBACH DID WAS CREATE align:middle line:79% position:50% size:80% SOMETHING VERY, VERY DIFFERENT, line:79% position:36% size:73% AND TURNED EVERYTHING ON ITS line:79% position:11% size:13% HEAD.
line:79% position:36% size:73% AND IT BEGAN TO BE ABOUT THE line:79% position:36% size:73% STORY, AND STORYTELLING, AND align:middle line:79% position:50% size:80% CREATING CONTENT THAT HOPEFULLY line:79% position:24% size:58% ENGAGED SOMEBODY TO DO line:79% position:13% size:25% SOMETHING.
line:79% position:33% size:70% AND IT WAS AT THAT POINT, I line:79% position:33% size:70% GUESS, THAT, YOU KNOW, THIS line:79% position:40% size:75% GREAT SAYING CAME ABOUT THAT, align:middle line:79% position:50% size:80% SORT OF, PRODUCT ARE MADE IN THE align:middle line:79% position:50% size:80% FACTORY, BUT BRANDS ARE MADE IN line:79% position:13% size:23% THE MIND.
align:middle line:79% position:50% size:80% AND WHAT WE DO AT AN ADVERTISING line:79% position:40% size:75% AGENCY LEVEL IS TRY TO CREATE align:middle line:79% position:50% size:80% BRANDS, TRY TO CREATE SOMETHING align:middle line:79% position:44% size:78% THAT'S IN THE MIND; TRY TO GET line:79% position:33% size:70% SOMEBODY TO FEEL SOMETHING, line:79% position:33% size:70% RIGHT?
TO LAUGH, TO CRY, TO line:79% position:31% size:68% SMILE, AND HOPEFULLY TO DO line:79% position:13% size:25% SOMETHING.
align:middle line:79% position:50% size:80% AND I WANT TO SHOW YOU A COUPLE line:79% position:17% size:43% EXAMPLES OF THAT.
align:middle line:79% position:44% size:78% THESE ARE SOME WORK THAT WE'VE line:79% position:11% size:13% DONE.
line:79% position:36% size:73% THE FIRST ONE I WANT TO SHOW line:79% position:11% size:10% YOU.
align:middle line:79% position:50% size:80% THIS IS A COMMERCIAL THAT RAN IN line:79% position:12% size:18% THE UK.
line:79% position:40% size:75% YOU'LL REALIZE PRETTY QUICKLY line:79% position:33% size:70% WHY IT CAN'T RUN IN THE U.S. line:79% position:13% size:20% AS WELL.
line:79% position:19% size:48% IT'S FOR A MUSTARD.
align:middle line:79% position:44% size:78% IT'S CALLED MAILLE, IF ANYBODY line:79% position:19% size:48% KNOWS THIS MUSTARD.
line:79% position:24% size:58% IT'S A GOURMET MUSTARD.
align:middle line:79% position:50% size:80% BUT THIS IS ABOUT THE STORY, AND line:79% position:36% size:73% IT'S JUST A BEAUTIFUL WAY TO line:79% position:29% size:65% TELL SOMETHING VERY, VERY line:79% position:14% size:30% DIFFERENTLY.
line:79% position:14% size:30% TAKE A LOOK.
line:79% position:36% size:73% >> WOMAN: WE JUST CAME BACK line:79% position:27% size:63% FROM A WONDERFUL HOLIDAY.
align:middle line:79% position:44% size:78% >> MAN:OH WONDERFUL, WHERE DID line:79% position:12% size:18% YOU GO?
line:79% position:36% size:73% >> WOMAN: WE WENT TO GREECE.
line:79% position:33% size:70% MAN:OH GREECE, LOVELY, YEAH.
line:79% position:33% size:70% >> WOMAN: THE HOTEL WAS SO line:79% position:13% size:23% ROMANTIC.
line:79% position:15% size:33% >> MAN:GREAT.
line:79% position:40% size:75% >> WOMAN: THE ROOMS HAD THIS line:79% position:40% size:75% REAL AUTHENTICALLY GREEK FEEL line:79% position:40% size:75% WITH VERY SECLUDED BALCONIES, line:79% position:31% size:68% WHICH PROVIDED A WONDERFUL line:79% position:29% size:65% SETTING FOR OUR AFTERNOON line:79% position:14% size:28% LOVEMAKING.
align:middle line:79% position:50% size:80% THE SUN HAS A DRAMATIC EFFECT ON line:79% position:27% size:63% GERARD'S LIBIDO, YOU SEE.
line:79% position:13% size:25% >> MAN:OH.
align:middle line:79% position:44% size:78% >> WOMAN: HE JUST HAS TO LOOK align:middle line:79% position:50% size:80% AT ME IN MY SWIMMING COSTUME TO line:79% position:16% size:38% BECOME AROUSED.
line:79% position:40% size:75% MAN:DID YOU MANAGE TO SEE THE line:79% position:31% size:68% >> WOMAN: VISIBLY AROUSED.
line:79% position:17% size:43% >> MAN:PARTHENON?
align:middle line:79% position:50% size:80% >> WOMAN: HE'S SUCH A GENEROUS line:79% position:12% size:15% LOVER.
line:79% position:40% size:75% HE JUST REALLY UNDERSTANDS MY align:middle line:79% position:50% size:80% BODY'S DESIRES, ITS RHYTHMS, ITS line:79% position:13% size:20% SECRETS.
line:79% position:40% size:75% MAN:THIS SOUP, I REALLY THINK line:79% position:12% size:15% IS -- line:79% position:33% size:70% .>> WOMAN: WHICH IS WHY WE line:79% position:33% size:70% NEEDED THE SECLUDED BALCONY align:middle line:79% position:50% size:80% BECAUSE I BECOME VERY VOCAL WHEN line:79% position:21% size:53% HE'S ATTENDING TO ME.
line:79% position:24% size:58% MAN:[AWKWARD LAUGHING].
align:middle line:79% position:44% size:78% >> WOMAN: DID YOU KNOW I USED line:79% position:40% size:75% TO KNOW YOUR FATHER BEFORE HE line:79% position:14% size:30% WAS MARRIED?
line:79% position:16% size:38% MAN:MY -- MY -- line:79% position:33% size:70% >> WOMAN: YOUR MOTHER IS A line:79% position:24% size:58% VERY, VERY LUCKY WOMAN.
line:79% position:13% size:25% MAN:RIGHT.
line:79% position:40% size:75% FEMALE VOICE: BE A MEMORABLE align:middle line:79% position:50% size:80% GUEST FOR THE RIGHT REASON THIS line:79% position:36% size:73% CHRISTMAS, AND GIFT A JAR OF line:79% position:27% size:63% MAILLE'S GOURMET MUSTARD.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] align:middle line:79% position:50% size:80% >> BRYMER: YEAH, YOU CAN GET BY line:79% position:36% size:73% WITH SO MUCH MORE STUFF OVER line:79% position:33% size:70% THERE; IT'S SO MUCH FUNNIER.
line:79% position:40% size:75% I'LL SHOW YOU ANOTHER EXAMPLE.
align:middle line:79% position:50% size:80% THIS IS AN EXAMPLE WE DID IN THE line:79% position:11% size:10% U.S. align:middle line:79% position:44% size:78% AND IT'S PREDOMINATELY FOR THE line:79% position:19% size:48% HISPANIC COMMUNITY.
line:79% position:40% size:75% AND IN THE HISPANIC COMMUNITY align:middle line:79% position:44% size:78% THEY INDEX VERY HIGH ON FAMILY line:79% position:18% size:45% AND FAMILY VALUES.
align:middle line:79% position:44% size:78% THIS IS A SPOT THAT WE RAN FOR line:79% position:31% size:68% MCDONALD'S AND IT'S CALLED align:middle line:79% position:50% size:80% "FIRST DAY"A KID'S FIRST DAY AT line:79% position:11% size:13% WORK.
line:79% position:40% size:75% MAN:HEY GOOD MORNING MAN, HOW line:79% position:15% size:35% ARE YOU DOING?
line:79% position:15% size:35% >> BOY: GOOD.
line:79% position:14% size:30% HOW ARE YOU?
line:79% position:16% size:38% MAN:GOOD, GOOD.
line:79% position:13% size:25% I'M DAVID.
line:79% position:17% size:43% >> BOY: GABRIEL.
line:79% position:16% size:38% [MUSIC PLAYING] align:middle line:79% position:50% size:80% >> MANAGER: OK, IT'S YOUR FIRST line:79% position:13% size:23% CUSTOMER.
line:79% position:36% size:73% WELCOME TO MCDONALD'S, MAY I line:79% position:17% size:40% TAKE YOUR ORDER?
line:79% position:31% size:68% >> MALE VOICE: IS GABRIEL line:79% position:12% size:15% THERE?
line:79% position:29% size:65% >> MANAGER: IT'S FOR YOU.
line:79% position:36% size:73% MANY VOICES:GABRIEL?
GABRIEL?
line:79% position:24% size:58% >> GABRIEL: WELCOME TO line:79% position:14% size:28% MCDONALD'S.
line:79% position:25% size:60% >> WOMAN: MIJO IT'S US.
align:middle line:79% position:44% size:78% >> MAN 2: TELL HIM WHO "US" IS.
align:middle line:79% position:50% size:80% >> WOMAN: HE KNOWS WHO "US" IS.
line:79% position:33% size:70% >> MAN 2: NO HE DOESN'T, WE line:79% position:17% size:43% COULD BE ANYBODY.
align:middle line:79% position:50% size:80% >> WOMAN: WHO ELSE IS GOING TO line:79% position:33% size:70% DRIVE UP AND SAY, "IT'S US?"
line:79% position:27% size:63% >> GABRIEL: I'M SO SORRY.
line:79% position:24% size:58% >> MANAGER: IT'S OKAY.
line:79% position:24% size:58% >> MAN 2: MIJO IT'S US.
line:79% position:25% size:60% >> WOMAN: IT'S US MIJO.
line:79% position:36% size:73% >> MAN 2: I STILL THINK IT'S line:79% position:12% size:18% RIGGED.
align:middle line:79% position:50% size:80% >> GABRIEL: HEY, WHAT CAN I GET line:79% position:40% size:75% A BIG MAC?RIEL, CAN YOU MAKE line:79% position:31% size:68% >> WOMAN: OH, AND PAPITAS.
line:79% position:27% size:63% DON'T FORGET THE PAPITAS.
line:79% position:29% size:65% >> GABRIEL: ANYTHING ELSE?
line:79% position:40% size:75% >> MALE VOICE: NO, THAT'S IT.
align:middle line:79% position:44% size:78% >> GABRIEL: OKAY, I'LL SEE YOU line:79% position:19% size:48% AT THE NEXT WINDOW.
line:79% position:17% size:40% >> WOMAN: AHHH.
line:79% position:33% size:70% >> MAN 2: [SPEAKING SPANISH] line:79% position:25% size:60% >> GABRIEL: HERE YOU GO.
line:79% position:20% size:50% >> MAN 2: THANK YOU.
line:79% position:33% size:70% >> GABRIEL: HAVE A GOOD ONE.
line:79% position:16% size:38% >> WOMAN: BYE.
line:79% position:15% size:35% >> MAN 2: BYE.
line:79% position:24% size:58% >> MANAGER: IT'S OKAY.
line:79% position:17% size:40% MINE TOOK VIDEO.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] align:middle line:79% position:50% size:80% >> BRYMER: YEAH, I ALWAYS LIKED line:79% position:13% size:23% THAT ONE.
line:79% position:33% size:70% YOU KNOW, ONE WAY TO TELL A line:79% position:24% size:58% STORY IS WITHOUT WORDS.
line:79% position:31% size:68% YOU CAN TELL IT WITH MUSIC.
line:79% position:40% size:75% AND MUSIC IS SUCH A POWERFUL, line:79% position:33% size:70% EMOTIVE TOOL TO COMMUNICATE line:79% position:11% size:13% WITH.
line:79% position:17% size:43% WE ALL KNOW THAT.
align:middle line:79% position:44% size:78% I WANT TO SHOW YOU A SPOT THAT line:79% position:40% size:75% WE RAN LAST YEAR ON THE SUPER line:79% position:11% size:13% BOWL.
line:79% position:33% size:70% THIS IS USING THE TENNESSEE line:79% position:33% size:70% KIDS, IF YOU KNOW THIS BAND.
line:79% position:25% size:60% I THINK IT'S A TERRIFIC align:middle line:79% position:50% size:80% ILLUSTRATION OF HOW TO USE MUSIC line:79% position:40% size:75% AS AN EMOTIVE TOOL, SO TAKE A line:79% position:11% size:13% LOOK.
align:middle line:79% position:44% size:78% ["THANK GOD I'M A COUNTRY BOY" line:79% position:33% size:70% BY THE TENNESSEE KIDS PLAYS] line:79% position:25% size:60% [APPLAUSE FROM AUDIENCE] line:79% position:17% size:43% >> BRYMER: YEAH.
line:79% position:40% size:75% THERE'S A COUPLE COUNTRY BOYS line:79% position:17% size:43% OUT THERE I KNOW.
align:middle line:79% position:50% size:80% LASTLY, I JUST WANT TO SHOW YOU line:79% position:17% size:40% ONE OTHER STORY.
align:middle line:79% position:50% size:80% THIS IS A PIECE OF WORK THAT WE align:middle line:79% position:44% size:78% DID IN ARGENTINA, BUT IT TELLS line:79% position:40% size:75% THE STORY -- WELL, IT'LL TELL line:79% position:12% size:18% ITSELF.
line:79% position:33% size:70% THIS IS A PRO BONO PIECE OF line:79% position:40% size:75% WORK, BUT I JUST THINK IT'S A align:middle line:79% position:44% size:78% WONDERFUL WAY TO TELL A STORY, line:79% position:16% size:38% SO TAKE A LOOK.
line:79% position:33% size:70% [DELICATE PIANO MUSIC PLAYS] line:79% position:29% size:65% >> BRYMER: YEAH, COME ON.
line:79% position:25% size:60% [APPLAUSE FROM AUDIENCE] line:79% position:19% size:48% >> BRYMER: THANKS.
line:79% position:36% size:73% >> BRYMER: I LOVE THAT SPOT.
line:79% position:40% size:75% NOW THIS KIND OF STORYTELLING line:79% position:40% size:75% HAS BEEN GREAT, CAUSE IT'S -- align:middle line:79% position:50% size:80% WE'VE LIVED WITH THIS FOR A LONG line:79% position:11% size:13% TIME.
line:79% position:40% size:75% AND BASICALLY WHAT THIS IS IS line:79% position:22% size:55% ONE-WAY COMMUNICATION.
line:79% position:40% size:75% WE CREATE AN AD; WE PUT IT ON line:79% position:29% size:65% TV, RADIO, PRINT, ON THAT align:middle line:79% position:44% size:78% BILLBOARD OR SOMETHING, AND WE align:middle line:79% position:50% size:80% SENT IT OUT; AND WE WATCH IT, OR line:79% position:36% size:73% WE HEAR IT, OR WE LOOK AT IT.
align:middle line:79% position:50% size:80% AND THAT'S PRETTY MUCH BEEN THE line:79% position:29% size:65% STANDARD PROTOCOL IN THIS align:middle line:79% position:44% size:78% INDUSTRY FOR MANY, MANY YEARS, line:79% position:31% size:68% BUT THEN THE WORLD CHANGED.
line:79% position:33% size:70% AND IT CHANGED FOR A LOT OF line:79% position:24% size:58% PEOPLE, AND DISRUPTION line:79% position:13% size:23% HAPPENED, align:middle line:79% position:50% size:80% PEOPLE, AND DISRUPTION HAPPENED, line:79% position:40% size:75% DISRUPTION PRETTY MUCH IN ALL align:middle line:79% position:44% size:78% INDUSTRIES, IF YOU THINK ABOUT line:79% position:11% size:8% IT.
