New Frontier is a clothing company born in the mountains of eastern Kentucky with their flagship store in Moorhead.

They've set out to change the game and outdoor apparel.

Their next adventure is something new clean jeans, or, as they like to call it, circular denim.

We started New Frontier initially wanting to provide something that wasn't here in the region, which was a clothing brand that celebrated not just Eastern Kentucky, but Appalachia as a whole.

So, you know, that was the whole goal early on, is to create something here in the region that that resonated.

We design and create all of our own products.

We like to focus on like the same like gear that goes.

Comfort on the go, whether it be tech shorts, you know, athleisure, joggers, technical, technical stretch flannels, circular denim, like to make products that, you know, are for your everyday journey and, you know, make sense for your everyday life.

Not just making something to make something, but making things with the purpose.

You can get a lot of uses out of.

So New Frontier circular denim is essentially recycled jeans and the term circular when it comes to new frontier circular is in how they're made in the manufacturing process.

So in simple, the jeans that I have on can be recycled and put into a new product that will make these jeans.

So that's what makes the product circular in the sense that, you know, why do why do we even put, you know, these new frontier circular jeans out is because, you know, fast fashion is one of the biggest polluters in the world, you know, just producing clothing and ends up in landfills or being burned as waste.

So, you know, this is one step in a direction towards sustainability for us at New Frontier.

Besides them being made of recycled jeans, the manufacturing process requires like 94% less water to produce, 75% less CO2 emissions to produce.

And they're also made with, like I said, recycled cotton, but organic cotton, too, which means they come from clean farms and clean cotton farms.

So, you know, this is truly a clean product.

I think it's very important to be conscious of our environment and our natural beauty here in Kentucky and taking care of our mountains and our hills and our rivers streams.

All of that is very important to us and other people growing into this area is known for being a gritty, tough, hardworking people.

And for us to take a forward thinking idea like sustainable denim and to be running it for, you know, we represent everybody here.

It's a mission.

It's not a it's not a one year thing.

And the goal is to, you know, to build this here in Kentucky and eastern Kentucky and in the region.

But, you know, make it nationwide.

Well, what we would like to do is to become one of the most sustainable brands in America from right here in Kentucky.

A good product with a great cause.

Although there are circular denim, products are on sale now, there will be a formal launch of the line this fall.