align:middle line:79% position:44% size:78% I MEAN THE MEDIA INDUSTRY, THE align:middle line:79% position:44% size:78% PUBLISHING INDUSTRY, THE MUSIC line:79% position:25% size:60% INDUSTRY, THE FINANCIAL line:79% position:33% size:70% INDUSTRY, AND CERTAINLY THE line:79% position:21% size:53% ADVERTISING INDUSTRY.
line:79% position:19% size:48% EVERYTHING CHANGED.
align:middle line:79% position:44% size:78% AND WE BECAME FACED WITH A NEW align:middle line:79% position:44% size:78% WORLD THAT WE HAD TO DEAL WITH.
line:79% position:31% size:68% AND THIS IS BEEN GOING ON, line:79% position:40% size:75% REALLY, THE LAST DECADE OR SO.
line:79% position:27% size:63% AND HOW DO WE NOW ENGAGE line:79% position:36% size:73% CONSUMERS, PEOPLE, IN A VERY align:middle line:79% position:50% size:80% DIFFERENT WAY THAN WE'VE DONE IT line:79% position:12% size:18% BEFORE.
line:79% position:25% size:60% NOW, INSTEAD OF ONE-WAY line:79% position:29% size:65% COMMUNICATION, WE HAVE TO line:79% position:19% size:48% DELIVER IT TWO-WAY.
align:middle line:79% position:44% size:78% IN OTHER WORDS, WE HAVE TO USE align:middle line:79% position:50% size:80% THE NEW TECHNOLOGIES THAT ARE IN align:middle line:79% position:44% size:78% PLACE TO CREATE COMMUNICATIONS align:middle line:79% position:50% size:80% THAT PEOPLE WANT TO GET INVOLVED line:79% position:36% size:73% WITH AND ENGAGE WITH: SOCIAL align:middle line:79% position:44% size:78% MEDIA PLATFORMS, WHETHER IT BE align:middle line:79% position:44% size:78% FACEBOOK, INSTAGRAM, SNAPCHAT, align:middle line:79% position:50% size:80% ET CETERA, WE'RE ALL IN ON THIS, align:middle line:79% position:50% size:80% AND WE HAVE TO BE BECAUSE THAT'S align:middle line:79% position:50% size:80% WHERE THE WORLD HAS SHIFTED, AND align:middle line:79% position:44% size:78% OUR ABILITY FOR BRANDS TO GROW align:middle line:79% position:50% size:80% AND GENERATE NEW CONSUMERS ISN'T align:middle line:79% position:50% size:80% GOING TO LIE IN JUST PUTTING OUT line:79% position:11% size:10% ADS.
line:79% position:40% size:75% IT'S GOING TO LIE IN ENGAGING align:middle line:79% position:50% size:80% PEOPLE THAT WANT TO PARTICIPATE line:79% position:27% size:63% IN THE STORY THAT YOU'RE line:79% position:13% size:20% TELLING.
align:middle line:79% position:50% size:80% IT STILL TAKES A GREAT IDEA, BUT align:middle line:79% position:44% size:78% YOU HAVE TO DO IT A LITTLE BIT line:79% position:14% size:30% DIFFERENTLY.
align:middle line:79% position:44% size:78% I SAY THAT BECAUSE, ALL OF US, line:79% position:21% size:53% WE REALLY SIT AT THE line:79% position:29% size:65% INTERSECTION, I THINK, OF line:79% position:29% size:65% CREATIVITY, HUMANITY, AND line:79% position:33% size:70% TECHNOLOGY AND ALL OF THESE line:79% position:31% size:68% FORCES ARE COMING TOGETHER.
line:79% position:40% size:75% CREATIVITY DOESN'T HAVE TO BE line:79% position:25% size:60% ADVERTISING, BY THE WAY.
align:middle line:79% position:50% size:80% IT CAN BE INNOVATION, IT CAN BE align:middle line:79% position:44% size:78% TOOLS THAT YOU USE AT WORK, IT align:middle line:79% position:50% size:80% COULD BE NEW INVENTIONS THAT ARE line:79% position:13% size:25% HAPPENING.
align:middle line:79% position:44% size:78% BUT ALL OF THIS IS GOING ON AT align:middle line:79% position:44% size:78% ONCE, AND WHAT IT MEANS FOR US align:middle line:79% position:50% size:80% IS THE CONTENT THAT WE'VE ALWAYS line:79% position:25% size:60% CREATED, THE 30-SECOND, line:79% position:33% size:70% 60-SECOND FILMS, NOW BECOME line:79% position:36% size:73% 6-SECOND FILMS, OR 60-SECOND line:79% position:27% size:63% FILMS, OR 6-MINUTE FILMS.
align:middle line:79% position:50% size:80% ALL OF THAT -- WE HAVE TO CREATE line:79% position:29% size:65% CONTENT JUST IN DIFFERENT line:79% position:13% size:20% FORMATS.
align:middle line:79% position:50% size:80% AND WE HAVE TO OPTIMIZE CONTENT line:79% position:40% size:75% NOW, AND THAT'S DIFFERENT TOO.
line:79% position:33% size:70% AND THAT'S THE DATA SIDE OF line:79% position:36% size:73% THINGS, SO IT'S NOW MATH AND line:79% position:12% size:15% MAGIC.
line:79% position:40% size:75% SO NOW THE ALGORITHMS THAT WE line:79% position:29% size:65% HAVE TO RUN TO UNDERSTAND line:79% position:17% size:40% BEHAVIORAL DATA.
line:79% position:36% size:73% THIS IS EVERY TIME YOU GET A line:79% position:33% size:70% LOYALTY CARD AT ONE OF YOUR line:79% position:40% size:75% STORES, OR EVERY TIME YOU BUY align:middle line:79% position:50% size:80% SOMETHING ONLINE, OR EVERY TIME line:79% position:36% size:73% YOU BUY SOMETHING IN A STORE.
line:79% position:27% size:63% THAT'S ALL BEING TRACKED.
align:middle line:79% position:50% size:80% AND IT'S NOT JUST BEING TRACKED line:79% position:36% size:73% TO TRY TO -- TO LOOK AT THAT align:middle line:79% position:50% size:80% STATISTICS, IT'S TO LOOK AT YOUR line:79% position:13% size:23% BEHAVIOR.
line:79% position:29% size:65% IN THE PAST WE USED TO DO align:middle line:79% position:50% size:80% DEMOGRAPHICS WHERE IT'D BE LIKE: line:79% position:36% size:73% WE'RE LOOKING TO TRY TO FIND line:79% position:36% size:73% MEN, AGE 18 TO 24-YEARS-OLD, align:middle line:79% position:44% size:78% ADVERTISING THE FOOTBALL GAME, align:middle line:79% position:50% size:80% BECAUSE THAT'S WHERE THEY'LL BE.
line:79% position:17% size:40% AND IT STILL IS.
line:79% position:25% size:60% BUT NOW WE'RE TRYING TO line:79% position:36% size:73% UNDERSTAND WHERE THAT PERSON line:79% position:33% size:70% LIVES, WHAT KIND OF BEER HE align:middle line:79% position:50% size:80% LIKES TO BUY, IF IT'S A HE OR A line:79% position:22% size:55% SHE, AND ALSO WAYS TO line:79% position:36% size:73% COMMUNICATE WITH THAT PERSON line:79% position:14% size:30% DIFFERENTLY.
line:79% position:36% size:73% I DON'T KNOW HOW MANY IN THE line:79% position:31% size:68% AUDIENCE KNOW THESE PEOPLE.
line:79% position:33% size:70% I THINK SOME OF THE YOUNGER line:79% position:15% size:33% PEOPLE MIGHT.
align:middle line:79% position:44% size:78% ON THE LEFT THAT'S LILLY SINGH.
align:middle line:79% position:50% size:80% LILLY SINGH IS A YOUTUBER, SHE'S align:middle line:79% position:50% size:80% A COMEDIAN, BIG-TIME, 10 MILLION line:79% position:14% size:30% SUBSCRIBERS.
line:79% position:36% size:73% IN THE MIDDLE IS A GUY NAMED line:79% position:21% size:53% DANTDM: HE'S A GAMER.
line:79% position:36% size:73% AND ON THE FAR LEFT IS STEVE line:79% position:27% size:63% AOKI, WHICH I'VE HAD THE line:79% position:36% size:73% PRIVILEGE OF GOING TO SEE IN line:79% position:31% size:68% CONCERT, BELIEVE IT OR NOT.
line:79% position:27% size:63% [COUGHING] -- ONE SECOND.
line:79% position:24% size:58% STEVE IS A DISC JOCKEY.
line:79% position:36% size:73% AND EACH OF THESE PEOPLE ARE line:79% position:33% size:70% INCREDIBLY IMPORTANT IN THE line:79% position:21% size:53% LIVES OF MANY OTHERS.
line:79% position:27% size:63% THEY ARE THE CELEBRITIES.
align:middle line:79% position:44% size:78% THEY ARE THE AUTHORITY FIGURES.
line:79% position:29% size:65% IF YOU TALK TO, YOU KNOW, align:middle line:79% position:50% size:80% GENERALLY PEOPLE IN HIGH SCHOOL line:79% position:33% size:70% AND COLLEGE AND ASK WHO ARE line:79% position:40% size:75% THEIR AUTHORITY FIGURES, WELL align:middle line:79% position:50% size:80% YOU GET THE ATHLETES OF COURSE, align:middle line:79% position:50% size:80% BUT YOU ALSO GET A LOT OF PEOPLE line:79% position:36% size:73% WHICH YOU MAY NOT KNOW ABOUT.
line:79% position:22% size:55% THESE ARE INFLUENCERS.
align:middle line:79% position:50% size:80% THESE ARE THE PEOPLE THAT WE'RE line:79% position:33% size:70% NOW LOOKING TO TO ADVERTISE align:middle line:79% position:50% size:80% WITH, BECAUSE THEY COMMAND SUCH align:middle line:79% position:44% size:78% AN IMPORTANT AUDIENCE AND THEY line:79% position:31% size:68% HAVE AUTHENTICITY TO THOSE line:79% position:13% size:25% AUDIENCES.
line:79% position:40% size:75% AND IF YOU THINK I'M KIDDING, line:79% position:33% size:70% THIS IS WHAT THEY MADE LAST line:79% position:36% size:73% YEAR, EACH ONE OF THESE GUYS.
line:79% position:17% size:43% THAT'S BIG MONEY.
line:79% position:40% size:75% LILLY MADE 11 MILLION, DANTDM align:middle line:79% position:50% size:80% MADE 16 MILLION, STEVE AOKI MADE line:79% position:31% size:68% 26 MILLION BUCKS LAST YEAR line:79% position:12% size:15% ALONE.
line:79% position:36% size:73% THESE GUYS ARE RAKING IN BIG align:middle line:79% position:50% size:80% MONEY BECAUSE THIS IS WHERE THE align:middle line:79% position:50% size:80% WORLD HAS TURNED AND WE HAVE TO line:79% position:40% size:75% -- ADVERTISERS HAVE TO FIGURE align:middle line:79% position:50% size:80% OUT HOW TO USE THAT, AND I WANT line:79% position:24% size:58% TO SHOW YOU AN EXAMPLE.
line:79% position:36% size:73% THIS IS A WOMAN NAMED NIKKIE.
line:79% position:33% size:70% SHE IS A MAKEUP ARTIST, AND line:79% position:33% size:70% NIKKIE HAS I THINK ABOUT 10 align:middle line:79% position:44% size:78% MILLION SUBSCRIBERS ON YOUTUBE.
line:79% position:13% size:25% SHE'S BIG.
align:middle line:79% position:50% size:80% SO FOR US, HOW DO WE COMMUNICATE line:79% position:27% size:63% THROUGH NIKKIE TO CREATE line:79% position:17% size:40% COMMUNICATIONS?
align:middle line:79% position:50% size:80% SO I'LL SHOW YOU AN IDEA THAT WE line:79% position:15% size:33% DID RECENTLY.
line:79% position:20% size:50% >> NIKKIE: HEY GUYS.
line:79% position:31% size:68% SO TODAY I'M DOING ANOTHER line:79% position:21% size:53% TUTORIAL [GIBBERISH].
align:middle line:79% position:50% size:80% I'M SORT OF DOING MY LOOK OF -- align:middle line:79% position:44% size:78% LIKE MY HAUTE COUTURE, LIKE MY line:79% position:31% size:68% AVANT-GARDE VERSION OF THE line:79% position:12% size:15% STARS.
align:middle line:79% position:50% size:80% TODAY WE'RE USING THIS PALETTE, align:middle line:79% position:44% size:78% IT IS ABSOLUTELY GORGEOUS, AND line:79% position:36% size:73% WE'RE ALSO GOING TO USE SOME line:79% position:36% size:73% RHINESTONES, AS YOU CAN TELL.
line:79% position:36% size:73% RHINESTONES, AS YOU CAN TELL.
line:79% position:33% size:70% THESE ARE THE RHINESTONES - align:middle line:79% position:50% size:80% -ABSOLUTELY LOVE THEM, OH YEAH, line:79% position:14% size:28% I LOVE YOU.
line:79% position:36% size:73% THAT IS WHAT I'M GOING TO DO align:middle line:79% position:44% size:78% TODAY, AND IF YOU WANT TO KNOW align:middle line:79% position:50% size:80% AY SO THE FIRST THING YOU'RE EP line:79% position:36% size:73% GOING TO DO IS TAKE A REALLY align:middle line:79% position:44% size:78% NICE DARK BROWN EYESHADOW, AND align:middle line:79% position:50% size:80% WHAT YOU'RE GOING TO DO IS APPLY line:79% position:40% size:75% THIS TO YOUR LOWER LASH LINE, line:79% position:13% size:25% LIKE THAT.
line:79% position:36% size:73% OKAY NOW I'M GOING TO TAKE A align:middle line:79% position:44% size:78% REALLY NICE LIGHT HIGHLIGHTING line:79% position:31% size:68% COLOR, AND YOU'RE GOING TO line:79% position:33% size:70% HIGHLIGHT THE LID WITH THIS.
line:79% position:31% size:68% APPLY THIS TO YOUR EYELIDS.
align:middle line:79% position:44% size:78% OKAY, NOW YOU'RE JUST GOING TO align:middle line:79% position:50% size:80% TAKE THE GLUE, APPLY IT TO YOUR align:middle line:79% position:50% size:80% EYES LIKE THAT, AND YOU'LL TAKE align:middle line:79% position:50% size:80% YOUR RHINESTONE AND YOU JUST -- line:79% position:17% size:43% [CRASHING SOUND].
line:79% position:31% size:68% >> BRYMER: RADICAL, RIGHT?
line:79% position:14% size:30% YEAH, YEAH.
line:79% position:25% size:60% [APPLAUSE FROM AUDIENCE] align:middle line:79% position:44% size:78% >> BRYMER: BUT THAT GENERATES line:79% position:33% size:70% SO MUCH BUZZ AND IT TIES IN line:79% position:33% size:70% REALLY WELL WITH WHAT SHE'S line:79% position:12% size:15% DOING.
align:middle line:79% position:44% size:78% THE OTHER THING I WOULD SAY IS align:middle line:79% position:50% size:80% ADVERTISING HAS CHANGED SO MUCH, line:79% position:36% size:73% SOME OF IT DOESN'T EVEN LOOK line:79% position:17% size:43% LIKE ADVERTISING.
align:middle line:79% position:50% size:80% I WANT TO SHOW YOU REAL QUICKLY align:middle line:79% position:44% size:78% SOME WORK WE DID FOR JOHNSON'S align:middle line:79% position:50% size:80% BABY, AND IT'LL GIVE YOU A SENSE line:79% position:16% size:38% OF WHAT I MEAN.
line:79% position:33% size:70% [DELICATE PIANO MUSIC PLAYS] line:79% position:31% size:68% >> MALE VOICE: WE INVITED align:middle line:79% position:44% size:78% THREE PREGNANT WOMEN TO DONATE align:middle line:79% position:44% size:78% DATA FROM THEIR SONOGRAMS WITH line:79% position:25% size:60% THE PROMISE OF A UNIQUE line:79% position:13% size:25% EXPERIENCE line:79% position:21% size:53% >> WOMAN: [SPEAKING line:79% position:14% size:30% PORTUGUESE].
align:middle line:79% position:50% size:80% >> MALE VOICE: A MATHEMATICIAN align:middle line:79% position:50% size:80% CREATED A FORMULA THAT CAN TURN line:79% position:31% size:68% A BABY'S MEASUREMENTS INTO line:79% position:15% size:35% MUSICAL NOTES.
line:79% position:29% size:65% MAN:[SPEAKING PORTUGUESE].
align:middle line:79% position:50% size:80% >> MALE VOICE: A COMPOSER THEN align:middle line:79% position:44% size:78% USED THE NOTES TO CREATE THREE align:middle line:79% position:50% size:80% DIFFERENT MELODIES BASED ON THE line:79% position:24% size:58% THREE DIFFERENT BABIES.
align:middle line:79% position:50% size:80% >> MAN 2: [SPEAKING PORTUGUESE].
line:79% position:40% size:75% >> MALE VOICE: ONE BY ONE WE line:79% position:36% size:73% TOOK THE MOTHERS TO AN EMPTY line:79% position:13% size:20% THEATER.
align:middle line:79% position:50% size:80% NONE OF THEM KNEW WHAT WAS ABOUT line:79% position:13% size:25% TO HAPPEN.
line:79% position:33% size:70% THE MOTHERS WATCHED A VIDEO align:middle line:79% position:44% size:78% EXPLAINING THE PROCESS AND, AT line:79% position:29% size:65% THE END, THE COMPOSITIONS line:79% position:29% size:65% CREATED WITH THE MELODIES line:79% position:31% size:68% INSPIRED BY THEIR CHILDREN.
align:middle line:79% position:50% size:80% AND JUST WHEN THEY THOUGHT THAT line:79% position:33% size:70% THINGS COULDN'T BE ANY MORE line:79% position:25% size:60% WONDERFUL, THE SURPRISE.
line:79% position:29% size:65% THE RESULTS: THREE UNIQUE line:79% position:29% size:65% COMPOSITIONS BASED ON THE line:79% position:36% size:73% MEASUREMENTS OF THREE BABIES.
line:79% position:24% size:58% >> WOMAN 2: [SPEAKING line:79% position:14% size:30% PORTUGUESE].
line:79% position:25% size:60% [ORCHESTRAL MUSIC PLAYS] line:79% position:25% size:60% >> BRYMER: THAT'S COOL.
align:middle line:79% position:44% size:78% I SHOULD MENTION THAT THAT WAS line:79% position:16% size:38% DONE IN BRAZIL.
align:middle line:79% position:44% size:78% I SHOULD'VE TOLD YOU THAT FROM line:79% position:15% size:35% THE BEGINNING.
align:middle line:79% position:50% size:80% AND THEN THERE'S ONE OTHER ONE I line:79% position:15% size:33% WANT TO SHOW.
align:middle line:79% position:50% size:80% THIS IS -- WE DID FOR THE SUPER line:79% position:40% size:75% BOWL THIS YEAR -- THIS IS FOR line:79% position:31% size:68% SKITTLES, WHICH HAS BEEN A line:79% position:33% size:70% CLIENT OF OURS FOR A WHILE, align:middle line:79% position:50% size:80% WHICH GENERALLY LETS YOU DO SOME align:middle line:79% position:50% size:80% WHICH GENERALLY LETS YOU DO SOME align:middle line:79% position:50% size:80% THINGS A LITTLE BIT DIFFERENTLY, line:79% position:15% size:33% A LITTLE FUN.
align:middle line:79% position:50% size:80% SO WE DID THIS FOR SKITTLES AND line:79% position:27% size:63% IT WAS HUGELY SUCCESSFUL.
line:79% position:19% size:48% [PIANO MUSIC PLAYS] align:middle line:79% position:50% size:80% >> MALE VOICE: THE SUPER BOWL: line:79% position:40% size:75% WHERE $5 MILLION BUYS YOU 100 line:79% position:17% size:40% MILLION VIEWERS.
align:middle line:79% position:50% size:80% AND THAT'S THE GOAL, RIGHT?
GET align:middle line:79% position:50% size:80% AS MANY PEOPLE TO WATCH YOUR AD line:79% position:20% size:50% AS HUMANLY POSSIBLE.
line:79% position:33% size:70% I MEAN, HOW ELSE WOULD YOUR line:79% position:24% size:58% BRAND EVER GET NOTICED?
line:79% position:12% size:18% MAN 1: line:79% position:33% size:70% GOING TO MAKE AN AD FOR ONE line:79% position:12% size:18% PERSON?
line:79% position:21% size:53% >> MAN 2: ONE PERSON.
line:79% position:31% size:68% NOW IMAGINE THAT MARKETING line:79% position:13% size:20% MEETING.
line:79% position:36% size:73% GUY WALKS IN TO HIS BOSS AND line:79% position:19% size:48% SAYS, "HEAR ME OUT.
line:79% position:15% size:33% [LAUGHTER] " align:middle line:79% position:50% size:80% WE'RE GOING TO MAKE A SUPER BOWL line:79% position:40% size:75% AD, BUT WE DON'T WANT THE 100 align:middle line:79% position:50% size:80% MILLION PEOPLE WATCHING THE GAME align:middle line:79% position:44% size:78% TO SEE IT; WE'RE GOING TO SHOW line:79% position:22% size:55% TO ONE RANDOM KID IN line:79% position:14% size:28% CALIFORNIA.
align:middle line:79% position:50% size:80% >> MALE VOICE: THAT RANDOM KID line:79% position:27% size:63% WAS A REAL LIFE SKITTLES line:79% position:40% size:75% SUPERFAN NAMED MARCOS MENEDEZ.
align:middle line:79% position:50% size:80% JUST THREE WEEKS BEFORE THE BIG align:middle line:79% position:44% size:78% GAME, WE ANNOUNCED HE'D BE THE align:middle line:79% position:50% size:80% ONLY PERSON IN THE WORLD TO SEE align:middle line:79% position:50% size:80% OUR SUPER BOWL AD, AND SUDDENLY line:79% position:15% size:35% HE WAS FAMOUS.
line:79% position:29% size:65% >> MAN 2: MARCOS MENENDEZ.
align:middle line:79% position:50% size:80% >> MENENDEZ: MY FACE WAS ON THE line:79% position:40% size:75% NEWS BROADCAST AND EVERYTHING.
align:middle line:79% position:50% size:80% >> MALE VOICE: A WEEK LATER WE line:79% position:40% size:75% RELEASED FOUR BAFFLING TEASER line:79% position:40% size:75% ADS STARRING DAVID SCHWIMMER, line:79% position:25% size:60% AND THE INTERNET LIT UP.
line:79% position:33% size:70% >> SCHWIMMER: WHOA, WHAT IS line:79% position:12% size:18% THIS?
.
align:middle line:79% position:50% size:80% IS THIS REALLY A SCENE FROM THE align:middle line:79% position:50% size:80% NEW SKITTLES SUPER BOWL AD THAT align:middle line:79% position:44% size:78% ONLY ONE SINGLE PERSON GETS TO line:79% position:12% size:15% WATCH?
line:79% position:17% size:43% I'LL TELL YOU -- line:79% position:22% size:55% >> SCHWIMMER: SHUT UP.
line:79% position:17% size:43% NOBODY ASKED YOU.
line:79% position:40% size:75% >> MALE VOICE: THEN ON SUPER line:79% position:36% size:73% BOWL SUNDAY FANS TUNED IN TO align:middle line:79% position:50% size:80% WATCH MARCOS REACT TO THE AD ON line:79% position:15% size:35% FACEBOOK LIVE.
align:middle line:79% position:50% size:80% IN FACT, THEY WATCHED HIM WATCH line:79% position:22% size:55% FOR ALMOST 20 MINUTES.
line:79% position:21% size:53% >> TASTE THE RAINBOW.
line:79% position:36% size:73% >> AND THIS IS WHERE IT GETS line:79% position:11% size:10% EVEN align:middle line:79% position:50% size:80% CRAZIER BECAUSE, UNBEKNOWNST TO line:79% position:24% size:58% MARCOS, WE HAD GONE TO align:middle line:79% position:50% size:80% RIDICULOUS LENGTHS TO CUSTOMIZE line:79% position:24% size:58% THE AD JUST FOR HIM: A line:79% position:36% size:73% DOPPELGANGER MAIN CHARACTER, line:79% position:40% size:75% APPEARANCES BY HIS ACTUAL MOM line:79% position:17% size:40% AND BEST FRIEND.
align:middle line:79% position:50% size:80% WE EVEN SHOT A SCENE FROM THE AD line:79% position:17% size:43% INSIDE HIS HOUSE.
align:middle line:79% position:50% size:80% >> SCHWIMMER: I'M IN YOUR CLOSET line:79% position:12% size:18% MARCOS.
line:79% position:40% size:75% >> MALE VOICE: YES, IT WAS A align:middle line:79% position:44% size:78% REAL SUPER BOWL-WORTHY AD, AND line:79% position:27% size:63% YES, WE REALLY DID GO TO align:middle line:79% position:50% size:80% UNNECESSARY LENGTHS JUST TO BLOW line:79% position:33% size:70% THE MIND OF ONE AWESOME KID.
line:79% position:17% size:43% >> MENENDEZ: WOW.
align:middle line:79% position:44% size:78% >> MAN 2: BUT LOOK WHAT IT GOT line:79% position:15% size:33% THEM, RIGHT?
align:middle line:79% position:44% size:78% TWO AND A HALF FREE MINUTES OF line:79% position:36% size:73% ADVERTISING ON GMA RIGHT NOW.
line:79% position:36% size:73% >> MALE VOICE: YEAH, WE GOT line:79% position:13% size:20% NOTICED.
align:middle line:79% position:50% size:80% IN FACT, IT WAS THE MOST TALKED line:79% position:40% size:75% ABOUT SKITTLES AD OF ALL TIME.
line:79% position:40% size:75% WE EVEN MADE IT ONTO MULTIPLE line:79% position:27% size:63% BEST SUPER BOWL AD LISTS.
line:79% position:33% size:70% PRETTY GOOD FOR AN AD WHICH align:middle line:79% position:44% size:78% WASN'T EVEN ON THE SUPER BOWL, line:79% position:40% size:75% AND WHICH NO ONE BESIDES THIS line:79% position:18% size:45% GUY WILL EVER SEE.
line:79% position:33% size:70% MALE VOICE 2:"EXCLUSIVE THE line:79% position:13% size:20% RAINBOW.
line:79% position:19% size:48% TASTE THE RAINBOW."
align:middle line:79% position:50% size:80% >> BRYMER: WELL NOBODY OUTSIDE align:middle line:79% position:50% size:80% THAT GUY AND LIKE 20 OF US THAT line:79% position:12% size:18% SAW IT.
line:79% position:40% size:75% BUT THAT'S AN EXAMPLE, RIGHT?
align:middle line:79% position:50% size:80% THAT SPOT NEVER RAN ON THE SUPER line:79% position:11% size:13% BOWL.
line:79% position:19% size:48% IT NEVER RAN ON TV.
align:middle line:79% position:50% size:80% THAT WAS ALL ON THE INTERNET AND line:79% position:27% size:63% IT GENERATED INCREDIBLE, align:middle line:79% position:50% size:80% INCREDIBLE PERFORMANCE FOR THEM.
align:middle line:79% position:50% size:80% I'VE JUST GOT ONE OTHER THING I align:middle line:79% position:50% size:80% WANT TO SHOW, AND THEN I'LL SIT line:79% position:17% size:43% DOWN WITH MAGGIE.
line:79% position:36% size:73% AND IT GOES BACK -- I SHOWED align:middle line:79% position:44% size:78% BILL BERNBACK IN THE BEGINNING align:middle line:79% position:50% size:80% -- AND BILL HAD THIS ONE SAYING align:middle line:79% position:50% size:80% ABOUT, YOU KNOW, WHAT WE DO CAN line:79% position:40% size:75% HELP CHANGE, IN MANY WAYS, OR align:middle line:79% position:50% size:80% HELP SHAPE, TO SOME DEGREE, THE line:79% position:33% size:70% SOCIETAL VALUES IN WHICH WE line:79% position:11% size:13% LIVE.
align:middle line:79% position:44% size:78% AND SO ONE OF THE THINGS WE'VE align:middle line:79% position:44% size:78% ALWAYS SAID IS WE NEED TO HELP align:middle line:79% position:50% size:80% TRY TO PROMOTE SOCIAL AWARENESS line:79% position:17% size:40% WHEREVER WE CAN.
align:middle line:79% position:50% size:80% AND I WANT TO SHOW YOU JUST ONE align:middle line:79% position:44% size:78% PIECE OF WORK THAT WE DID THIS line:79% position:25% size:60% YEAR, JUST RECENTLY,FOR align:middle line:79% position:50% size:80% MCDONALD'S, AND IT'S CELEBRATING line:79% position:29% size:65% INTERNATIONAL WOMEN'S DAY.
line:79% position:16% size:38% SO TAKE A LOOK.
line:79% position:25% size:60% [TRIUMPHANT MUSIC PLAYS] line:79% position:40% size:75% >> FEMALE VOICE: WHEN I FIRST align:middle line:79% position:44% size:78% BECAME INVOLVED THERE WAS SOME line:79% position:24% size:58% PREJUDICE AGAINT WOMEN.
align:middle line:79% position:44% size:78% WILLIAMS:THE GUY JUST TOLD ME: align:middle line:79% position:50% size:80% "WELL, BRING YOUR HUSBAND IN AND line:79% position:36% size:73% THEN WE CAN THINK ABOUT, YOU align:middle line:79% position:50% size:80% KNOW, LOANING YOU THE MONEY FOR line:79% position:16% size:38% THE FRANCHISE."
align:middle line:79% position:50% size:80% I SAID, "NO, I'M NOT GOING TO DO line:79% position:12% size:15% THAT."
line:79% position:40% size:75% MY NAME IS PATRICIA WILLIAMS, line:79% position:27% size:63% AND I AM THE OWNER OF 18 align:middle line:79% position:50% size:80% MCDONALD'S RESTAURANTS ALONGSIDE line:79% position:31% size:68% MY TWO FANTASTIC DAUGHTERS.
line:79% position:14% size:30% MCDONALD'S .
line:79% position:14% size:30% MCDONALD'S .
line:79% position:14% size:30% MCDONALD'S .
line:79% position:31% size:68% >> MALE VOICE: MCDONALD'S align:middle line:79% position:50% size:80% FLIPPED ITS FAMED GOLDEN ARCHES line:79% position:14% size:30% INTO A "W" .
align:middle line:79% position:50% size:80% >> ON INTERNATIONAL WOMEN'S DAY.
line:79% position:36% size:73% ON INTERNATIONAL WOMEN'S DAY.
line:79% position:36% size:73% >> FEMALE VOICE:THE MOVE WAS line:79% position:27% size:63% MADE AT 100 FEMALE-OWNED line:79% position:24% size:58% RESTAURANTS NATIONWIDE.
line:79% position:36% size:73% >> MALE VOICE: THE "M"S FOR line:79% position:20% size:50% MCDONALD'S NOW "W"S. align:middle line:79% position:50% size:80% >> FEMALE VOICE: I THINK IT'S A line:79% position:13% size:25% STATEMENT.
line:79% position:24% size:58% IT WAS AN EYE-CATCHING line:79% position:18% size:45% EXPERIENCE FOR ME.
line:79% position:40% size:75% >> FEMALE VOICE: THEY'RE ALSO align:middle line:79% position:44% size:78% FLIPPING THEIR ARCHES ON THEIR line:79% position:40% size:75% DIGITAL CHANNELS LIKE TWITTER line:79% position:15% size:33% AND SNAPCHAT.
line:79% position:21% size:53% >> WOMAN: I'M A FAN.
line:79% position:13% size:23% MAN:YEAH.
line:79% position:29% size:65% >> WOMAN: IT'S BRILLIANT.
align:middle line:79% position:44% size:78% >> WOMAN: I BROUGHT THEM HERE line:79% position:31% size:68% BECAUSE THE "W" REPRESENTS line:79% position:21% size:53% "WOMEN"SO MANY WOMEN.
align:middle line:79% position:44% size:78% THE ACCOMPLISHMENTS WOMEN HAVE line:79% position:17% size:40% DONE EVERYWHERE.
line:79% position:27% size:63% [MANY VOICES IN MULTIPLE line:79% position:19% size:48% LANGUAGES SPEAKING] line:79% position:40% size:75% MAN:IN HONOR OF INTERNATIONAL line:79% position:15% size:33% WOMEN'S DAY .
line:79% position:21% size:53% MAN:FAST FOOD GIANT, align:middle line:79% position:50% size:80% MCDONALD'S, ALSO HONORED WOMEN .
align:middle line:79% position:44% size:78% >> MAN: BY TURNING ITS GOLDEN line:79% position:20% size:50% ARCHES UPSIDE DOWN.
align:middle line:79% position:50% size:80% >> WOMAN: THAT IS THE PROGRESS line:79% position:19% size:48% WE ARE LOOKING FOR.
line:79% position:20% size:50% THAT IS WHAT -- YES.
line:79% position:31% size:68% >> FEMALE VOICE: IT'S JUST line:79% position:40% size:75% SOMETHING THAT HAS NEVER BEEN line:79% position:14% size:30% DONE BEFORE.
line:79% position:36% size:73% >> FEMALE VOICE: IT MAKES US line:79% position:33% size:70% FEEL SEEN; IT MAKES US FEEL line:79% position:12% size:15% HEARD.
line:79% position:31% size:68% >> FEMALE VOICE: WOMEN ARE line:79% position:20% size:50% CAPABLE OF ANYTHING.
line:79% position:17% size:43% >> BRYMER: OKAY.
line:79% position:25% size:60% [APPLAUSE FROM AUDIENCE] line:79% position:40% size:75% >> BRYMER: I HOPE THAT GIVES align:middle line:79% position:44% size:78% YOU AN IDEA A LITTLE BIT ABOUT line:79% position:36% size:73% WHAT WE DO, AND I'LL PASS IT line:79% position:20% size:50% BACK OVER TO SHELLY.
line:79% position:17% size:43% ZEGART:THANK YOU.
line:79% position:22% size:55% CHUCK WILL NOW HAVE A line:79% position:36% size:73% CONVERSATION WITH WELL-KNOWN line:79% position:27% size:63% LOCAL BUSINESS OWNER AND align:middle line:79% position:50% size:80% COMMUNITY LEADER MAGGIE PAYETTE line:79% position:27% size:63% HARLOW WHO IS FOUNDER OF line:79% position:40% size:75% CLIFFDIVERS, CEO OF SIGNARAMA align:middle line:79% position:50% size:80% DOWNTOWN, AND CO-OWNER AT YESCO line:79% position:14% size:28% LOUISVILLE.
line:79% position:22% size:55% >> HARLOW: GREAT JOB.
line:79% position:17% size:43% >> BRYMER: YEAH.
align:middle line:79% position:50% size:80% >> HARLOW: I LOVE HOW YOU ENDED align:middle line:79% position:50% size:80% WITH WOMEN, I MEAN THAT WAS WELL line:79% position:11% size:13% DONE.
align:middle line:79% position:50% size:80% >> BRYMER: I SET IT UP FOR YOU line:79% position:13% size:23% THAT WAY.
line:79% position:40% size:75% >> HARLOW: YOU REALLY GET ME.
line:79% position:27% size:63% YOU REALLY GET ME, CHUCK.
line:79% position:17% size:43% ANK YOU FOR THAT.
line:79% position:40% size:75% WELL, I'M THRILLED TO BE HERE.
line:79% position:31% size:68% IT'S GREAT TO SEE EVERYONE.
line:79% position:40% size:75% IT'S GREAT TO GET TO KNOW YOU line:79% position:16% size:38% AND YOUR STORY.
align:middle line:79% position:44% size:78% IT'S BEEN FASCINATING, REALLY, line:79% position:40% size:75% TO GO FROM MY EXPERIENCE AS A line:79% position:27% size:63% SMALL BUSINESS OWNER AND align:middle line:79% position:50% size:80% WATCHING YOU IN THIS, YOU KNOW, line:79% position:29% size:65% CORPORATE WORLD IS REALLY line:79% position:13% size:20% AMAZING.
line:79% position:15% size:33% WELCOME HOME.
line:79% position:19% size:48% >> BRYMER: THANKS.
line:79% position:40% size:75% AND BY THE WAY, JUST SO Y'ALL line:79% position:40% size:75% KNOW, THIS WOMAN IS THE BOMB, line:79% position:12% size:15% OKAY?
align:middle line:79% position:50% size:80% SHE'S DONE SOME TERRIFIC THINGS line:79% position:13% size:20% HERSELF.
line:79% position:25% size:60% [APPLAUSE FROM AUDIENCE] line:79% position:33% size:70% AND I COULD EASILY FLIP THE line:79% position:33% size:70% SCRIPT, AND I COULD ASK HER line:79% position:27% size:63% QUESTIONS, WHICH I'M NOT.
align:middle line:79% position:50% size:80% >> HARLOW: THAT'S NOT GOING TO line:79% position:12% size:18% HAPPEN.
line:79% position:29% size:65% >> BRYMER: YEAH, I'M NOT.
line:79% position:31% size:68% >> HARLOW: I'M STAYING IN line:79% position:13% size:20% CONTROL.
line:79% position:24% size:58% >> BRYMER: OKAY, YEAH.
line:79% position:15% size:33% MAKES SENSE.
line:79% position:31% size:68% >> HARLOW: WELL THE FIRST align:middle line:79% position:50% size:80% QUESTION I HAVE FOR YOU IS ABOUT align:middle line:79% position:44% size:78% COMING HOME TO LOUISVILLE, AND line:79% position:25% size:60% COMING HOME TO KENTUCKY.
line:79% position:27% size:63% WHAT DO YOU LOVE TO SEE?
line:79% position:36% size:73% WHAT ARE SOME OF THE CHANGES line:79% position:33% size:70% YOU'VE SEEN THAT REALLY ARE line:79% position:17% size:43% EXCITING FOR YOU?
line:79% position:33% size:70% >> BRYMER: WELL IT CHANGES align:middle line:79% position:50% size:80% EVERY TIME I COME BACK, BECAUSE align:middle line:79% position:44% size:78% THERE'S ALWAYS SOMETHING BEING align:middle line:79% position:50% size:80% BUILT OR -- THE ROAD THAT I WAS align:middle line:79% position:50% size:80% ON -- MY FAMILY'S HERE WITH MEMY align:middle line:79% position:50% size:80% WIFE TRACY AND KIDS SAVANNAH AND align:middle line:79% position:44% size:78% I MEAN, THERE'S STILL "ARE YOU align:middle line:79% position:50% size:80% FOR U OF L OR U OF K," YOU KNOW?
align:middle line:79% position:50% size:80% SO YOU GET THAT SORT OF GOING ON line:79% position:15% size:33% ALL THE TIME.
line:79% position:16% size:38% BUT IT'S GREAT.
line:79% position:33% size:70% IT'S GREAT TO BE HOME, IT'S line:79% position:17% size:43% GREAT TO BE BACK.
line:79% position:24% size:58% >> HARLOW: GOOD, GOOD.
line:79% position:22% size:55% I'M GLAD TO HEAR THAT.
line:79% position:36% size:73% WE LOVE HAVING YOU COME BACK.
align:middle line:79% position:50% size:80% AND I UNDERSTAND YOU HAVE FAMILY align:middle line:79% position:50% size:80% EQUENCY.YOU COME BACK WITH SOME line:79% position:13% size:25% [APPLAUSE] line:79% position:22% size:55% >> HARLOW: NICE, MOM.
line:79% position:25% size:60% [APPLAUSE FROM AUDIENCE] align:middle line:79% position:44% size:78% >> HARLOW: WE'VE HAD A LOT OF align:middle line:79% position:50% size:80% CONVERSATION THAT'S BEEN REALLY line:79% position:33% size:70% INTERESTING, AND ONE OF THE line:79% position:31% size:68% THINGS I'VE REALLY ENJOYED align:middle line:79% position:50% size:80% HEARING ABOUT IS YOUR CHILDHOOD line:79% position:36% size:73% AND GROWING UP IN LOUISVILLE.
align:middle line:79% position:50% size:80% YOU WENT TO BALLARD, AND YOU HAD align:middle line:79% position:44% size:78% THAT QUINTESSENTIAL LOUISVILLE line:79% position:40% size:75% EXPERIENCE OF BEING BUSSED TO line:79% position:13% size:20% CENTRAL.
line:79% position:17% size:43% >> BRYMER: YEAH.
line:79% position:40% size:75% >> HARLOW: SO YOU'RE A BRUIN line:79% position:19% size:48% AND A YELLOWJACKET.
line:79% position:24% size:58% >> BRYMER: YEAH, YEAH.
align:middle line:79% position:44% size:78% >> HARLOW: YOU ALSO HAD A LOT line:79% position:13% size:20% OF JOBS.
line:79% position:29% size:65% YOU WORKED -- YOU STARTED line:79% position:15% size:35% WORKING YOUNG.
align:middle line:79% position:50% size:80% YOU WORKED AT A GAS STATION, YOU align:middle line:79% position:50% size:80% LEARNED TO RUN A TOW TRUCK, YOU line:79% position:40% size:75% WORKED ON SWIMMING POOLS; YOU line:79% position:18% size:45% DID A LOT OF HARD line:79% position:27% size:63% WORK, BACKBREAKING WORK.
line:79% position:29% size:65% WHAT DID THOSE EARLY WORK line:79% position:22% size:55% EXPERIENCES TEACH YOU?
align:middle line:79% position:50% size:80% >> BRYMER: JUST TRYING TO MAKE align:middle line:79% position:50% size:80% SOME MONEY, AS MUCH AS ANYTHING line:79% position:11% size:13% ELSE.
line:79% position:40% size:75% YEAH, MY FIRST JOB WAS AT THE line:79% position:11% size:8% GAS line:79% position:13% size:20% STATION.
align:middle line:79% position:50% size:80% FOR THOSE YOU, I KNOW, MIGHT'VE line:79% position:25% size:60% DRIVEN BY ONCE OR TWICE.
align:middle line:79% position:50% size:80% AND IT WAS PUMPING GAS FOR $2 AN line:79% position:40% size:75% HOUR, $2.10 AN HOUR, CLEANING line:79% position:13% size:20% WINDOWS.
line:79% position:33% size:70% BUT IT WAS GREAT BECAUSE IT line:79% position:25% size:60% TAUGHT ME TO GO TO WORK.
line:79% position:33% size:70% AND THEN I ALSO DID THE BIT line:79% position:40% size:75% ABOUT THE SWIMMING POOLS, AND line:79% position:40% size:75% THINGS LIKE THAT, BUILT THOSE.
line:79% position:36% size:73% AND IT TAUGHT ME, IF NOTHING line:79% position:24% size:58% ELSE, IT TAUGHT ME THE align:middle line:79% position:44% size:78% IMPORTANCE OF, YOU KNOW, GOING line:79% position:40% size:75% OUT THERE AND DOING SOMETHING.
line:79% position:17% size:43% >> HARLOW: YEAH.
align:middle line:79% position:50% size:80% AND THAT YOU DIDN'T WANT TO WANT line:79% position:27% size:63% PUMP GAS YOUR WHOLE LIFE.
align:middle line:79% position:50% size:80% >> BRYMER: I DIDN'T REALLY WANT line:79% position:24% size:58% TO DO -- YEAH, EXACTLY.
line:79% position:18% size:45% PROBABLY SO, YEAH.
align:middle line:79% position:50% size:80% >> HARLOW: GOOD LESSON TO HAVE.
line:79% position:16% size:38% YOU WENT TO UK.
line:79% position:17% size:40% >> BRYMER: MHM.
line:79% position:21% size:53% >> HARLOW: WILDCATS.
line:79% position:13% size:20% GO CATS.
line:79% position:20% size:50% >> BRYMER: GO BLUE.
line:79% position:20% size:50% >> HARLOW: GO BLUE.
align:middle line:79% position:50% size:80% AND THEN WHEN YOU -- YOU STUDIED line:79% position:15% size:35% COMMUNICATION.
line:79% position:18% size:45% >> BRYMER: I DID.
line:79% position:36% size:73% I ACTUALLY STUDIED SOMETHING align:middle line:79% position:50% size:80% CALLED TELECOMMUNICATIONS, WHICH line:79% position:33% size:70% I DON'T EVEN THINK'S AROUND line:79% position:13% size:20% ANYMORE.
line:79% position:36% size:73% "LISTEN, I TELL YOU WHAT YOU align:middle line:79% position:50% size:80% NEED TO DO," HE SAYS: "YOU NEED line:79% position:29% size:65% TO GO GET THIS JOB, OR GO line:79% position:31% size:68% INTERVIEW WITH OUR COMPANY.
align:middle line:79% position:50% size:80% AND WE'RE GOING TO SET YOU UP TO align:middle line:79% position:50% size:80% INTERVIEW WITH THIS COMPANY FOR line:79% position:27% size:63% A JOB IN HOUSTON, TEXAS .
line:79% position:40% size:75% AND BRUCE MILLER'S OUT THERE align:middle line:79% position:50% size:80% SOMEWHERE BECAUSE I GOT TO MEET align:middle line:79% position:50% size:80% -- I HUNG OUT WITH BRUCE WHEN WE line:79% position:24% size:58% WERE IN HOUSTON, BUT ".
line:79% position:40% size:75% GO DOWN TO HOUSTON, TEXAS AND line:79% position:27% size:63% INTERVIEW WITH THIS GUY."
line:79% position:19% size:48% SO I GO INTERVIEW.
align:middle line:79% position:50% size:80% I KNEW NOTHING ABOUT THEY DID; I line:79% position:36% size:73% REALLY DIDN'T KNOW THAT MUCH align:middle line:79% position:50% size:80% ABOUT ADVERTISING CERTAINLY NOT line:79% position:15% size:35% AT THAT SCALE.
line:79% position:40% size:75% AND SO THEY BASICALLY -- THEY align:middle line:79% position:50% size:80% TRIED TO HIRE TWO OTHER GUYS IN line:79% position:36% size:73% FRONT OF ME AND BOTH OF THEM line:79% position:20% size:50% TURNED THE JOB DOWN.
line:79% position:40% size:75% AND BECAUSE OF THAT THEY WERE line:79% position:36% size:73% STUCK BECAUSE THEY SAID: "WE align:middle line:79% position:44% size:78% HAVE TO HAVE SOMEBODY IN PLACE line:79% position:31% size:68% BY DECEMBER 31ST," BECAUSE line:79% position:36% size:73% THEY'D JUST WON THE CHRYSLER line:79% position:36% size:73% BUSINESS AND LEE IACOCCA HAD align:middle line:79% position:50% size:80% COME IN, AND THEY WERE GOING TO line:79% position:16% size:38% THIS BIG THING.
align:middle line:79% position:50% size:80% AND SO THEY JUST NEED A FACE, OR align:middle line:79% position:50% size:80% A NAME TO PUT IN A BOX THAT'S IN line:79% position:16% size:38% HOUSTON, TEXAS.
align:middle line:79% position:44% size:78% SO HE CALLED ME, HE SAYS: "YOU line:79% position:14% size:30% GOT THE JOB.
align:middle line:79% position:44% size:78% AND I GO DOWN TO HOUSTON, OPEN line:79% position:36% size:73% THIS OFFICE, AND GO SEE THIS line:79% position:13% size:20% CLIENT."
line:79% position:36% size:73% I SAID, "SURE, I'LL DO THAT."
line:79% position:40% size:75% SOUNDS LIKE A PRETTY GOOD GIG.
align:middle line:79% position:44% size:78% SO I LITERALLY GOT ON A PLANE, align:middle line:79% position:44% size:78% WENT DOWN, AND I TRIED TO FIND line:79% position:36% size:73% THE OFFICE SPACE, AND THEN I line:79% position:33% size:70% WENT TO GO MEET THIS CLIENT.
line:79% position:36% size:73% AND SO I WALKED IN THE DOOR.
line:79% position:11% size:8% I'M align:middle line:79% position:50% size:80% 23-YEARS-OLD, I PROBABLY LOOKED line:79% position:13% size:25% ABOUT 16. line:79% position:20% size:50% I WALKED IN THE DOOR line:79% position:29% size:65% I WENT TO GO SEE THIS GUY.
line:79% position:31% size:68% AND HE WAS THE CEO, OR THE align:middle line:79% position:50% size:80% GENERAL MANAGER, OR WHATEVER YOU line:79% position:40% size:75% WANT TO CALL IT IN TEXAS; AND line:79% position:40% size:75% HIS ASSISTANT CAME OUT TO GET align:middle line:79% position:50% size:80% ME, AND I COULD TELL BY HER LOOK align:middle line:79% position:50% size:80% SOMETHING WAS WRONG BECAUSE SHE align:middle line:79% position:50% size:80% LOOKED AT ME AND GOES: "ARE YOU line:79% position:15% size:35% CHUCK BRYMER?"
align:middle line:79% position:44% size:78% I SAID, "YEAH, THAT'S ME," AND line:79% position:27% size:63% SHE SAID: "COME SEE JOE."
align:middle line:79% position:44% size:78% SO I WALKED TO GO BACK TO SEE line:79% position:11% size:10% JOE.
line:79% position:36% size:73% AND I'LL TELL YOU ONE STORY: align:middle line:79% position:50% size:80% BEFORE I WENT, THE GUY WHO NEVER align:middle line:79% position:44% size:78% REALLY SHOULD HAVE HIRED ME IN line:79% position:33% size:70% THE FIRST PLACE SAID: "WHEN line:79% position:40% size:75% YOU'RE DONE WITH JOE, ASK HIM line:79% position:40% size:75% FOR A CAR," BECAUSE THEY GIVE align:middle line:79% position:50% size:80% ALL OF US, AGENCY GUYS, CARS AT align:middle line:79% position:50% size:80% THE DEALER -- AT THE AUTO THING.
align:middle line:79% position:50% size:80% SO I GO IN TO SEE JOE, AND WHEN line:79% position:33% size:70% I WALKED IN THERE WAS A GUY line:79% position:33% size:70% BEHIND THE DESK, AND HE WAS line:79% position:29% size:65% PROBABLY IN HIS MID-60S I align:middle line:79% position:50% size:80% PROBABLY IN HIS MID-60S I GUESS, align:middle line:79% position:44% size:78% AND HE WAS SMOKING, AND HE WAS line:79% position:40% size:75% CUSSING, HE WAS TEXAN ALL THE line:79% position:11% size:10% WAY.
line:79% position:29% size:65% AND HE DIDN'T LOOK AT ME, line:79% position:13% size:25% BASICALLY.
align:middle line:79% position:44% size:78% HE JUST KEPT LOOKING DOWN, AND align:middle line:79% position:50% size:80% HE'S LIKE: "GET IN HERE, GET IN line:79% position:19% size:48% HERE, GET IN HERE."
line:79% position:40% size:75% AND HE'S ON THE PHONE: "BLAH line:79% position:36% size:73% BLAH BLAH BLAH BLAH," AND HE line:79% position:36% size:73% TAKES HIS CIGARETTE, LETS IT align:middle line:79% position:50% size:80% DROP, HANGS UP HIS PHONE, LOOKS line:79% position:36% size:73% AT ME, AND HE GOES: "WHO ARE line:79% position:11% size:13% YOU?"
align:middle line:79% position:50% size:80% AND I SAID, "I'M CHUCK BRYMER," align:middle line:79% position:44% size:78% HE GOES: "YOU'RE CHUCK BRYMER?"
align:middle line:79% position:50% size:80% AND HE GOES: "AH SHIT, THEY SENT line:79% position:13% size:25% ME A KID."
align:middle line:79% position:50% size:80% AND IT'S LIKE -- I GO, "WELL NO, line:79% position:22% size:55% I'M 23," OR SOMETHING.
line:79% position:40% size:75% HE GOES: "OH NO," HE GOES: "I line:79% position:36% size:73% TELL YOU WHAT WE'RE GOING TO align:middle line:79% position:50% size:80% DO," HE GOES -- AND HE HITS THE align:middle line:79% position:50% size:80% SPEAKERPHONE, RIGHT IN FRONT OF line:79% position:40% size:75% ME, AND HE CALLS THE GUY THAT align:middle line:79% position:50% size:80% HIRED ME, AND HE GOES: "BOBBY," align:middle line:79% position:50% size:80% HE GOES: "YOU SENT ME A KID, YOU line:79% position:31% size:68% KNOW, YOU SENT ME THIS KID.
line:79% position:40% size:75% HE'S GOING TO GET EATEN ALIVE.
align:middle line:79% position:50% size:80% THERE'S NO CHANCE FOR THIS KID"" line:79% position:22% size:55% AND THAT WAS MY START.
line:79% position:12% size:18% AND -- line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] line:79% position:40% size:75% AND SO, I KNEW AT THAT POINT .
line:79% position:40% size:75% SOMETHING WASN'T GOING AS WELL align:middle line:79% position:50% size:80% AS IT COULD, BUT BEING AS NAÏVE align:middle line:79% position:50% size:80% AS I WAS, I MEAN I DIDN'T KNOW, line:79% position:40% size:75% SO I WAS LIKE, "OKAY FINE, IT line:79% position:20% size:50% DIDN'T GO SO GREAT."
line:79% position:40% size:75% AND HE HUNG UP THE PHONE AND line:79% position:40% size:75% GOES: "U'RE GOING TO GET EATEN line:79% position:36% size:73% ALIVE," AND HE GOES: "I JUST align:middle line:79% position:44% size:78% RK.
"T KNOW IF THIS IS GOING TO align:middle line:79% position:50% size:80% AND I SAID, "I THINK IT'S GOING line:79% position:14% size:30% TO BE GREAT.
align:middle line:79% position:50% size:80% IT'S GOING TO BE GREAT, AND CAN line:79% position:15% size:33% I GET A CAR?"
line:79% position:13% size:23% YOU KNOW?
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] line:79% position:40% size:75% CAUSE I WAS SUPPOSED TO GET A line:79% position:11% size:10% CAR.
line:79% position:36% size:73% AND HE'S LIKE -- JOE'S LIKE: line:79% position:36% size:73% "WELL, GO DOWN, TALK TO THAT line:79% position:20% size:50% GUY," WHATEVER ELSE.
line:79% position:36% size:73% BUT WHAT I REALIZED WITH JOE align:middle line:79% position:50% size:80% WAS, HERE'S THIS GUY, HE USE TO align:middle line:79% position:44% size:78% GET TO WORK AT 5:30 OR 6:00 IN line:79% position:33% size:70% THE MORNING, I MEAN, BEFORE line:79% position:12% size:18% ANYBODY align:middle line:79% position:50% size:80% GOT THERE, SO HIS ASSISTANTS AND line:79% position:40% size:75% ALL THESE PEOPLE WEREN'T EVEN line:79% position:13% size:25% THERE YET.
align:middle line:79% position:50% size:80% AND WHAT I REALIZED IS IF I CAN line:79% position:36% size:73% CALL HIM AT LIKE 6:00 IN THE align:middle line:79% position:50% size:80% MORNING, OFF FIVE HOURS OF SLEEP align:middle line:79% position:50% size:80% OR SOMETHING, AND SAY, "HEY JOE, align:middle line:79% position:44% size:78% I GOT THIS IDEA," HE'D PICK UP align:middle line:79% position:50% size:80% HIS OWN PHONE AND HE'D GO: "WHAT line:79% position:31% size:68% ARE YOU DOING?
WHY ARE YOU line:79% position:21% size:53% CALLING ME SO EARLY?"
align:middle line:79% position:50% size:80% AND I'D GO, "WELL I'M UP WORKING line:79% position:33% size:70% ON THIS THING AND BLAH BLAH line:79% position:40% size:75% BLAH," AND HE GOES: "BRING IT line:79% position:25% size:60% OVER, LET'S LOOK AT IT."
line:79% position:33% size:70% AND WHAT HAPPENED WAS, OVER line:79% position:36% size:73% TIME, I ACTUALLY CRACKED HIM align:middle line:79% position:50% size:80% CAUSE I CAME UP WITH THIS IDEA, align:middle line:79% position:50% size:80% AND THEY LIKED IT, AND IT WORKED line:79% position:14% size:30% REALLY WELL.
align:middle line:79% position:50% size:80% AND THEN THEY SHIPPED ME TO NEW line:79% position:11% size:13% YORK.
line:79% position:29% size:65% AND I'LL NEVER FORGET JOE line:79% position:40% size:75% LOOKING AT ME AND HE GOES: "I line:79% position:31% size:68% CAN STOP THAT IF YOU WANT."
line:79% position:40% size:75% HE GOES: "WHY THE HELL DO YOU line:79% position:25% size:60% WANT TO GO TO NEW YORK?"
align:middle line:79% position:50% size:80% HE GOES: "YOU'RE GOING TO DIE UP align:middle line:79% position:50% size:80% THERE," HE GOES: "STAY DOWN HERE line:79% position:13% size:23% WITH US."
line:79% position:31% size:68% AND I WAS LIKE, "JOE, IT'S line:79% position:16% size:38% MADISON AVENUE.
line:79% position:25% size:60% I GOT TO TRY IT, RIGHT?"
line:79% position:17% size:43% >> HARLOW: YEAH.
align:middle line:79% position:50% size:80% >> BRYMER: AND SO -- AND THAT'S line:79% position:17% size:40% HOW I GOT INTO .
align:middle line:79% position:50% size:80% >> HARLOW: AND THAT WAS AN EASY line:79% position:31% size:68% DECISION TO GO TO NEW YORK?
line:79% position:24% size:58% >> BRYMER: YEAH, YEAH.
align:middle line:79% position:50% size:80% TO WANTING TO GET AWAY FROM JOE.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] line:79% position:14% size:28% YEAH, YEAH.
line:79% position:17% size:43% NAH, I'M TEASING.
line:79% position:36% size:73% BUT, YEAH, IT WAS TIME I DID.
align:middle line:79% position:50% size:80% >> HARLOW: SO YOU'RE OFF TO NEW line:79% position:29% size:65% YORK CITY, KENTUCKY BOY -- line:79% position:17% size:43% >> BRYMER: YEAH.
line:79% position:29% size:65% >> HARLOW: THROUGH TEXAS.
line:79% position:31% size:68% YOU'D BEEN THROUGH THE JOE line:79% position:14% size:28% EXPERIENCE.
line:79% position:17% size:40% >> BRYMER: YEP.
align:middle line:79% position:50% size:80% >> HARLOW: SO, YOU DESCRIBE IT line:79% position:36% size:73% AS BEING A FISH OUT OF WATER.
line:79% position:24% size:58% >> BRYMER: YEAH I WAS.
align:middle line:79% position:50% size:80% I MEAN, WHEN I MOVED TO NEW YORK line:79% position:36% size:73% I SOUNDED LIKE A FISH OUT OF line:79% position:12% size:15% WATER.
line:79% position:40% size:75% I CERTAINLY, PROBABLY, LOOKED line:79% position:14% size:28% LIKE IT TO.
align:middle line:79% position:44% size:78% THEY MOVED ME IN THE AD AGENCY align:middle line:79% position:50% size:80% TO NEW YORK, AND SO, YOU KNOW, I line:79% position:40% size:75% OPENED THIS LITTLE OFFICE AND line:79% position:40% size:75% WORKING -- AND NOW I'M AT 383 align:middle line:79% position:44% size:78% MADISON AVENUE, AND IT'S A BIG line:79% position:40% size:75% ORGANIZATION, LIKE A THOUSAND line:79% position:12% size:18% PEOPLE.
line:79% position:40% size:75% THERE'RE SOME SMART PEOPLE IN align:middle line:79% position:50% size:80% THIS GROUP, AND THEY'RE RUNNING align:middle line:79% position:44% size:78% AND MOVING; AND A LOT OF THESE align:middle line:79% position:50% size:80% PEOPLE ARE NORTHEASTERNERS, AND line:79% position:25% size:60% HERE I AM FROM KENTUCKY.
line:79% position:31% size:68% AND SO IT WAS THIS SORT OF line:79% position:40% size:75% MOMENT WHERE YOU COULD EITHER align:middle line:79% position:50% size:80% WILT UNDER THAT AND SAY, "OKAY, line:79% position:18% size:45% I'M FROM KENTUCKY.
align:middle line:79% position:50% size:80% I DON'T KNOW -- WHAT AM I GOING line:79% position:12% size:18% TO DO?"
align:middle line:79% position:44% size:78% OR YOU CAN TRY TO USE THAT, IF line:79% position:31% size:68% POSSIBLE, TO YOU ADVANTAGE.
align:middle line:79% position:50% size:80% AND BECAUSE I DO THINK THERE ARE line:79% position:40% size:75% SOME STEREOTYPES THAT GET PUT line:79% position:13% size:25% OUT THERE.
line:79% position:36% size:73% >> HARLOW: WELL, AND IT WAS line:79% position:36% size:73% PROBABLY EVIDENT IMMEDIATELY line:79% position:27% size:63% WHEN YOU OPEN YOUR MOUTH.
line:79% position:25% size:60% >> BRYMER: YEAH IT WAS.
line:79% position:22% size:55% >> HARLOW: [LAUGHING] align:middle line:79% position:44% size:78% >> BRYMER: BUT I HEARD A LINE align:middle line:79% position:50% size:80% LAST NIGHT FROM KENNY WHO SAID: align:middle line:79% position:50% size:80% "YOU KNOW, I MAY TALK LIKE THIS, line:79% position:40% size:75% BUT I DON'T THINK LIKE THIS," line:79% position:12% size:15% RIGHT?
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] align:middle line:79% position:50% size:80% I TALK WITH THIS ACCENT, I DON'T line:79% position:24% size:58% THINK WITH THIS ACCENT.
align:middle line:79% position:50% size:80% AND SO MY IDEA WAS: WELL, MAYBE line:79% position:40% size:75% THERE'S A WAY TO FLIP THAT TO align:middle line:79% position:50% size:80% YOUR ADVANTAGE; MAYBE THERE'S A align:middle line:79% position:50% size:80% WAY TO MAKE KENTUCKY DIFFERENT, align:middle line:79% position:44% size:78% BECAUSE BRANDS ARE ABOUT BEING line:79% position:14% size:28% DIFFERENT.
align:middle line:79% position:44% size:78% AND SO TAKING THAT TO THE NEXT line:79% position:36% size:73% LEVEL WAS: MAYBE I CAN STAND line:79% position:11% size:10% OUT.
line:79% position:31% size:68% NOW, YOU GOT TO DELIVER IT line:79% position:40% size:75% BECAUSE EVERYBODY'S EXPECTING line:79% position:27% size:63% YOU TO BE INTELLECTUALLY line:79% position:36% size:73% CHALLENGED A LOT WHEN YOU'RE line:79% position:15% size:35% FROM KENTUCKY.
line:79% position:40% size:75% AND SO MAYBE THERE'S A WAY TO align:middle line:79% position:50% size:80% TURN THAT INTO A POSITIVE IF YOU line:79% position:33% size:70% DO WELL, SO -- YEAH, WHEN I align:middle line:79% position:50% size:80% FIRST GOT THERE IT WAS QUITE AN line:79% position:14% size:28% EYE-OPENER.
align:middle line:79% position:50% size:80% >> HARLOW: YEAH, I WOULD IMAGE.
line:79% position:19% size:48% , I WOULD IMAGINE.
align:middle line:79% position:50% size:80% >> BRYMER: I HAD NEVER BEEN TO line:79% position:13% size:23% NEW YORK.
align:middle line:79% position:44% size:78% I REALLY DIDN'T KNOW THAT MUCH align:middle line:79% position:44% size:78% ABOUT IT, AND WHEN I GOT THERE line:79% position:31% size:68% IT JUST TURNED INTO A -- I align:middle line:79% position:50% size:80% THOUGHT I WAS GOING TO GO THERE line:79% position:15% size:35% FOR TWO YEARS.
align:middle line:79% position:44% size:78% >> HARLOW: AND YOU WERE WRONG.
line:79% position:40% size:75% >> BRYMER: I WAS WRONG, YEAH.
line:79% position:40% size:75% STILL THERE TO A LARGE DEGREE.
align:middle line:79% position:44% size:78% BUT IT'S BEEN GREAT, IT'S BEEN line:79% position:12% size:15% GREAT.
align:middle line:79% position:44% size:78% >> HARLOW: SO, 26, YOU DECIDE line:79% position:36% size:73% YOU HAVE THIS AMAZING JOB AT line:79% position:24% size:58% THIS BIG FIRM, LOTS OF line:79% position:36% size:73% OPPORTUNITIES, YOU'RE IN NEW line:79% position:36% size:73% YORK CITY, YOU'RE ON MADISON line:79% position:40% size:75% AVENUE, AND YOU DECIDE YOU'RE align:middle line:79% position:50% size:80% GOING TO OPEN YOUR OWN COMPANY: line:79% position:14% size:28% INTERBRAND.
line:79% position:17% size:43% >> BRYMER: YEAH.
line:79% position:40% size:75% SO IT WAS A REAL CHALLENGE TO align:middle line:79% position:50% size:80% TRY AND GET THIS UP AND RUNNING.
align:middle line:79% position:50% size:80% BUT I KNOW WHAT IT'S LIKE, FROM line:79% position:36% size:73% YOUR SHOES, TO START A SMALL line:79% position:13% size:20% COMPANY.
align:middle line:79% position:50% size:80% AND, YOU KNOW, I HIRED MY FIRST align:middle line:79% position:50% size:80% PERSON, AND SHE'S LIKE: "WHAT AM line:79% position:11% size:8% I?
line:79% position:17% size:43% WHAT'S MY TITLE?"
line:79% position:36% size:73% AND I SAID, "WELL YOU CAN BE line:79% position:31% size:68% VICE PRESIDENT AND I'LL BE line:79% position:13% size:25% PRESIDENT.
line:79% position:25% size:60% [LAUGHTER FROM AUDIENCE] align:middle line:79% position:50% size:80% THAT WAY IF WE EVER GO ANYWHERE, line:79% position:36% size:73% IT LOOKS LIKE WE'RE BIGGER," align:middle line:79% position:50% size:80% RIGHT?
YOU KNOW, THIS IS MY VICE line:79% position:13% size:25% PRESIDENT.
align:middle line:79% position:50% size:80% AND SHE WAS PROBABLY FIVE YEARS line:79% position:15% size:35% OLDER THAN ME.
align:middle line:79% position:50% size:80% AND SO WE GOT THIS THING UP AND line:79% position:40% size:75% RUNNING, AND EVENTUALLY THERE align:middle line:79% position:50% size:80% WAS A GUY IN LONDON WHO HAD SORT align:middle line:79% position:50% size:80% OF GOTTEN THIS THING ORIGINALLY align:middle line:79% position:50% size:80% STARTED IN THE UK, AND I GOT IT line:79% position:40% size:75% GOING IN NEW YORK, AND WE PUT line:79% position:29% size:65% THESE THINGS TOGETHER AND line:79% position:36% size:73% STARTED MOVING IT AROUND THE align:middle line:79% position:50% size:80% WORLD, AND IT TURNED OUT REALLY line:79% position:11% size:13% WELL.
align:middle line:79% position:50% size:80% >> HARLOW: SO, BUT INTERBRANDS align:middle line:79% position:50% size:80% IS DESIGN, UNLIKE, SORT OF, THE line:79% position:20% size:50% ADVERTISING COMPANY.
line:79% position:27% size:63% >> BRYMER: YEAH, IT WAS.
align:middle line:79% position:50% size:80% IT'S MOSTLY BRANDING AND DESIGN.
line:79% position:33% size:70% AND SO A LITTLE BIT LEFT OF line:79% position:14% size:30% ADVERTISING.
align:middle line:79% position:50% size:80% SO I WAS IN ADVERTISING, MOVED A align:middle line:79% position:44% size:78% LITTLE BIT LEFT OF IT, AND DID align:middle line:79% position:50% size:80% THAT UNTIL WE SOLD THE COMPANY, align:middle line:79% position:50% size:80% ACTUALLY, IN 1994, AND I STAYED line:79% position:14% size:28% ON WITH IT.
align:middle line:79% position:44% size:78% >> HARLOW: 20 YEARS LATER YOU line:79% position:13% size:20% SELL IT.
line:79% position:40% size:75% >> BRYMER: 20 YEARS LATER WE line:79% position:15% size:35% SELL IT, YEAH.
align:middle line:79% position:44% size:78% >> HARLOW: AND YOU SOLD IT TO line:79% position:13% size:20% OMNICOM.
line:79% position:24% size:58% >> BRYMER: TO OMNICOM.
line:79% position:25% size:60% >> HARLOW: WHICH OWNS .
line:79% position:17% size:40% >> BRYMER: DDB.
line:79% position:17% size:40% >> HARLOW: DDB.
line:79% position:29% size:65% >> BRYMER: YEAH, SO WHAT align:middle line:79% position:44% size:78% HAPPENED WAS WE SOLD IT IN '94 line:79% position:40% size:75% TO OMNICOM, AND I DIDN'T KNOW line:79% position:31% size:68% WHAT I WANTED TO DO, BUT I line:79% position:13% size:25% STAYED ON.
line:79% position:40% size:75% AND SO, I ACTUALLY ENJOYED IT.
line:79% position:27% size:63% I THOUGHT IT WAS A GREAT line:79% position:13% size:23% BUSINESS.
align:middle line:79% position:50% size:80% AND THEN THEY ASKED ME TO GO RUN line:79% position:40% size:75% DOYLE DANE BERNBACHDDBIN 2006. line:79% position:27% size:63% AND SO IT WAS A BIG JUMP.
line:79% position:17% size:40% >> HARLOW: WOW.
line:79% position:19% size:48% THAT WAS A BIG ASK.
line:79% position:19% size:48% >> BRYMER: IT WAS.
line:79% position:31% size:68% >> HARLOW: WAS THAT A BIG line:79% position:17% size:40% SURPRISE TO YOU?
align:middle line:79% position:50% size:80% >> BRYMER: YEAH, A LITTLE BIT, align:middle line:79% position:44% size:78% I MEAN, BUT WHEN SOMEBODY ASKS line:79% position:33% size:70% YOU TO RUN THAT AGENCY -- I line:79% position:24% size:58% MEAN, IF YOU'RE IN THE align:middle line:79% position:50% size:80% ADVERTISING WORLD, DDB IS ONE OF line:79% position:36% size:73% THE THREE OR FOUR NAMES EVER.
align:middle line:79% position:50% size:80% SO YOU'RE LIKE, WOW, TO RUN THAT line:79% position:13% size:23% GLOBALLY?
align:middle line:79% position:50% size:80% >> HARLOW: I COULDN'T HELP BUT, line:79% position:40% size:75% , YOU KNOW, WATCHING, READING line:79% position:11% size:13% ABOUT align:middle line:79% position:50% size:80% YOUR CAREER, AND GETTING TO KNOW align:middle line:79% position:50% size:80% YOUI CAN'T HELP BUT THINK ABOUT align:middle line:79% position:50% size:80% THAT ICONIC MYTHOLOGY OF THE MAD line:79% position:11% size:10% MEN.
line:79% position:36% size:73% YOU EVEN HAD MAD MEN IN YOUR align:middle line:79% position:50% size:80% PRESENTATION AND, YOU KNOW THAT align:middle line:79% position:44% size:78% -- SORT OF THAT MANTLE -- IT'S line:79% position:29% size:65% REALLY OUR OBSESSION WITH line:79% position:29% size:65% MARKETING IN THIS COUNTRY.
line:79% position:33% size:70% WE LOVE THE SEDUCTION OF IT.
line:79% position:27% size:63% WE JUST -- WE WANT TO BE align:middle line:79% position:50% size:80% MARKETED TO, AND I THINK WE LOOK line:79% position:25% size:60% AT THAT CHARACTER: THAT line:79% position:27% size:63% ARCHETYPE OF THE MAD MEN.
line:79% position:17% size:43% >> BRYMER: YEAH.
align:middle line:79% position:50% size:80% >> HARLOW: DOES IT FEEL NATURAL line:79% position:24% size:58% TO YOU TO BE THAT GUY?
line:79% position:24% size:58% LIKE DOES IT FEEL REAL?
line:79% position:20% size:50% >> BRYMER: NO, GOD.
line:79% position:36% size:73% >> HARLOW: WHAT'S THAT LIKE?
line:79% position:36% size:73% >> BRYMER: YOU KNOW I FIRST align:middle line:79% position:44% size:78% STARTED IN ADVERTISING, THAT'S line:79% position:20% size:50% KIND OF WHAT IT WAS.
align:middle line:79% position:44% size:78% WHEN I FIRST MOVED TO NEW YORK align:middle line:79% position:50% size:80% BACK IN THE '80S, I MEAN IT WAS line:79% position:12% size:15% CRAZY.
align:middle line:79% position:50% size:80% I MEAN THERE WAS A LOT OF, SORT align:middle line:79% position:50% size:80% OF -- A LOT OF THOSE STEREOTYPES line:79% position:13% size:25% WERE REAL.
align:middle line:79% position:44% size:78% NOW, IT'S COMPLETELY DIFFERENT line:79% position:15% size:33% IN EVERY WAY.
line:79% position:33% size:70% THERE'S NO, YOU KNOW, THREE line:79% position:25% size:60% MARTINI LUNCHES ANYMORE.
line:79% position:36% size:73% SADLY, SOME THINGS HAVE GONE line:79% position:13% size:23% AWAY NOW.
line:79% position:18% size:45% IT'S JUST CHANGED.
align:middle line:79% position:44% size:78% I MEAN, IT'S TRULY ABOUT DATA, line:79% position:29% size:65% AND IT'S ABOUT, YOU KNOW, line:79% position:29% size:65% AND IT'S ABOUT, YOU KNOW, line:79% position:36% size:73% TECHNOLOGY AND ALGORITHMS AND align:middle line:79% position:50% size:80% THEN CREATING THE IDEA THAT GOES line:79% position:13% size:25% WITH THAT.
line:79% position:33% size:70% AND THAT REQUIRES DIFFERENT line:79% position:40% size:75% PEOPLE THAT ARE IN THE AGENCY.
line:79% position:36% size:73% >> HARLOW: DIFFERENT TEAMS .
align:middle line:79% position:44% size:78% >> BRYMER: DIFFERENT TYPES OF line:79% position:14% size:30% TEAMS, YEAH.
line:79% position:20% size:50% DIFFERENT SKILLSETS.
align:middle line:79% position:50% size:80% >> HARLOW: BUT IT'S STILL IN A line:79% position:31% size:68% ROOM WITH THE CLIENT AND A line:79% position:12% size:15% PITCH.
line:79% position:17% size:43% >> BRYMER: YEAH.
align:middle line:79% position:50% size:80% YOU'RE STILL SHOWING THE BOARD, align:middle line:79% position:50% size:80% YOU KNOW, SAYING: "WE THINK THIS line:79% position:17% size:43% IS A GREAT IDEA."
line:79% position:18% size:45% YOU STILL DO THAT.
align:middle line:79% position:44% size:78% BUT NOW YOU HAVE TO SAY: "THIS align:middle line:79% position:50% size:80% GREAT IDEA -- AND WE CAN TARGET line:79% position:40% size:75% PEOPLE BETTER WITH THIS GREAT line:79% position:12% size:15% IDEA."
line:79% position:40% size:75% >> HARLOW: YEAH, "HERE'S THE align:middle line:79% position:50% size:80% DATA TO PROVE IT'S A GOOD IDEA; align:middle line:79% position:50% size:80% IT'S NOT JUST MY GUT THAT IT'S A line:79% position:14% size:28% GOOD IDEA."
align:middle line:79% position:50% size:80% BUT THERE'S STILL THAT -- I MEAN line:79% position:36% size:73% YOU STILL HAVE TO BRING THAT align:middle line:79% position:44% size:78% ATTITUDE OF WINNING THAT PITCH.
align:middle line:79% position:50% size:80% I MEAN IT'S NOT JUST GOOD ENOUGH line:79% position:18% size:45% TO SHOW GOOD DATA.
line:79% position:20% size:50% >> BRYMER: OH YEAH.
line:79% position:17% size:43% YEAH, YEAH, YEAH.
line:79% position:40% size:75% >> HARLOW: YOU STILL HAVE TO line:79% position:36% size:73% HAVE THAT PERSON IN THE ROOM.
align:middle line:79% position:44% size:78% >> BRYMER: I MEAN THAT'S TRUE.
align:middle line:79% position:44% size:78% I THINK IF YOU'RE JUST TALKING align:middle line:79% position:50% size:80% ABOUT THE MATH, YOU KNOW, HOW WE align:middle line:79% position:44% size:78% REACH PEOPLE, AND THE BEHAVIOR line:79% position:40% size:75% OF THESE PEOPLE, YOU'LL LOSE.
line:79% position:27% size:63% YOU GOT TO HAVE THE IDEA.
line:79% position:17% size:43% >> HARLOW: YEAH.
line:79% position:40% size:75% >> BRYMER: AND PEOPLE ARE -- line:79% position:36% size:73% STILL, I THINK DECISIONS ARE align:middle line:79% position:50% size:80% MADE AS MUCH ON THE IDEA AND THE line:79% position:40% size:75% CREATE APPROACH THAT YOU TAKE align:middle line:79% position:50% size:80% THAN THEY ARE ON JUST ON HOW YOU line:79% position:14% size:28% DELIVER IT.
line:79% position:31% size:68% >> HARLOW: AND THE PERSON line:79% position:27% size:63% CONNECTION, I MEAN, YOUR line:79% position:40% size:75% PERSONAL CONNECTION WITH YOUR line:79% position:20% size:50% CLIENTS IS POWERFUL.
align:middle line:79% position:50% size:80% >> BRYMER: YEAH, YOU'RE SELLING line:79% position:11% size:8% IT.
line:79% position:17% size:43% >> HARLOW: YEAH.
line:79% position:33% size:70% >> BRYMER: YEAH, I MEAN IF line:79% position:40% size:75% YOU'VE SEEN THE OLD SHOWS AND line:79% position:29% size:65% THINGS -- YOU'RE UP THERE line:79% position:15% size:35% SELLING STUFF.
line:79% position:27% size:63% >> HARLOW: YOU'RE STILL line:79% position:13% size:20% SELLING.
align:middle line:79% position:50% size:80% >> BRYMER: YOU'RE STILL SELLING line:79% position:14% size:30% STUFF, YEAH.
line:79% position:22% size:55% >> HARLOW: [LAUGHING] line:79% position:25% size:60% >> BRYMER: PRETTY MUCH.
line:79% position:33% size:70% >> HARLOW: SO YOU'RE NOW A line:79% position:13% size:23% CHAIRMAN.
line:79% position:17% size:43% >> BRYMER: I AM.
line:79% position:17% size:43% >> HARLOW: YEAH.
line:79% position:36% size:73% SO NOW LIFE IS CUSHY, RIGHT?
line:79% position:33% size:70% LIKE, YOU'RE NOT WORKING SO line:79% position:11% size:13% HARD?
align:middle line:79% position:50% size:80% >> BRYMER: YEAH, I HEAR IT'S A align:middle line:79% position:44% size:78% REALLY GOOD GIG IF YOU CAN GET align:middle line:79% position:50% size:80% IT, AND IT HASN'T WORKED OUT YET line:79% position:13% size:23% THAT WAY.
align:middle line:79% position:50% size:80% I'M STILL -- LIKE I'M ON MY WAY line:79% position:31% size:68% TO GERMANY TOMORROW AND SO line:79% position:40% size:75% FORTH, SO IT'S STILL A LOT OF line:79% position:12% size:18% TRAVEL.
line:79% position:25% size:60% AND SOME OF MY TRAVEL'S align:middle line:79% position:44% size:78% SELF-INFLICTED BECAUSE WE LIVE line:79% position:31% size:68% IN SAN DIEGO AND TRAVEL TO align:middle line:79% position:50% size:80% WHEREVER WE GO SO I'M ALWAYS ON line:79% position:14% size:30% AN AIRPLANE.
line:79% position:40% size:75% BUT IT HASN'T YET SLOWED DOWN line:79% position:19% size:48% QUITE, BUT IT WILL.
align:middle line:79% position:50% size:80% I'VE GOT A TERRIFIC WOMAN THAT'S align:middle line:79% position:50% size:80% TAKING OVER CEO, AND SHE'S DONE line:79% position:16% size:38% AN AMAZING JOB.
line:79% position:40% size:75% SHE RAN THE U.S. FOR US FOR A align:middle line:79% position:44% size:78% COUPLE YEARS, AND I PUT HER IN line:79% position:36% size:73% THAT ROLE, AND I THINK SHE'S line:79% position:17% size:43% JUST OUTSTANDING.
line:79% position:25% size:60% SHE'S GOING TO DO GREAT.
align:middle line:79% position:50% size:80% >> HARLOW: WHAT IS YOUR SECRET line:79% position:24% size:58% FOR DEVELOPING PEOPLE?
line:79% position:36% size:73% WHAT DO YOU THINK YOU BRING, align:middle line:79% position:50% size:80% WHAT SPECIAL SAUCE DO YOU BRING line:79% position:21% size:53% TO DEVELOPING A TEAM?
line:79% position:31% size:68% >> BRYMER: THAT'S A GREAT line:79% position:13% size:23% QUESTION.
line:79% position:29% size:65% FOR ME ANYWAY, IT'S ABOUT line:79% position:40% size:75% INCLUSION, THAT THE PERSON -- align:middle line:79% position:50% size:80% HAVING BEEN IN AS AN INTERN AND align:middle line:79% position:50% size:80% HAVING BEEN AT THE LOWEST LEVEL line:79% position:22% size:55% OF COMPANIES, I THINK line:79% position:36% size:73% EVERYBODY'S GOT SOMETHING TO line:79% position:11% size:10% ADD.
align:middle line:79% position:44% size:78% AND SO I THINK YOU GOT TO BUST line:79% position:40% size:75% HIERARCHIES DOWN A LITTLE BIT.
line:79% position:31% size:68% WHEN I FIRST GOT TO THE AD align:middle line:79% position:50% size:80% AGENCY, YOU KNOW, I HAD THE BIG line:79% position:16% size:38% OFFICE, RIGHT?
line:79% position:16% size:38% THE BIG OFFICE.
line:79% position:31% size:68% AND OUT FRONT WAS TO BE MY line:79% position:40% size:75% ASSISTANT, OR TWO ASSISTANTS, line:79% position:22% size:55% AND THESE BIG OFFICES.
align:middle line:79% position:44% size:78% AND WE'RE NOW BASICALLY WIPING align:middle line:79% position:44% size:78% THOSE OLD VESTIGES OF THE PAST align:middle line:79% position:50% size:80% OUT, AND WE'RE DOING OPEN FLOOR line:79% position:40% size:75% PLANS, AND EVERYBODY'S IN THE line:79% position:14% size:28% SAME PLACE.
align:middle line:79% position:44% size:78% AND IN OUR AGENCY, WHETHER YOU line:79% position:36% size:73% ARE CONSIDERED A CREATIVE OR line:79% position:40% size:75% NOT, OR SOMEBODY'S WHO'S JUST align:middle line:79% position:50% size:80% WORKING THE PHONE WHICH, BY THE align:middle line:79% position:50% size:80% WAY, DOESN'T EXIST MUCH ANYMORE, line:79% position:31% size:68% YOU'VE GOT TO BE CREATIVE.
line:79% position:40% size:75% AND SO YOUR IDEA'S AS GOOD AS align:middle line:79% position:50% size:80% ANYBODY -- SO WE ACTUALLY TRY TO line:79% position:20% size:50% ENCOURAGE EVERYONE .
line:79% position:33% size:70% >> HARLOW: TO PARTICIPATE .
line:79% position:15% size:33% >> BRYMER: .
line:79% position:22% size:55% TO PARTICIPATE, YEAH.
line:79% position:15% size:33% >> HARLOW: .
line:79% position:15% size:35% IN THE IDEAS.
line:79% position:11% size:10% WOW.
line:79% position:27% size:63% INTERESTING, INTERESTING.
align:middle line:79% position:50% size:80% YOU KNOW, CONSISTENTLY YOU SORT line:79% position:31% size:68% OF REALLY HAD THIS STORIED line:79% position:36% size:73% CAREER, BUT VERY MUCH IN ONE line:79% position:11% size:13% VEIN.
line:79% position:29% size:65% I MEAN, STARTING WITH ONE align:middle line:79% position:50% size:80% COMPANY, AND NOW BACK WITH THAT line:79% position:13% size:20% COMPANY.
line:79% position:17% size:43% >> BRYMER: YEAH.
line:79% position:29% size:65% >> HARLOW: HAVE YOU EVER line:79% position:40% size:75% THOUGHT ABOUT ANOTHER CAREER, line:79% position:18% size:45% ANOTHER INDUSTRY?
line:79% position:40% size:75% WAS THERE EVER A MOMENT WHERE line:79% position:36% size:73% YOU WERE LIKE: "WHAT IF -- ?"
align:middle line:79% position:44% size:78% >> BRYMER: I HAVEN'T HAD MUCH line:79% position:27% size:63% TIME TO, THAT'S FOR SURE.
align:middle line:79% position:50% size:80% BUT YEAH, I THINK, YOU KNOW -- I align:middle line:79% position:44% size:78% DIDN'T REALLY KNOW I WAS GOING line:79% position:17% size:43% INTO ADVERTISING.
align:middle line:79% position:50% size:80% I DID IT IN COLLEGE AND IT SORT line:79% position:33% size:70% OF LED ME IN THAT DIRECTION.
align:middle line:79% position:50% size:80% BUT YEAH, FOR ME, I JUST STAYED line:79% position:40% size:75% IN IT BECAUSE IT FELT NATURAL.
line:79% position:17% size:43% >> HARLOW: YEAH.
align:middle line:79% position:44% size:78% >> BRYMER: AND IT'S SOMETHING line:79% position:14% size:30% THAT I LOVE.
line:79% position:20% size:50% I LIKE THE CREATIVE align:middle line:79% position:50% size:80% ENTREPRENEURIALSHIP, EVEN WITH A line:79% position:14% size:28% BIG AGENCY.
line:79% position:27% size:63% >> HARLOW: WELL, YOU'RE line:79% position:29% size:65% PITCHING TO ENTREPRENEURS.
align:middle line:79% position:44% size:78% >> BRYMER: YOU'RE PITCHING TO align:middle line:79% position:50% size:80% PEOPLE, AND YOU'RE SHOWING IDES.
align:middle line:79% position:44% size:78% IT'S HYPER COMPETITIVE BECAUSE line:79% position:40% size:75% YOU'RE PITCHING AGAINST OTHER line:79% position:36% size:73% PEOPLE THAT ARE ALSO SHOWING line:79% position:14% size:30% THEIR IDEAS.
line:79% position:27% size:63% >> HARLOW: ALL THE TIME.
line:79% position:27% size:63% >> BRYMER: ALL THE TIME: align:middle line:79% position:50% size:80% >> HARLOW: YOU WIN AN ACCOUNT, line:79% position:33% size:70% BUT YOU IMMEDIATELY HAVE TO align:middle line:79% position:44% size:78% THINK ABOUT "WE GOT TO KEEP IT line:79% position:18% size:45% AND WIN IT AGAIN."
line:79% position:40% size:75% U KNOW, THE MINUTE YOU WIN AN line:79% position:33% size:70% ACCOUNT YOU'RE JUST ONE DAY line:79% position:36% size:73% CLOSER TO WHEN YOU GET FIRED line:79% position:13% size:23% [LAUGHS].
line:79% position:40% size:75% >> HARLOW: [LAUGHING] THAT'S line:79% position:13% size:20% AWESOME.
line:79% position:29% size:65% >> BRYMER: THAT'S REALLY line:79% position:19% size:48% ENCOURAGING, RIGHT?
line:79% position:33% size:70% >> HARLOW: THAT'S A WAY TO line:79% position:13% size:25% CELEBRATE.
line:79% position:40% size:75% >> BRYMER: NO, BUT I MEAN IN line:79% position:27% size:63% TODAY'S WORLD, WE'VE GOT align:middle line:79% position:44% size:78% LONG-TERM RELATIONSHIPS WITH A line:79% position:21% size:53% LOT OF THESE CLIENTS.
line:79% position:24% size:58% >> HARLOW: INCREDIBLE.
line:79% position:14% size:30% GENERATIONS.
line:79% position:21% size:53% >> BRYMER: 50 YEARS.
line:79% position:40% size:75% >> HARLOW: LIKE GENERATIONS, line:79% position:11% size:13% YEAH.
align:middle line:79% position:50% size:80% >> BRYMER: 60 YEARS, 30 YEARS, line:79% position:17% size:43% THINGS LIKE THAT.
line:79% position:31% size:68% AND IT'S -- BUT WE HAVE TO line:79% position:40% size:75% RE-MORPH OURSELVES, IF THAT'S line:79% position:36% size:73% THE RIGHT WORD, ALL THE TIME.
line:79% position:17% size:43% >> HARLOW: YEAH.
align:middle line:79% position:44% size:78% >> BRYMER: YOU HAVE TO CHANGE align:middle line:79% position:44% size:78% THE PEOPLE; YOU HAVE TO CHANGE align:middle line:79% position:50% size:80% THE THINKING; YOU HAVE TO CHANGE line:79% position:29% size:65% THE TECHNOLOGY, THE IDEAS.
line:79% position:40% size:75% W -- IT'S REALLY ONLINE, YOU align:middle line:79% position:50% size:80% KNOW, SALE OF GOODS ONLINE IS SO line:79% position:36% size:73% HIGH, AND THE PENETRATION TO line:79% position:27% size:63% THOSE MARKETS IS SO HIGH.
line:79% position:40% size:75% WHAT WE CREATE HAS TO WORK IN line:79% position:29% size:65% DIFFERENT ENVIRONMENTS IN line:79% position:16% size:38% DIFFERENT WAYS.
line:79% position:33% size:70% >> HARLOW: SO LET'S TALK A line:79% position:33% size:70% LITTLE BIT ABOUT CREATIVITY.
line:79% position:33% size:70% IT SEEMS LIKE THAT WOULD BE line:79% position:33% size:70% ALMOST THE MOST CHALLENGING line:79% position:33% size:70% THING IN FINDING IN PEOPLE, line:79% position:24% size:58% CULTIVATING IN PEOPLE, line:79% position:25% size:60% CULTIVATING IN YOURSELF.
line:79% position:36% size:73% TALK A LITTLE BIT ABOUT YOUR line:79% position:27% size:63% THEORY ABOUT CREATIVITY.
line:79% position:36% size:73% I REALLY FIND IT FASCINATING.
line:79% position:17% size:43% >> BRYMER: YEAH.
line:79% position:40% size:75% I WAS TALKING TO MAGGIE ABOUT line:79% position:15% size:33% THIS EARLIER.
align:middle line:79% position:50% size:80% I SAID TO HER THAT, YOU KNOW, TO line:79% position:36% size:73% ME THAT THERE ARE REALLY TWO line:79% position:29% size:65% THINGS THAT I LOOK FOR IN line:79% position:17% size:40% CREATIVE PEOPLE.
align:middle line:79% position:50% size:80% ONE IS CURIOSITY BECAUSE I THINK line:79% position:33% size:70% CREATIVE PEOPLE THAT HAVE A line:79% position:33% size:70% CREATIVE SENSIBILITY HAVE A align:middle line:79% position:50% size:80% CURIOSITY, AN OUTWARD CURIOSITY: line:79% position:24% size:58% THEY'RE AWARE OF THEIR align:middle line:79% position:44% size:78% SURROUNDINGS, THEY'RE WATCHING line:79% position:27% size:63% WHAT'S GOING ON, THEY'RE align:middle line:79% position:50% size:80% QUESTIONING THINGS IN DIFFERENT line:79% position:11% size:13% WAYS.
line:79% position:31% size:68% AND I THINK GREAT CREATIVE align:middle line:79% position:50% size:80% TALENT, YOU KNOW, JUST POSSESSES line:79% position:16% size:38% THAT CURIOSITY.
line:79% position:36% size:73% ON THE OTHER SIDE, WHAT THEY align:middle line:79% position:44% size:78% POSSESS, I BELIEVE, IS TENSION.
align:middle line:79% position:50% size:80% SO PEOPLE THAT ARE -- YOU KNOW, align:middle line:79% position:50% size:80% THAT JUST HAVE A LOT OF TENSION align:middle line:79% position:50% size:80% IN THEIR LIFE, AND THAT ARE, IN line:79% position:33% size:70% MANY WAYS, TRYING TO FIGURE line:79% position:11% size:8% OUT line:79% position:40% size:75% BETWEEN THE CURIOSITY AND THE align:middle line:79% position:44% size:78% TENSION HOW TO MAKE THEIR LIFE line:79% position:12% size:15% WORK.
line:79% position:36% size:73% AND, I TELL YOU, IT'S NOT AS line:79% position:40% size:75% MUCH ANYMORE SOMEBODY'S WHO'S line:79% position:40% size:75% TAKEN THE CAR SERVICE HOME TO line:79% position:31% size:68% THEIR HOUSE WITH THE WHITE align:middle line:79% position:50% size:80% PICKET FENCE AND THE THREE DOGS align:middle line:79% position:44% size:78% BECAUSE THEIR LIFE IS A LITTLE line:79% position:18% size:45% MORE COMFORTABLE.
line:79% position:16% size:38% THEIR CURIOSITY line:79% position:31% size:68% TENDS TO GO DOWN AND THEIR line:79% position:31% size:68% TENSION IS DEFINITELY DOWN.
align:middle line:79% position:50% size:80% AND THAT, TO SOME EXTENT, MEANS line:79% position:24% size:58% YOUNGER PEOPLE IN MANY line:79% position:36% size:73% CASES, THAT'S NOT TO SAY THAT align:middle line:79% position:44% size:78% PEOPLE THAT ARE OLDER CAN'T BE align:middle line:79% position:50% size:80% CREATIVE, THEY CAN AND IT'S BEEN align:middle line:79% position:50% size:80% PROVEN, BUT ON THE WHOLE, A LOT line:79% position:11% size:5% OF line:79% position:40% size:75% THE YOUNGER PEOPLE FACE THOSE line:79% position:33% size:70% TENSIONS AND THAT CURIOSITY.
align:middle line:79% position:50% size:80% WHETHER IT BE MONEY TENSIONS, OR align:middle line:79% position:44% size:78% WHETHER IT BE LIFE TENSIONS OR line:79% position:14% size:30% RELATIONSHIP align:middle line:79% position:44% size:78% TENSIONS, OR ALL THESE KIND OF line:79% position:12% size:18% THINGS.
align:middle line:79% position:44% size:78% AND YOU PUT THOSE TOGETHER AND align:middle line:79% position:50% size:80% WHAT YOU FIND IS THAT PEOPLE ARE line:79% position:17% size:43% ABLE TO IDENTIFY line:79% position:40% size:75% INSIGHTS, UNIVERSAL INSIGHTS.
line:79% position:15% size:33% THEY SEE IT.
align:middle line:79% position:44% size:78% LIKE THE AD I SHOWED YOU ABOUT align:middle line:79% position:50% size:80% DOG DONOR, YOU KNOW, THAT WHOLE line:79% position:33% size:70% THING, YOU KNOW -- SOMEBODY align:middle line:79% position:44% size:78% SAYS: "HOW DO WE GET PEOPLE TO line:79% position:21% size:53% BECOME ORGAN DONORS?
align:middle line:79% position:44% size:78% WHAT CAN WE DO?
IS THERE A WAY line:79% position:21% size:53% WE CAN EXPRESS THAT?"
line:79% position:40% size:75% YOU KNOW, WHO THINKS OF THAT?
line:79% position:36% size:73% OK, WHAT DO YOU WANT TO SAY?
line:79% position:21% size:53% "DONATE YOUR ORGANS."
line:79% position:40% size:75% CURIOSITY, TENSION THING THAT line:79% position:31% size:68% JUST BRINGS UP THESE IDEAS.
line:79% position:40% size:75% AND WHAT ABOUT THIS IDEA, YOU align:middle line:79% position:50% size:80% KNOW: GUY GETS SICK, DOG FOLLOWS line:79% position:40% size:75% HIM -- WHATEVER IT MAY BE, SO.
line:79% position:31% size:68% >> HARLOW: DO YOU HAVE -- align:middle line:79% position:50% size:80% OBVIOUSLY YOU'RE, YOU KNOW, VERY line:79% position:31% size:68% CREATIVE -- OTHER WAYS YOU line:79% position:36% size:73% CULTIVATE CREATIVITY IN YOUR line:79% position:12% size:15% LIFE?
align:middle line:79% position:50% size:80% ARE THERE THINGS YOU SORT OF TRY line:79% position:40% size:75% TO STAY ON TOP OF, OR IS WORK line:79% position:13% size:20% ENOUGH?
line:79% position:31% size:68% DOES IT SHARPEN YOUR BLADE?
line:79% position:33% size:70% >> BRYMER: YEAH, MY BLADE .
line:79% position:10% size:3% line:79% position:29% size:65% BY THE TIME I GO HOME THE line:79% position:15% size:33% BLADE'S DULL.
align:middle line:79% position:50% size:80% YEAH, NO, I'M TRYING TO -- YEAH, line:79% position:33% size:70% I'M STILL CURIOUS, I THINK, line:79% position:15% size:33% ABOUT THINGS.
align:middle line:79% position:50% size:80% AND THIS JOB KEEPS TENSION GOING align:middle line:79% position:44% size:78% FULL TIME, SO BETWEEN THE TWO .
align:middle line:79% position:44% size:78% >> HARLOW: PLENTY OF TENSION, line:79% position:18% size:45% PLENTY OF TENSION.
line:79% position:40% size:75% >> BRYMER: PLENTY OF TENSION.
line:79% position:18% size:45% YEAH, SO THAT'S -- line:79% position:40% size:75% >> HARLOW: ONE OF THE THINGS align:middle line:79% position:50% size:80% THAT -- A WORD THAT COMES UP IN align:middle line:79% position:50% size:80% OUR CONVERSATIONS THAT WE'VE HAD line:79% position:25% size:60% A LOT HAS BEEN THE WORD line:79% position:13% size:25% "BELIEVE."
align:middle line:79% position:50% size:80% YOU'VE TALKED A LOT ABOUT, YOU align:middle line:79% position:44% size:78% KNOW, WHAT YOU BELIEVE IN, AND line:79% position:36% size:73% CLEARLY YOU HAVE VERY STRONG align:middle line:79% position:44% size:78% SELF-BELIEF, AND ALL THE LEAPS line:79% position:36% size:73% THAT YOU HAVE MADE HAVE BEEN line:79% position:14% size:28% TREMENDOUS.
line:79% position:36% size:73% SO I KNOW THAT YOU HAVE SUCH line:79% position:24% size:58% STRONG PERSONAL BELIEF.
line:79% position:27% size:63% WHERE DID THAT COME FROM?
align:middle line:79% position:50% size:80% >> BRYMER: I THINK IT CAME FROM line:79% position:13% size:25% NECESSITY.
align:middle line:79% position:50% size:80% IF YOU WANT TO MAKE IT, YOU GOT line:79% position:24% size:58% TO BELIEVE IN YOURSELF.
line:79% position:29% size:65% YOU KNOW, THERE'S A LOT OF align:middle line:79% position:44% size:78% STUDENTS HERE, I THINK, AND WE align:middle line:79% position:44% size:78% WERE TALKING EARLIER WITH THEM align:middle line:79% position:44% size:78% AND, YOU KNOW, YOU'RE GOING TO line:79% position:33% size:70% FAIL A LOT AS YOU GET OLDER.
line:79% position:13% size:25% WE ALL DO.
line:79% position:31% size:68% THE GREATEST ATHLETES, THE line:79% position:40% size:75% GREATEST BUSINESS PEOPLE, THE align:middle line:79% position:44% size:78% GREATEST ARTISTS, THE GREATEST align:middle line:79% position:50% size:80% WHATEVER -- AND TO ME IT'S ABOUT line:79% position:33% size:70% FALLING FORWARD AND FAILING align:middle line:79% position:50% size:80% FORWARD, BECAUSE -- AND GETTING line:79% position:22% size:55% UP AND DOING IT AGAIN.
line:79% position:40% size:75% YOU'VE GOT TO BELIEVE, YOU'VE line:79% position:33% size:70% GOT TO KEEP GOING, YOU KNOW.
line:79% position:40% size:75% THEY SAY IN FOOTBALL IT'S THE line:79% position:31% size:68% DEFENSIVE BACK HAS TO HAVE line:79% position:13% size:20% AMNESIA.
line:79% position:36% size:73% YOU KNOW, YOU HAVE TO FORGET line:79% position:33% size:70% THAT LAST PLAY YOU JUST GOT line:79% position:33% size:70% BURNED ON AND LINE UP AGAIN.
line:79% position:36% size:73% AND I THINK IT'S THE SAME IN line:79% position:24% size:58% LIFE, AND LEAST FOR ME.
align:middle line:79% position:50% size:80% AND SO, YOU KNOW, I HAD ME NO'S line:79% position:40% size:75% ALONG THE WAY, I HAD A LOT OF line:79% position:40% size:75% PEOPLE QUESTIONING ME ALL THE line:79% position:40% size:75% TIME, WHETHER YOU'RE TOO YOUNG line:79% position:33% size:70% DO THIS, OR, YOU KNOW, FROM align:middle line:79% position:50% size:80% KENTUCKY, OR WHATEVER IT MAY BE.
align:middle line:79% position:50% size:80% AND YOU HAVE TO HAVE BELIEF, AND line:79% position:20% size:50% BELIEF IN SOMETHING.
line:79% position:27% size:63% AND JUST TO JUMP BACK TO align:middle line:79% position:50% size:80% KENTUCKY FOR A MINUTE: YOU KNOW, align:middle line:79% position:44% size:78% ONE OF THE GREAT THINGS THAT I align:middle line:79% position:50% size:80% THINK PEOPLE FROM KENTUCKY HAVE line:79% position:17% size:40% IS AUTHENTICITY.
line:79% position:31% size:68% YOU KNOW, WHEN YOU LIVE IN line:79% position:33% size:70% DIFFERENT PLACES, AND WE'VE line:79% position:11% size:13% LIVED align:middle line:79% position:50% size:80% YOU KNOW, A NUMBER OF DIFFERENT align:middle line:79% position:44% size:78% CITIES, PEOPLE IN KENTUCKY ARE line:79% position:12% size:15% REAL.
align:middle line:79% position:50% size:80% AND THERE'S SOMETHING TO BE SAID align:middle line:79% position:50% size:80% FOR THAT; AND I MEAN THAT IN THE align:middle line:79% position:44% size:78% NICEST AND TRUEST SENSE OF THE line:79% position:36% size:73% WORD, BECAUSE WHEN YOU'RE IN align:middle line:79% position:50% size:80% SOME OTHER CITIES THERE'S A GAME align:middle line:79% position:44% size:78% GOING ON ALL THE TIME, AND NOT line:79% position:36% size:73% EVERYBODY IN KENTUCKY'S LIKE line:79% position:12% size:15% THIS.
line:79% position:36% size:73% NOT EVERYBODY IN KENTUCKY IS line:79% position:29% size:65% NICE, BUT I THINK OVERALL line:79% position:12% size:18% THERE'S align:middle line:79% position:44% size:78% A TRUENESS ABOUT WHERE WE COME align:middle line:79% position:44% size:78% FROM, AND WHAT'S INSIDE ALL OF line:79% position:11% size:8% US.
line:79% position:29% size:65% AND I THINK THAT HAS BEEN line:79% position:31% size:68% SOMETHING THAT'S HELPED ME.
line:79% position:40% size:75% YOU KNOW, NOT AFRAID TO FAIL, align:middle line:79% position:44% size:78% BELIEVE, YOU KNOW, STRAIGHT UP line:79% position:19% size:48% THERE'S WHAT IT IS.
align:middle line:79% position:50% size:80% YOU KNOW, I DON'T THINK WE HAVE line:79% position:40% size:75% TOO MUCH OF A CASTE SYSTEM IN line:79% position:40% size:75% KENTUCKY: IF YOU WERE BORN IN align:middle line:79% position:44% size:78% THIS FAMILY VERSUS THAT FAMILY line:79% position:18% size:45% OR ANOTHER FAMILY.
line:79% position:36% size:73% WHEN WE LIVED IN LONDON, YOU align:middle line:79% position:50% size:80% KNOW, THAT WHOLE BLOODLINE THING line:79% position:17% size:40% IS SO IMPORTANT.
line:79% position:33% size:70% AND THAT'S ONE OF THE GREAT line:79% position:27% size:63% THINGS I LOVE ABOUT THIS align:middle line:79% position:44% size:78% COUNTRY; IT'S ONE OF THE GREAT line:79% position:40% size:75% THINGS I LOVE ABOUT KENTUCKY, align:middle line:79% position:50% size:80% BECAUSE YOU CAN BE ANYTHING YOU line:79% position:11% size:13% WANT.
align:middle line:79% position:50% size:80% >> HARLOW: JUDGED BY YOUR WORK.
line:79% position:17% size:43% >> BRYMER: YEAH.
line:79% position:24% size:58% >> HARLOW: YEAH, YEAH.
line:79% position:13% size:25% WONDERFUL.
align:middle line:79% position:44% size:78% WELL, AND I'LL JUST SAY THAT I line:79% position:27% size:63% THINK -- YOU HAVE -- YOU line:79% position:40% size:75% DESCRIBED KENTUCKY TO ME AS A line:79% position:36% size:73% PLACE THAT PUNCHES ABOVE ITS line:79% position:12% size:18% WEIGHT.
line:79% position:36% size:73% >> BRYMER: YEAH, I THINK IT line:79% position:11% size:13% DOES.
line:79% position:40% size:75% I MEAN, I THINK KENTUCKY -- I align:middle line:79% position:50% size:80% MEAN -- AND WE'VE ALL HEARD THE align:middle line:79% position:50% size:80% JOKES, RIGHT?
I MEAN, YOU KNOW, line:79% position:27% size:63% I'VE HEARD A LOT OF THEM.
align:middle line:79% position:50% size:80% AND I USED TO HAVE PEOPLE SAY TO line:79% position:31% size:68% ME, YOU KNOW: "YOU'RE FROM line:79% position:12% size:18% WHERE?"
line:79% position:29% size:65% AUGHTER FROM AUDIENCE]E D line:79% position:18% size:45% AND I'D GO, "WHO?"
line:79% position:31% size:68% AND THEY'D GO: "THE SMITHS.
align:middle line:79% position:50% size:80% YEAH, THEY'RE -- I THINK THEY'RE line:79% position:24% size:58% IN, LIKE, CHATTANOOGA?"
align:middle line:79% position:44% size:78% I'D GO, "WELL, I DON'T LIVE IN align:middle line:79% position:50% size:80% CHATTANOOGA," BUT I WASN'T FROM line:79% position:40% size:75% CHATTANOOGA SO GEOGRAPHICALLY line:79% position:19% size:48% THERE'S THAT THING.
line:79% position:40% size:75% AND THEN I'D HAVE OTHERS THAT line:79% position:36% size:73% WOULD BE GOING LIKE, [WITH A align:middle line:79% position:44% size:78% SOUTHERN DRAWL] "CHUCK BRYMER, align:middle line:79% position:50% size:80% HOW ARE YOU -- " JUST MAKING FUN line:79% position:12% size:18% OF YOU.
align:middle line:79% position:50% size:80% AND SO, YOU KNOW, YOU'VE GOT TO line:79% position:16% size:38% HARLOW: YEAH.
line:79% position:31% size:68% LET THEM UNDERESTIMATE YOU.
align:middle line:79% position:50% size:80% >> BRYMER: YEAH, YOU GOT TO LET align:middle line:79% position:50% size:80% THEM UNDERESTIMATE YOU, YOU KNOW line:79% position:27% size:63% -- DUMB AS A FOX, RIGHT?
line:79% position:36% size:73% AND SO, I THINK THAT WE HAVE align:middle line:79% position:50% size:80% SUCH ADVANTAGES BY BEING WHO WE line:79% position:36% size:73% ARE, I THINK, IN KENTUCKY, I align:middle line:79% position:44% size:78% MEAN, THE FRIENDS I HAVE HERE, align:middle line:79% position:50% size:80% THE FAMILY, EVERYTHING, IT'S ALL line:79% position:11% size:13% ABOUT line:79% position:36% size:73% WHO YOU ARE AND NOT WHAT YOU line:79% position:11% size:10% ARE.
line:79% position:17% size:43% >> HARLOW: YEAH.
align:middle line:79% position:44% size:78% >> BRYMER: IF YOU KNOW WHAT I line:79% position:11% size:13% MEAN.
line:79% position:24% size:58% >> HARLOW: I DO, I DO.
line:79% position:17% size:43% >> BRYMER: YEAH?
line:79% position:31% size:68% >> HARLOW: IT'S BEAUTIFUL.
line:79% position:16% size:38% IT'S BEAUTIFUL.
line:79% position:31% size:68% IT'S A GREAT PLACE; IT'S A line:79% position:17% size:40% WONDERFUL PLACE.
align:middle line:79% position:50% size:80% >> BRYMER: YEAH, IT'S FABULOUS; line:79% position:13% size:25% IT'S HOME.
line:79% position:12% size:15% THANKS line:79% position:25% size:60% [APPLAUSE FROM AUDIENCE] line:79% position:16% size:38% [MUSIC PLAYING]
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